Having Purpose with Lindsey Coffey
Brand Retro with Cyberdogz
In this insightful episode of Brand Retro, host Mike Brevik dives into a discussion with Lindsey Coffey about the intersection of eco-friendliness and brand identity. Lindsey shares her journey from the fashion industry to becoming a vocal advocate for environmental activism. They explore how brands can authentically integrate sustainability into their messaging without falling into the trap of greenwashing. Lindsey highlights the initiatives of EcoBranders, providing a blueprint for businesses aiming to make a real impact while maintaining profitability. Tune in to learn how embracing...
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Designing Success with Luke Infinger
Brand Retro with Cyberdogz
In this insightful episode of Brand Retro, Mike Brevik sits down with Luke Infinger, a creative turned entrepreneur who has carved a niche in the marketing world. Starting his career immersed in the arts and motion graphics, Luke shares his journey from working on high-profile projects like the Game of Thrones season three promo to founding his own agency specialized in the orthodontic and dental markets. Discover how Luke's artistic background and competitive drive shaped his entrepreneurial spirit and led him to rethink traditional career paths. Tune in to learn how embracing creativity...
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Unleashing Potential with Zahra Karsan
Brand Retro with Cyberdogz
In this enlightening episode of Brand Retro, Mike Brevik sits down with Zahra Karsan, a Wall Street Journal bestselling author and certified coach renowned for her expertise in peak performance coaching. Dive into an in-depth conversation that explores the fascinating intersection of neuroscience and human behavior, and discover practical strategies for achieving extraordinary results both personally and professionally. Zahra shares her unique approach to unlocking potential through understanding the human factors that inhibit performance, offering a roadmap to overcome these challenges....
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Howie Chan: Marketing Insights + Legend Letters
Brand Retro with Cyberdogz
In this inspiring episode of Brand Retro, Mike Brevik engages with Howie Chan, a former scientist turned branding expert, who shares his unique journey from the rigors of stem cell research to mastering the art of branding in the healthcare sector. Howie delves into his evolution from a medical field professional to a marketing strategist, illustrating the pivotal moments that shaped his career. He discusses the importance of brand perception, his approach to overcoming professional setbacks, and how personal experiences influenced his business philosophy. This episode not only explores...
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Arlington Strategy with Jennifer Mulchandani
Brand Retro with Cyberdogz
In this captivating episode of Brand Retro, we sit down with Jennifer Mulchandani, founder of Arlington Strategy and host of the M Word podcast. Discover how Jennifer's agency seamlessly integrates robust marketing strategies with a profound commitment to community service. Jennifer shares insights from her journey of infusing corporate social responsibility into everyday business practices and why doing good is not just an option but a foundational element of her agency's identity. Learn how any business, regardless of size, can make a meaningful impact through thoughtful community engagement...
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The Promo Guy (Swire Ho)
Brand Retro with Cyberdogz
Join us on this insightful episode of Brand Retro as we dive into the world of promotional products with Swire Ho, also known as the Promo Guy, from Garuda Promotional and Branding. Discover the critical role of promotional products in maintaining brand consistency and enhancing customer journeys. Swire shares expert advice on choosing quality over quantity, aligning promotional items with your brand ethos, and the strategic use of promotional products to boost brand awareness. Learn how to avoid common pitfalls and ensure that your promotional efforts genuinely represent your brand's quality...
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Lil Shameless Plug with Lauren Litt
Brand Retro with Cyberdogz
Join us on this episode of Brand Retro as we chat with Lauren Litt, the multifaceted owner of Lil Shameless Plug. Dive into Lauren's unique journey from scream queen actress to social media maestro, where she blends her passions to create a dynamic business model. Discover how authenticity and precise storytelling in social media can transform personal connections into business success. Whether you're a budding entrepreneur or an established business owner, Lauren's insights on the intersection of acting and business offer valuable lessons on building a brand that's truly your own. Tune in to...
