Whitening Wednesday Podcast

Welcome to Whitening Wednesday, the podcast dedicated to teeth entrepreneurs, where we explore the ever-evolving world of teeth whitening and tooth gems! I'm your host, Rach, a dental professional turned teeth whitening specialist, here to guide you through the exciting and unregulated landscape of this industry. Join me as we embark on a journey of knowledge and inspiration, featuring industry leaders, suppliers, and fellow technicians, who generously share their expertise, success stories, and insider tips. We believe that no one should be left out, so expect a supportive, inclusive environment where we empower each other to become leaders in our field. Each episode is jam-packed with actionable insights to boost your confidence, enhance your techniques, and skyrocket your business to new heights. Get ready for an uplifting and empowering experience on Whitening Wednesday, the ultimate podcast for teeth entrepreneurs. Let's shine together!

#105 The Truth On Disinfectant Labels all Teeth Whitening Techs Need To Know 11/26/2025

#104 You Can't Get Tooth Gem Insurance 11/24/2025

#103 The Key To Success In Teeth Whitening (Revisit 2023) 11/19/2025

#102 You Should Start With A Low Peroxide At The Start Of A Chairside Appointment 11/17/2025

#101 If I Could Tell Every Whitening Tech One Thing... 11/12/2025

#100 Should You Price & Advertise Teeth Whitening Service By Contact Time? 11/10/2025

#99 Why Your Teeth Whitening Business Will Fail Without Real Education 11/05/2025

#98 Should Clients Floss Before Teeth Whitening? 11/03/2025

#97 Teeth Whitening Provider Horror Stories 10/29/2025

#97 Teeth Whitening Provider Horror Stories It’s the best time of year-spooky season 👻 So I’m spilling the real horror stories I’ve lived through as a whitening tech so you can avoid them (or handle them like a pro). From tray-method chaos to denture disasters, shade-matching nightmares, and the dreaded unhappy client. This one is a masterclass in policies, consent forms, and chairside communication. If you run a whitening or tooth gem biz, this episode will help you tighten your workflows, protect your reputation, and keep clients happy (even when things get scary). ⏱ Timestamps: 00:00 – Intro: why spooky stories = better systems 00:57 – Sponsor shoutout: Fern Whitening Supplies – holiday retail bundles (passive income alert) 02:01 – B2C realities vs. education/supply industry scares 03:36 – Horror #1: Tray-method + wrong retractor size → retractor pops mid-session 08:48 – Fix: stock multiple retractors (C-style, Flexi/FeatherLite, bite blocks) 09:36 – Horror #2: Partial dentures + missing flags → client not a candidate (marketing miss) 15:04 – Consent forms fix: call out removable appliances, direct/indirect restorations in plain language 16:49 – Horror #3: Bridge too white to match → why “already bright” teeth won’t hit fake-white shades 20:46 – Manage expectations: shade guides, what’s possible vs. veneer-level white 21:49 – Horror #4: Rampant caries → decline whitening without diagnosing (comfort + results framing) 25:21 – Horror #5: Free radio giveaway → non-ideal client meltdown (never comp services blindly) 29:27 – Policy pivot: offer retail credit or re-gift options instead of free services 30:22 – Horror #6: The unhappy gray-hue client → document expectations, no refunds when informed 33:56 – Pro tip: write notes on consent + 24-hr follow-up product goodwill (when appropriate) 34:55 – Big takeaway: never “guarantee results” — dehydration ≠ whitening 🎧 Listen now on: 👉 👉 🔴 Subscribe on YouTube: Check out our sponsor /episode/index/show/daad767c-ba57-42b7-b162-c6e4948a4cd0/id/38802890

#96 Do You Need to Agitate Your Whitening Gel? 10/27/2025

#95 SEO For Teeth Whitening Providers 10/22/2025

#94 Why Can Suppliers Sell Whitening Gel To Non-Dental Professionals? 10/20/2025

#93 Starting a Teeth Whitening Business in the USA 10/15/2025

#92 If I Don’t Use A Gingival Barrier, I Can’t Whiten The Gingival Margins 10/13/2025

