Whitening Wednesday Podcast
Welcome to Whitening Wednesday, the podcast dedicated to teeth entrepreneurs, where we explore the ever-evolving world of teeth whitening and tooth gems! I'm your host, Rach, a dental professional turned teeth whitening specialist, here to guide you through the exciting and unregulated landscape of this industry. Join me as we embark on a journey of knowledge and inspiration, featuring industry leaders, suppliers, and fellow technicians, who generously share their expertise, success stories, and insider tips. We believe that no one should be left out, so expect a supportive, inclusive environment where we empower each other to become leaders in our field. Each episode is jam-packed with actionable insights to boost your confidence, enhance your techniques, and skyrocket your business to new heights. Get ready for an uplifting and empowering experience on Whitening Wednesday, the ultimate podcast for teeth entrepreneurs. Let's shine together!
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#85 Why Your Teeth Whitening Clients Are Sensitive
09/17/2025
#85 Why Your Teeth Whitening Clients Are Sensitive
It’s Whitening Wednesday! ✨ Cozy season is here 🍂 (yes, I’m in an orange sweater lol). Autumn = coffee culture, which means whitening collabs with local cafés are a no-brainer. If you’re not doing a pumpkin-spice promo with a coffee house, add it to your to-do—today. This week is a solo deep dive on the #1 thing providers stress about: sensitivity. We’re cutting the fluff and walking through why true dentin hypersensitivity should be rare with proper chairside methods, when it happens, and exactly how to fix it (without wasting time and money on gimmicky “pre-treatment” products). ⏱️ Timestamps: 00:00 – Fall vibes + why coffee-house collabs convert in Q4 00:52 – Today’s topic: sensitivity myths vs. reality (and why it’s rarely on my radar) 02:30 – Sponsor shoutout: Fern Whitening Supplies — blended gels, shorter chair time, fewer “zaps” 03:48 – Story time: first big-brand legal email (and the reminder to keep your compliance tight) 05:31 – What we can/can’t name publicly + why “no-ingredients-listed” products are 🚩 06:26 – Defining sensitivity: chromophore theory, where sensation actually starts (dentin) 08:23 – The normal “bubbling” sensation vs. true sensitivity 09:20 – Why sensitivity spikes: long chair times + high straight HP = overshock 10:20 – Microcracks, enamel wear, and fast absorption (yup, patient factors matter) 11:13 – When pulpal inflammation shows up (and why those all-day aches happen) 12:03 – Fix #1: shorten chair time; ditch heat-based lights or reduce rounds 12:48 – Fix #2: swap to Beyond II Ultra accelerator to oxidize fully without heat 13:39 – Fix #3: move to blended gels (HP/CP) or leverage CP to slow release 14:16 – Reality check: 25% blended ≠ automatic sensitivity monster (it’s usually technique) 15:04 – If you won’t switch gear yet: reduce time + send take-home to finish safely 15:59 – Four common pre-treatment traps (and why to stop using them) 16:58 – #1 Desensitizer liquids (fluoride-based): blocks fluid flow = blocks absorption 22:04 – #2 Blue sprays: illusion/color-correctors, not extrinsic-stain removers 24:36 – #3 “Pre-whitening swabs”: photo-initiator + blue tint; use (if at all) after, not before 27:09 – #4 Thick “desensitizing” gels: usually aqua + dye; great post-color-corrector, not pre 28:51 – Potassium nitrate/xylate vs. fluoride: numb the fluid around vs. block fluid flow 31:03 – The only real fix: correct technique → safe gel choice → smart chair time 33:13 – Cost per patient & chair-time savings when you ditch the pretreatment fluff 34:00 – Quick checklist you can implement this week 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube:
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#84 Is Teeth Whitening Covered By Insurance?
09/15/2025
#84 Is Teeth Whitening Covered By Insurance?
There’s a big difference between liability insurance for your business and “is whitening covered by my dental insurance?” for patients — and most people don’t realize they’re two totally different things. This week’s episode breaks down where whitening actually stands in 2025, why patients get confused, and how wellness packages change the conversation. 00:00 – Intro: Truth or Trend: Is teeth whitening covered by insurance? 00:55 – Business vs patient insurance: Two different things entirely 01:20 – Liability insurance for whitening providers (yes, it exists ✅) 01:51 – Patient coverage: Teeth whitening is cosmetic = not covered 02:44 – The odd exception: Why some patients still “get it covered” 03:40 – Wellness packages explained: What they are and how they work 04:38 – Why RDH vs cosmetic provider doesn’t matter for wellness claims 05:29 – Spa comparison: RMT vs esthetician and how receipts are treated 06:30 – Recap + final verdict: ❌ Dental insurance = no coverage ✅ Wellness package = possible coverage, regardless of provider registration 06:50 – Final mic-drop: Whitening coverage isn’t about titles — it’s about whether your client’s plan includes wellness. 🎙 Sponsored by
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#83 What North American Whitening Providers Can Learn from Australia
09/10/2025
#83 What North American Whitening Providers Can Learn from Australia
It’s Whitening Wednesday! ✨ Today we’re heading all the way to Australia 🇦🇺 for an incredible chat with Seanne, the smile creator behind Smiles by Seanne. This one dives deep into what it’s like building a whitening business in a market with peroxide limitations, how she carved out her niche as an Oral Health Therapist, and the creative ways she balances family life with entrepreneurship. Packed with global perspective + tips you can apply to your own business today. ⏱️ Timestamps: 00:00 – Intro – why it’s so powerful to look outside the North American market 02:05 – Sponsor shoutout: Fern Whitening Supplies – best chairside gels & tech 03:28 – Meet Seanne: oral health therapist & whitening provider in Australia 05:15 – The profession’s unique scope & how it compares to NA hygiene roles 06:54 – Peroxide bans in AU and how that shapes the whitening industry 07:50 – Finding the “middle ground” between costly dental offices & low-strength salon whitening 10:57 – Why she built her business around school pick-ups & lifestyle freedom 13:39 – Mobile start-up → pop-ups → building a home-based studio 16:52 – Sharing clients with her personal-trainer partner 18:21 – Private label kits: what worked, what didn’t, and lessons learned 22:05 – Creating bundled packages for long-lasting whitening results 24:20 – Testing the waters with e-commerce & salon partnerships 25:35 – Where her clients really come from (hint: don’t sleep on Facebook groups!) 27:11 – The #1 piece of advice she’d give to her younger entrepreneur self 👉 Follow Seanne: 👉 Visit: 👉 Listen on 👉 Listen on 👉 Check out our sponsor: 🔴 Subscribe on YouTube
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#82 Brush Before A Whitening Appointment?