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Chaos to Clarity with Leah Leaves
Brand Retro with Cyberdogz
In this episode of the Brand Retro Podcast, Mike Brevik sits down with Leah Leaves from Alderdaan Operations Solutions. Leah shares her expertise in bringing order to chaos within small businesses, particularly in the digital marketing space. They dive deep into the importance of operational efficiency, the role of systems and structure in business growth, and the value of having the right team in place. Leah also reveals the story behind her company's name, inspired by her love for Star Wars, and how it reflects their mission to support businesses in their journey from chaos to clarity....
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Enjoy The Ride with Jacob Cass
Brand Retro with Cyberdogz
In this inspiring episode of the Brand Retro Podcast, we are joined by Jacob Cass, the esteemed branding and design expert from the Just Branding Podcast and the creative force behind Just Creative. Together, we delve into the intricacies of navigating a successful career in branding and design, exploring Jacob's own professional journey and the valuable lessons he's learned along the way. Jacob shares his experiences working with big brands, offering insights into the challenges and triumphs of collaborating on large-scale projects. We also discuss the various stages of a career in design,...
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Fried Design with Josh Sullivan
Brand Retro with Cyberdogz
In this vibrant episode of the Brand Retro Podcast, we sit down with Josh Sullivan, the Executive Creative Director, Brand Strategist, and Designer behind the acclaimed and sometimes infamous Fried Design Company. Josh shares his adventures and challenges as an agency owner, diving into the exhilarating world of branding and the importance of infusing fun into business, creativity, and teamwork. Throughout our conversation, Josh reveals how maintaining a playful approach to serious business can foster innovation, strengthen team dynamics, and create memorable brands that resonate deeply with...
info_outlineIn this inspiring episode of Brand Retro, Mike Brevik engages with Howie Chan, a former scientist turned branding expert, who shares his unique journey from the rigors of stem cell research to mastering the art of branding in the healthcare sector. Howie delves into his evolution from a medical field professional to a marketing strategist, illustrating the pivotal moments that shaped his career. He discusses the importance of brand perception, his approach to overcoming professional setbacks, and how personal experiences influenced his business philosophy. This episode not only explores Howie’s professional metamorphosis but also provides valuable insights into the transformative power of branding in any industry. Tune in to learn how embracing change and curiosity can lead to fulfilling new opportunities.
Who’s the Guest?
Howie Chan is the visionary behind Legend Letters, an initiative aimed at inspiring individuals to pursue their own versions of a legendary life through strategic branding and personal development. Formerly a scientist specializing in stem cell research, Howie's career trajectory shifted dramatically as he delved into the corporate world, eventually finding his passion in marketing and branding within the healthcare industry. His experience spans significant roles, from product marketing to agency leadership, where he honed his skills in brand strategy working with startups and Fortune 500 companies alike.
Howie's transition from the structured environment of a med device company to the dynamic realm of marketing agencies equipped him with a deep understanding of how to build compelling brands that resonate with specific audiences. His philosophy centers on the belief that personal and corporate branding should seamlessly align with one’s authentic self, enhancing the inherent values and mission of the individual or company.
With Legend Letters, Howie combines his extensive marketing expertise with personal insights to help others understand the power of branding not just as a business tool, but as a transformative personal journey. His work encourages professionals to invest in their personal brands to achieve recognition and success in their respective fields. Through his upcoming podcast and ongoing newsletter, Howie continues to share stories and strategies that empower individuals to take charge of their narrative and make impactful contributions to their communities and industries.
Highlights
01:10 - Howie’s transition from corporate life to branding
02:15 - Initial career in science and marketing shift
03:50 - Experience in product marketing vs. agency work
05:21 - Key roles within healthcare industry marketing
08:30 - The pivotal moment of early career crisis at an agency
12:45 - Transition to personal branding and entrepreneurship
17:20 - The concept of personal branding and reputation
22:10 - Brand misperceptions in the business world
24:50 - Branding as a decision-making shortcut
28:10 - Value of personal brand attributes
32:30 - Overcoming fear and imposter syndrome
36:05 - Start of Legend Letters after a health scare
40:10 - Encouragement for entrepreneurs and brand building
Episode Resources
- Connect with Mike Brevik:
- www.brandretro.com
- http://www.cyberdogzmarketing.com/
- [email protected]
- Connect with Howie Chan
- https://www.linkedin.com/in/howiechaniam/
- https://www.howiechan.com/
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