#91 Is Peroxide Safe For Enamel? 10/08/2025

#91 Is Peroxide Safe For Enamel? It’s Whitening Wednesday! ✨ New month energy — happy October! 🍂 Extended wedding season is still rolling, so fingers crossed you’re busy-busy. Today we tackle the question you get nonstop: is chairside whitening actually safe for enamel? ⏱️ Timestamps 00:00:00 – New month vibes + extended wedding season 00:00:59 – When the backend gets wild, socials dip (relatable) 00:01:58 – Cross-border chaos: duties/tariffs & shipping headaches 00:02:50 – Negative-margin parcels & why it’s tricky to serve US orders 00:03:41 – Q4 mindset: goals for the last 90 days 00:04:42 – Topic intro: Is teeth whitening safe for enamel? 00:05:35 – Sponsor: Fern Whitening Supplies (holiday retail bundles: pens, kits, scrapers, flossers, bamboo brushes, peppermint mouthwash) 00:06:37 – Why the debate exists (biased takes in dental circles) 00:07:39 – Story: provider confrontation about blended gels (HP/CP) 00:08:36 – Claim: carbamide “unsafe” — but they still use it 🤔 00:09:40 – Another attack from a white-label supplier (same myth) 00:10:34 – Handling criticism & the quick “snip the snake” mindset 00:11:26 – What patients actually ask vs. provider pushback 00:12:21 – The real question: do HP/CP damage enamel surfaces? 00:13:16 – Human trials vs. lab trials: no in-vivo enamel damage shown 00:14:17 – 2021 U of T headline: “damaging effects on dental cells” 00:15:19 – Details: ~10% CP (~3% HP) collab w/ UK; context matters 00:16:25 – Historical bad techniques = sensitivity (not inherent danger) 00:17:14 – Internal bleaching background & collagen concerns 00:18:08 – If protocols are safe, we shouldn’t be reaching the pulp 00:19:00 – “Enamel protein loss → pulp cell mortality” (lab conditions) 00:20:06 – What a dentin perfusion chamber is (lab model, not mouth) 00:21:12 – Real-mouth factors: saliva, pH, remin; CP breaks down over ~6+ hrs 00:22:11 – Why that lab model isn’t representative of chairside reality 00:23:32 – Enamel usually isn’t the issue; overexposure irritates pulp 00:24:40 – How to answer critics: ask for in-vivo evidence, not clickbait 00:25:30 – Build a simple patient FAQ: enamel strength, safe protocols 00:26:24 – UK peroxide skepticism + podcast anecdote 00:27:21 – Bias exists; keep it factual and brief 00:28:04 – Create a quick FAQ/PDF you can hand out or email 00:28:51 – Some won’t be convinced — and that’s okay 00:29:55 – Final verdict: peroxides used safely for years; technique > hype Check out article of discussion 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube: /episode/index/show/daad767c-ba57-42b7-b162-c6e4948a4cd0/id/38475375

#90 "Can You Remove a Tooth Gem?" 10/06/2025

#89 Reviews, Pricing & Time Management for Whitening Techs 10/01/2025

#89 Reviews, Pricing & Time Management for Whitening Techs This week, we’re revisiting one of our most-loved episodes: Carrie’s story. When we filmed this back in 2023, Carrie was running her whitening business under a franchise name before breaking away and thriving under her own brand, Beach Bum Teeth Whitening in South Carolina. Since then, Carrie has stepped away from whitening, but this conversation still stands as an inspiring snapshot of entrepreneurship, resilience, and lessons learned in the trenches. Whether you’re just starting out, thriving, or questioning if entrepreneurship is really for you—this episode is packed with wisdom you can apply today. ⏱ Timestamps: 00:00 – Intro – Why we’re bringing back Carrie’s episode + what’s changed since 2023 01:20 – The entrepreneurial journey: from franchisee to independent brand owner 03:46 – Sponsor shoutout: Fern Whitening Supplies – cut chairtime with the BEYOND II Ultra Accelerator 05:08 – Carrie’s background: from hospitality management to teeth whitening 07:42 – Hospitality skills applied to client care, reviews, and branding 10:49 – Designing a whitening studio: atmosphere, professionalism, and client impressions 13:04 – Time management hacks for whitening techs & why “busy looks better” 15:48 – Seasonal scheduling insights – why Mondays flop and summers slow down 17:57 – Avoiding burnout: work–life balance, sleep, and mindset 20:06 – Promotions vs packages – running deals that actually convert 22:44 – Pricing psychology: why “too expensive” is all about comparison 25:31 – Building dentist referrals and networking like a pro 28:17 – Overcoming gatekeepers & finding supportive communities 30:31 – Carrie’s advice to new whitening techs: start small, dream big, just begin 32:05 – Closing thoughts – resilience, lessons learned, and surrounding yourself with support 33:08 – Whitening Wednesday FAQs: Gem removal & pricing promotions Check out Carries business 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube: /episode/index/show/daad767c-ba57-42b7-b162-c6e4948a4cd0/id/38417490