09/08/2025
#82 Brush Before A Whitening Appointment?
“Don’t let your patients brush before whitening—it causes sensitivity.” You’ve probably heard this one floating around the internet or taught by supply companies and educators. But here’s the truth: it’s a false trend that just won’t die. This week’s episode breaks down why brushing before a whitening appointment is NOT the enemy, where this misinformation started, and what actually matters when it comes to enamel, fluoride, and prep steps. ⏱ Timestamps: 00:00 – Intro: The “don’t brush” whitening myth 00:56 – Where this info comes from (uneducated supply companies & trainers) 01:55 – Logic check: If brushing caused sensitivity, enamel would be in trouble daily 02:44 – Why enamel is one of the strongest structures in the body 03:42 – Charcoal toothpaste vs. regular toothpaste: when abrasion does matter 04:39 – The real science: fluoride before whitening & faulty bonding 06:08 – Brushing hard with gum disease = bleeding, not sensitivity 07:02 – My take: Don’t follow the false trend. ✅ Regular brushing is fine ⚡ Concerned about fluoride? Use a non-fluorinated option 🦷 Best practice: Provide a pre-brush station with a safe abrasive (like Fern’s Stain X Exfoliant) 07:30 – Final mic-drop: Sensitivity isn’t caused by brushing—it’s caused by misinformation. 🎙 Sponsored by
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#81 Market Smarter Not Harder In Your Whitening Business
09/03/2025
#81 Market Smarter Not Harder In Your Whitening Business
It’s Rewind Week again! Today we’re revisiting one of my favorite episodes – a conversation with powerhouse marketing coach Kelsey Riedel. This one’s packed with timeless advice you can apply right now in 2025. ⏱️ Timestamps: 00:00 – Intro – Feedback from our first Revisit episodes 00:54 – A note from Rach: Don’t delete your old content (backups = gold for marketing) 01:41 – Why an outside perspective on business is often what you really need 02:46 – Meet Kelsey – top-rated business coach & host of Visionary Life Podcast 04:23 – Sponsor shoutout – Fern Whitening Supplies: best tech + products for whitening pros 05:21 – Kelsey’s story: corporate marketing in Toronto → freelance → entrepreneurship 07:01 – Building digital strategy in the early days of social media 08:32 – Launching the Visionary Method – 7 steps to market your business 10:21 – The saturation problem: why Instagram growth isn’t what it used to be 12:12 – The vanity metric trap: followers vs actual profitability 13:48 – When should a service-based provider invest in marketing help? 15:25 – Why your marketing plan must align with your strengths, not trends 16:28 – Hundreds of ways to get visible beyond Instagram & TikTok 17:44 – Listener Q&A: Kelsey’s favorite organic channels (stories & podcasting) 19:20 – Paid ads: why most small businesses shouldn’t start here 21:01 – Selling without discounts – using urgency & scarcity instead 22:42 – What service providers struggling with marketing should do first 23:38 – Kelsey’s 1:1 private business + marketing coaching explained Follow Kelsey 👉 Listen on 👉 Listen on 👉 Check out our sponsor: 🔴 **Subscribe on Youtube **
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#80 Acidic Foods After Whitening
09/01/2025
#80 Acidic Foods After Whitening
There’s a big difference between telling patients to avoid acidic foods after whitening vs knowing the actual pH of the gel you’re working with — and most people don’t think about how outdated that “no acids” rule really is. This week’s episode breaks down the origin of the myth, what pH testing shows, and why your supplier’s gel formula is the real answer. 00:00 – Intro: Truth or Trend: Acidic foods after whitening – myth or reality 01:18 – Where the “no acids” rule came from: high peroxide gels in the past 01:32 – What saliva pH normally looks like (6.5–7.3 range) 01:58 – Why modern carbamide blends + beauty gels sit closer to neutral 02:17 – Clinical testing: how saliva studies prove enamel safety 03:14 – Red flag gels: when pH dips below 4 and stays there 🚩 03:50 – Safe zone: gels holding between 6–7.5 (example: Fern Signature Series at 6.7) 04:59 – What actually happens if a client eats an orange after whitening 05:49 – Final truth or trend verdict: Outdated rule = trend 🚫 Knowing your gel’s pH + supplier = truth ✅ 06:10 – Final mic-drop: It’s not about banning foods, it’s about knowing your product. Thank you to our sponsor .
