Libsyn Directory

#85 Why Your Teeth Whitening Clients Are Sensitive

Release Date: 09/17/2025

#85 Why Your Teeth Whitening Clients Are Sensitive

Whitening Wednesday Podcast

It’s Whitening Wednesday! ✨ Cozy season is here 🍂 (yes, I’m in an orange sweater lol). Autumn = coffee culture, which means whitening collabs with local cafés are a no-brainer. If you’re not doing a pumpkin-spice promo with a coffee house, add it to your to-do—today. This week is a solo deep dive on the #1 thing providers stress about: sensitivity. We’re cutting the fluff and walking through why true dentin hypersensitivity should be rare with proper chairside methods, when it happens, and exactly how to fix it (without wasting time and money on gimmicky “pre-treatment”...

#84 Is Teeth Whitening Covered By Insurance?

Whitening Wednesday Podcast

There’s a big difference between liability insurance for your business and “is whitening covered by my dental insurance?” for patients — and most people don’t realize they’re two totally different things. This week’s episode breaks down where whitening actually stands in 2025, why patients get confused, and how wellness packages change the conversation. 00:00 – Intro: Truth or Trend: Is teeth whitening covered by insurance? 00:55 – Business vs patient insurance: Two different things entirely 01:20 – Liability insurance for whitening providers (yes, it exists ✅) 01:51 –...

#83 What North American Whitening Providers Can Learn from Australia

Whitening Wednesday Podcast

It’s Whitening Wednesday! ✨ Today we’re heading all the way to Australia 🇦🇺 for an incredible chat with Seanne, the smile creator behind Smiles by Seanne. This one dives deep into what it’s like building a whitening business in a market with peroxide limitations, how she carved out her niche as an Oral Health Therapist, and the creative ways she balances family life with entrepreneurship. Packed with global perspective + tips you can apply to your own business today. ⏱️ Timestamps: 00:00 – Intro – why it’s so powerful to look outside the North American market 02:05 –...

#82 Brush Before A Whitening Appointment?

Whitening Wednesday Podcast

“Don’t let your patients brush before whitening—it causes sensitivity.” You’ve probably heard this one floating around the internet or taught by supply companies and educators. But here’s the truth: it’s a false trend that just won’t die. This week’s episode breaks down why brushing before a whitening appointment is NOT the enemy, where this misinformation started, and what actually matters when it comes to enamel, fluoride, and prep steps. ⏱ Timestamps: 00:00 – Intro: The “don’t brush” whitening myth 00:56 – Where this info comes from (uneducated supply companies...

#81 Market Smarter Not Harder In Your Whitening Business

Whitening Wednesday Podcast

It’s Rewind Week again! Today we’re revisiting one of my favorite episodes – a conversation with powerhouse marketing coach Kelsey Riedel. This one’s packed with timeless advice you can apply right now in 2025. ⏱️ Timestamps: 00:00 – Intro – Feedback from our first Revisit episodes 00:54 – A note from Rach: Don’t delete your old content (backups = gold for marketing) 01:41 – Why an outside perspective on business is often what you really need 02:46 – Meet Kelsey – top-rated business coach & host of Visionary Life Podcast 04:23 – Sponsor shoutout – Fern...

#80 Acidic Foods After Whitening

Whitening Wednesday Podcast

There’s a big difference between telling patients to avoid acidic foods after whitening vs knowing the actual pH of the gel you’re working with — and most people don’t think about how outdated that “no acids” rule really is. This week’s episode breaks down the origin of the myth, what pH testing shows, and why your supplier’s gel formula is the real answer. 00:00 – Intro: Truth or Trend: Acidic foods after whitening – myth or reality 01:18 – Where the “no acids” rule came from: high peroxide gels in the past 01:32 – What saliva pH normally looks like (6.5–7.3...

#79 From Nails To Premium Teeth Whitening- Home Studio Success

Whitening Wednesday Podcast

It's re-wind week! Let's go back to the very first Whitening Wednesday episode recorded. Brooke from @‌bwbeautyyxe is here to share her story on how teeth whitening and gems changed her business. 00:00 – Intro – Where are the missing episodes? The re-release plan explained 01:04 – Why we’re bringing YouTube episodes into Spotify + Apple 01:57 – Meet Brooke – my very first official guest on Whitening Wednesday 02:48 – Why being a dental professional ≠ being automatically good at whitening 03:43 – Brooke’s esthetics background + shift into whitening & gems 04:28 –...

