You must build competency to make more money in business

Competence is the result you get when you something hard, over and over, until (a) you learn how to get the hard result; and / or, (b) it becomes part of who you are.

Competence isn’t an empty sales promise. It’s an unshakable skill no-one can take from you and people want to buy from you!

Here’s the truth:

No one’s coming to your door to stop you making sales.
No one’s blocking your progress.

Business rewards the entrepreneur who build this kind of competence by pushing themselves beyond what they know to be comfortable, by taking a risk, by practicing a new skill until they own it.

In this live talk, I share the raw, funny, and (often!) humbling stories that taught me the true meaning of competence, which became the foundation of every business I went on to build.

💡 In this episode, you’ll learn:

• What competence really means, and how you can become unshakable no matter what happens.
• The difference between knowledge and wisdom: How true thought leadership is born from lived experience, not theory.
• The role of repetition in mastery: The hidden power of showing up weekly, refining your craft, and building real evidence of skill.
• Why social media has sold you a lie: The myth of “easy business” and what it actually takes to build success from scratch.
• How to turn experience into leadership: Using your journey, insights, and failures to create value and impact in your industry.

🧠 Key insights from the episode:

“Competence comes from practising a skill that is difficult and getting so good at it that it doesn’t matter what happens — you’re still competent.”

“You’re not an entrepreneur until you’re on the journey of developing competence.”

“When you’ve lived it, you can speak the truth. That’s what people feel – that’s wisdom.”

“Business isn’t easy. You’re making up an idea and trying to convince people to buy it. That’s the hardest and most beautiful thing in the world.”

🎧 Watch next:

👉 Do THIS to turn on marketing in your business

👉 The brutal truth about building a business you need to hear

👉 How to stop playing small and play big!

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📘 Work with me inside Straight Line Through

📸 Follow on Instagram: @lisabeanuk