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#79 From Nails To Premium Teeth Whitening- Home Studio Success
08/27/2025
#79 From Nails To Premium Teeth Whitening- Home Studio Success
It's re-wind week! Let's go back to the very first Whitening Wednesday episode recorded. Brooke from @bwbeautyyxe is here to share her story on how teeth whitening and gems changed her business. 00:00 – Intro – Where are the missing episodes? The re-release plan explained 01:04 – Why we’re bringing YouTube episodes into Spotify + Apple 01:57 – Meet Brooke – my very first official guest on Whitening Wednesday 02:48 – Why being a dental professional ≠ being automatically good at whitening 03:43 – Brooke’s esthetics background + shift into whitening & gems 04:28 – Pricing with confidence + not comparing yourself to others 05:55 – Sponsor shoutout – Fern Whitening Supplies: your go-to for tooth gems 06:53 – Full interview replay: Brooke’s journey from nails → whitening → gems 07:58 – How a tooth gem sighting sparked a whole new business niche 09:13 – Adding whitening to a busy service menu + client demand 10:27 – Infection control differences: what Brooke learned the hard way 11:52 – Why professional setup builds trust + justifies pricing 12:36 – Competition in Saskatchewan & client demand for whitening 13:08 – How Brooke set her whitening prices (hourly wage + product cost) 14:25 – Why charging more can actually help your image + client experience 15:49 – Goodie bag extras: toothpaste, bamboo toothbrush, lip balm, aftercare 17:07 – The #1 client question: “Will it cause sensitivity?” 18:31 – The #2 client question: “Is it permanent?” + managing expectations 19:19 – Handling refunds, confrontation, and over-delivering 20:52 – Learning contraindications & whitening outcomes through experience 21:40 – The 24-hour “wait and see” rule for results 22:20 – Narrowing down services + focusing on niches that actually scale 23:42 – Why scaling down freed up resources + made growth easier 24:22 – Brooke’s dream: whitening + gems as her main services 25:06 – What she mastered (gel application) vs what she still struggles with (barrier) 26:39 – Confidence with clients + home studio challenges 27:58 – Client perspective: why some prefer a home-based studio 29:14 – The pros & cons of renting a space vs staying home-based 30:42 – What Brooke wishes she knew before starting whitening & gems 32:07 – Why dental professional-led education matters in this industry 33:33 – How bad training creates a “domino effect” of misinformation 35:00 – Where to find Brooke + her new Etsy store for tech resources Follow Brooke 👉 Listen on 👉 Listen on 👉 Check out our sponsor: 🔴 **Subscribe on Youtube **
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#78 Tooth Gems & Retainers
08/25/2025
#78 Tooth Gems & Retainers
There’s a big difference between tooth gems with retainers vs on retainers — and most people don’t think about the long-term consequences. This week’s episode breaks down the two trends, what’s actually safe, and why one of them could be an expensive regret. 00:00 – Intro: Truth or Trend: Tooth Gems & Retainers – what’s safe, what’s risky 00:58 – Quick ortho math: Why retainers are $$$ (then and now) 01:20 – Two questions to ask: Under a retainer vs on a retainer 01:32 – Hawleys vs Essex: How retainer style changes gem safety 01:58 – Essex fit factors: Thickness, flexibility, and why tight = pop-off risk 02:20 – Safe gem sizes under retainers: Why SS2–SS3 might survive, navettes probably won’t 02:41 – The “on the retainer” problem: Permanence + long retainer lifespan 03:00 – Adhesive reality check: Yellow etch means that gem’s not coming off 03:20 – Patient commitment warning: Why you need informed consent for retainer designs 03:29 – Fit concerns vs aesthetic regret: Why fit isn’t the issue — it’s the “I’m over this design” factor 03:50 – Truth or trend verdict: On the retainer = trend (likely to fade) On teeth under retainers = truth (here to stay with the right gem + retainer match) 04:10 – Final mic-drop: Choose the gem for the retainer, not the other way around Thank you to our sponsor .
