Underdogz of Sports Media
Brand Retro with Cyberdogz
Episode Title Underdogz of Sports Media Episode Summary In this Brand Retro Vault Series (“Lost Episode”), Mike Brevik sits down with Dave Behar, founder of ION Network, to explore how the world of sports media is evolving far beyond traditional leagues and broadcast models. Dave shares how ION Network is building a multi-platform ecosystem designed to support emerging sports leagues, niche athletic communities, and content creators who are often overlooked by mainstream media. By combining localized media channels, digital platforms, and brand partnerships, ION is creating new...
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The Experience Economy
Brand Retro with Cyberdogz
Episode Summary In this Brand Retro Vault Series (“Lost Episode”), Mike Brevik sits down with Steph Silver, founder of VINE Collective, to explore one of the most misunderstood aspects of branding: the experience behind the brand. Steph shares how her unconventional journey, from theater and storytelling to marketing and leadership coaching, shaped her belief that a brand is not just what customers see on the outside, but what happens behind the scenes inside the organization. From how employees are treated to how decisions are made during difficult seasons, every internal choice...
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Visibility Over Virality
Brand Retro with Cyberdogz
EPISODE SUMMARY In this Brand Retro Vault Series (“Lost Episode”), Mike Brevik sits down with Carrolee Drummonds to explore the mindset behind entrepreneurship and the importance of finding new paths to visibility in an increasingly noisy digital world. During the conversation, Carrolee shares her perspective on what many entrepreneurs experience today—the pressure to constantly produce content for social media and chase algorithms that rarely lead to meaningful engagement. Instead, she discusses the importance of shifting focus toward platforms that allow deeper conversations and...
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Brand Spotlight: LORIER Watches
Brand Retro with Cyberdogz
Summary Welcome to The Lost Episodes... a series of conversations from the Brand Retro vault. These are the episodes that, for one reason or another, never made it out when they were first recorded. Different backdrop. Different format. Same solid conversations. Think of it like a lost album from a band you love, maybe it showed up late, but it still hits. In this episode of Brand Retro, Mike Brevik sits down with Lauren and Lorenzo Ortega, the husband-and-wife founders of LORIER Watches, to explore how a passion for vintage craftsmanship turned into one of the most respected micro-brands in...
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Stay Moving with Josh Roush
Brand Retro with Cyberdogz
Episode Summary Welcome to The Lost Episodes... a series of conversations from the Brand Retro vault. These are the episodes that, for one reason or another, never made it out when they were first recorded. Different backdrop. Different format. Same solid conversations. Think of it like a lost album from a band you love, maybe it showed up late, but it still hits. In this Lost Episode, Mike Brevik sits down with Josh Roush of Movetic for a conversation that feels just as relevant now as it did then. The two dig into the real value of brand, why too many companies still downgrade its...
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Scaling Smarter with Ann Carden
Brand Retro with Cyberdogz
Episode Summary In this Lost Episode, Mike Brevik sits down with Ann Carden, longtime business strategist, marketing expert, and growth coach, for a conversation about what it really takes to build a business that scales. Ann breaks down the difference between brand influence and lead generation, why too many entrepreneurs rely on one without the other, and how real business growth comes from building the right marketing engine in the right order. She also talks through the dangers of cookie-cutter marketing advice, the importance of customized strategy, and why entrepreneurs have to stop...
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Exercising Creativity - Inside the Red Dot Auction and the Legacy of Chuck Jones
Brand Retro with Cyberdogz
EPISODE SUMMARY In this energizing episode of Brand Retro, Mike Brevik sits down with returning guests Craig Kausen and Ben Olson to unpack the story and impact behind the Chuck Jones Center for Creativity’s 16th Annual Red Dot Fundraising Event. What began as a simple idea, artists donating 12x12 works to raise funds, has evolved into a nationally recognized celebration of imagination, nostalgia, and community impact. This year marks a major shift: for the first time, the artists' stories will stand alongside their work, adding deeper meaning to every piece. Craig shares the philosophy...
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Eco-Friendly Branding & Sustainability Marketing with Lindsey Coffey | Brand Retro Ep. 114
Brand Retro with Cyberdogz
In this Brand Retro episode, Lindsey Coffey shares how brands can build eco-friendly branding and sustainability marketing without greenwashing. We cover ethical consumerism, transparency, and how EcoBranders helps businesses create real environmental impact while staying profitable. Who’s the Guest? Lindsey Coffey, an acclaimed model and Miss Earth 2020, has leveraged her extensive experience in the fashion industry to champion environmental sustainability and ethical consumerism. With over a decade in modeling, Lindsey has gained a profound understanding of the inner workings of fashion...
