Brand Retro with Cyberdogz

All brands that produce a feeling of nostalgia understand that the customer is everything. When you bake in the right emotions your customers don’t just purchase. They become your partner. If you’ve ever wondered why people become sneaker-heads, card collectors, concert followers or pub-crawlers this is your podcast. Host Mike Brevik from Cyberdogz shares what it takes to create loyal followers for your product or service. You’ll learn how brands can create childlike curiosity that anchors emotions and lifelong memories.

Scalling Smarter with Ann Carden 03/13/2026

Scalling Smarter with Ann Carden Episode Summary In this Lost Episode, Mike Brevik sits down with Ann Carden, longtime business strategist, marketing expert, and growth coach, for a conversation about what it really takes to build a business that scales. Ann breaks down the difference between brand influence and lead generation, why too many entrepreneurs rely on one without the other, and how real business growth comes from building the right marketing engine in the right order. She also talks through the dangers of cookie-cutter marketing advice, the importance of customized strategy, and why entrepreneurs have to stop treating online business like some magical shortcut to freedom. This episode digs into: why marketing is both an influence system and a lead generation system how to stop doing “hope marketing” and start creating real momentum why entrepreneurs need resilience, commitment, and a clear end game when to do the work yourself and when to hand it off how to build a premium business without trying to do everything at once why the best strategy is the one that actually fits you, your goals, and your business model If you are a coach, consultant, expert, or entrepreneur trying to grow smarter, not just louder, this conversation is packed with practical insight and hard-earned truth. Links & Resources Keywords Entrepreneurship strategy Marketing systems Influence marketing Lead generation strategy Business growth coaching Personal branding Expert positioning Online business strategy Entrepreneur mindset Scaling a business Marketing engine High ticket services Boutique business model Business leadership Entrepreneur resilience Episode Highlights 00:00–00:19 - Introduction to Ann Carden and her work helping entrepreneurs scale high-end expertise businesses 00:19–01:03 - Ann explains her role as a strategist, coach, and founder of the Expert In You brand 01:03–02:10 - The concept of building a million-dollar business with only a handful of clients 02:10–03:10 - The two sides of modern marketing: influence systems and lead generation 03:10–04:05 - Why entrepreneurs must build brand visibility in the digital world 04:05–04:54 - The rise of social media and how it leveled the marketing playing field 04:54–05:33 - Why entrepreneurs fail when they only focus on content without lead generation 05:33–06:17 - The importance of outbound efforts to create inbound marketing results 06:17–07:00 - Marketing tools entrepreneurs can use including podcasts, LinkedIn outreach, and paid ads 07:00–07:56 - Why marketing systems must be customized rather than copied 07:56–08:46 - The danger of trying to run every marketing strategy at the same time 08:46–09:22 - Why entrepreneurs should build one marketing system at a time 09:22–10:19 - The role of experienced strategists in simplifying business growth 10:19–11:13 - The importance of authenticity in marketing and choosing platforms that fit your personality 11:13–12:03 - Overcoming fear when trying new marketing tools like live video 12:03–13:07 - Why visibility is essential for coaches, consultants, and expert businesses 13:07–14:07 - The mindset entrepreneurs must bring when starting a business 14:07–15:12 - Why belief and commitment determine business success 15:12–16:07 - Treating online businesses like traditional brick-and-mortar operations 16:07–17:07 - The reality behind the “freedom lifestyle” myth of entrepreneurship 17:07–18:07 - Understanding the phases of business growth from startup to delegation 18:07–19:07 - When entrepreneurs should begin outsourcing tasks 19:07–19:56 - The importance of defining your long-term vision before building your business 19:56–20:42 - Ann shares where listeners can find her work and learn more about her programs /episode/index/show/cyberdogz/id/40416890

Exercising Creativity - Inside the Red Dot Auction and the Legacy of Chuck Jones 03/06/2026

Exercising Creativity - Inside the Red Dot Auction and the Legacy of Chuck Jones EPISODE SUMMARY In this energizing episode of Brand Retro, Mike Brevik sits down with returning guests Craig Kausen and Ben Olson to unpack the story and impact behind the Chuck Jones Center for Creativity’s 16th Annual Red Dot Fundraising Event. What began as a simple idea, artists donating 12x12 works to raise funds, has evolved into a nationally recognized celebration of imagination, nostalgia, and community impact. This year marks a major shift: for the first time, the artists' stories will stand alongside their work, adding deeper meaning to every piece. Craig shares the philosophy behind the Center’s mission, rooted in Chuck Jones’ belief that imagination is more powerful than knowledge, while Ben brings firsthand perspective on how Red Dot sparked his own journey from fan to board member to regional creativity leader. They explore: Why creativity isn’t limited to art, it fuels science, business, engineering, and leadership How a simple exercise (like drawing three circles) can unlock confidence in adults and children alike The generational power of Looney Tunes nostalgia Why Red Dot is “the most fun fundraiser you’ll ever attend” How the Center has now impacted over one million people across 18 states And why exercising creativity is more important than ever in the age of AI Hosted at the Segerstrom Shelby Event Center in Irvine, Red Dot blends vintage cars, classic animation, live art, and silent auctions into a one-of-a-kind experience that celebrates both legacy and possibility. Whether you attend in person or bid online, this episode is a reminder that creativity isn’t a luxury, it’s a muscle. And when you exercise it, incredible things happen. Because sometimes all it takes is three circles… and someone who believes YOU CAN. LINKS & RESOURCES KEYWORDS Creativity education Chuck Jones legacy Red Dot Auction Creative thinking Art fundraising events Nonprofit creativity programs Looney Tunes legacy Creative confidence Art and community impact Creativity and innovation Imagination in education Creative development programs Art philanthropy Intergenerational creativity Creative leadership Art auction fundraiser Creative expression programs Imagination vs knowledge EPISODE HIGHLIGHTS 00:00–01:02 - Craig Kausen introduces his connection to Chuck Jones and the Center for Creativity 01:02–02:20 - Origins of the Red Dot Auction and anonymous art concept 02:20–03:39 - Why artist stories are now included alongside artwork 03:39–04:42 - The philosophy behind the Chuck Jones Center for Creativity 04:42–05:56 - Imagination vs knowledge: lessons from Einstein and Newton 05:56–06:46 - Event details and how audiences can participate 06:46–08:16 - The unique venue and immersive experience of the auction 08:16–09:29 - How Red Dot transformed artist and community relationships 09:29–10:29 - Creativity beyond art: science, engineering, and storytelling 10:29–12:20 - Overcoming self-doubt through creative exercises 12:20–14:07 - How small creative wins build confidence in adults and children 14:07–15:45 - Expanding creativity programs nationwide and community impact 15:45–17:15 - Creativity’s importance in the age of AI and automation 17:15–18:43 - Nostalgia as a bridge between generations 18:43–20:24 - What attendees can expect from the Red Dot experience 20:24–22:30 - Live art, films, food, and immersive creative environments 22:30–24:10 - Silent auction dynamics and online participation 24:10–25:28 - Final invitation and ways to support creativity programs /episode/index/show/cyberdogz/id/40340280