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#77 The Ultimate Teeth Whitening Chairside Process
08/20/2025
#77 The Ultimate Teeth Whitening Chairside Process
This week, I’m unlocking the vault. Inspired by Taylor Swift finally dropping behind-the-scenes on her first podcast interview, I realized I’ve never actually shared the behind-the-scenes of a flawless chairside whitening appointment. If you’ve ever wondered how me or the U Whitening team set up, flow through, and deliver results — this is the gold. These steps not only maximize client retention and results, but also make your life easier as a provider. From booking flows, to prep kits, to the exact step-by-step treatment sequence — I’m giving you the foolproof process that keeps clients coming back. ⏱️ Timestamps: 00:00 – Intro – Unlocking the vault: behind-the-scenes of a flawless chairside appointment 01:28 – Sponsor shoutout: Fern Whitening Supplies – your go-to for all things whitening + gems 02:15 – Why your client flow matters as much as your gel 03:01 – Step 1 – Bookings made simple: website, descriptions, deposits, BNPL 04:55 – Foolproof automation: confirmation emails, prep instructions, & no-show prevention 06:27 – Step 2 – Pre-set your supplies: client goodie bag & chairside bag 07:24 – Inside the goodie bag: toothbrush, exfoliant, mouthwash, chapstick, whitening pen 08:12 – Greeting, brushing, and consent: the professional but friendly start 09:42 – Prep with active mouthwash & stain removal – why this changes results 10:32 – Retractors & photos: legal vs marketing, and my personal do’s & don’ts 12:03 – Comfort tips: vitamin E, choosing retractors, and working with lip filler 13:45 – Gingival barrier done right: quadrant method + drooping fix 16:10 – Step 3 – Gel application: why 25% HP is my go-to and how to apply perfectly 18:22 – Direct application tips: plastic vs metal gauge tips & flow control 19:08 – LED attachment magic: Beyond II Ultra with flawless smile-line coverage 20:48 – The first 12 minutes: what I’m doing while the client naps 21:32 – Removing gel cleanly & safely: pro tips for arch-by-arch removal 22:15 – Repeat, disinfect, and prep ahead for your next client 23:05 – The finishing touches: rinse, lavender face wipe, & post-whitening gel 24:26 – Vitamin E swabs: lips, gingiva, and the ultimate comfort step 25:05 – Blue Color Correct + client mirror moment: delivering the WOW factor 25:51 – The sly upsell: turning at-home care into retail sales 28:16 – Post-appointment automation + the six-month recall reminder 29:02 – Recap – The foolproof whitening appointment in 45 minutes flat 👉 Listen on 👉 Listen on 👉 Check out our sponsor:
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#76 FDA "Approved" Teeth Whitening Gels
08/18/2025
#76 FDA "Approved" Teeth Whitening Gels
There’s a big difference between FDA approval, registration, and compliance—and most whitening reps don’t get it. This week’s episode breaks down the facts behind the label and why “approval” might actually be a red flag. 00:00 – Intro: “Are my gels FDA-approved?” Trend or truth? 01:01 – Cosmetic vs dental gels: what you can (and can’t) use 02:10 – The red flag of “FDA approved” claims 03:20 – Medical-grade gels vs cosmetic scope (the real difference) 04:15 – Rach’s “Ask Them” theory – get receipts or walk away 05:08 – What FDA & Health Canada actually regulate 06:04 – Facility standards, compliance & why your gel is still safe 07:05 – What to actually ask your supplier instead of “FDA approval” 07:55 – Why overselling “FDA approved” makes you look sketchy 08:30 – Final mic-drop: Stop the false trends Thank you to our sponsor .
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#75 How To Get More Bookings As A Teeth Whitening Provider
08/13/2025
#75 How To Get More Bookings As A Teeth Whitening Provider
In this episode, we talk about why August is the real start of the end-of-year business rush — and how to lock in more bookings before 2026 hits. From making your booking process ‘dummy proof,’ to adding Buy Now, Pay Later options, to cutting your chair time, this is your blueprint to keep your calendar full. You’ll hear real stories of talented providers losing clients due to friction, learn exactly how to simplify your packages, and get actionable marketing tips (including a genius mailer trick) to reach the right clients. ⏱️ Timestamps: 00:00 – Intro – Why August feels like the business year-end rush 00:58 – Sponsor shoutout: Fern Whitening Supplies – top supplier for busy clinics 02:02 – Reflecting on your season so far: what's working, what's not 03:05 – Mark Cuban truth: a business isn’t a business without sales 03:45 – Step 1 – Make booking easy and ‘dummy proof’ 04:05 – Two real-world examples: talented providers losing clients due to booking friction 06:10 – Why you must have a website, Google profile, and booking link 07:52 – Overcoming objections: ‘extra fees’ vs client convenience 09:02 – Quick-start tools: Square, Shopify, Fresha, GlossGenius 10:15 – Keep packages simple: one full service, one take-home 12:05 – Step 2 – Add a Buy Now, Pay Later option 13:15 – How BNPL works and why it boosts sales by 30–45% 15:45 – Addressing provider concerns: fees, credit checks, and refunds 17:30 – Real-world Fern results from BNPL usage 18:12 – Step 3 – Reduce chair time for higher profits and happier clients 20:30 – Premium gel vs cheap gel: why faster is more profitable 22:02 – 2026 planning: audit what's working, budget for new marketing 23:15 – Marketing tip: use Canada Post/USPS mailers for high-income households 25:05 – Final recap – The ‘Flawless Three’ for more bookings: easy flow, split payments, short chair time Listen Listen Check out our sponsor:
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#74 Is Teeth Whitening Safe During Pregnancy?
08/11/2025
#74 Is Teeth Whitening Safe During Pregnancy?
Most whitening gels used in North America are peroxide-based. Let me repeat that: peroxide-based. If you haven’t already, go listen to our other episodes where we explain why terms like plant-based, organic, and all-natural don’t actually apply when peroxide is involved. So now that we’re on the same page, here’s my hot take: I think this is a trend—and here’s why… 00:00 – Intro: Truth or Trend – Let’s Talk Pregnancy & Whitening 00:22 – What is “plant-based peroxide”? Reminder: it’s still peroxide. 01:24 – Why there's no research proving it's safe for pregnant women 02:05 – Ethical barriers to pregnancy trials in cosmetic services 02:45 – What health boards actually say (hint: it’s not “approved”) 03:15 – pH levels, formulation impact, and oral changes in pregnancy 03:47 – Gingivitis, gum sensitivity, and why it might hurt more 04:30 – Ingredient review and our 3-step client education approach 05:25 – Can pregnant clients whiten? Yes—but here’s how we do it 06:30 – The “Show Me Theory” – stop accepting fluff marketing 07:10 – Why informed consent matters more than a sales claim 07:55 – Final thoughts: protect your biz, protect your client 08:30 – Outro: Share this with every provider who needs a reality check 💅 Thank you to our sponsor .