#88 Are Photosensitive Gels the Only Whitening Gels That Work with an LED? 09/29/2025

#87 The Apps You Need for Your Teeth Whitening Business 09/24/2025

#86 Mobile Teeth Whitening Business Is Automatic Success 09/22/2025

#85 Why Your Teeth Whitening Clients Are Sensitive 09/17/2025

#85 Why Your Teeth Whitening Clients Are Sensitive It’s Whitening Wednesday! ✨ Cozy season is here 🍂 (yes, I’m in an orange sweater lol). Autumn = coffee culture, which means whitening collabs with local cafés are a no-brainer. If you’re not doing a pumpkin-spice promo with a coffee house, add it to your to-do—today. This week is a solo deep dive on the #1 thing providers stress about: sensitivity. We’re cutting the fluff and walking through why true dentin hypersensitivity should be rare with proper chairside methods, when it happens, and exactly how to fix it (without wasting time and money on gimmicky “pre-treatment” products). ⏱️ Timestamps: 00:00 – Fall vibes + why coffee-house collabs convert in Q4 00:52 – Today’s topic: sensitivity myths vs. reality (and why it’s rarely on my radar) 02:30 – Sponsor shoutout: Fern Whitening Supplies — blended gels, shorter chair time, fewer “zaps” 03:48 – Story time: first big-brand legal email (and the reminder to keep your compliance tight) 05:31 – What we can/can’t name publicly + why “no-ingredients-listed” products are 🚩 06:26 – Defining sensitivity: chromophore theory, where sensation actually starts (dentin) 08:23 – The normal “bubbling” sensation vs. true sensitivity 09:20 – Why sensitivity spikes: long chair times + high straight HP = overshock 10:20 – Microcracks, enamel wear, and fast absorption (yup, patient factors matter) 11:13 – When pulpal inflammation shows up (and why those all-day aches happen) 12:03 – Fix #1: shorten chair time; ditch heat-based lights or reduce rounds 12:48 – Fix #2: swap to Beyond II Ultra accelerator to oxidize fully without heat 13:39 – Fix #3: move to blended gels (HP/CP) or leverage CP to slow release 14:16 – Reality check: 25% blended ≠ automatic sensitivity monster (it’s usually technique) 15:04 – If you won’t switch gear yet: reduce time + send take-home to finish safely 15:59 – Four common pre-treatment traps (and why to stop using them) 16:58 – #1 Desensitizer liquids (fluoride-based): blocks fluid flow = blocks absorption 22:04 – #2 Blue sprays: illusion/color-correctors, not extrinsic-stain removers 24:36 – #3 “Pre-whitening swabs”: photo-initiator + blue tint; use (if at all) after, not before 27:09 – #4 Thick “desensitizing” gels: usually aqua + dye; great post-color-corrector, not pre 28:51 – Potassium nitrate/xylate vs. fluoride: numb the fluid around vs. block fluid flow 31:03 – The only real fix: correct technique → safe gel choice → smart chair time 33:13 – Cost per patient & chair-time savings when you ditch the pretreatment fluff 34:00 – Quick checklist you can implement this week 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube: /episode/index/show/daad767c-ba57-42b7-b162-c6e4948a4cd0/id/38232190