#78 Tooth Gems & Retainers

Whitening Wednesday Podcast

There’s a big difference between tooth gems with retainers vs on retainers — and most people don’t think about the long-term consequences. This week’s episode breaks down the two trends, what’s actually safe, and why one of them could be an expensive regret. 00:00 – Intro: Truth or Trend: Tooth Gems & Retainers – what’s safe, what’s risky 00:58 – Quick ortho math: Why retainers are $$$ (then and now) 01:20 – Two questions to ask: Under a retainer vs on a retainer 01:32 – Hawleys vs Essex: How retainer style changes gem safety 01:58 – Essex fit factors: Thickness,...

#77 The Ultimate Teeth Whitening Chairside Process

Whitening Wednesday Podcast

This week, I’m unlocking the vault. Inspired by Taylor Swift finally dropping behind-the-scenes on her first podcast interview, I realized I’ve never actually shared the behind-the-scenes of a flawless chairside whitening appointment. If you’ve ever wondered how me or the U Whitening team set up, flow through, and deliver results — this is the gold. These steps not only maximize client retention and results, but also make your life easier as a provider. From booking flows, to prep kits, to the exact step-by-step treatment sequence — I’m giving you the foolproof process that keeps...

#76 FDA "Approved" Teeth Whitening Gels

Whitening Wednesday Podcast

There’s a big difference between FDA approval, registration, and compliance—and most whitening reps don’t get it. This week’s episode breaks down the facts behind the label and why “approval” might actually be a red flag. 00:00 – Intro: “Are my gels FDA-approved?” Trend or truth? 01:01 – Cosmetic vs dental gels: what you can (and can’t) use 02:10 – The red flag of “FDA approved” claims 03:20 – Medical-grade gels vs cosmetic scope (the real difference) 04:15 – Rach’s “Ask Them” theory – get receipts or walk away 05:08 – What FDA & Health Canada...

More Episodes

This week is a solo deep dive on the #1 thing providers stress about: sensitivity. We’re cutting the fluff and walking through why true dentin hypersensitivity should be rare with proper chairside methods, when it happens, and exactly how to fix it (without wasting time and money on gimmicky “pre-treatment” products).

⏱️ Timestamps:
00:00 – Fall vibes + why coffee-house collabs convert in Q4
00:52 – Today’s topic: sensitivity myths vs. reality (and why it’s rarely on my radar)
02:30 – Sponsor shoutout: Fern Whitening Supplies — blended gels, shorter chair time, fewer “zaps”
03:48 – Story time: first big-brand legal email (and the reminder to keep your compliance tight)
05:31 – What we can/can’t name publicly + why “no-ingredients-listed” products are 🚩
06:26 – Defining sensitivity: chromophore theory, where sensation actually starts (dentin)
08:23 – The normal “bubbling” sensation vs. true sensitivity
09:20 – Why sensitivity spikes: long chair times + high straight HP = overshock
10:20 – Microcracks, enamel wear, and fast absorption (yup, patient factors matter)
11:13 – When pulpal inflammation shows up (and why those all-day aches happen)
12:03 – Fix #1: shorten chair time; ditch heat-based lights or reduce rounds
12:48 – Fix #2: swap to Beyond II Ultra accelerator to oxidize fully without heat
13:39 – Fix #3: move to blended gels (HP/CP) or leverage CP to slow release
14:16 – Reality check: 25% blended ≠ automatic sensitivity monster (it’s usually technique)
15:04 – If you won’t switch gear yet: reduce time + send take-home to finish safely
15:59 – Four common pre-treatment traps (and why to stop using them)
16:58 – #1 Desensitizer liquids (fluoride-based): blocks fluid flow = blocks absorption
22:04 – #2 Blue sprays: illusion/color-correctors, not extrinsic-stain removers
24:36 – #3 “Pre-whitening swabs”: photo-initiator + blue tint; use (if at all) after, not before
27:09 – #4 Thick “desensitizing” gels: usually aqua + dye; great post-color-corrector, not pre
28:51 – Potassium nitrate/xylate vs. fluoride: numb the fluid around vs. block fluid flow
31:03 – The only real fix: correct technique → safe gel choice → smart chair time
33:13 – Cost per patient & chair-time savings when you ditch the pretreatment fluff
34:00 – Quick checklist you can implement this week

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🔴 Subscribe on YouTube: @‌mentorrach

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