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#73 Blended Whitening Gels: What They Are + How They Work
08/06/2025
#73 Blended Whitening Gels: What They Are + How They Work
Ever been confused by whitening gels labeled as hybrid, blended, or 30/5 and thought… what the hell does that even mean? Is it stronger than your 20% hydrogen peroxide—or weaker? This week on Whitening Wednesday, we break down the science (and the math) behind blended gels so you can stop guessing and start whitening with confidence. Whether you're a seasoned provider or just getting started, this episode will clear the fog and help you make smarter choices in your treatment room. Real examples, peroxide breakdowns, and a dose of shade for anyone still saying “blended gels don’t work. Listen Listen Thanks to our sponsor
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#72 Is 44% Carbamide Peroxide Strong?
08/04/2025
#72 Is 44% Carbamide Peroxide Strong?
Is 44% carbamide peroxide one of the strongest gels on the market? Nope. In this Truth or Trend episode, we explain why 44% CP is often misunderstood, how it compares to hydrogen peroxide, and what role it actually plays in cosmetic vs. dental-grade whitening services. 00:00 – Intro: What people think 44% CP actually means 01:22 – Why CP percentages must be divided by three to compare with HP 02:23 – What makes a product cosmetic vs. dental grade 03:29 – When 44% CP is appropriate for self-admin vs. provider method 04:15 – Why CP shouldn’t be your premium chairside whitening option 04:45 – Final thoughts: Know what you’re working with before charging dental-grade rates Thank you to our sponsor .
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#71 Running A Teeth Whitening Business & Building A Product Line
07/30/2025
#71 Running A Teeth Whitening Business & Building A Product Line
You don’t have to quit your 9–5 to build something big—and Mallory is proof. In this inspiring episode, we chat with Mallory, a dental hygienist turned whitening clinic owner and product creator. We dive into how she scaled Glowing Grins from mobile side hustle to brick-and-mortar, her retail-first mindset, and the launch of SmileSealer—a enamel barrier that’s changing the game for health smiles throughout North America. We talk real retail stats, client behavior, custom packaging vibes, and why your whitening room should feel like a wine bar. Oh—and how to stop dampening your client’s results with a laundry list of aftercare rules. 🛍️ If you’re not retailing yet, you will be after this episode. ⏱️ Timestamps: 00:00 – Intro: From Charleston with shine ✨ 00:26 – Meet Mallory: Hygienist turned whitening entrepreneur 01:46 – Glowing Grins started as a travel side hustle 03:40 – The transition from part-time to full-time whitening 04:27 – Inside her studio: 2 chairs + strong retail shelves 05:25 – Retail strategy: 100% of clients walk out with something 07:08 – Why your whitening biz should be a one-stop shop 08:05 – Branding magic: Self-Pour & Top Shelf treatment names 10:00 – Customization: self-admin vs provider method 11:41 – Gingival barrier on everyone—no matter what 13:28 – 4 years of whitening & what led to SmileSealer 14:27 – The ‘white diet’ dilemma + client frustration 16:16 – What is SmileSealer? (Spoiler: it’s sunscreen for teeth) 17:11 – Texture, taste, and how it feels on enamel 18:13 – Reapply before eating — not a one-and-done fix 19:52 – Other products failed: why this one makes clinical sense 20:52 – SmileSealer dominates Mallory’s retail sales 22:53 – How to wholesale SmileSealer for your own studio 25:39 – 120 uses per tube?! 26:35 – Shipping available to Canada, USA, and worldwide 28:10 – Where to follow Mallory & claim your discount 🎧 Listen on and 🛍️ Check out our sponsor: 🔗 Mallory’s businesses:
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#70 Does LED Bulb Count Matter For Teeth Whitening Services?
07/28/2025
#70 Does LED Bulb Count Matter For Teeth Whitening Services?
Is a high LED bulb count the secret to better whitening results? Nope. In this Truth or Trend episode, we explain why bulb count is just a marketing tactic, what actually matters when it comes to whitening machines, and how to choose a system that delivers safe, effective results. 00:00 – Intro: What suppliers keep promoting about LED machines 01:04 – What LED light actually does during whitening 01:52 – Why more bulbs doesn’t mean more power 02:39 – How excess bulbs can cause overheating and fake results 03:29 – Why arch reach matters more than bulb count 04:15 – The truth about take-home lights with high bulb numbers 04:45 – Final thoughts: What to actually look for in a whitening light Thank you to our Sponsor .
