#171 How appearances influence your career in employer branding
Story-Driven Business podcast with Susanna Rantanen
Release Date: 02/14/2024
11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™)
Story-Driven Business podcast with Susanna Rantanen
What if your employer brand wasn’t just seen… but deeply felt? In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the world’s leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic. Using the Magnetic Employer Branding Method™, I'll guide you through how to: Transform your current culture into a Strategic Company Culture Make your people your loudest brand advocates without begging for reviews Craft a Work-to-Life Promise™ that top talent feels in...
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#189 Brand People Like Best Companies Do, Not Just Products
Story-Driven Business podcast with Susanna Rantanen
Your products don’t build trust. Your people do. And yet, most companies still pour all their brand energy into showcasing what they sell—while leaving the people who make it all possible invisible. In Episode 189 of the Story-Driven Business Podcast, I share why the smartest, most magnetic businesses don’t just brand their products—they brand people. When you brand your people: ✅ Customers see the human value behind your service. ✅ Talent sees themselves in your story. ✅ Stakeholders see leadership that inspires long-term trust. But when you don’t… ❌ You become forgettable...
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#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!
Story-Driven Business podcast with Susanna Rantanen
What if I told you that employer branding isn’t about you—it’s about them? And by 'them,' I mean your talents, the people you want to attract and keep. In today’s special episode, I’m giving you an exclusive sneak peek into my brand new book Story-Driven Employer Branding: Introducing The Magnetic Employer Branding Method™. You’re about to hear the very first chapter, and trust me—it’s going to change the way you think about employer branding forever. So, grab a coffee, sit back, and let’s dive in. And if you love what you hear, you can (If the Amazon link doesn't...
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#187 How tech company Mitgo found success with employer ambassadors
Story-Driven Business podcast with Susanna Rantanen
How Mitgo’s 90 ambassadors have made employer branding magic – with Veronika Batmanova Ready to take your employer branding to the next level? 🤔 This episode is your ultimate guide! Join me and Veronika Batmanova, the leader behind Mitgo’s wildly successful employee ambassador program, as we uncover the exact steps that made it thrive. 🔥 Key topics we cover: - How Mitgo engaged employees authentically (without a big budget!). - The role of motivation, recognition, and creativity in keeping ambassadors active. - Why platforms like LinkedIn and even TikTok are game-changers for...
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Airbus Finland Does It: Employer Branding Breakthrough
Story-Driven Business podcast with Susanna Rantanen
Airbus Finland Does It! Award-winning employer branding gets regular contributions from employers at the Helsinki and Jyväskylä offices. How did they succeed so quickly, in just six months without zero campaigns? We spoke with Maiju Karppinen, HR Business Partner at Airbus Finland, who in her role, owns employer branding in the Finnish subsidiary. Our conversation covers the award-winning employer branding strategy process, challenges faced, feedback received, and the impact of winning an award on the organisation. What we believe to be especially interesting to you is how Maiju has managed...
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Bonus Ep. 01 | About the book, death and new beginnings | Sep 28, 2024
Story-Driven Business podcast with Susanna Rantanen
Hi there, It's been a while since I last podcasted or created video content on YouTube, as I've been finalizing the draft of my upcoming book for the past couple of months. I'm back with a shorter bonus episode, the first one of the series I call Life, As It Happens. I hope you like it! Susanna
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#185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen
Story-Driven Business podcast with Susanna Rantanen
If you are growing an appetite for an employer branding career path, this episode will continue to tickle your fancy, like the previous two episodes on our Nora's employer branding career journey. In this week’s Building a Modern Employer Branding podcast episode, Nora and I speak with about her employer branding career path, what inspires her and how she juggles her HR Business Partner role aside from working weekly in employer branding. Maiju works for one of our clients, . Us three have worked together closely since early 2023 when we first created their employer...
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#184 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 2
Story-Driven Business podcast with Susanna Rantanen
This part 2 episode of the Building a Modern Employer Brand podcast concludes my conversation with my employee and colleague, Nora Nykänen, on her growth journey to an award-winning employer branding professional. We talk about the three tips she shares as advice to someone wanting to build an employer branding career like hers. In this episode, Nora and I discuss her three must-know tips for anyone looking to build a stellar career in employer branding. Think of it like getting a masterclass from Yoda but with less green and more sass! 🔑 Key Highlights: 360 view of the company, its...
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#183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1
Story-Driven Business podcast with Susanna Rantanen
What if you were awarded as the Employer Branding Professional of the Year? Wouldn't that be pretty amazing for you, your career, and your life? Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland. She was recently awarded as the Employer Branding Professional of the Year 2024 (agency) at the Finnish Magnet Employer Brand Awards. In this week's and next week's episodes of the Building a Modern Employer Branding podcast, Nora and I will discuss her career and growth as an...
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#182 Behind the Scenes - I'm writing a Game-Changing Book about Employer Branding
Story-Driven Business podcast with Susanna Rantanen
This week’s episode on the Building a Modern Employer Brand podcast is a little bit different to what you and I are used to. I’m going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️. I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind map on the content of this book. I hope you like it! If you do, please subscribe to this podcast and follow me on Instagram, LinkedIn, YouTube, and TikTok. I’ll keep you in the loop about this book and you’ll learn about modern...
info_outlineWhat an odd topic for an episode about what (employer) branding really is, isn’t it?
If I got your attention with it, you are in for a treat.
This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities.
While appearance, as in the visual identity, does have a big role in branding, it’s not the starting point. But it is the point that catches attention, forms and divides opinions, at best!
In this episode of the Building a Modern Employer Brand podcast, I aim to clarify what branding an organisation or a person means and requires because it is different to branding products.
For this purpose, I’m using something we can all relate to: ourselves and how our appearances, personality and style choices impact how others perceive us and how that can also drive our success building a career in employer branding.
👉 If you want the text version, jump right here >
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/
Connect with me on:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/