Eco-Friendly Branding & Sustainability Marketing with Lindsey Coffey | Brand Retro Ep. 114 09/20/2024

Eco-Friendly Branding & Sustainability Marketing with Lindsey Coffey | Brand Retro Ep. 114 In this Brand Retro episode, Lindsey Coffey shares how brands can build eco-friendly branding and sustainability marketing without greenwashing. We cover ethical consumerism, transparency, and how EcoBranders helps businesses create real environmental impact while staying profitable. Who’s the Guest? Lindsey Coffey, an acclaimed model and Miss Earth 2020, has leveraged her extensive experience in the fashion industry to champion environmental sustainability and ethical consumerism. With over a decade in modeling, Lindsey has gained a profound understanding of the inner workings of fashion marketing and consumer behavior, insights she now applies in her advocacy for eco-friendly practices. As the Head of Community Engagement & Impact Awareness at EcoBranders, Lindsey works to elevate environmental consciousness within the business sector and among consumers, promoting sustainable business practices that do not sacrifice profitability. Her commitment to environmental activism and her unique blend of industry experience make her a leading voice in integrating eco-consciousness with brand identity, aiming to inspire businesses and individuals alike to make mindful and impactful choices. Highlights 00:19 - The importance of eco-friendly branding. 01:02 - Lindsey’s background and journey in the fashion industry. 02:43 - Lindsey’s shift towards environmental activism. 04:31 - Intersection of eco-consciousness and brand identity. 05:28 - Example of EcoBranders. 07:10 - Challenges and benefits of transparency in eco branding. 09:04 - Addressing imposter syndrome in eco-conscious branding. 10:50 - Greenwashing: A significant issue. 14:00 - Importance of transparency for credibility. 17:40 - Discussion on carbon offsets and company responsibility. 19:55 - EU regulations on green claims. 21:53 - Examples of brands doing specific eco-friendly actions correctly. 25:37 - Emphasizing honesty in eco-conscious branding for credibility. 29:20 - The importance of eco-friendly choices and educating consumers. Episode Resources Connect with Mike Brevik: Connect with Lindsey Coffey Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/33123707

From Motion Graphics to Dental Marketing Entrepreneur | Luke Infinger | Ep. 113 09/17/2024

From Motion Graphics to Dental Marketing Entrepreneur | Luke Infinger | Ep. 113 In this Brand Retro episode, Mike Brevik talks with Luke Infinger, founder of HIP Creative, about building a niche marketing agency for orthodontic and dental practices. Luke shares his path from motion graphics and high-profile production work to entrepreneurship, and breaks down the mindset, positioning, and relationship-based growth that helped him scale a specialized creative business. Who’s the Guest? Luke Infinger is the founder of HIP Creative, an agency specializing in the orthodontic and dental space. He began his career with a deep interest in the arts, developing skills in painting, drawing, and music from a young age. Luke studied motion graphics at Savannah College of Art and Design (SCAD) and initially worked in post-production in New York, where he participated in high-profile projects like the season three promo for "Game of Thrones." However, he found the environment stifling creatively and limiting in terms of income potential. Disillusioned with the pressures and limitations of his job, Luke returned to Pensacola, Florida, where he transitioned into starting his own agency. This move allowed him to blend his creative talents with entrepreneurship, focusing on long-term client relationships and strategic business growth within the specialized niche of orthodontics and dentistry. Highlights 04:34 - Big opportunity at a New York motion design shop. 05:49 - Becoming disillusioned with the industry. 10:03 - Discovering broader applications of creativity. 11:48 - From miserable job to entrepreneurial success. 13:05 - Creativity beyond design—a new perspective. 14:45 - Idea execution—much harder than it seems. 15:47 - Importance of detachment for creativity. 20:00 - Education systems evolving rapidly. 23:07 - Hard truth—most people remain average due to conditioning. 25:30 - Navigating the fine line between ideas and hard work. 28:40 - Internet success—easier said than done. 30:50 - Real mentors are often invisible success stories. 32:15 - Chasing average in small-town mentality. 35:20 - Merging ideas and hard work for true success. Episode Resources Connect with Mike Brevik: Connect with Luke Infinger Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/33084622

Peak Performance Coaching & Neuroscience with Zahra Karsan | Brand Retro Ep. 112 09/13/2024

Peak Performance Coaching & Neuroscience with Zahra Karsan | Brand Retro Ep. 112 In this Brand Retro episode, Mike Brevik talks with Zahra Karsan—Wall Street Journal bestselling author and peak performance coach—about the neuroscience of high performance, human behavior, and leadership. Zahra shares practical coaching strategies to overcome mental blocks, improve self-awareness, and build stronger teams for lasting personal and professional success. Additionally, we would like to introduce you to the Life Block Quiz, which is designed to help individuals identify the obstacles that may be hindering their happiness and success. Use promo code REWIRE20@ and receive a 20% discount on the Life Block Quiz, the book and coaching sessions. Who’s the Guest? Zahra Karsan is a seasoned peak performance coach, Wall Street Journal bestselling author, and speaker who has made significant strides in the fields of neuroscience and positive psychology. Her career began in management consulting, where she excelled in fostering centers of excellence and delivering successful results across various high-stakes projects. Zahra's profound interest in human behavior and organizational success led her to work closely with C-level executives and their management teams, aiming to optimize performance and enhance team cohesion. Her approach integrates deep insights into human psychology with practical coaching techniques, focusing on overcoming subconscious barriers to success and mastering self-awareness. Zahra is passionate about helping individuals and corporate clients unlock their full potential by understanding and harnessing their innate capabilities. Through her books and the innovative Life Block Quiz, Zahra provides tools for individuals to explore their personal and professional lives, encouraging them to define and achieve their unique definitions of success. She is a proponent of lifelong learning and believes that everyone can benefit from the insights and clarity provided by professional coaching. Highlights 01:28 - Stress, survival instincts, and success. 04:00 - Entrepreneurs and self-awareness. 05:20 - Loneliness and the entrepreneurial journey. 06:23 - Coaching and successful results. 11:30 - The Lifeblock Quiz and its purpose. 16:15 - The importance of realistic business planning. 17:39 - Honesty and transparency with clients. 20:47 - Alignment between life values and business. 22:09 - Benefits and impact of having a coach. Episode Resources Connect with Mike Brevik: Connect with Zahra Karsan Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/33008917