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#69 Tooth Shades vs Tooth Abnormalities- Never Guarantee results
07/23/2025
#69 Tooth Shades vs Tooth Abnormalities- Never Guarantee results
Not all teeth are created equal — and your whitening results shouldn’t be either. In this episode, we dive into the difference between natural tooth shade variations and abnormalities like erosion, attrition, and bruxism that impact results. You’ll learn why some clients just don’t hit B1 (and shouldn’t), how to spot structural red flags, and how to confidently educate without diagnosing. We’re putting an end to the “guaranteed results” myth and giving you the clinical context you actually need to run a safe, ethical, and results-driven whitening business. 🧬 Genetics, 🥤 consumption habits, 🦷 wear and tear — it all matters. ⏱️ Timestamps: 00:00 – Why whitening isn’t one-size-fits-all 00:30 – Confused about tooth hue? You're not alone (yellow, gray, red?!) 01:58 – Sponsor shoutout: Fern Whitening Deluxe Home Kit 02:59 – Why guaranteeing results is a giant industry red flag 03:45 – Tooth anatomy 101 (beyond enamel and dentin) 04:28 – The two biggest factors: genetics vs consumption 05:28 – Real examples: hypodontia, extra teeth, developmental differences 07:08 – The truth about gray hues, translucency, and bruxism 09:45 – Why non-invasive ≠ simple 11:07 – Case study: yellowing at the gum line and what it really was 13:30 – Reminder: You’re not expected to know everything 14:37 – Pro tip: Get a hygiene textbook and learn the signs 15:25 – One darker tooth? Let’s talk jaw function and habits 16:27 – Another client case: gray teeth, stress, and clenching 18:46 – Final reminder: safe brightening > fake results 19:38 – Just say it: “I can’t guarantee results — every tooth is unique.” 20:33 – Your job: exfoliate, bleach, activate, extend — ethically. Listen Listen Check out our sponsor:
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#68 Drinking Water Before Teeth Whitening Stops Sensitivity
07/21/2025
#68 Drinking Water Before Teeth Whitening Stops Sensitivity
Is drinking water before a whitening session the secret to preventing sensitivity? Nope. In this Truth or Trend episode, we explain why that advice is false, what really causes sensitivity, and how to prep clients properly for a safe, effective whitening session. 00:00 – Intro: What trainers are telling providers to do 01:04 – What actually causes whitening sensitivity? 01:52 – Teeth don’t store water—how hydration works in the mouth 02:39 – Why dehydration isn’t bad (in controlled amounts) 03:29 – Clinical study: Dental dam dehydration = brighter teeth 04:15 – If water fixed sensitivity, dentists would already use it 04:45 – Final thoughts: Stop telling clients to drink water—it’s not helping Thank you to our Sponsor
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#67 How To Start A Teeth Whitening Business In 2025
07/16/2025
#67 How To Start A Teeth Whitening Business In 2025
Thinking of launching a teeth whitening business this year? Don’t make the mistake of skipping the essentials. In this episode of Whitening Wednesday, Rach breaks down the 2025 landscape for new whitening providers — including legalities, licensing, self-admin vs tray-based methods, startup costs, marketing realities, and how to know if the business fits your lifestyle. Whether you're just starting out or feeling stuck after a rocky launch, this episode gives you the real talk you need before throwing more money at another startup kit. No fluff. Just facts. 🎧Episode Breakdown with Timestamps 00:00 – Intro Why we’re going back to basics in 2025 and what inspired this episode. 00:39 – The Problem with Fast Starts Why so many new whitening businesses crash within 4–6 months — and the red flags to avoid. 01:22 – The Reality of Entrepreneurship Instagram says 3 clients = 6 figures. Let’s debunk that real quick. 02:10 – A Personal Note from Rach Hinting at a brand-new business under the U Whitening umbrella 👀 02:55 – Fern Whitening Supplies Sponsor Segment Why Fern’s startup kits are built for long-term success — not just the hype. 03:51 – Legalities: Canada vs. U.S. Canadian rules for cosmetic whitening (spoiler: you’re good to go) The truth about U.S. dental boards, laws, and why you must check your state policy 06:20 – What is Self-Administered Whitening? Explaining how it works, how it differs from take-home kits, and why it matters legally 08:10 – Tooth Gems & Why the Law is Murky The wild legal double standards in North America — why Acid Etch is allowed in DIY kits but chairside whitening gets heat 09:06 – Be Careful Where You Get Your Info Facebook groups vs. real education — why so many providers are misinformed 10:59 – Tray-Based Whitening is a Scam The science behind why tray-based methods suck (and why patients should never pay for them) 11:46 – Recap: Legalities, Insurance, Infection Control How to make sure you're covered, from handwashing stations to IPAC 13:35 – Market Research 101 How to assess your local competition, map your radius, and figure out where you fit 16:49 – Pricing Strategy Why you don’t copy competitors, how to factor in chair time and supplier costs, and how to price with intention 18:28 – What If a Competitor Uses the Same Brand? How to differentiate when you're using the same products — and still price competitively 19:23 – Lifestyle Fit Check Is your current lifestyle compatible with running a business? (Endorphins vs. execution) 20:54 – The Sales Psychology Behind Startup Kits Why most sales reps push hard in 24 hours — and what that means for you as a buyer 22:44 – Why Are You Really Starting This Business? For the money? The purpose? Or just spite because Susan down the street offers whitening? 24:11 – The Truth About Getting Clients Marketing is the hardest part. Period. Let’s talk visibility, effort, and reality. 