How to Show up in ChatGPT:4 Smart Ways to Get Found in AI Search
Release Date: 08/10/2025
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info_outlineMost people are still writing SEO optimised content for Google… but the way we search is changing.
Five key take aways for ranking in ChatGPT:
➔ AI responds to real prompts, rather than vague keywords and search terms. Think about full questions your clients would be asking ChatGPT and write questions to answer those more human prompts.
➔ Consistency builds authority — ChatGPT “reads” your homepage, bios, blogs, and news stories. Say the same thing across all of them to help create a consistent narrative about your business.
➔ Structure matters — Use clear H2s and H3s with long-tail search phrases like “how to attract clients through Instagram”, rather than e.g. “Key points”. (Look at the title of this section as an example!)
➔ Transcripts and show notes boost discoverability — AI can’t watch your video, but it can read everything around it. Use show notes to ‘tell’ ChatGPT what’s in your video and use it as a chance to create content that ChatGPT could return in answers.
➔ You can check your rankings — Tools like SEMrush now show where you appear in ChatGPT results. This is real-time visibility.
If you want to build a business through inbound discovery – watch this video on how to show up in Chat GPT. This approach says goodbye to chasing down followers and hello to creating content for the people searching for you right now.
In this new episode, I break down:
- Why ChatGPT is changing search behaviour
- The difference between Google vs ChatGPT prompts
- How to appear in ChatGPT responses for your ideal search terms
- The surprising way one client found me via ChatGPT
- Why your homepage, blog and video titles matter more than ever
- A simple system I use to write searchable show notes
- How SEMrush now tracks ChatGPT keyword rankings
- How to turn Instagram posts into SEO-ready blog content
To learn more about this, read the latest post I made about ranking in ChatGPT: https://lisa-bean.com/business/marketing/showup-in-chat-gpt/