Healthcare Branding & Personal Brand Strategy with Howie Chan | Brand Retro Ep. 111 09/10/2024

Healthcare Branding & Personal Brand Strategy with Howie Chan | Brand Retro Ep. 111 In this Brand Retro episode, Mike Brevik talks with Howie Chan, a former scientist turned branding expert, about healthcare branding, brand perception, and career pivots into marketing strategy. Howie shares lessons from moving from stem cell research to the healthcare sector, plus insights from Legend Letters on building a personal brand that aligns with your values and creates lasting impact. Who’s the Guest? Howie Chan is the visionary behind Legend Letters, an initiative aimed at inspiring individuals to pursue their own versions of a legendary life through strategic branding and personal development. Formerly a scientist specializing in stem cell research, Howie's career trajectory shifted dramatically as he delved into the corporate world, eventually finding his passion in marketing and branding within the healthcare industry. His experience spans significant roles, from product marketing to agency leadership, where he honed his skills in brand strategy working with startups and Fortune 500 companies alike. Howie's transition from the structured environment of a med device company to the dynamic realm of marketing agencies equipped him with a deep understanding of how to build compelling brands that resonate with specific audiences. His philosophy centers on the belief that personal and corporate branding should seamlessly align with one’s authentic self, enhancing the inherent values and mission of the individual or company. With Legend Letters, Howie combines his extensive marketing expertise with personal insights to help others understand the power of branding not just as a business tool, but as a transformative personal journey. His work encourages professionals to invest in their personal brands to achieve recognition and success in their respective fields. Through his upcoming podcast and ongoing newsletter, Howie continues to share stories and strategies that empower individuals to take charge of their narrative and make impactful contributions to their communities and industries. Highlights 01:10 - Howie’s transition from corporate life to branding 02:15 - Initial career in science and marketing shift 03:50 - Experience in product marketing vs. agency work 05:21 - Key roles within healthcare industry marketing 08:30 - The pivotal moment of early career crisis at an agency 12:45 - Transition to personal branding and entrepreneurship 17:20 - The concept of personal branding and reputation 22:10 - Brand misperceptions in the business world 24:50 - Branding as a decision-making shortcut 28:10 - Value of personal brand attributes 32:30 - Overcoming fear and imposter syndrome 36:05 - Start of Legend Letters after a health scare 40:10 - Encouragement for entrepreneurs and brand building Episode Resources Connect with Mike Brevik: Connect with Howie Chan Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/32971772

Marketing Strategy, CSR & Community Impact with Jennifer Mulchandani | Brand Retro Ep. 110 09/06/2024

Marketing Strategy, CSR & Community Impact with Jennifer Mulchandani | Brand Retro Ep. 110 In this Brand Retro episode, Mike Brevik sits down with Jennifer Mulchandani, founder of Arlington Strategy and host of the M Word podcast, to explore purpose-driven marketing and corporate social responsibility (CSR). Jennifer shares how businesses can integrate community engagement and strategic philanthropy into their marketing strategy—creating meaningful impact while building long-term brand trust. Who’s the Guest? Jennifer Mulchandani is the visionary founder and CEO of Arlington Strategy, an innovative marketing agency renowned for its comprehensive approach that spans brand creation to ongoing marketing implementation. With a robust team of graphic designers, digital marketers, and brand strategists, Arlington Strategy excels in supporting clients through every stage of growth, particularly specializing in non-profit organizations and small businesses with a focus on impactful, community-oriented results. Jennifer's passion for integrating public service with powerful marketing strategies defines her professional ethos. She launched Arlington Strategy 12 years ago with a vision rooted in her extensive background in public service, government, and policy. This experience has profoundly influenced her approach to business, where she strives to blend economic success with societal benefits. Under Jennifer's leadership, Arlington Strategy not only develops dynamic marketing solutions but also emphasizes corporate social responsibility. The agency actively engages in community projects and pro bono work, supporting local non-profits and educational institutions, thereby reinforcing the idea that businesses can thrive while making a significant positive impact on society. Highlights 01:08 - Jennifer’s vision: Thriving Brands a Better World. 01:47 - Incorporating heart and soul into business. 02:51 - Marketing authenticity vs. gimmicky strategies. 03:59 - Critique of corporate social responsibility. 04:35 - Daily community engagement as a cultural norm. 05:52 - Pro bono work elevates team morale. 07:13 - Case study: Supporting local social services nonprofit. 10:48 - Integrating philanthropy into client onboarding. 11:36 - Tactical and philosophical client questionnaires. 12:43 - Identifying impactful, brand-aligned partnerships. 14:49 - Supporting community college system foundation. 16:01 - Long-term engagement brings mutual benefits. 17:59 - Association with community organizations enhances brand image. 19:28 - Various non-monetary ways to support nonprofits. 20:58 - Real-life example: Builder’s continuous charity engagement. 21:20 - Agency support enhances client-integrated marketing. 24:10 - Practical advice for small businesses to get involved. 27:00 - Board membership as an engagement strategy. Episode Resources Connect with Mike Brevik: Connect with Jennifer Mulchandani Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/32894072

Promotional Products & Brand Consistency with Swire Ho | Brand Retro Ep. 109 09/03/2024

Promotional Products & Brand Consistency with Swire Ho | Brand Retro Ep. 109 In this Brand Retro episode, Mike Brevik talks with Swire Ho (“The Promo Guy”) from Garuda Promotional and Branding about promotional products strategy and brand consistency. Swire shares how to choose quality promotional items, align merch with your brand ethos, and use promo products to strengthen customer experience and boost brand awareness—without cheapening your brand. Who’s the Guest? Swire Ho, known as #thepromoguy, is a seasoned expert in the promotional products industry and the founder of Garuda Promotional and Branding Solutions. With a rich background in branding and marketing, Swire specializes in helping businesses enhance their brand visibility and customer engagement through carefully selected promotional items. His approach emphasizes the importance of aligning promotional products with a company's brand ethos to create lasting impressions. Swire's expertise extends beyond just product selection; he consults on brand consistency and the strategic use of promotional items as part of a broader marketing strategy. His insights are particularly valuable for companies looking to make a tangible impact in their marketing efforts without sacrificing quality or brand integrity. Swire is also an advocate for thoughtful, targeted marketing campaigns that focus on the ideal client, ensuring that promotional efforts are both effective and cost-efficient. Highlights 01:03 - Impact of cheap promotional products on brand perception. 02:27 - Importance of aligning promotional items with brand quality. 04:03 - Unique and memorable promotional items create brand experiences. 05:19 - Being strategic and selective in choosing promotional products. 06:03 - Personalized gifts for top clients enhance brand loyalty. 08:45 - Using high-quality promotional items for brand representation. 11:19 - Timing and planning ahead for effective promotional strategies. 12:20 - Establishing a marketing calendar for promotional product planning. 12:59 - Benefits of involving advisors early in the promotional planning process. 14:07 - Importance of realistic lead times for promotional products. 15:29 - Practical lead times for different types of promotional orders. 16:05 - Involving advisors in logo design for compatibility with promotional products. 17:30 - Managing daunting options in the promotional products market. 18:39 - Trusting professionals for effective promotional product selection. Episode Resources Connect with Mike Brevik: Connect with Swire Ho Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/32880697

