What I Look for Before Trusting a Financial Influencer

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Have you ever noticed how financial influencers, or “finfluencers,” seem to be everywhere on social media right now? Scroll Instagram, TikTok, or YouTube and you’ll see people yelling about debt, promising overnight wealth, or claiming they’ve cracked the financial code. The real question is this: how do you know who to trust?

In this episode, I pull back the curtain and walk you through exactly how I personally evaluate financial influencers. I’m not here to tell you who to follow or unfollow. Instead, I want to show you how to think critically so you can make that decision for yourself with confidence.

I break down the biggest mistake people make when consuming financial content online: confusing principles with strategies. True wealth builders understand that principles are timeless, while strategies change depending on circumstances. That distinction alone can save you years of frustration and costly mistakes. I explain why blanket advice like “debt is always bad” or “debt is always good” completely misses the point, and how context and stewardship matter more than slogans.

I also share why I don’t consider myself a traditional finfluencer. I’m not trying to reach millions of people with flashy skits or viral gimmicks. I speak to a specific group of independent thinkers Gen Xers, older millennials, and business owners who feel like the traditional financial path just isn’t enough. People who did what they were told, saved diligently, and still watched their parents struggle financially despite doing everything “right.”

I open up about my own financial journey, including my time as a traditional financial advisor, why I left that industry, how I went broke during the 2007–2009 crash, and why I had to become financially independent twice. I explain why failure leaves clues just as much as success does and why those clues matter when evaluating someone’s advice.

We also talk about the dangerous side of social media finance, including fake credibility, exaggerated track records, and influencers who teach things they’ve never actually done themselves. With AI making it even harder to tell what’s real and what’s not, learning how to use your internal “BS meter” has never been more important.

If you’ve ever wondered whether you should trust a financial influencer, including me, this episode will help you cut through the noise.

My goal isn’t blind trust it’s informed confidence.

Ask questions. Look for evidence. Pay attention to who has truly been there, done that, and is still doing it today.