#84 Is Teeth Whitening Covered By Insurance? 09/15/2025

#83 What North American Whitening Providers Can Learn from Australia 09/10/2025

#82 Brush Before A Whitening Appointment? 09/08/2025

#81 Market Smarter Not Harder In Your Whitening Business 09/03/2025

#80 Acidic Foods After Whitening 09/01/2025

#79 From Nails To Premium Teeth Whitening- Home Studio Success 08/27/2025

#79 From Nails To Premium Teeth Whitening- Home Studio Success It's re-wind week! Let's go back to the very first Whitening Wednesday episode recorded. Brooke from @‌bwbeautyyxe is here to share her story on how teeth whitening and gems changed her business. 00:00 – Intro – Where are the missing episodes? The re-release plan explained 01:04 – Why we’re bringing YouTube episodes into Spotify + Apple 01:57 – Meet Brooke – my very first official guest on Whitening Wednesday 02:48 – Why being a dental professional ≠ being automatically good at whitening 03:43 – Brooke’s esthetics background + shift into whitening & gems 04:28 – Pricing with confidence + not comparing yourself to others 05:55 – Sponsor shoutout – Fern Whitening Supplies: your go-to for tooth gems 06:53 – Full interview replay: Brooke’s journey from nails → whitening → gems 07:58 – How a tooth gem sighting sparked a whole new business niche 09:13 – Adding whitening to a busy service menu + client demand 10:27 – Infection control differences: what Brooke learned the hard way 11:52 – Why professional setup builds trust + justifies pricing 12:36 – Competition in Saskatchewan & client demand for whitening 13:08 – How Brooke set her whitening prices (hourly wage + product cost) 14:25 – Why charging more can actually help your image + client experience 15:49 – Goodie bag extras: toothpaste, bamboo toothbrush, lip balm, aftercare 17:07 – The #1 client question: “Will it cause sensitivity?” 18:31 – The #2 client question: “Is it permanent?” + managing expectations 19:19 – Handling refunds, confrontation, and over-delivering 20:52 – Learning contraindications & whitening outcomes through experience 21:40 – The 24-hour “wait and see” rule for results 22:20 – Narrowing down services + focusing on niches that actually scale 23:42 – Why scaling down freed up resources + made growth easier 24:22 – Brooke’s dream: whitening + gems as her main services 25:06 – What she mastered (gel application) vs what she still struggles with (barrier) 26:39 – Confidence with clients + home studio challenges 27:58 – Client perspective: why some prefer a home-based studio 29:14 – The pros & cons of renting a space vs staying home-based 30:42 – What Brooke wishes she knew before starting whitening & gems 32:07 – Why dental professional-led education matters in this industry 33:33 – How bad training creates a “domino effect” of misinformation 35:00 – Where to find Brooke + her new Etsy store for tech resources Follow Brooke 👉 Listen on 👉 Listen on 👉 Check out our sponsor: 🔴 **Subscribe on Youtube ** /episode/index/show/daad767c-ba57-42b7-b162-c6e4948a4cd0/id/37944650

#78 Tooth Gems & Retainers 08/25/2025

#77 The Ultimate Teeth Whitening Chairside Process 08/20/2025

#77 The Ultimate Teeth Whitening Chairside Process This week, I’m unlocking the vault. Inspired by Taylor Swift finally dropping behind-the-scenes on her first podcast interview, I realized I’ve never actually shared the behind-the-scenes of a flawless chairside whitening appointment. If you’ve ever wondered how me or the U Whitening team set up, flow through, and deliver results — this is the gold. These steps not only maximize client retention and results, but also make your life easier as a provider. From booking flows, to prep kits, to the exact step-by-step treatment sequence — I’m giving you the foolproof process that keeps clients coming back. ⏱️ Timestamps: 00:00 – Intro – Unlocking the vault: behind-the-scenes of a flawless chairside appointment 01:28 – Sponsor shoutout: Fern Whitening Supplies – your go-to for all things whitening + gems 02:15 – Why your client flow matters as much as your gel 03:01 – Step 1 – Bookings made simple: website, descriptions, deposits, BNPL 04:55 – Foolproof automation: confirmation emails, prep instructions, & no-show prevention 06:27 – Step 2 – Pre-set your supplies: client goodie bag & chairside bag 07:24 – Inside the goodie bag: toothbrush, exfoliant, mouthwash, chapstick, whitening pen 08:12 – Greeting, brushing, and consent: the professional but friendly start 09:42 – Prep with active mouthwash & stain removal – why this changes results 10:32 – Retractors & photos: legal vs marketing, and my personal do’s & don’ts 12:03 – Comfort tips: vitamin E, choosing retractors, and working with lip filler 13:45 – Gingival barrier done right: quadrant method + drooping fix 16:10 – Step 3 – Gel application: why 25% HP is my go-to and how to apply perfectly 18:22 – Direct application tips: plastic vs metal gauge tips & flow control 19:08 – LED attachment magic: Beyond II Ultra with flawless smile-line coverage 20:48 – The first 12 minutes: what I’m doing while the client naps 21:32 – Removing gel cleanly & safely: pro tips for arch-by-arch removal 22:15 – Repeat, disinfect, and prep ahead for your next client 23:05 – The finishing touches: rinse, lavender face wipe, & post-whitening gel 24:26 – Vitamin E swabs: lips, gingiva, and the ultimate comfort step 25:05 – Blue Color Correct + client mirror moment: delivering the WOW factor 25:51 – The sly upsell: turning at-home care into retail sales 28:16 – Post-appointment automation + the six-month recall reminder 29:02 – Recap – The foolproof whitening appointment in 45 minutes flat 👉 Listen on 👉 Listen on 👉 Check out our sponsor: /episode/index/show/daad767c-ba57-42b7-b162-c6e4948a4cd0/id/37871380

#76 FDA "Approved" Teeth Whitening Gels 08/18/2025

Whitening Wednesday Podcast

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