Authentic Social Media Marketing & Storytelling with Lauren Litt | Brand Retro Ep. 108 08/29/2024

Operations Systems & Small Business Efficiency with Leah Leaves | Brand Retro Ep. 107 08/23/2024

Operations Systems & Small Business Efficiency with Leah Leaves | Brand Retro Ep. 107 In this Brand Retro episode, Mike Brevik sits down with Leah Leaves of Alderdaan Operations Solutions to talk about small business operations, systems, and operational efficiency—especially for digital marketing agencies. Leah shares practical ways to bring structure to chaos, build a strong operational foundation, and hire the right team so your business can grow with less friction. Who’s the Guest? Leah Leaves is the founder and CEO of Alderdaan Operations Solutions, a company dedicated to helping small businesses, particularly digital marketing agencies, bring order to their operations and thrive in chaotic environments. With a passion for turning disarray into structured success, Leah leverages her expertise in operational efficiency to guide business owners in implementing effective systems, optimizing their teams, and achieving their strategic goals. A self-proclaimed Star Wars enthusiast, Leah named her company after Princess Leia’s home planet, Alderaan, reflecting her commitment to being a guiding force for businesses seeking growth and clarity. Leah’s approach is deeply rooted in understanding the unique needs of each client, empowering them to move beyond survival mode and into sustainable success. Highlights 03:50 - Identifying the need for Aldarone: bringing order out of chaos for small businesses. 06:00 - Placing operations managers in small digital marketing agencies to manage chaos. 10:41 - Investing in the right people to multiply business effects. 12:14 - Systems and processes should be flexible, not static. 13:59 - The importance of continuously evolving business operations. 16:21 - Simple steps to start addressing operational gaps. 18:26 - Defining operations as the glue that holds business systems together. 21:29 - Emphasizing the need for team transparency and feedback loops in business operations. 23:56 - Documentation as a tool to understand and evolve business practices. 28:30 - Story behind the business name Alderdaan: connection to Star Wars and growth. Episode Resources Connect with Mike Brevik: Connect with Leah Leaves Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/32715547

Branding Career Growth & Creative Strategy with Jacob Cass (Just Creative) | Brand Retro Ep. 106 06/27/2024

Branding Career Growth & Creative Strategy with Jacob Cass (Just Creative) | Brand Retro Ep. 106 In this Brand Retro episode, Mike Brevik talks with Jacob Cass—branding and design expert, founder of Just Creative, and host of the Just Branding Podcast—about building a successful career in branding and design. Jacob shares lessons from working with big brands, collaborating on large-scale projects, finding your niche, and managing client relationships while you grow your influence. Who’s the Guest? Jacob Cass is a highly respected branding and design expert, renowned for his comprehensive approach to creative strategy and visual communication. As the founder of Just Creative, Jacob has built a platform that serves as a vital resource for insights into branding, design, and creativity. He is also the host of the Just Branding Podcast, where he explores these themes in depth with other leading figures in the industry. Highlights 03:10 - Disinterest in sciences and early explorations in Photoshop. 04:22 - Operation of moonlighting as Just Creative. 04:50 - Transition from high school to visual communication degree. 06:36 - Early blogging and its impact on learning. 07:52 - Move to New York and getting headhunted by an agency. 08:50 - Early career work with brands like Disney, Nike, and Red Bull. 10:33 - Learning design principles through job experiences. 11:50 - Unique access to Disney's database and its impact. 13:25 - Advice on balancing working for a company while running a side business. 14:58 - Discussing the value of learning both from working at an agency and independently. 19:47 - Importance of ongoing learning and self-teaching. 20:37 - Experimenting with new business ventures and digital trends. 22:23 - Balancing profit-driven projects with passion projects. 23:31 - Fun in the industry and maintaining creative fire. Episode Resources Connect with Mike Brevik: Connect with Jacob Cass Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/31908397

Agency Branding, Creativity & Team Culture with Josh Sullivan (Fried Design) | Brand Retro Ep. 105 06/11/2024

Agency Branding, Creativity & Team Culture with Josh Sullivan (Fried Design) | Brand Retro Ep. 105 In this Brand Retro episode, Mike Brevik sits down with Josh Sullivan, Executive Creative Director and founder of Fried Design Company. To talk about brand strategy, creative leadership, and building memorable brands. Josh shares lessons from agency life on balancing fun with serious business, strengthening team culture, and using creativity to craft brand stories that resonate. Who’s the Guest? Josh Sullivan is the Executive Creative Director, Brand Strategist, and the visionary founder of the Fried Design Company, an agency renowned for its creative ingenuity and bold approaches to branding. With a career that blends design, strategy, and leadership, Josh has consistently pushed the boundaries of traditional branding to create distinctive and impactful brand identities. Under his guidance, Fried Design Company has earned a reputation for being both award-winning and sometimes infamous, standing out in a crowded marketplace with its unique blend of creativity and strategic thinking. Josh's work is characterized by a deep understanding of the emotional and psychological components of branding, which he leverages to craft compelling narratives that resonate with audiences. Highlights 00:28 - Josh’s journey: From home office to Fried Design. 02:03 - Fried’s creative focus: Highly regulated industries. 04:51 - Creativity within confines: Pushing limits in design. 06:01 - Importance of brand strategy in design. 06:56 - Client reactions to bold creative work. 07:58 - Presenting and selling impactful work. 08:31 - Building Fried Design’s internal brand. 12:04 - Involvement of team in brand development. 13:02 - Significance of team culture and collaboration. 14:56 - Business growth strategy: Staying small but effective. 19:02 - Young creatives and developing a unique style. 20:36 - Importance of client and collaborator relationships. Episode Resources Connect with Mike Brevik: Connect with Josh Sullivan Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/31671067

Marketing Audits, Data-Driven Strategy & Campaign Analysis with Gracie Clemens | Brand Retro Ep. 104 06/04/2024

