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#25 Don't 'yearn', do THIS to produce results (surprising)

The Lisa Bean Podcast

Release Date: 06/12/2024

Don't cheat, just market (like this!) show art Don't cheat, just market (like this!)

The Lisa Bean Podcast

If you were to ask me how to make more sales in your business I’d say: stop trying to cheat the process and just market better. Marketing is the simple act of adding value to someone’s life before you ask them for anything in return. Examples of marketing done well: You’re a guest on a podcast of someone your future clients listen to. You’re talking about your journey, you’re sharing your wisdom, you’re helping people believe they can do it to. You write a LinkedIn post sharing the 3 biggest mistakes people make when approaching [your industry/topic], and you explain how to avoid...

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Human vs AI: Why Being Real Will Be Your Superpower in 2026 show art Human vs AI: Why Being Real Will Be Your Superpower in 2026

The Lisa Bean Podcast

In 18 months, you won't know if that image, video or news clip is real or AI so be smart: start finding ways to show your clients just how real you are, and you'll win more business. ↓     Before we came to Italy, I showed Lucy's daughter a photo of Lake Como. She said "No, that's AI", and I laughed. "Wait till you see it in real life", I said, "and then you'll know - that's real." I think it's happening already... We're doubting that content is real. Whilst this was once limited to photos and maybe some dramatically staged social media clips, it's now...

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How to Show up in ChatGPT:4 Smart Ways to Get Found in AI Search show art How to Show up in ChatGPT:4 Smart Ways to Get Found in AI Search

The Lisa Bean Podcast

Most people are still writing SEO optimised content for Google… but the way we search is changing. Five key take aways for ranking in ChatGPT: ➔ AI responds to real prompts, rather than vague keywords and search terms. Think about full questions your clients would be asking ChatGPT and write questions to answer those more human prompts. ➔ Consistency builds authority — ChatGPT “reads” your homepage, bios, blogs, and news stories. Say the same thing across all of them to help create a consistent narrative about your business. ➔ Structure matters — Use clear H2s...

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How to stop playing small - three practical strategies (that work!) show art How to stop playing small - three practical strategies (that work!)

The Lisa Bean Podcast

“Stop playing small” is terrible advice because no-one really knows what it means to play big, or how to approach it! When people talk about playing small, they usually mention things like: Not charging their worth Self-sabotaging Avoiding key projects and actions Not being visible Not going for their dreams!   Does that mean that playing big is the opposite of this: Charging your worth Letting yourself have the win! Tackling key projects and taking difficult actions Being visible and building your brand Going for your dreams!   Probably! But, I think we can go further. In...

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Marketing = impact show art Marketing = impact

The Lisa Bean Podcast

I wish I could convey this one thing about marketing. MARKETING = IMPACT MARKETING = IMPACT MARKETING = IMPACT Posting isn't marketing if it doesn't open someone's thinking, influence a new behaviour, or challenge an old behaviour. Marketing is marketing when it has an impact on someone's life, and you become associated with that impact.  If we can get someone's attention, get them to pay attention to us, and share something that truly changes their life, then we're marketing. For this reason, simply posting isn't marketing. Marketing is more about building a connection between your brand...

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The honest truth about fear in business show art The honest truth about fear in business

The Lisa Bean Podcast

I felt sick the day after I offered Chris, my new videographer, a role. You might be surprised to read this today and worried that Chris might find out. Don’t worry - he knows! I told him and we filmed a video about it. The feelings surprised me. I’ve hired before. I’ve had teams before. I’ve made leaps before. But this time it felt different. I felt resourced. I felt certain. I felt ready. So why the anxiety? Anxiety often arises when our brain’s fear circuitry - particularly the amygdala - triggers a stress response that doesn’t quite match the situation. It was useful from an...

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I want my clients to do these 3 things (for business growth) show art I want my clients to do these 3 things (for business growth)

The Lisa Bean Podcast

"If they’re not buying from you, they’re still buying — they’re just buying from someone else." In today’s video, I’m sharing the three things I keep telling all my clients right now about what it truly takes to grow your business in a noisy, saturated market. This isn’t (just) about “hustling harder” or simply posting more reels. It’s about making strategic moves, trusting yourself more deeply on the key details, and having the courage to try something bold and new to reach new people. By the end of this video, you’ll have a fresh perspective on what’s really holding...

