#99 Why Your Teeth Whitening Business Will Fail Without Real Education

We’re staying in Canada 🇨🇦 and getting real about the true cost of running a whitening biz. Today, Keenan (RDH, owner of Well Within Stratford) breaks down why your budget is way more than gels and gadgets - it’s education, permits, marketing, protocols, and the polish that makes a clinic last. If you’re “doing the bare minimum” because whitening is unregulated… this is your wake-up call before 2026.

⏱ Timestamps:
00:00 – Intro: Canada check-in + why your budget ≠ just products
01:00 – The myth of “unregulated = no education” (consumers will clock you in 2026)
02:42 – Pretty socials ≠ clinical skill (why training wins long-term)
04:37 – Sponsor: Fern Whitening Supplies — lot #, ingredients, expiry or get shut down
05:31 – Meet Keenan (Well Within Stratford): RDH since 2008, aesthetics + whitening
06:13 – How Keenan found the pod (ODA talk) & what’s changed since 2008
09:15 – Lashes vs whitening: repeat revenue vs annual touch-ups
17:46 – Should whitening pros add lashes in 2025? (yes… if you invest the time)
18:33 – Keenan’s new clinic: services, stacking cleanings + whitening, pricing target
23:20 – Hidden costs: permits, timelines, marketing, name searches, legal + accounting
26:53 – Reality check: budgets fail when you only plan for product
32:00 – Scope-of-practice momentum for RDHs (why timing matters)
34:21 – Keenan’s launch strategy: early socials, collabs, pre-booking before doors open
35:10 – Why BEYOND II Ultra: comfort, coverage, less sensitivity, elevated experience
38:00 – Making whitening accessible without sacrificing outcomes
39:34 – Final advice: education is your greatest wealth

📱 Follow: Instagram @‌wellwithinstratford
🎧 Listen now on:
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🔴 Subscribe on YouTube: @‌mentorrach

Check out our sponsor and get the Beyond II Ultra www.fernwhiteningsupplies.ca