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From Motion Graphics to Dental Marketing Entrepreneur | Luke Infinger | Ep. 113
Brand Retro with Cyberdogz
In this Brand Retro episode, Mike Brevik talks with Luke Infinger, founder of HIP Creative, about building a niche marketing agency for orthodontic and dental practices. Luke shares his path from motion graphics and high-profile production work to entrepreneurship, and breaks down the mindset, positioning, and relationship-based growth that helped him scale a specialized creative business. Who’s the Guest? Luke Infinger is the founder of HIP Creative, an agency specializing in the orthodontic and dental space. He began his career with a deep interest in the arts, developing skills in...
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Peak Performance Coaching & Neuroscience with Zahra Karsan | Brand Retro Ep. 112
Brand Retro with Cyberdogz
In this Brand Retro episode, Mike Brevik talks with Zahra Karsan—Wall Street Journal bestselling author and peak performance coach—about the neuroscience of high performance, human behavior, and leadership. Zahra shares practical coaching strategies to overcome mental blocks, improve self-awareness, and build stronger teams for lasting personal and professional success. Additionally, we would like to introduce you to the Life Block Quiz, which is designed to help individuals identify the obstacles that may be hindering their happiness and success. Use promo code REWIRE20@ and receive a 20%...
info_outlineEpisode Summary
Welcome to The Lost Episodes... a series of conversations from the Brand Retro vault. These are the episodes that, for one reason or another, never made it out when they were first recorded. Different backdrop. Different format. Same solid conversations. Think of it like a lost album from a band you love, maybe it showed up late, but it still hits.
In this Lost Episode, Mike Brevik sits down with Josh Roush of Movetic for a conversation that feels just as relevant now as it did then. The two dig into the real value of brand, why too many companies still downgrade its importance, and how staying true to your vision matters more than ever when business starts pulling you in a dozen different directions.
Josh shares his entrepreneurial journey, the evolution of Movetic over the last decade, and why his team’s internal mantra "Stay Moving" has helped keep them grounded, focused, and growing. Along the way, Mike and Josh get into the difference between branding and marketing, the danger of chasing every flashy opportunity, and why great agencies should know exactly what they do best.
This episode explores:
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why brand foundation has to come first
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how to stand out without being different just for the sake of being different
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why focus is one of the hardest and most important parts of building a business
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how agency owners can avoid getting pulled off the road by distractions
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why the old playbook is dead and adaptability matters more than ever
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how collaboration, storytelling, and strategic clarity create stronger client work
If you’re a creative entrepreneur, agency owner, or business builder trying to stay aligned while the market keeps shifting, this one will hit home.
Links & Resources
Keywords
Brand strategy
Entrepreneurship
Agency growth
Brand differentiation
Marketing vs branding
Creative agencies
Business strategy
Content and storytelling
Agency collaboration
Digital marketing trends
Episode Highlights
• 00:02 – Introduction to Josh Roush and Vedic
• 00:24 – Why a strong brand foundation is essential for long-term resilience
• 01:18 – Why even established brands need reminders to prioritize branding
• 01:44 – The role of storytelling in modern brand positioning
• 02:11 – Using competitive analysis to uncover differentiation opportunities
• 02:59 – How brand strategy informs every project at Vedic
• 03:38 – Balancing brand consistency with creative differentiation
• 05:11 – Josh’s entrepreneurial journey and starting Vedic at 24
• 06:18 – The key difference between branding and marketing
• 07:15 – Staying focused on a long-term business vision
• 08:06 – The philosophy behind Vedic’s “Stay Moving” mantra
• 10:16 – Reflecting on how quickly the business landscape is changing
• 13:05 – Why the traditional agency playbook no longer works
• 14:22 – How AI, TikTok, and algorithms are reshaping marketing
• 15:39 – Embracing vulnerability and collaboration in uncertain markets
• 17:11 – Why agencies should collaborate instead of competing
• 18:12 – The importance of focusing on your core strengths
• 19:13 – The 80/20 approach to agency services
• 20:03 – Where to follow Josh and learn more about Vedic