Authentic Social Media Marketing & Storytelling with Lauren Litt | Brand Retro Ep. 108
Release Date: 08/29/2024
Reality Bites
Brand Retro with Cyberdogz
🧾 Episode Summary In this “Lost Episode” from the Brand Retro vault, Mike Brevik sits down with Chris Bolton of Murmur Creative for a candid conversation about the realities of running a modern creative agency. Chris shares how Murmur evolved from a design-focused studio into a strategic branding firm, and why agencies must learn where to draw the line when clients ask for “everything marketing.” Together, Mike and Chris unpack the challenge agencies face trying to balance specialization with the growing expectations of clients who assume marketing firms can do it all. They also...
info_outline
Underdogz of Sports Media
Brand Retro with Cyberdogz
Episode Title Underdogz of Sports Media Episode Summary In this Brand Retro Vault Series (“Lost Episode”), Mike Brevik sits down with Dave Behar, founder of ION Network, to explore how the world of sports media is evolving far beyond traditional leagues and broadcast models. Dave shares how ION Network is building a multi-platform ecosystem designed to support emerging sports leagues, niche athletic communities, and content creators who are often overlooked by mainstream media. By combining localized media channels, digital platforms, and brand partnerships, ION is creating new...
info_outline
The Experience Economy
Brand Retro with Cyberdogz
Episode Summary In this Brand Retro Vault Series (“Lost Episode”), Mike Brevik sits down with Steph Silver, founder of VINE Collective, to explore one of the most misunderstood aspects of branding: the experience behind the brand. Steph shares how her unconventional journey, from theater and storytelling to marketing and leadership coaching, shaped her belief that a brand is not just what customers see on the outside, but what happens behind the scenes inside the organization. From how employees are treated to how decisions are made during difficult seasons, every internal choice...
info_outline
Visibility Over Virality
Brand Retro with Cyberdogz
EPISODE SUMMARY In this Brand Retro Vault Series (“Lost Episode”), Mike Brevik sits down with Carrolee Drummonds to explore the mindset behind entrepreneurship and the importance of finding new paths to visibility in an increasingly noisy digital world. During the conversation, Carrolee shares her perspective on what many entrepreneurs experience today—the pressure to constantly produce content for social media and chase algorithms that rarely lead to meaningful engagement. Instead, she discusses the importance of shifting focus toward platforms that allow deeper conversations and...
info_outline
Brand Spotlight: LORIER Watches
Brand Retro with Cyberdogz
Summary Welcome to The Lost Episodes... a series of conversations from the Brand Retro vault. These are the episodes that, for one reason or another, never made it out when they were first recorded. Different backdrop. Different format. Same solid conversations. Think of it like a lost album from a band you love, maybe it showed up late, but it still hits. In this episode of Brand Retro, Mike Brevik sits down with Lauren and Lorenzo Ortega, the husband-and-wife founders of LORIER Watches, to explore how a passion for vintage craftsmanship turned into one of the most respected micro-brands in...
info_outline
Stay Moving with Josh Roush
Brand Retro with Cyberdogz
Episode Summary Welcome to The Lost Episodes... a series of conversations from the Brand Retro vault. These are the episodes that, for one reason or another, never made it out when they were first recorded. Different backdrop. Different format. Same solid conversations. Think of it like a lost album from a band you love, maybe it showed up late, but it still hits. In this Lost Episode, Mike Brevik sits down with Josh Roush of Movetic for a conversation that feels just as relevant now as it did then. The two dig into the real value of brand, why too many companies still downgrade its...
info_outline
Scaling Smarter with Ann Carden
Brand Retro with Cyberdogz
Episode Summary In this Lost Episode, Mike Brevik sits down with Ann Carden, longtime business strategist, marketing expert, and growth coach, for a conversation about what it really takes to build a business that scales. Ann breaks down the difference between brand influence and lead generation, why too many entrepreneurs rely on one without the other, and how real business growth comes from building the right marketing engine in the right order. She also talks through the dangers of cookie-cutter marketing advice, the importance of customized strategy, and why entrepreneurs have to stop...
