#81 Market Smarter Not Harder In Your Whitening Business

It’s Rewind Week again! Today we’re revisiting one of my favorite episodes – a conversation with powerhouse marketing coach Kelsey Riedel. This one’s packed with timeless advice you can apply right now in 2025.

⏱️ Timestamps:
00:00 – Intro – Feedback from our first Revisit episodes
00:54 – A note from Rach: Don’t delete your old content (backups = gold for marketing)
01:41 – Why an outside perspective on business is often what you really need
02:46 – Meet Kelsey – top-rated business coach & host of Visionary Life Podcast
04:23 – Sponsor shoutout – Fern Whitening Supplies: best tech + products for whitening pros
05:21 – Kelsey’s story: corporate marketing in Toronto → freelance → entrepreneurship
07:01 – Building digital strategy in the early days of social media
08:32 – Launching the Visionary Method – 7 steps to market your business
10:21 – The saturation problem: why Instagram growth isn’t what it used to be
12:12 – The vanity metric trap: followers vs actual profitability
13:48 – When should a service-based provider invest in marketing help?
15:25 – Why your marketing plan must align with your strengths, not trends
16:28 – Hundreds of ways to get visible beyond Instagram & TikTok
17:44 – Listener Q&A: Kelsey’s favorite organic channels (stories & podcasting)
19:20 – Paid ads: why most small businesses shouldn’t start here
21:01 – Selling without discounts – using urgency & scarcity instead
22:42 – What service providers struggling with marketing should do first
23:38 – Kelsey’s 1:1 private business + marketing coaching explained

Follow Kelsey @‌kelseyreidl

👉 Listen on Spotify
👉 Listen on Apple
👉 Check out our sponsor: www.fernwhiteningsupplies.ca

🔴 **Subscribe on Youtube **@‌mentorrach