#175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook
Story-Driven Business podcast with Susanna Rantanen
Release Date: 03/13/2024
#198 The CEO as Chief Storyteller: Leading With Narrative Power
Story-Driven Business podcast with Susanna Rantanen
đĽ CEOs, listen up. The most powerful storyteller in your employer brand isnât HR or comms. Itâs YOU. When the person at the top goes quiet, so does the culture. But when you lead with a storyâauthentic, value-based, human storyâyour people donât just listen. They align. They believe. They act. In this final part of my podcast series on modern leadership branding, I unpack why narrative power is the new executive influence toolâand what it looks like when the CEO becomes the Chief Storyteller. âď¸ What stories you should be telling âď¸ Where to show up (without being an...
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#197 From EVP to Impact: The Death of Corporate Fluff
Story-Driven Business podcast with Susanna Rantanen
RIP old-school EVPs. They had a good run⌠until nobody believed them anymore. đ The world has changed. People want work that fits into their livesânot just flashy slogans and buzzword bingo on your careers page. In this episode of the Story-Driven Business Podcast, Iâm showing you the modern replacement: ⨠The Modern Work-to-Life Promise ⨠Real, evolving Key Story Themes These arenât just words. Theyâre the foundation of trust, retention and reputation. Learn the method â
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#196 The Talent is the Hero: A Leadership Shift That Changes Everything
Story-Driven Business podcast with Susanna Rantanen
HOT TAKE: If your employer brand still revolves around your CEO, tech stack, or product features⌠youâre not branding a company. Youâre feeding an ego. And egos donât scale. People do. Your people are the hero of your business strategy. Not you. In my latest episode of the Story-Driven Business Podcast, I dive into a mindset shift that turns modern leadership on its head:đď¸ âThe Talent is the Hero: A Leadership Shift That Changes Everythingâ When leaders stop trying to be the centre of the story and start guiding their people as the protagonists, trust builds....
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#195 Unlock Your Culture Code: The Secret to a Story-Driven Brand
Story-Driven Business podcast with Susanna Rantanen
What if your company culture is actually sabotaging your business strategy? In this episode of the Story-Driven Business podcast, I reveal how to decode your organisational culture using the Competing Values Framework and the OCAI diagnostic tool. Youâll discover how different culture typesâClan, Adhocracy, Market, and Hierarchyâshape everything from leadership and performance expectations to recruitment messaging and talent profiles. This episode is especially powerful for modern leaders, HR professionals, and founders navigating growth, change, or transformation. Iâll also show you...
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#194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning
Story-Driven Business podcast with Susanna Rantanen
What if your employer brand was never meant to live in talent acquisition? What if itâs the missing link between your culture, people, and business strategy? In this game-changing episode of Story-Driven Business Podcast, Susanna Rantanenâauthor of Story-Driven Employer Branding and the worldâs leading expert in modern employer brandingâshares why story-driven positioning is your most underrated strategic tool. Discover: The four strategic company culture types and why knowing yours is critical How to design employee experiences that make your employer brand believable What...
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#193 Why Employer Branding Is a Strategic Leadership Opportunity
Story-Driven Business podcast with Susanna Rantanen
What if I told you your employer brand already existsâand itâs silently telling the world what kind of leader you are? In this episode, Susanna Rantanenâcreator of the Magnetic Employer Branding Methodâ˘âreveals why employer branding has become your leadership advantage. Discover how story-driven employer branding connects your business strategy, values, and company culture into a cohesive narrative that drives behaviour, improves retention, and boosts performance. đŻ Learn how to: Turn culture into your companyâs invisible compass Align your people with your strategic vision ...
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#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2
Story-Driven Business podcast with Susanna Rantanen
Why do so many brilliant strategies fall flat in execution? One word: buy-in. And what unlocks buy-in? Not data. Not directives. Stories. In this episode of the Story-Driven Business Podcast, modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated â and underused â leadership skill in business. Learn how to turn your strategy into a shared mission, your message into a movement, and your culture into a magnet for talent. Expect: Tangible tips for execs, CEOs and team leads Real-life examples of storytelling success The Magnetic Employer...
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#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1
Story-Driven Business podcast with Susanna Rantanen
Forget charisma. Ditch the data dump. The most powerful leadership tool isnât in your MBA textbookâitâs storytelling. In this episode, Susanna Rantanen, the worldâs leading modern employer branding expert, dives into why storytelling is the most overlooked yet essential skill for leaders today. Discover how to lead with clarity, inspire trust, align culture, and boost your âReturn on Inspirationââall through the stories you tell. đĄ Featuring ideas and thoughts from masterminds such as Donald Miller, BrenĂŠ Brown, Simon Sinek and Susanna from the new book Story-Driven...
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#190 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Methodâ˘)
Story-Driven Business podcast with Susanna Rantanen
What if your employer brand wasnât just seen⌠but deeply felt? In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the worldâs leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic. Using the Magnetic Employer Branding Methodâ˘, I'll guide you through how to: Transform your current culture into a Strategic Company Culture Make your people your loudest brand advocates without begging for reviews Craft a Work-to-Life Promise⢠that top talent feels in...
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#189 Brand People Like Best Companies Do, Not Just Products
Story-Driven Business podcast with Susanna Rantanen
Your products donât build trust. Your people do. And yet, most companies still pour all their brand energy into showcasing what they sellâwhile leaving the people who make it all possible invisible. In Episode 189 of the Story-Driven Business Podcast, I share why the smartest, most magnetic businesses donât just brand their productsâthey brand people. When you brand your people: â Customers see the human value behind your service. â Talent sees themselves in your story. â Stakeholders see leadership that inspires long-term trust. But when you donât⌠â You become forgettable...
info_outlineA solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent.
The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of their role within an organisation has significantly altered the talent attraction and retention landscape.
In this Building a Modern Employer Brand podcast episode, I address the greatest challenge for people managers, HR and talent acquisition: talent attraction and retention. I explain why we are struggling with these and how you can start removing yourself and your organisation from these struggles with a simple employer branding strategy making the most of persuasive communication.
đ This episode includes multiple additional resources and a free eBook you can find on the shownotes page here >
Connect with me on:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emineâs blog: https://emine.fi/blogi/