Show don't tell - the full approach explained (live event recording)
The Lisa Bean Podcast
Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur. This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients. Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025. Key Timestamps: 00:00 – 01:09 The belief that changed everything: “There is so much money out there to be made.” Customers are already looking — the...
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ideas on how to make sales in your online business (inspiring + practical)
The Lisa Bean Podcast
If you hired a sales person and found out they were doing what you’re doing now to sell, how happy would you be?! For a lot of people, the true answer is NOT VERY. We’d want a sales person: Reaching out to new prospective buyers Pitching weekly or daily either face to face, at events or on webinars Using content to build a brand / reach new audiences and retarget them with offers Building a database and following up Networking at least twice a week… RIGHT? But most business owners aren’t doing that. Nope - they’re posting on social media, working on a sales page, networking when they...
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How to overcome self-doubt and "Who am I to do this"
The Lisa Bean Podcast
"Who am I to do this?" is one of the most common forms of self-doubt we hear, often translated into: Who am I to do this? In today's episode we're going to get into the detail of this self-doubt and imposter syndrome, and look at very practical ways you can overcome the feeling of 'who am I to do this'? We'll look at: - How normal imposter syndrome is and how successful people confront the doubt when it arises. - How to support yourself through 'self-coaching' and 'self-soothing', with some practical ideas for inspiring yourself back to meaningful action. - How to spot and shift negative...
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How to get your coaching business off the ground – genius strategy!
The Lisa Bean Podcast
How to Get Your Coaching Business Off the Ground! Okay, in part 1 of today’s episode, we’re going to look at how to structure and price your coaching programme. In part 2, I’m going to give you a very specific strategy for getting your coaching business off the ground and win your first five clients. Here’s what’s covered: 0:00 – Intro: Lisa’s advice for new coaches 00:36 – Who this video is for and revenue goals 01:46 – Step 1: Define your monthly revenue target 02:30 – Step 2: Create a program with a clear structure and outcome 03:39 – How to price your program based on...
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The Vibrational Glow Up: How to Align Your Energy for Massive Growth
The Lisa Bean Podcast
Change is a physical act. Once you catch a glimpse of the person you want to become and the life you want to live, there are key steps you can take to expand that feeling, take meaningful action, and hold the intention until your new reality unfolds in front of you. In today’s video, I’m breaking down the 3-5 essential actions you can take to step into the next level of your life and business. - In today’s episode, I'm going to walk you through what it takes to truly change your life, break old patterns, and rise to a whole new level of success and impact. We're covering: 0:00 -...
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THIS approach is how I've stayed in business for 15+ years
The Lisa Bean Podcast
"We don't want your sales page promise, we want to follow a true 'person of substance.'" Is it fair to say the illusion of social media is over in the sense that we don't want another well-hooked promise... we want insight, we want inspiration, we want connection? More than any big sales page offer, testimonial proof or clever marketing hook, don't we want to feel like we're on the journey with someone we can trust, that we're following someone who shares genuine insights that can help us move forward, like there's somewhere we can go to get back on track when we feel lost or uninspired? We...
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What I'm telling clients right now - Step by step strategy for making sales
The Lisa Bean Podcast
[I'm telling clients to use this sales + marketing approach - Sept 2024] If you're in my world, a client, a future client, someone who wants to work with me to make more sales in their business please watch this. It's the actual answer! Do these three things if you want to make sales online. I know that marketing has changed. I can feel it. But this - this is how you respond to it. This is what you do... This is your step by step strategy for making sales online right now, with detailed instructions on what to do first then next then last. - The more I go on this journey of building a seven...
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everyone said 'sales are down' and I had one of my best months yet!
The Lisa Bean Podcast
I’ve just come back from a massive summer of selling, and it was helped by two things: (1) I got married and took a week off, so I had to do more in less time to be fully present at my wedding; and, (2) everyone was reporting 'sales are down, sales are down' but people were looking to me for how to make sales. It’s a topic no one wants to get into publicly but behind the scenes, soooo many of my client calls are about turning on sales in online businesses. So, I didn’t even really have the answer. I mean, I did - I know how to sell and what it takes but it...
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100 sales attempts before you assess (sales ideas for summer)
The Lisa Bean Podcast
In this episode, I'm going to give you 3 inspiring (and honest) sales ideas for the summer. I'm also going to explain why it's so vitally important that you turn up over summer, and how to reposition sales and marketing in your mind to lean in with more focus. P.s. If you want to check out the brand new marketing course I mention in the episode, click here: This is THE online marketing course for good people, teaching you how to nail your niche, really speak to your ideal customer and make sales in your online business without any more delay.