B2B Lead Generation & Sales Strategy with Dan Englander (Sales Schema) | Brand Retro Ep. 103 05/28/2024

B2B Lead Generation & Sales Strategy with Dan Englander (Sales Schema) | Brand Retro Ep. 103 In this Brand Retro episode, Mike Brevik talks with Dan Englander, founder of Sales Schema, about B2B sales strategy, lead generation, and building a reliable outbound prospecting system for agencies and service businesses. Dan breaks down the sales cycle, shares proven outreach approaches, and explains how a strong sales “schema” creates repeatable growth. Who’s the Guest? Dan Englander is the CEO and Founder of Sales Schema, a distinguished consultancy that specializes in helping agencies and B2B service companies establish and refine their lead generation systems through targeted outreach. Since launching Sales Schema in 2014, Dan has successfully guided the company in facilitating over 10,000 prospect relationships for more than 100 organizations, demonstrating a robust track record of elevating client outreach and sales capabilities. An expert in sales strategy and business development, Dan's approach combines deep industry knowledge with practical, data-driven techniques to create scalable sales processes. His expertise has made him a sought-after advisor for companies looking to navigate the complex landscape of B2B sales and marketing. Prior to founding Sales Schema, Dan honed his skills in various sales and marketing roles, developing a keen understanding of the challenges faced by service-based businesses in building effective sales teams and strategies. His passion for innovation and commitment to delivering measurable results have established him as a leader in the field, dedicated to helping businesses achieve sustainable growth and operational excellence. Highlights 01:11 - Tackling the trust recession. 01:49 - Derisking relationships in sales. 02:55 - 80% sorting, 20% persuading. 04:47 - Importance of consistent outreach. 05:56 - Understanding sales turn time. 07:09 - First step: clarity in target problem and audience. 09:38 - Building a repeatable new business system. 11:02 - Effective use of outbound marketing. 12:14 - Avoiding the silver bullet fallacy. 14:10 - Predictability vs. Guarantee in sales. 15:25 - Tinkering and bottlenecks in sales processes. Episode Resources Connect with Mike Brevik: Connect with Dan Englander Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/31489087

Buyer’s Journey, Customer Motivation & Business Transparency with Chris Troka | Brand Retro Ep. 102 05/21/2024

Buyer’s Journey, Customer Motivation & Business Transparency with Chris Troka | Brand Retro Ep. 102 In this Brand Retro episode, Mike Brevik talks with Chris Troka—entrepreneur, DJ, and founder of Focused-Biz—about the buyer’s journey, customer motivation, and the power of transparency in business. Chris shares practical lessons on reducing friction in sales and onboarding, improving communication, and building trust so customer relationships last. Who’s the Guest? Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, is a seasoned entrepreneur and business innovator with over ten years of expertise in creating, enhancing, and propelling businesses forward. Chris brings a wealth of knowledge in utilizing cutting-edge digital tools such as AI, automation, CRM, and social media to optimize business operations and marketing strategies. Chris holds certifications from HubSpot and Google in inbound marketing, social media, and Google My Business, and earned his Marketing Degree in 2021. Highlights 00:19 - Discussing the buyer’s journey 01:01 - Importance of reducing friction in the buyer’s journey 03:30 - Example of DJ business failures and subsequent learnings 04:39 - Building relationships over making hard sells 06:00 - The balance in the sales and onboarding process 09:50 - Recommendations and guiding clients, not giving too many options 12:00 - Client feedback process and ongoing communication 13:20 - Protecting yourself against client dissatisfaction 17:56 - The necessity of “hearing” clients for successful projects 23:39 - Advice for entrepreneurs: start by building relationships and taking action 25:45 - Importance of saying no to potential clients that aren’t a good fit 32:59 - Niche specialization and focusing on profitable areas Episode Resources Connect with Mike Brevik: Connect with Chris Troka Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/31395632

Graphic Design, Creativity & Visual Storytelling with James Martin | Brand Retro Ep. 101 05/07/2024

Graphic Design, Creativity & Visual Storytelling with James Martin | Brand Retro Ep. 101 In this Brand Retro episode, Mike Brevik talks with James Martin—founder of Made By James and Baby Giant Design Co., and Creative Partner at Lincoln Design—about graphic design, creativity, and visual storytelling. James shares his design process, how personal interests shape style, and why sketching, experimentation, and inspiration matter for building standout creative work. Who’s the Guest? James Martin is a distinguished graphic designer and creative entrepreneur, renowned for his expertise in branding and visual storytelling. As the founder of Made By James and Baby Giant Design Co., and serving as a Creative Partner at Lincoln Design, James has consistently pushed the boundaries of design. His work is characterized by a unique blend of bold creativity and meticulous execution, making him a standout figure in the design community. Through his companies, James provides innovative design solutions that empower brands to express their identities vividly and memorably. His commitment to excellence and a deep passion for the craft have earned him recognition and respect among peers and clients alike. Highlights 01:10 - Challenges of finding design inspiration pre-social media. 02:19 - Transition from blend designer to incorporating personal style. 05:14 - Leveraging a background in art within the design process. 09:09 - The value of sketching in connecting to the essence of creation. 13:44 - Influencing work with personal interests and subcultures. 17:02 - Personal evolution becoming a recognized style in design. 22:55 - The power of social media to inspire and educate in design. 24:01 - From unknown designer to partner at Lincoln Design Co. through social media. 26:26 - The risk of over-niching and staying adaptable in design work. 28:22 - Embracing personal projects without monetary expectations. 34:25 - Sharing freely on social media to foster community and help others. Episode Resources Connect with Mike Brevik: Connect with James Martin Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/31160453

Podcast Growth, Storytelling & Lessons from 100 Episodes | Spencer Shaw | Brand Retro Ep. 100 04/30/2024

