When you should be using google pay per click, and when you shouldn't ? - The Daniel Latto Podcast Show - Season 9 Episode 57
Release Date: 03/27/2024
The Daniel Latto Podcast Show
The Podcast discusses the importance of a balanced marketing strategy, with 35% content creation, 35% paid ads, 15% email marketing, and 15% live streaming to have an instant impact on lead generation. The Daniel Latto Podcast Show is brought to you by Daniel Latto, A UK Born Brit, now living in Spain where he runs his multi million pound property portfolio, as well as a successful Digital Marketing Agency. In these podcasts, we'll go through tips, tactics and strategies you can implement to grow your wealth. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business)...
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Building resilience, creating daily wins, and better planning are key to improving mindset. Engaging in challenging activities outside of work helps build resilience, while scheduling wins and organizing one's schedule can reduce anxiety and increase control. The Daniel Latto Podcast Show is brought to you by Daniel Latto, A UK Born Brit, now living in Spain where he runs his multi million pound property portfolio, as well as a successful Digital Marketing Agency. In these podcasts, we'll go through tips, tactics and strategies you can implement to grow your wealth. The podcasts covers...
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The Daniel Latto Podcast Show is brought to you by Daniel Latto, A UK Born Brit, now living in Spain where he runs his multi million pound property portfolio, as well as a successful Digital Marketing Agency. In these podcasts, we'll go through tips, tactics and strategies you can implement to grow your wealth. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) The Podcast is hosted by Daniel Latto. Daniel Latto is a originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs....
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Brief Summary In this episode of the Wealth Creation Podcast, I discuss the growing impact of short videos in engaging wider audiences as attention spans decrease. Repurposing long-form content into bite-sized videos for platforms like YouTube, Facebook, and TikTok boosts viewer engagement. The evolution from static images to dynamic videos underscores the shift in consumer preferences towards more interactive visual content. Structured interviews with clients help create authentic and engaging content for social media, driving website traffic and potential sales. With the surge in social...
info_outlineBrief Summary
Long Summary
The narrative underscores the significance of "owning the racecourse," a metaphor symbolizing the control and autonomy one must have over their business operations. The scenario illuminates the risks associated with placing the majority of income generation in the hands of external platforms like social media or online booking services. The vulnerability of being at the mercy of these platforms is evident when they decide to sever ties, leaving businesses in a precarious position.
To mitigate such risks, it's essential to establish a strong digital presence through channels that are within one's control, such as a dedicated website. By owning the racecourse, businesses can safeguard themselves against disruptions caused by external circumstances or conflicts with third-party entities. The episode emphasizes the need for diversification in driving traffic and revenue streams, rather than relying on a single platform for the bulk of business operations.
Furthermore, the discussion advocates for the creation of a centralized database or platform to reduce reliance on external services like Booking.com. While replicating the scale of such established platforms is challenging, the importance of establishing a degree of independence and control over essential business functions is paramount. By taking ownership of crucial aspects of their operations, businesses can better navigate unexpected challenges and fluctuations in the external landscape.
In essence, the episode serves as a cautionary tale, urging businesses to prioritize resilience, independence, and strategic foresight in their operational strategies. By recognizing the risks associated with overreliance on external platforms and taking proactive steps to fortify their own digital infrastructure, businesses can enhance their long-term sustainability and adaptability in an ever-evolving business environment.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
When you should be using google pay per click, and when you shouldn't ? - The Daniel Latto Podcast Show - Season 9 Episode 57