26:34 – Budgeting & Revenue Examples What your startup might really cost, how many clients you need, and how long before you break even 29:02 – Slow Growth is Normal Why 6-month payback timelines are reasonable — and what to expect along the way 30:43 – Product Cost ≠ Business Startup Budget Why $3,400 in equipment is not enough — you need a real marketing budget too 31:39 – Work with a Financial Advisor Planning properly and working with experts will save you money (and your sanity) 33:11 – Real Supplier Support What your supplier should be able to answer — and when to run the other way 33:51 – Behind the Scenes: Rach’s New Startup Domain names, branding, tone of voice, financial planning — the actual backend work 35:30 – Curated Instagram vs. Business Reality The six-figure graphs don’t show the work it takes to get there 36:14 – The Pattern of Burnout Why most new providers ghost after 3 months and what you need to do differently 37:08 – Daily Effort Matters What “trying” actually looks like in 2025 — and how to show up consistently 37:56 – Time to Market = Part of the Job If you can’t commit to marketing daily, you’re not ready for this business 38:46 – Final Tips on Budgeting + Accountability Hold yourself accountable before investing — and map out a realistic plan 39:38 – Final Words You’ve got this — just don’t let the endorphin hype sell you a pipe dream. Let’s build a real business. Listen Listen Check out our sponsor:
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#66 Stop Lying To Your Whitening Clients (Organic Gels)
07/14/2025
#66 Stop Lying To Your Whitening Clients (Organic Gels)
Can teeth whitening really be 100% organic? In this episode, we break down the truth behind “natural” marketing claims and explain why peroxide-based gels can’t be fully plant-based. If you care about results and compliance—this one’s for you. 00:00 – Intro: What we’re calling out today 01:11 – The truth about peroxide-based gels in North America 02:43 – Why synthetic stabilizers are necessary for shelf life 03:42 – What fillers and thickeners actually do in gel formulas 04:37 – The fluoride factor: medical vs cosmetic gels 05:36 – Legal implications of marketing fluoride gels as “natural” 06:34 – Why peroxide-based gels can't be truly holistic 07:30 – Final take: Your gels can be clean, but not fully organic 08:00 – Send this to another whitening provider who needs to hear it! Thank you to our sponsor
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#65 My Teeth Whitening Results Suck
07/09/2025
#65 My Teeth Whitening Results Suck
Do they really? Or are you just comparing your safe results to someone else’s dehydrated, over-processed content? ⏱️ Timestamps: 00:00 – Season 5 is here! Recap + ODA chaos 01:40 – It’s not your product—it’s your education 02:39 – Sponsor shoutout: Fern Whitening Supplies (Beyond II Ultra) 03:42 – Are your results bad—or just not faked? 06:08 – What makes a legit whitening gel and supplier 07:09 – Why teeth don’t bleach like hair (and never will) 09:16 – Oxidation takes 24 hrs—stop expecting instant 10:22 – The fake results method: straight HP + 2-hour chairtime 12:57 – Ross-from-Friends white? Here's the step-by-step 14:47 – The real results method: short chair time, long-term gain 16:25 – Why take-home extension is your secret weapon 17:07 – You can't have your cake + eat it too—pick a side 18:19 – Be the provider who educates, not just sells 20:28 – Stop comparing 24-min protocols to 2-hour dehydration sessions 🎧 Listen now: Available on , , , and 🦷 Sponsored by: Mention MentorRach for an exclusive deal on the Beyond II Ultra Accelerator
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#64 Whitening Wednesday Trailer
07/02/2025
#64 Whitening Wednesday Trailer
Season 5 is almost here! Get ready to deep dive into teeth whitening and business on an even brighter level. New episodes available starting next week!
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#63 How to Run a Successful Home-Based Whitening Studio
04/30/2025
#63 How to Run a Successful Home-Based Whitening Studio
This week, we’re heading to New Mexico with Gena — a licensed RDH who’s been running a thriving teeth whitening business since 2022… all from home! 🏡🦷 From starting at home, moving out into a studio, pivoting back to a home-based setup, and still pulling in pageant queens and dentist referrals — Gena proves that professionalism isn’t about your location, it’s about your reputation. 💡 Inside this episode: 🏠 What it’s really like running a whitening biz from home 👑 How Gena tapped into niche markets like pageant communities 🧲 Attracting clients (and dentists!) without a storefront 📉 What didn’t work — and how she bounced back stronger This episode is a must-listen for anyone building from the ground up and wanting real talk on how to make a home-based model work like a pro. Follow Gena: brightersmilesby_gena 🎧 Available on: | Thanks to our sponsor, Fern Whitening Supplies – always happy to help, let’s grow your clinic. 📦
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#62 Truths On Growing A Teeth Whitening Business In 2025
04/23/2025
#62 Truths On Growing A Teeth Whitening Business In 2025
This week, we’re joined by Kylie from Bright Bite, a California-based whitening pro who’s built a thriving business rooted in beauty, wellness, and confidence. ✨🦷 Over the past five years, Kylie has helped countless clients feel their best — all while juggling life as a mom of three and staying true to her brand’s mission of empowering others through brighter smiles. 💡 Inside this episode: 📈 What it really takes to grow a successful whitening biz in 2025 🗣️ How Kylie built community through brand ambassadors and word-of-mouth marketing 📱 The content strategies that helped her business shine online 👩👧👧 Real talk on balancing business, motherhood, and staying inspired This one’s full of practical tips, relatable moments, and the kind of behind-the-scenes truth we love around here. 🎧 Available on: | 📲 Follow Kylie: Thanks to our sponsor, Fern Whitening Supplies – always happy to help, let’s grow your clinic. 📦