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Show don't tell - the full approach explained (live event recording) show art Show don't tell - the full approach explained (live event recording)

The Lisa Bean Podcast

Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur. This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients. Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025. Key Timestamps: 00:00 – 01:09 The belief that changed everything: “There is so much money out there to be made.” Customers are already looking — the...

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ideas on how to make sales in your online business (inspiring + practical) show art ideas on how to make sales in your online business (inspiring + practical)

The Lisa Bean Podcast

If you hired a sales person and found out they were doing what you’re doing now to sell, how happy would you be?! For a lot of people, the true answer is NOT VERY. We’d want a sales person: Reaching out to new prospective buyers Pitching weekly or daily either face to face, at events or on webinars Using content to build a brand / reach new audiences and retarget them with offers Building a database and following up Networking at least twice a week… RIGHT? But most business owners aren’t doing that. Nope - they’re posting on social media, working on a sales page, networking when they...

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How to overcome self-doubt and How to overcome self-doubt and "Who am I to do this"

The Lisa Bean Podcast

"Who am I to do this?" is one of the most common forms of self-doubt we hear, often translated into: Who am I to do this? In today's episode we're going to get into the detail of this self-doubt and imposter syndrome, and look at very practical ways you can overcome the feeling of 'who am I to do this'?  We'll look at: - How normal imposter syndrome is and how successful people confront the doubt when it arises. - How to support yourself through 'self-coaching' and 'self-soothing', with some practical ideas for inspiring yourself back to meaningful action. - How to spot and shift negative...

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More Episodes

You know, the memory of who you 'are' is so much more powerful than the identity of the person you're trying to become simply because it has more evidence and has been 'true' for longer.

In trying to change your life and get a new result in your business, you have to let go of the memory of who you thought you were and allow yourself to consider a new identity and narrative...every single day.

Look around you right now...

The room you're in is telling you who you are.

The worries / dreams you woke up with are telling you who you are.

The clothes you're wearing today are telling you who you are.

Even the emails you receive are telling you who you are.

They all support a narrative. And you believe that narrative so much, you act it out and act within its framework every day.

Even if you have a vision board, or list out your goals or are going to the gym to hype yourself up, underneath all of this, two things remain true:

(1) You must fill the void your yearning created in order to get the result - we do this by looking for ways to feel good and taking creative action; and,

(2) You must remove the narrative that is sabotaging your result on loop, without needing the poor result to flip the script! Oh my!

In today's episode, I want to do something a little bit different. I want to explain to you what I know about the three levels of manifestation, one of them being 'grit work', I want to show you how to measure the strength of your intention by the actions you're taking, and I want you to get honest about your next move.

Look, for a long time I've found it hard to balance the narratives of manifestation and hard work. I don't like it when someone focuses exclusively on one end of the spectrum when they both have a place. The key, it turns out, isn't in how they're different, but in how they're the same.

If you wake up with positive expectation that good things are coming your way and use your own unique edge to actually create something magical in the world, you're well on your way. The only things left to do are to fill any void of yearning and remove the block that sabotages the result when it comes and you're there.

I want to formalise this process for you today and help you find more reasons to believe in your vision and take bolder, truer action towards it. Manifestation and work come hand in hand. They're friends, not enemies.

So, press play to:

  • Learn about the three levels of 'manifestation' the books forgot to tell us.
  • See where your subconscious intentions are in conflict with your conscious intentions and bring things in balance.
  • Break your vision down into 'levels' to really see what it will take to make it happen.
  • Get a gritty, honest and somehow magical boost to keep going on your journey of transformation.

I really hope you enjoy today's episode and it unlocks something for you that helps you go bigger in your efforts and energies today.

Lisa

USEFUL LINKS:  

Here's the link to the goals file I reference in the video: https://lisa-bean.com/strategy/

How to increase your capacity to hold a bigger result: https://youtu.be/N1517qk2EoE

How to change a subconscious belief: https://youtu.be/b4a7KFB7xYg

Web site: https://lisa-bean.com/

Instagram: https://instagram.com/lisabeanuk