#83 What North American Whitening Providers Can Learn from Australia
Release Date: 09/10/2025
#105 The Truth On Disinfectant Labels all Teeth Whitening Techs Need To Know
Whitening Wednesday Podcast
Episode #105 of the Whitening Wednesday Podcast, the only teeth whitening podcast 🎙️ THE TRUTH ON DISINFECTANT LABELS ALL TEETH WHTENING TECHS NEED TO KNOW In this episode, we sit down with Kathy Purves, a retired dental assistant who has been a top educator and speaker in the infection control industry for over 30 years. With a chemistry degree, dental clinical background and years of working directly with disinfectant manufacturers and distributors Kathy is telling us the truth we need to know to keep our teeth whitening and tooth gem businesses safe. Listen for the full scoop on...
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#104 You Can't Get Tooth Gem Insurance
Whitening Wednesday Podcast
Can you get tooth gem insurance coverage for your business? Find out this week on the Whitening Wednesday Podcast 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube: 🔴 Follow Rach on Instagram:
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#103 The Key To Success In Teeth Whitening (Revisit 2023)
Whitening Wednesday Podcast
Episode #103 of the Whitening Wednesday Podcast, the only teeth whitening podcast 🎙️ THE KEY TO SUCCESS IN TEETH WHITENING In this episode, we rewind to 2023 with Elisha, owner of @beautyxlish. We call out the truth behind the scenes of running a teeth whitening business that is still relevant today in 2025 and give you so much insight on how to build real success in this industry. 🎧 Listen now on: 👉 👉 🔴 Subscribe on YouTube: Check out our sponsor
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#102 You Should Start With A Low Peroxide At The Start Of A Chairside Appointment
Whitening Wednesday Podcast
Truth or Trend: You Should Start With A Low Peroxide At The Start Of A Chairside Appointment - TREND Find out why on this weeks episode! 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube: 🔴 Follow Rach on Instagram:
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#101 If I Could Tell Every Whitening Tech One Thing...
Whitening Wednesday Podcast
Episode #101 of the Whitening Wednesday Podcast, the only teeth whitening podcast 🎙️ If I could tell every whitening tech one thing… ✨ Build systems! ✨ In this episode, I’m breaking down the top 3 systems I wish I had implemented sooner the ones that helped me scale faster, stronger, and easier: 1️⃣ Booking System – protects your time 2️⃣ Inventory System – protects your money 3️⃣ Advertising System – protects your growth 🎧 Listen now on: 👉 👉 🔴 Subscribe on YouTube: Check out our sponsor
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#100 Should You Price & Advertise Teeth Whitening Service By Contact Time?
Whitening Wednesday Podcast
Truth or Trend: Pricing & advertising your teeth whitening services by contact times not full chair time- TREND Find out why on this weeks episode! 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube: 🔴 Follow Rach on Instagram:
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#99 Why Your Teeth Whitening Business Will Fail Without Real Education
Whitening Wednesday Podcast
We’re staying in Canada 🇨🇦 and getting real about the true cost of running a whitening biz. Today, Keenan (RDH, owner of Well Within Stratford) breaks down why your budget is way more than gels and gadgets - it’s education, permits, marketing, protocols, and the polish that makes a clinic last. If you’re “doing the bare minimum” because whitening is unregulated… this is your wake-up call before 2026. ⏱ Timestamps: 00:00 – Intro: Canada check-in + why your budget ≠ just products 01:00 – The myth of “unregulated = no education” (consumers will clock you in 2026)...
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#98 Should Clients Floss Before Teeth Whitening?
Whitening Wednesday Podcast
Truth or Trend: Should you have your clients floss prior to a teeth whitening appointment? TREND. Find out why on this weeks episode of Truth or Trend on the Whitening Wednesday Podcast 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube: 🔴 Follow Rach on Instagram:
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#97 Teeth Whitening Provider Horror Stories
Whitening Wednesday Podcast
It’s the best time of year-spooky season 👻 So I’m spilling the real horror stories I’ve lived through as a whitening tech so you can avoid them (or handle them like a pro). From tray-method chaos to denture disasters, shade-matching nightmares, and the dreaded unhappy client. This one is a masterclass in policies, consent forms, and chairside communication. If you run a whitening or tooth gem biz, this episode will help you tighten your workflows, protect your reputation, and keep clients happy (even when things get scary). ⏱ Timestamps: 00:00 – Intro: why spooky stories = better...
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#96 Do You Need to Agitate Your Whitening Gel?
Whitening Wednesday Podcast
Do You Need to Agitate Your Whitening Gel? 0:00 — Intro: The age-old question — do you really need to shake or stir your whitening gel? 0:45 — Why some brands say you should (and why that’s usually a red flag 🚩) 1:32 — Quick science lesson: what stabilizers and thickeners actually do in whitening gels 2:10 — Oxidization explained — and why a stable gel should never “need to be woken up” 3:15 — What agitation really means: manipulating vs activating your gel 4:05 — Shelf life, refrigeration, and why storage impacts oxidization speed 5:10 — The real reason some gels...
info_outlineIt’s Whitening Wednesday! ✨ Today we’re heading all the way to Australia 🇦🇺 for an incredible chat with Seanne, the smile creator behind Smiles by Seanne. This one dives deep into what it’s like building a whitening business in a market with peroxide limitations, how she carved out her niche as an Oral Health Therapist, and the creative ways she balances family life with entrepreneurship. Packed with global perspective + tips you can apply to your own business today.
⏱️ Timestamps:
00:00 – Intro – why it’s so powerful to look outside the North American market
02:05 – Sponsor shoutout: Fern Whitening Supplies – best chairside gels & tech
03:28 – Meet Seanne: oral health therapist & whitening provider in Australia
05:15 – The profession’s unique scope & how it compares to NA hygiene roles
06:54 – Peroxide bans in AU and how that shapes the whitening industry
07:50 – Finding the “middle ground” between costly dental offices & low-strength salon whitening
10:57 – Why she built her business around school pick-ups & lifestyle freedom
13:39 – Mobile start-up → pop-ups → building a home-based studio
16:52 – Sharing clients with her personal-trainer partner
18:21 – Private label kits: what worked, what didn’t, and lessons learned
22:05 – Creating bundled packages for long-lasting whitening results
24:20 – Testing the waters with e-commerce & salon partnerships
25:35 – Where her clients really come from (hint: don’t sleep on Facebook groups!)
27:11 – The #1 piece of advice she’d give to her younger entrepreneur self
👉 Follow Seanne: @smiles.by.seanne
👉 Visit: www.smilesbyseanne.com.au
👉 Listen on Spotify
👉 Listen on Apple
👉 Check out our sponsor: fernwhiteningsupplies.ca
🔴 Subscribe on YouTube @mentorrach