#105 The Truth On Disinfectant Labels all Teeth Whitening Techs Need To Know
Whitening Wednesday Podcast
Episode #105 of the Whitening Wednesday Podcast, the only teeth whitening podcast 🎙️ THE TRUTH ON DISINFECTANT LABELS ALL TEETH WHTENING TECHS NEED TO KNOW In this episode, we sit down with Kathy Purves, a retired dental assistant who has been a top educator and speaker in the infection control industry for over 30 years. With a chemistry degree, dental clinical background and years of working directly with disinfectant manufacturers and distributors Kathy is telling us the truth we need to know to keep our teeth whitening and tooth gem businesses safe. Listen for the full scoop on...
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#104 You Can't Get Tooth Gem Insurance
Whitening Wednesday Podcast
Can you get tooth gem insurance coverage for your business? Find out this week on the Whitening Wednesday Podcast 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube: 🔴 Follow Rach on Instagram:
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#103 The Key To Success In Teeth Whitening (Revisit 2023)
Whitening Wednesday Podcast
Episode #103 of the Whitening Wednesday Podcast, the only teeth whitening podcast 🎙️ THE KEY TO SUCCESS IN TEETH WHITENING In this episode, we rewind to 2023 with Elisha, owner of @beautyxlish. We call out the truth behind the scenes of running a teeth whitening business that is still relevant today in 2025 and give you so much insight on how to build real success in this industry. 🎧 Listen now on: 👉 👉 🔴 Subscribe on YouTube: Check out our sponsor
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#102 You Should Start With A Low Peroxide At The Start Of A Chairside Appointment
Whitening Wednesday Podcast
Truth or Trend: You Should Start With A Low Peroxide At The Start Of A Chairside Appointment - TREND Find out why on this weeks episode! 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube: 🔴 Follow Rach on Instagram:
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#101 If I Could Tell Every Whitening Tech One Thing...
Whitening Wednesday Podcast
Episode #101 of the Whitening Wednesday Podcast, the only teeth whitening podcast 🎙️ If I could tell every whitening tech one thing… ✨ Build systems! ✨ In this episode, I’m breaking down the top 3 systems I wish I had implemented sooner the ones that helped me scale faster, stronger, and easier: 1️⃣ Booking System – protects your time 2️⃣ Inventory System – protects your money 3️⃣ Advertising System – protects your growth 🎧 Listen now on: 👉 👉 🔴 Subscribe on YouTube: Check out our sponsor
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#100 Should You Price & Advertise Teeth Whitening Service By Contact Time?
Whitening Wednesday Podcast
Truth or Trend: Pricing & advertising your teeth whitening services by contact times not full chair time- TREND Find out why on this weeks episode! 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube: 🔴 Follow Rach on Instagram:
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#99 Why Your Teeth Whitening Business Will Fail Without Real Education
Whitening Wednesday Podcast
We’re staying in Canada 🇨🇦 and getting real about the true cost of running a whitening biz. Today, Keenan (RDH, owner of Well Within Stratford) breaks down why your budget is way more than gels and gadgets - it’s education, permits, marketing, protocols, and the polish that makes a clinic last. If you’re “doing the bare minimum” because whitening is unregulated… this is your wake-up call before 2026. ⏱ Timestamps: 00:00 – Intro: Canada check-in + why your budget ≠ just products 01:00 – The myth of “unregulated = no education” (consumers will clock you in 2026)...
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#98 Should Clients Floss Before Teeth Whitening?
Whitening Wednesday Podcast
Truth or Trend: Should you have your clients floss prior to a teeth whitening appointment? TREND. Find out why on this weeks episode of Truth or Trend on the Whitening Wednesday Podcast 👉 Listen on 👉 Listen on 👉 Shop our sponsor: 🔴 Subscribe on YouTube: 🔴 Follow Rach on Instagram:
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#97 Teeth Whitening Provider Horror Stories
Whitening Wednesday Podcast
It’s the best time of year-spooky season 👻 So I’m spilling the real horror stories I’ve lived through as a whitening tech so you can avoid them (or handle them like a pro). From tray-method chaos to denture disasters, shade-matching nightmares, and the dreaded unhappy client. This one is a masterclass in policies, consent forms, and chairside communication. If you run a whitening or tooth gem biz, this episode will help you tighten your workflows, protect your reputation, and keep clients happy (even when things get scary). ⏱ Timestamps: 00:00 – Intro: why spooky stories = better...
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#96 Do You Need to Agitate Your Whitening Gel?
Whitening Wednesday Podcast
Do You Need to Agitate Your Whitening Gel? 0:00 — Intro: The age-old question — do you really need to shake or stir your whitening gel? 0:45 — Why some brands say you should (and why that’s usually a red flag 🚩) 1:32 — Quick science lesson: what stabilizers and thickeners actually do in whitening gels 2:10 — Oxidization explained — and why a stable gel should never “need to be woken up” 3:15 — What agitation really means: manipulating vs activating your gel 4:05 — Shelf life, refrigeration, and why storage impacts oxidization speed 5:10 — The real reason some gels...
info_outlineIn this episode, we dive deep into the one topic you can’t afford to ignore in 2025 and beyond — SEO. I know, I know… you’ve heard me talk about it a million times. But friend, if you’re running a teeth whitening or tooth gem business without a search strategy, you’re going to get left behind.
Today, my guest Jodie breaks down what SEO really means (and why she calls it “Search Everywhere Optimization”). From Google to social media to AI platforms like ChatGPT, Jodie shows how visibility is changing — and how small business owners can finally take control of their online presence.
If you’ve ever wondered how to actually rank in your city, attract local clients, or stop losing traffic to dental clinics that don’t even offer whitening… this episode is your new business bible.
⏱ Timestamps:
00:00 – Intro: “Rach, stop talking about SEO!” (why this episode matters)
01:15 – Google trust vs. real-world referrals
03:14 – Sponsor shoutout: Fern Whitening Supplies – Signature Series Gel
04:34 – Meet Jodie: the SEO wizard
06:14 – “Search Everywhere Optimization” explained
08:42 – Why SEO isn’t a one-and-done task (and how blogs keep you ranking)
10:58 – Consumer trust: why Google reviews beat word-of-mouth
13:13 – Niching down and standing out in your market
17:23 – Keyword strategy for teeth whitening businesses
20:30 – Competing against dental clinics + crafting long-tail keywords
23:39 – How AI and user behavior are changing SEO
25:06 – What an SEO audit actually looks like
28:22 – The future of SEO: AI, user experience, and staying relevant
💬 Guest: Jodie Humphries – SEO Specialist + work with Jodie here https://jodiehumphries.com
📱 Follow her: @jodielhwriter and @whereswallyh
👉 Listen on Spotify
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👉 Shop our sponsor: http://fernwhiteningsupplies.ca
🔴 Subscribe on YouTube: @mentorrach
🔴 Follow Rach on Instagram: @mentorrach