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How to Host a Virtual Summit That Makes Money (Real Numbers + Pricing Strategy)

Release Date: 02/12/2026

How to Host a Virtual Summit That Makes Money (Real Numbers + Pricing Strategy)

Productive and Paid with Jamila Payne

Most virtual summits generate attention. Very few generate real revenue. In this episode of Productive & Paid, I sit down with Gemma Bonham Carter to break down exactly how she built a virtual summit that generated $90,000 in year one — without using it as a back-end launch. We talk real numbers. Real pricing decisions. Real strategy. If you’ve ever considered hosting a summit to grow your email list, increase revenue, or build authority, this episode walks through what works and what doesn’t. You’ll learn: The pricing change that reduced revenue — and what she’s doing...

Building a Business That Supports the Life You Want

Productive and Paid with Jamila Payne

You didn’t start your business to quietly resent it. And yet, a lot of successful entrepreneurs wake up one day realizing the business grew… but their life somehow got smaller. In this episode, I’m talking about what it really looks like to build a business without sacrificing your life outside of it, not someday, not after the next milestone, but now. This conversation is for you if you love your work and you also desire to have a life outside of it. In this episode, you’ll hear: The subtle ways your business can slowly crowd out your life (without you noticing it) Why “freedom,...

What It Really Means to Be Productive and Paid as an Entrepreneur

Productive and Paid with Jamila Payne

Being productive and paid is not about doing more. It is about who you decide to be as a business owner. In this episode, I break down the identity shift behind Productive & Paid. The standards and expectations. It will change the way you see your time, your work, and your money. Because growth does not start with tactics. It starts with self-concept. I talk about the invisible standards you already live by. For money, availability and everything else that you tolerate. We'll cover how nothing changes in your business until your standards change. This episode is about raising the standard...

The Conversations Entrepreneurs Aren’t Having About Money

Productive and Paid with Jamila Payne

In this first episode of Productive & Paid, I am opening up a conversation most entrepreneurs avoid. Too many people talk about how much money they made, but they never explain how they made it. They post wins and big numbers, but skip the details that would actually help you grow. That lack of honesty creates confusion. It leads to underpricing, overworking, and women staying stuck longer than they need to be. I also call out the smoke and mirrors I see in business, especially in online education. I am not here for the performance. I want us to understand money for real. Not to chase it....

Productive and Paid Trailer

Productive and Paid with Jamila Payne

Productive & Paid is a podcast for entrepreneurs who want real conversations about money, time, and what actually drives results in business. Hosted by Jamila Payne, productivity expert and small business consultant, the show goes behind the scenes of how business owners generate income, structure their work, and decide what’s truly worth their energy. In this trailer, you’ll get a preview of the conversations ahead—weekly episodes featuring candid discussions with founders and experts, plus solo episodes focused on helping you work smarter, get paid properly, and run your business...

[BEST of 2025] Overcoming Overplanning: Take Action and Achieve Your Goals

Productive and Paid with Jamila Payne

This is one of our best Episodes of 2025. A few years ago,I had a brilliant idea for a new offer. I mapped it out in detail, brainstormed all the possibilities, and spent weeks refining it. Guess what? I never launched it. I got stuck in the overplanning cycle – tweaking, refining, and second-guessing. Sound familiar? The truth is, overplanning can feel productive, but it’s really just a sneaky form of procrastination. And it’s keeping you from the success (and revenue) you deserve. That’s why in this week’s episode of the Breadwinning Business Women podcast, we’re tackling:...

[Best of 2025] Collaborate to Accelerate: How Peer Partnerships Can Boost Your Revenue

Productive and Paid with Jamila Payne

Over 300,000. That’s how many business owners are in the communities that I did workshops for to in January alone. Sounds crazy, right? It’s a visibility strategy that I like to call OPP, otherwise known as other people’s people. Since I have yet to become Instagram famous, I had to figure out another way to grow my reach and impact more business owners. But then something clicked. I started thinking about how other people were growing their audiences—without all the hustle. And I realized they were doing something I wasn’t: they were collaborating. That’s when...

Must Do Year End Ritual You Need (Part 2)

Productive and Paid with Jamila Payne

Before you rush into 2026, there is one move I want you to make: Pause and reflect. That pause will shape your next year more than any strategy, planner, or vision board ever could. Inside this episode, I walk you through a simple end-of-year reflection ritual you can use to close out 2025 with clarity — and step into 2026 feeling grounded, focused, and in control of your next level. You’ll get the exact journal prompts to help you decide: What stays What goes What grows And yes, I created a free Google Doc with all the prompts so you can dive in right away.

The Must Do Year End Ritual You Need (Part 1)

Productive and Paid with Jamila Payne

Money Mistakes that Women Owners Make (and How to Avoid Them) Part 2

Productive and Paid with Jamila Payne

Last week, we cleaned up your money habits. This week, we build your financial empire. Because once you stop saying “I’m bad with money,” the next question is— “How do I make my money work for me?” That’s where this week’s episode of Breadwinning Business Women comes in. We’re going beyond cash flow and into CEO-level financial strategy—the kind that turns profit into wealth. Here’s what I’ll walk you through: 💸 Why “winging” your prices keeps you broke (and the formula that fixes it). 💸 How to make taxes a strategy, not a surprise. 💸 The reason you must...

More Episodes

Most virtual summits generate attention.
Very few generate real revenue.

In this episode of Productive & Paid, I sit down with Gemma Bonham Carter to break down exactly how she built a virtual summit that generated $90,000 in year one — without using it as a back-end launch.

We talk real numbers.
Real pricing decisions.
Real strategy.

If you’ve ever considered hosting a summit to grow your email list, increase revenue, or build authority, this episode walks through what works and what doesn’t.

You’ll learn:

The pricing change that reduced revenue — and what she’s doing differently next time
What she did to increase her average cart value without raising the main ticket price
The timeline and preparation required to launch a profitable virtual summit

We also touch on how Gemma is building AI assistants to streamline her backend systems and how she structured her digital offers to support a year living in Paris with her family.

This is a tactical conversation about monetizing a virtual summit the smart way.

Topics Covered

Virtual summit pricing strategy
Early bird pricing vs live event pricing
Increasing average cart value in digital events
Sponsorship revenue for online events
Building email list growth through summits
Using ads to scale digital product revenue
Leveraging evergreen funnels alongside live launches
AI assistants for business automation
Structuring a lifestyle-first digital business

Listen to The Course Creator Show
Visit: https://gemmabonhamcarter.com
Follow on Instagram: @gemma.bonhamcarter

Topics Covered

TOPICS