Podcast Growth, Storytelling & Lessons from 100 Episodes | Spencer Shaw | Brand Retro Ep. 100 In this milestone Brand Retro episode, Mike Brevik celebrates the 100th episode with Spencer Shaw, founder and CEO of PodKick, for a behind-the-scenes conversation on podcast growth and storytelling. They reflect on lessons learned, finding a podcast’s voice, and what it takes to build a consistent show over the long haul. Who’s the Guest? Spencer Shaw, the Founder and CEO of PodKick Media, is a forward-thinking entrepreneur deeply rooted in the podcasting industry. With a keen eye for innovation and a strong belief in the power of storytelling, Spencer established PodKick Media to help creators and businesses amplify their voices and reach global audiences. Under his leadership, the company has grown into a premier podcast production service known for its high-quality content and strategic approach to audience engagement. Spencer's vision extends beyond production; he is committed to leveraging technology to enhance podcast accessibility and integration across diverse platforms. His expertise and passion for digital media have made him a respected leader and influencer in the podcasting community. Highlights 02:03 The challenge and evolution of finding a podcast's voice. 03:16 Reflecting on surprising elements in podcasting. 07:26 The authenticity of podcasting over traditional writing. 08:23 The importance of nostalgia in branding. 14:39 The cyclical nature of marketing trends. 16:14 Creating scarcity and special experiences in a business context. 20:08 Unique brand collaborations and storytelling. 22:43 The impact of being open to unconventional branding ideas. 28:14 Overcoming the fear to try new branding ideas. 31:34 The importance of taking risks and personal examples. 35:39 Working with clients resistant to change and the power of new approaches. 39:52 How to make companies realize the importance of the experience factor. 42:31 The role of nostalgia and relationship in modern branding. 45:48 Convincing a client to embrace podcasting and unique branding avenues. 49:37 The importance of being that encouraging influence for clients. Episode Resources Connect with Mike Brevik: Connect with Spencer Shaw Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/31050438

Authentic Branding & Brand Storytelling with Emma Donovan (Dapper) | Brand Retro Ep. 99 03/26/2024

Authentic Branding & Brand Storytelling with Emma Donovan (Dapper) | Brand Retro Ep. 99 In this Brand Retro episode, Mike Brevik talks with Emma Donovan, co-founder and brand strategist at Dapper, about authentic branding and building a brand that reflects the people behind it. Emma shares insights on brand identity, values, and storytelling—from concept to execution—and why authenticity creates stronger connection and long-term brand trust. Who’s the Guest? Emma Donovan is a dynamic professional with over 15 years of expertise in brand strategy, content writing, and entrepreneurship. Her keen eye for identifying unique opportunities has been a cornerstone of her entrepreneurial journey, demonstrated by her ventures across diverse and innovative projects. In 2010, she launched a pop-up backpackers' hostel for the FIFA World Cup in South Africa, showcasing her ability to tap into timely opportunities with creativity and flair. By 2014, Emma had co-founded Yellow Door Collective, a marketing and events agency, further solidifying her role as a versatile entrepreneur. Her latest venture, Dapper, co-founded in March 2021, serves as a brand studio with a keen focus on the human experience in brand development. Highlights 03:11 Emma’s company’s values: To cultivate joy which should come from an authentic energy 06:05 Dapper's offerings: A six-month process based on self-discovery and personal branding and a three-month online course on global accessibility 09:33 Why having a compelling story adds value to the brand and underlines the difficulty, but importance, of finding a singular brand tone in companies with multiple co-founders 13:31 How important it is to give clients breathing space and time to reflect 18:47 Why some clients are reluctant to “buy in” 20:47 Learning from successful influencers and adapting the lessons to your personal journey, to gain an advantage and create their brand from an authentic place. 22:38 The importance of breaking down advice and applying only what is beneficial to avoid disrupting the business 23:26 Why not being able to apply all sections of an advice does not discredit the source, but rather, it just might not apply to your particular circumstance at the time 24:46 Brand comes before marketing and setting the foundation right would make everything else fall in place Episode Resources Connect with Mike Brevik: Connect with Emma Donovan Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/30378768

LinkedIn Strategy: Profile Optimization & Networking with Scott Aaron | Brand Retro Ep. 98 03/19/2024

LinkedIn Strategy: Profile Optimization & Networking with Scott Aaron | Brand Retro Ep. 98 In this Brand Retro episode, Mike Brevik sits down with Scott Aaron—LinkedIn expert, podcast host, and bestselling author—to break down how to succeed on LinkedIn. Scott shares actionable strategies for LinkedIn profile optimization, networking, messaging, and building meaningful professional relationships that support personal branding and business growth. Who’s the Guest? Scott Aaron is a highly acclaimed LinkedIn expert, engaging podcast host, and best-selling author, renowned for his deep understanding of networking and personal branding in the digital age. With a career dedicated to helping individuals and businesses harness the power of LinkedIn, Scott has developed a reputation for crafting effective strategies that drive success on the platform. His work focuses on teaching clients how to authentically connect, generate leads, and build meaningful professional relationships. Beyond his expertise in LinkedIn, Scott is a gifted communicator, sharing his insights and experiences through his popular podcast and various speaking engagements. His best-selling books serve as invaluable resources for those looking to elevate their online presence and networking capabilities. Scott's approach combines practical advice, actionable strategies, and a genuine passion for empowering others to achieve their professional goals. Highlights 00:30 Unrealistic expectations of instant results in using LinkedIn 03:54 Tips from Scott about the importance of using SEO efficiently in the LinkedIn profile for more visibility 07:43 Framework for crafting the perfect message on LinkedIn in three steps 13:07 Setting realistic expectations and identifying key performance indicators (KPIs) for success on LinkedIn 16:03 Importance of tracking KPIs 19:36 How individuals on LinkedIn should position themselves more organically and authentically rather than being overly polished or robotic 21:31 How to overcome fear of the unknown and tackle the challenges head on for business growth 23:06 Using native uploads for higher engagement and utilizing tools like Opus.pro for breaking down longer videos into short clips 24:46 Where to know more about Scott Episode Resources Connect with Mike Brevik: Connect with Scott Aaron Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/30288443

Customer Insights & Marketing Strategy with Behdad Jamshidi (CJAM) | Brand Retro Ep. 97 03/12/2024

Customer Insights & Marketing Strategy with Behdad Jamshidi (CJAM) | Brand Retro Ep. 97 In this Brand Retro episode, Mike Brevik talks with Behdad Jamshidi (“Bee”), the marketing leader behind CJAM, about customer insights, consumer behavior, and building smarter marketing strategies. Behdad shares how CJAM helps brands connect with the right marketing partners through a streamlined vetting process—and why understanding market dynamics is key to better customer engagement. Who’s the Guest? Meet Behdad Jamshidi, affectionately known as Bee, the innovative mind behind CJAM Marketing. With a passion for bridging the gap between brands and their ideal marketing partners, Behdad has revolutionized the way businesses connect with marketing agencies. At the heart of CJAM Network, Behdad stands as a steadfast ally, ensuring that every partnership is a perfect synergy of skills, experience, and mutual goals. Behdad's journey to founding CJAM was sparked by his own challenges in finding qualified marketing partners. Frustrated by the endless search and unfulfilled promises of high-priced agencies, he leveraged his background as an engineer within large enterprise businesses, where efficiency and precision are paramount. This experience fueled his commitment to developing a solution that eradicates the inefficiencies of traditional agency searches. CJAM's inception was driven by Behdad's vision to streamline the vetting process, cutting through the noise to connect brands with marketing partners that not only talk the talk but walk the walk. His engineering mindset applied to marketing has led to the creation of a rigorous vetting process, ensuring that the CJAM Partner Network is a collection of over 80 marketing professionals excelling in PPC, digital marketing, design, development, SEO, copywriting, and more. Highlights 03:37 The importance of focusing on core competencies 08:36 The need for marketing consistency and perseverance 12:13 The significance of setting aside a marketing budget and sticking with it 17:57 Role that CJM Marketing plays in finding the right marketing partner for businesses 19:33 Handling the onboarding process for the clients 21:13 Importance of guiding clients through the business journey to build trust 23:03 The uncertainty of the modern marketing landscape and the need for constant adjustment 26:13 The unpredictability of SEO and Google's constant changes 28:10 Value of being comfortable with uncertainty in business 29:31 How changes in marketing channels like Google affect all businesses, large and small 31:43 Best places to find and know more about Behdad and CJAM Episode Resources Connect with Mike Brevik: Connect with Behdad Jamshidi Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/30218753