info_outline
Exercising Creativity - Inside the Red Dot Auction and the Legacy of Chuck Jones
Brand Retro with Cyberdogz
EPISODE SUMMARY In this energizing episode of Brand Retro, Mike Brevik sits down with returning guests Craig Kausen and Ben Olson to unpack the story and impact behind the Chuck Jones Center for Creativity’s 16th Annual Red Dot Fundraising Event. What began as a simple idea, artists donating 12x12 works to raise funds, has evolved into a nationally recognized celebration of imagination, nostalgia, and community impact. This year marks a major shift: for the first time, the artists' stories will stand alongside their work, adding deeper meaning to every piece. Craig shares the philosophy...
info_outline
Eco-Friendly Branding & Sustainability Marketing with Lindsey Coffey | Brand Retro Ep. 114
Brand Retro with Cyberdogz
In this Brand Retro episode, Lindsey Coffey shares how brands can build eco-friendly branding and sustainability marketing without greenwashing. We cover ethical consumerism, transparency, and how EcoBranders helps businesses create real environmental impact while staying profitable. Who’s the Guest? Lindsey Coffey, an acclaimed model and Miss Earth 2020, has leveraged her extensive experience in the fashion industry to champion environmental sustainability and ethical consumerism. With over a decade in modeling, Lindsey has gained a profound understanding of the inner workings of fashion...
info_outline
From Motion Graphics to Dental Marketing Entrepreneur | Luke Infinger | Ep. 113
Brand Retro with Cyberdogz
In this Brand Retro episode, Mike Brevik talks with Luke Infinger, founder of HIP Creative, about building a niche marketing agency for orthodontic and dental practices. Luke shares his path from motion graphics and high-profile production work to entrepreneurship, and breaks down the mindset, positioning, and relationship-based growth that helped him scale a specialized creative business. Who’s the Guest? Luke Infinger is the founder of HIP Creative, an agency specializing in the orthodontic and dental space. He began his career with a deep interest in the arts, developing skills in...
info_outlineIn this Brand Retro episode, Mike Brevik talks with Lauren Litt, owner of Lil Shameless Plug, about authentic social media marketing, storytelling, and building a brand that feels true to you. Lauren shares her journey from acting to entrepreneurship and explains how authenticity and clear messaging can turn personal connection into real business growth.
Who’s the Guest?
Lauren Litt is a multifaceted entrepreneur who seamlessly blends her passions for acting and social media through her business, Lil Shameless Plug. As the owner and driving force behind this vibrant social media management company, Lauren focuses on empowering coaches and entrepreneurs with the skills they need to excel in the digital world. Her unique approach to social media education is heavily influenced by her acting career, where she’s known for her dynamic presence both on and off the screen, including roles in various (self-proclaimed) B-level horror films.
Lauren’s philosophy extends beyond typical social media tactics; she utilizes acting exercises adapted for business to help clients discover the "character" of their brand. This method helps businesses articulate a clear, compelling identity that captivates and engages their ideal customers. As a coach and consultant, Lauren’s goal is to demystify social media for those who feel overwhelmed by it, providing them with the tools and confidence to harness its power for their business success.
Highlights
10:56 - Using social media for storytelling.
21:32 - 2024 social media trends.
24:37 - Realistic expectations for social media campaigns.
16:40 - Importance of engagement over followers.
Episode Resources
- Connect with Mike Brevik:
- www.brandretro.com
- http://www.cyberdogzmarketing.com/
- mike@cyberdogzmarketing.com
- Connect with Lauren Litt
- https://lilshamelessplug.com/
- https://www.linkedin.com/in/lauren-litt/
- https://www.instagram.com/getsocialhappy/
- https://linktr.ee/lauren.litt
Subscribe, Share and Review
To get the next episode subscribe with your favorite podcast player.