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#61 The Real Tooth Whitening Process
04/16/2025
#61 The Real Tooth Whitening Process
This week, it’s a solo episode with your girl Rach — and we’re going back to school for a deep dive into the _actual_science behind teeth whitening. 🧠🦷 If you’ve ever wondered what separates real results from flashy marketing, this theory-based episode is about to blow your mind (and make you side-eye some “whitening” brands). 💡 Inside this episode: 📚 The difference between whitening and bleaching 🔬 What the heck is the chromophore theory — and why it’s the foundation of whitening 💥 The diffusion process + what accelerates it (and what’s just a gimmick) 🚩 How to spot a fake whitening supplier from a mile away After this episode, you’ll understand what’s actually happening during a whitening session — and you’ll feel way more confident choosing the safest, most effective tools for your biz. 🎧 Available on: | Thanks to our sponsor, Fern Whitening Supplies – always happy to help, let’s grow your clinic. 📦
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#60 Don't Advertise Your Teeth Whitening Business With Before & After Photos
04/09/2025
#60 Don't Advertise Your Teeth Whitening Business With Before & After Photos
This week, we’re headed to Reno with Diana Leimbach, the powerhouse behind Luxe Whitening Lounge. 💎✨ After 15 years as a dental hygienist, Diana launched her whitening studio while homeschooling her daughter — and she's been booked and thriving ever since. If you're thinking of pivoting from clinic life to CEO life, this one’s a must-listen. 💡 Inside this episode: 👩⚕️ Why Diana decided to put her RDH skills to work for herself 📱 How Instagram became her #1 booking tool 🚫 Why you should stop relying on before & after photos 📈 Plus: How she launched Luxe Marketing Lounge + an eBook that’s helping other techs grow online This episode is full of strategy, inspiration, and the kind of real talk you’ve come to expect from @mentorrach and @luxewhiteninglounge. 🎧 Available on: | 💻 Grab the eBook: @luxemarketinglounge Thanks to our sponsor, Fern Whitening Supplies – always happy to help, let’s grow your clinic. 📦 Shop pro-grade whitening:
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#59 Teeth Whitening Advertising That Didnt Work In 2025
04/02/2025
#59 Teeth Whitening Advertising That Didnt Work In 2025
This week, it’s a solo episode you’ve all been waiting for — I’m pulling back the curtain on every advertising strategy I tested during my 4-month pop-up studio. 💸💥 What actually worked, what flopped, and where I’d put my money (and energy) next time. If you're wondering what strategies are worth the investment when launching or scaling a whitening biz — this one’s for you. 💡 Inside this episode: 🛑 Billboard ads — visibility or vanity? 📻 Radio ads — did they bring in bookings? 🎙️ Podcast ads — ROI or nah? 💃 Influencer marketing — what moved the needle vs. what drained the budget Get ready for honest insights, no fluff, and a breakdown that’ll save you time and money. Let’s make sure your marketing is as sharp as your results! 💥 🎧 Available on: | Thanks to our sponsor, – always happy to help, let’s grow your clinic. 📦 Shop pro-grade whitening:
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#58 Rules Of The Mind & What Could Be Holding Your Teeth WhiteningBusiness Back
02/19/2025
#58 Rules Of The Mind & What Could Be Holding Your Teeth WhiteningBusiness Back
This week, we're stepping outside the usual tooth talk and diving into mind talk! 🧠✨ I’m joined by Angela May, an RTT practitioner, to explore the hidden mindset blocks that could be keeping you stuck in business. From self-sabotage to money mindset struggles, this episode is packed with eye-opening insights you won’t want to miss! 💡 Inside this episode: 👶 How childhood beliefs turn into adult business struggles 💰 The most common money mindset blocks for female entrepreneurs 🧠 The 4 rules of the mind that impact female business owners the most This is a must-listen if you're ready to break through limiting beliefs and step into your next level of success! 🎧 Available on: | ✨ Work with Angela May: 🌎 Website: 📍 Facebook: 📸 Instagram: Thanks to our sponsor,
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#57 Top 3 Thing I'm Ditching in my Teeth Whitening Business
02/12/2025
#57 Top 3 Thing I'm Ditching in my Teeth Whitening Business
As my business evolves, so do my strategies! In this episode, I’m sharing three things I’ve decided to leave behind—and why it might be time for you to rethink them too. 💡 Inside this episode: 🚫 Why I stopped using before & after photos for advertising 🥤 The real deal on staining foods and drinks post-whitening 🦷 Why I no longer offer touch-up sessions—and what I do instead These changes have helped me attract better clients, improve results, and simplify my business. Tune in to hear why! 🎧 Available on: | Thanks to our sponsor
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#56 The Truth On Grey Market Tooth Gem Supplies
02/05/2025
#56 The Truth On Grey Market Tooth Gem Supplies
Ever wondered if you're unknowingly supporting or using grey market products? In this episode, we’re breaking it all down—what they are, how they impact the industry, and what to watch out for. 💡 Inside this episode: ⚠️ What grey market products actually are ❌ The risks of using non-compliant materials 💎 How to source legit, high-quality supplies 🔍 Tips for protecting your business and reputation Don’t get caught off guard—tune in now to make informed decisions and keep your brand thriving! 🎧 Available on: |
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