Marketing Trends, Strategy & Adapting to Change with Sacha Awwa | Brand Retro Ep. 96 03/05/2024

Marketing Trends, Strategy & Adapting to Change with Sacha Awwa | Brand Retro Ep. 96 In this Brand Retro episode, Mike Brevik sits down with Sacha Awwa, founder of Sacha Awwa Marketing Group, to discuss marketing strategy and how to adapt as the industry changes. Sacha shares practical guidance on staying current with trends, tools, and tactics—so your marketing remains effective, relevant, and ahead of the curve. Who’s the Guest? Sacha Awwa stands at the forefront of marketing innovation with over twenty years of experience, crafting winning strategies for startups, small enterprises, and midsize organizations. As the creative force behind Sacha Awwa Marketing Group, she embodies the essence of leadership in driving business growth and fostering innovation across varied market landscapes. Sacha's unparalleled ability to develop bespoke marketing solutions tailored to the unique needs of businesses across different scales and industries positions her as a pivotal figure for the Brand Retro Podcast audience. Her extensive knowledge base and successful track record in navigating the complexities of market dynamics and consumer engagement equip her with the insights necessary to empower our listeners. Sacha's adeptness in steering companies towards their strategic goals through adaptive and forward-thinking marketing strategies resonates with our podcast's commitment to delivering practical guidance and inspirational success narratives. Featuring Sacha Awwa on the Brand Retro Podcast not only aligns with our objective to provide actionable insights but also enriches our content with strategic acumen, hands-on advice, and motivational stories from her illustrious career. Her participation is set to offer a compelling mix of expertise, innovative tactics, and enlightening experiences, making her a captivating and invaluable guest for those looking to excel in the ever-changing world of marketing. Highlights 00:56 Big changes in Sacha’s career 01:53 The importance of cutting through the noise to start navigating the complexities of marketing 06:34 The three-prong process for approaching a company's brand 12:07 Struggles that startups face in finding product-market fit 17:02 One year as a milestone for clients to gain confidence and understanding of their business strategy 19:19 The importance of understanding analytics and data in marketing 22:39 The value of being able to break down and teach data analytics to others. 24:21 Sacha’s early career as a graphic designer and the disconnect between those designing and those pitching the work 24:55 Navigating the subjective aspect of design work vs the objectivity of data analytics 25:46 The importance of effective communication as a fundamental skill in marketing 26:11 Where you can find out more about Sacha and her marketing agency Episode Resources Connect with Mike Brevik: Connect with Sacha Awwa Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/30166373

SEO Strategy, Myths & What Works Now with Jason Berkowitz | Brand Retro Ep. 95 02/27/2024

SEO Strategy, Myths & What Works Now with Jason Berkowitz | Brand Retro Ep. 95 In this Brand Retro episode, Mike Brevik talks with Jason Berkowitz, SEO Director and founder of Break The Web, about modern SEO strategy and the real dynamics of search today. Jason debunks common SEO myths, explains what matters most in the next 12 months, and shares how SEO should align with branding and marketing to build a cohesive online presence. Who’s the Guest? Jason Berkowitz brings a decade of expertise and innovation to the search marketing world. His journey began in 2009 as the Owner of Hyper Web Marketing, where he first delved into the intricacies of online marketing. By 2010, Jason had embraced the challenges of SEO and affiliate marketing, honing his skills as a self-employed Internet Marketer. His ambition and passion for the field led him to establish SEO Services New York in 2013, where he took on the role of SEO Director, steering the company towards new heights with his visionary approach. In 2016, Jason embarked on a new venture, founding Break The Web. As both Founder and SEO Director, he has been pivotal in crafting bespoke strategies that elevate clients' online presence. Through Break The Web, Jason continues to redefine SEO practices, ensuring that businesses not only get noticed but thrive in the digital landscape. His leadership and innovative strategies have made him a respected figure in the search marketing industry, dedicated to delivering results and driving success. Highlights 00:49 The landscape of SEO in the next 12 months 03:34 The importance of brand in SEO and how it fits into overall marketing approaches 06:23 What Break The Web is and how Jason started it 10:31 How Social Media play a big picture in SEO 13:09 Challenges of SEO, especially when bound by fickle and often-changing algorithms 16:23 How to explain SEO to clients and how to make them understand the importance of it despite the challenges and uncertainties 20:21 Going over the initial hump in the first phase of SEO implementation and how the results can significantly increase afterward 23:14 Indirect competition factor in SEO 24:09 The need for full alignment between the expectations of the client and the SEO provider 24:52 How to reach out to Jason Berkowitz Episode Resources Connect with Mike Brevik: Connect with Jason Berkowitz Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts /episode/index/show/cyberdogz/id/30133133

Social Media Strategy, Intentional Marketing & Engagement with Hannah Balliet | Brand Retro Ep. 94 02/20/2024

Social Media Strategy, Intentional Marketing & Engagement with Hannah Balliet | Brand Retro Ep. 94 In this Brand Retro episode, Mike Brevik talks with Hannah Balliet of Ugly Mug Marketing about social media strategy and what actually drives results beyond surface-level engagement. Hannah shares how intentional, purpose-driven social media helps brands understand platform dynamics, audience behavior, and build predictable marketing systems that generate leads and sales. Who’s the Guest? Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape. Her key focus is helping businesses build predictable marketing systems that consistently produce leads and sales. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve RESULTS. Highlights 03:18 Hannah’s new role as the director of communications, which included developing a cohesive strategy aligned to the companies' needs 07:22 Stepping into the role for the Ugly Mug Marketing 13:13 How intention and strategy are key elements in social media marketing, and how these aspects are continually adjusted for optimal results 15:22 Why you should have a solid strategy in social media marketing 17:01 The importance of realizing that businesses can have multiple customer avatars 19:28 Identifying the primary platform where your audience is and focusing your resources there 23:46 Different payoffs from various investments 26:34 Importance of creating success and then the challenge of replicating it in a constantly changing marketing environment 29:38 How vanity metrics like total followers or likes do not necessarily equate to business success 34:01 Investigating bad reviews to improve overall business services, as it is all part of the customer experience 37:56 The 'natural progression' of a customer journey from being strangers to becoming friends, customers, and eventually evangelists for the business 41:02 The value of delivering quality after the sales process, and living up to the promise made to the customer Episode Resources Connect with Mike Brevik: Connect with Hannah Balliet Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/29903918