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How to balance masculine and feminine energy to bring your art to the world
The Lisa Bean Podcast
Masculine energy creates the safety and carves out the time our feminine energy needs in order to breathe into our art. When people aren't making progress in their business, we can say they're stuck and don't know what to try next, they're overwhelmed by all the jobs on their list, they have a subconscious block that's causing them to self-sabotage, they're exhausted from all the effort (burnt out) or the classic: I just don't have time. This can all be true. But you know what else might be true? They might be excellent at feminine flow and terrible at masculine container. Or the other way...
info_outlineThis is the truth of how I went from zero to £100,000 in online sales in my online coaching business.
Look, I know you’re trying and I know you think it should be working right now. You took the leap to build your online business, you’ve made sales here and there but it feels too hard and you’re wondering: Will this ever work; have I got what it takes?
IT WILL AND YOU DO but -
You’ve got to do what will actually work and I’m going to be really straight and tell you what those things are right now.
The truth is it’s harder than a lot of people will tell you online. For this to work, you've got to be so hungry for this to work, you've got to feel like it’s your life's mission to show up in this way and make this work, you've got to focus on learning the proper skills of positioning value, marketing, mindset and sales to turn on sales and set yourself free.
I know you want more clients and I know you can help more people. But I also know that the best coaches don't win - the best marketeers do, every time. So, if you want to build an online business and be an online coach or course provider, you've got to accept the fact you're about to become an expert in online marketing and selling. And I'm going to help you!
So here's the bottom line. In a job, you get paid for showing up, regardless if you do the work or not. In entrepreneurship you do not get paid for showing up. You get paid for two reasons: (1) You added meaningful value to someone who was willing to pay for that value; and (2) Enough people got the chance to consider that valuable offer in the first place. If you’re not making sales it HAS to come down to one of those two things and both are skills you develop with work, trial and error and well, more work.
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For juicy context, here are some of those key ideas:
(1) Get into the world:
First and foremost (hilarious phrase!?) you’ve got to get out in the world and sell things. Content will not lead to sales, no matter how great it is. What leads to sales is webinars, masterclasses, live workshops, discovery calls, freebies with a clear call to action.
In the beginning, I understood this deeply. I made a lot of content to help build my brand and build trust, but I was ALLLWAAYYYSSS launching, selling stuff, trying stuff. I’d put on events in local coffee shops, I’d book hotel venues and put on talks every month, I’d go live on Facebook and announce new course launches. When I look back on my journey, I can see I was out there in the world. I was making new connections ALL THE TIME. I was meeting people. I was making pitches and offering things and I built my business one client at a time.
Now, I tend to do long copy PDFs, and online masterclasses and workshops rather than live stuff. Back then, I did a lot in person.
So ask yourself: How many times have I offered something low risk to bring people to the front of the room this year? If you can 10x that you will massively increase your sales.
(2) Tell people what you believe:
Don’t share boring generic sh!t and DON’T YOU DARE USE CHAT WHATEVER IT’S CALLED TO SHARE YOUR CONTENT. I don’t even think you can use it for ideas if I’m honest. No-one wants to hear from a robot and no-one wants a generic summary of waffle off the internet. They want to know what worked for you! They want your powerful insights. They want the map you made! They want a human's journey.
So honestly, get really deep with yourself and think about two things: (1) What is the one big outcome you can deliver right now for clients; and (2) What is the truth of what that will take. Go make that content. Go write those mailers. Go build offers in answer to that.
(3) More time with clients:
Listen - get on calls with clients, offer more group time, offer more live time, offer more 121 time. If you’re not making sales right now, being tight with your time is hilarious isn’t it?! Instead offer more!! Double the time they get with you.
If you have an online course, introduce a live weekly call where you teach key concepts and answer questions. If you’re coaching is 6 sessions, make it 6 sessions + 3 action check ins. If you have a group, make one week live training and another week dedicated Q&A.
This doesn’t just make it a great offer, it gives you so much valuable insight about where people are, what they need, how you can help.
Useful videos:
How to find the subconscious block that's hiding in plain sight: https://youtu.be/b4a7KFB7xYg
You will make it! How to break through as an online business owner: https://youtu.be/oE5D38QeEWQ
How to market your online business in 2024: https://youtu.be/JboyGNwO7XM
How to nail your niche: https://youtu.be/3wEk1mreXOw
How to STOP self sabotage: https://youtu.be/eVBbey5LfTQ
Connect with me:
Check out my website https://lisa-bean.com/
Connect with me on Instagram https://instagram.com/lisabeanuk
Connect with me on Facebook https://www.facebook.com/lisambean/