Healthcare Branding & Personal Brand Strategy with Howie Chan | Brand Retro Ep. 111
Release Date: 09/10/2024
Reality Bites
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🧾 Episode Summary In this “Lost Episode” from the Brand Retro vault, Mike Brevik sits down with Chris Bolton of Murmur Creative for a candid conversation about the realities of running a modern creative agency. Chris shares how Murmur evolved from a design-focused studio into a strategic branding firm, and why agencies must learn where to draw the line when clients ask for “everything marketing.” Together, Mike and Chris unpack the challenge agencies face trying to balance specialization with the growing expectations of clients who assume marketing firms can do it all. They also...
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Underdogz of Sports Media
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The Experience Economy
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Visibility Over Virality
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Brand Spotlight: LORIER Watches
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Summary Welcome to The Lost Episodes... a series of conversations from the Brand Retro vault. These are the episodes that, for one reason or another, never made it out when they were first recorded. Different backdrop. Different format. Same solid conversations. Think of it like a lost album from a band you love, maybe it showed up late, but it still hits. In this episode of Brand Retro, Mike Brevik sits down with Lauren and Lorenzo Ortega, the husband-and-wife founders of LORIER Watches, to explore how a passion for vintage craftsmanship turned into one of the most respected micro-brands in...
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Stay Moving with Josh Roush
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Exercising Creativity - Inside the Red Dot Auction and the Legacy of Chuck Jones
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Eco-Friendly Branding & Sustainability Marketing with Lindsey Coffey | Brand Retro Ep. 114
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From Motion Graphics to Dental Marketing Entrepreneur | Luke Infinger | Ep. 113
Brand Retro with Cyberdogz
In this Brand Retro episode, Mike Brevik talks with Luke Infinger, founder of HIP Creative, about building a niche marketing agency for orthodontic and dental practices. Luke shares his path from motion graphics and high-profile production work to entrepreneurship, and breaks down the mindset, positioning, and relationship-based growth that helped him scale a specialized creative business. Who’s the Guest? Luke Infinger is the founder of HIP Creative, an agency specializing in the orthodontic and dental space. He began his career with a deep interest in the arts, developing skills in...
info_outlineIn this Brand Retro episode, Mike Brevik talks with Howie Chan, a former scientist turned branding expert, about healthcare branding, brand perception, and career pivots into marketing strategy. Howie shares lessons from moving from stem cell research to the healthcare sector, plus insights from Legend Letters on building a personal brand that aligns with your values and creates lasting impact.
Who’s the Guest?
Howie Chan is the visionary behind Legend Letters, an initiative aimed at inspiring individuals to pursue their own versions of a legendary life through strategic branding and personal development. Formerly a scientist specializing in stem cell research, Howie's career trajectory shifted dramatically as he delved into the corporate world, eventually finding his passion in marketing and branding within the healthcare industry. His experience spans significant roles, from product marketing to agency leadership, where he honed his skills in brand strategy working with startups and Fortune 500 companies alike.
Howie's transition from the structured environment of a med device company to the dynamic realm of marketing agencies equipped him with a deep understanding of how to build compelling brands that resonate with specific audiences. His philosophy centers on the belief that personal and corporate branding should seamlessly align with one’s authentic self, enhancing the inherent values and mission of the individual or company.
With Legend Letters, Howie combines his extensive marketing expertise with personal insights to help others understand the power of branding not just as a business tool, but as a transformative personal journey. His work encourages professionals to invest in their personal brands to achieve recognition and success in their respective fields. Through his upcoming podcast and ongoing newsletter, Howie continues to share stories and strategies that empower individuals to take charge of their narrative and make impactful contributions to their communities and industries.
Highlights
01:10 - Howie’s transition from corporate life to branding
02:15 - Initial career in science and marketing shift
03:50 - Experience in product marketing vs. agency work
05:21 - Key roles within healthcare industry marketing
08:30 - The pivotal moment of early career crisis at an agency
12:45 - Transition to personal branding and entrepreneurship
17:20 - The concept of personal branding and reputation
22:10 - Brand misperceptions in the business world
24:50 - Branding as a decision-making shortcut
28:10 - Value of personal brand attributes
32:30 - Overcoming fear and imposter syndrome
36:05 - Start of Legend Letters after a health scare
40:10 - Encouragement for entrepreneurs and brand building
Episode Resources
- Connect with Mike Brevik:
- www.brandretro.com
- http://www.cyberdogzmarketing.com/
- mike@cyberdogzmarketing.com
- Connect with Howie Chan
- https://www.linkedin.com/in/howiechaniam/
- https://www.howiechan.com/
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