Simple Marketing Strategy & Clear Messaging with Ben Guttmann | Brand Retro Ep. 93 02/13/2024

Luxury Branding on a Budget: Positioning & Design with Justine Pogroske | Brand Retro Ep. 92 12/05/2023

Luxury Branding on a Budget: Positioning & Design with Justine Pogroske | Brand Retro Ep. 92 In this Brand Retro episode, Mike Brevik talks with Justine Pogroske of Million Dollar Branders about luxury branding, premium brand perception, and smart positioning—without a million-dollar budget. They share practical strategies for high-end design, clear messaging, and brand strategy that helps startups and established businesses look and feel “premium” without overspending. Who’s the Guest? Justine Pogroske has worked for global advertising agencies such as Ogilvy and Mather, M&C Saatchi. Her unique ability to optimize her client’s ROI is rooted in reliable methods and Key Performance Indicators to meet every target point. Her years of corporate experience and unwavering dedication to her craft has equipped her with essential skills to successfully navigate the corridors of the international marketplace. Whether on Main Street or in the Metaverse, you can find Justine engaged in cutting-edge projects ranging from NFTs, Future Fashion-tech, Digital marketing via the Internet-of-things and augmented reality. After years of working with top global agencies, global change makers, leading entrepreneurs, celebrities, thought leaders and Fortune 500 companies, Justine has cultivated a passion for building legacy brands that impact and inspire for generations to come. Highlights 00:57 Justine’s initial professional experience in publishing and how she felt the need to move from laying out other people's copy to producing her own creative work 05:08 The two key problems in the current competitive market of agencies and creators 09:09 What is the Million Dollar Branders 15:23 Justine's process of developing her business and brand vision 18:34 Her process towards making businesses stand out by going against the grain and flipping conventional wisdom 21:43 Using the power of a brand as your visual negotiations tool 23:19 Why you should choose customers over your competition and the danger of just seeking an agency to "do the work" 25:09 Role of creativity in leaving a legacy brand Episode Resources Connect with Mike Brevik: Connect with Justine Pogroske Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/28860693

Starting a Podcast, Authenticity & Building a Personal Brand | Robert Ingalls (LawPods) | Brand Retro Ep. 91 11/28/2023

Starting a Podcast, Authenticity & Building a Personal Brand | Robert Ingalls (LawPods) | Brand Retro Ep. 91 In this Brand Retro episode, Mike Brevik talks with Robert Ingalls, founder of LawPods (LAWPODS), about starting a podcast, authenticity, and building a brand that resonates. They discuss taking the leap, finding your unique voice, crafting a clear value proposition, and connecting with an audience through truth-driven storytelling. Who’s the Guest? Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue. Highlights 00:22 Robert discusses his journey from being a lawyer to starting LawPods. 01:33 Robert talks about finding a niche in law podcasting. 04:33 Robert talks about the growth of his business beyond expectations. 08:30 Individual uniqueness is discussed as an advantage in podcasting. 12:01 Robert talks about his approach to helping his clients with podcasting. 17:04 Robert uses the website analogy to explain the value of unique content in podcasting. 20:00 Reflection on the evolving nature of podcasting and contest dynamics. 21:17 Reinforcement that a podcast should be valuable, not perfect. 22:24 An emphasis on the value of producing quality content rather than focusing on overproduction. 23:07 Advice on the necessity of defining the purpose of the podcast and its scope. 24:19 Suggestion to develop a strategic approach to podcast content for more effective lead nurturing. 26:04 The value of networking through podcasting is highlighted. 26:44 Encouragement to start podcasting despite any initial fears or reservations. Episode Resources Connect with Mike Brevik: Connect with Robert Ingalls Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/28823473

AI in Marketing Strategy, Personalization & Ethics with Joshua Lisec | Brand Retro Ep. 90 11/07/2023

AI in Marketing Strategy, Personalization & Ethics with Joshua Lisec | Brand Retro Ep. 90 In this Brand Retro episode, Mike Brevik talks with Joshua Lisec about artificial intelligence (AI) and what it means for marketing strategy, personalization, and business growth. They explore AI’s potential to predict market trends, improve customer experiences, and reshape industries—plus ethical considerations and practical ways to leverage AI for competitive advantage. Who’s the Guest? Joshua Lisec is a seasoned ghostwriter and trusted authority on content creation, bringing a wealth of expertise in crafting compelling narratives for industry leaders and influencers. With a portfolio that includes best-selling books and high-impact articles, his talent lies in giving a powerful voice to the unique visions of his clients. Joshua's work is underpinned by his in-depth understanding of the written word and his ability to adapt to the diverse voices and styles required across various genres and platforms. His experience with artificial intelligence in content generation positions him at the intersection of traditional writing finesse and modern technological advancements, making him a sought-after expert for those looking to elevate their content strategy in the digital age. Highlights 01:12 Joshua’s concerns surrounding AI and authorship 02:39 The demand for AI consultants who can help businesses integrate AI into their workflows 06:02 Their experiences applying AI as a tool to accelerate the creative process in writing website content, blog content, and taglines 06:24 How he uses AI as a brainstorming partner and a tool to break writer's block 7:44 Ways businesses have started replacing human tasks with AI 11:01 How the new technology implementations often cause a generational divide in acceptance and application 14:55 Joshua’s minimal use of AI in his ghostwriting business 16:51 His viewpoint on AI as a time-saving tool and mentions other similar tools, like Zapier Episode Resources Connect with Mike Brevik: Connect with Joshua Lisec Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. /episode/index/show/cyberdogz/id/28543037

80/20 Rule in Marketing: Focus, Strategy & Decision-Making | Spencer Shaw | Brand Retro Ep. 89 10/17/2023

Fearless Marketing Thinking & Bold Strategy with Mike Ozan | Brand Retro Ep. 88 10/10/2023

Marketing Trends, Personalization & Strategy with Bob Knorpp | Brand Retro Ep. 87 10/03/2023

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