THIS approach is how I've stayed in business for 15+ years
Release Date: 10/15/2024
The Lisa Bean Podcast
Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur. This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients. Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025. Key Timestamps: 00:00 – 01:09 The belief that changed everything: “There is so much money out there to be made.” Customers are already looking — the...
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If you hired a sales person and found out they were doing what you’re doing now to sell, how happy would you be?! For a lot of people, the true answer is NOT VERY. We’d want a sales person: Reaching out to new prospective buyers Pitching weekly or daily either face to face, at events or on webinars Using content to build a brand / reach new audiences and retarget them with offers Building a database and following up Networking at least twice a week… RIGHT? But most business owners aren’t doing that. Nope - they’re posting on social media, working on a sales page, networking when they...
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"Who am I to do this?" is one of the most common forms of self-doubt we hear, often translated into: Who am I to do this? In today's episode we're going to get into the detail of this self-doubt and imposter syndrome, and look at very practical ways you can overcome the feeling of 'who am I to do this'? We'll look at: - How normal imposter syndrome is and how successful people confront the doubt when it arises. - How to support yourself through 'self-coaching' and 'self-soothing', with some practical ideas for inspiring yourself back to meaningful action. - How to spot and shift negative...
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How to Get Your Coaching Business Off the Ground! Okay, in part 1 of today’s episode, we’re going to look at how to structure and price your coaching programme. In part 2, I’m going to give you a very specific strategy for getting your coaching business off the ground and win your first five clients. Here’s what’s covered: 0:00 – Intro: Lisa’s advice for new coaches 00:36 – Who this video is for and revenue goals 01:46 – Step 1: Define your monthly revenue target 02:30 – Step 2: Create a program with a clear structure and outcome 03:39 – How to price your program based on...
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Change is a physical act. Once you catch a glimpse of the person you want to become and the life you want to live, there are key steps you can take to expand that feeling, take meaningful action, and hold the intention until your new reality unfolds in front of you. In today’s video, I’m breaking down the 3-5 essential actions you can take to step into the next level of your life and business. - In today’s episode, I'm going to walk you through what it takes to truly change your life, break old patterns, and rise to a whole new level of success and impact. We're covering: 0:00 -...
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"We don't want your sales page promise, we want to follow a true 'person of substance.'" Is it fair to say the illusion of social media is over in the sense that we don't want another well-hooked promise... we want insight, we want inspiration, we want connection? More than any big sales page offer, testimonial proof or clever marketing hook, don't we want to feel like we're on the journey with someone we can trust, that we're following someone who shares genuine insights that can help us move forward, like there's somewhere we can go to get back on track when we feel lost or uninspired? We...
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[I'm telling clients to use this sales + marketing approach - Sept 2024] If you're in my world, a client, a future client, someone who wants to work with me to make more sales in their business please watch this. It's the actual answer! Do these three things if you want to make sales online. I know that marketing has changed. I can feel it. But this - this is how you respond to it. This is what you do... This is your step by step strategy for making sales online right now, with detailed instructions on what to do first then next then last. - The more I go on this journey of building a seven...
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I’ve just come back from a massive summer of selling, and it was helped by two things: (1) I got married and took a week off, so I had to do more in less time to be fully present at my wedding; and, (2) everyone was reporting 'sales are down, sales are down' but people were looking to me for how to make sales. It’s a topic no one wants to get into publicly but behind the scenes, soooo many of my client calls are about turning on sales in online businesses. So, I didn’t even really have the answer. I mean, I did - I know how to sell and what it takes but it...
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In this episode, I'm going to give you 3 inspiring (and honest) sales ideas for the summer. I'm also going to explain why it's so vitally important that you turn up over summer, and how to reposition sales and marketing in your mind to lean in with more focus. P.s. If you want to check out the brand new marketing course I mention in the episode, click here: This is THE online marketing course for good people, teaching you how to nail your niche, really speak to your ideal customer and make sales in your online business without any more delay.
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Masculine energy creates the safety and carves out the time our feminine energy needs in order to breathe into our art. When people aren't making progress in their business, we can say they're stuck and don't know what to try next, they're overwhelmed by all the jobs on their list, they have a subconscious block that's causing them to self-sabotage, they're exhausted from all the effort (burnt out) or the classic: I just don't have time. This can all be true. But you know what else might be true? They might be excellent at feminine flow and terrible at masculine container. Or the other way...
info_outline"We don't want your sales page promise, we want to follow a true 'person of substance.'"
Is it fair to say the illusion of social media is over in the sense that we don't want another well-hooked promise... we want insight, we want inspiration, we want connection?
More than any big sales page offer, testimonial proof or clever marketing hook, don't we want to feel like we're on the journey with someone we can trust, that we're following someone who shares genuine insights that can help us move forward, like there's somewhere we can go to get back on track when we feel lost or uninspired?
We don't want the sales page promise, we want to follow a person of substance right? Someone we can trust. Someone who shares true insights from the journey and the market. Someone we can even lean on in tough times.
Being this person of substance is what I'm talking about in today's episode, along with two other vital strategies for building community, audience and business in 2025.
This is my approach to business and truth be told, it always has been.
Press play to:
- Hear an interesting and novel conversation about marketing in 2025
- Learn three key areas to focus your marketing efforts
- Make some key decisions about your updated marketing strategy
- Uncover a really interesting way to hold the room and win more work
- Go through my actual strategy for winning business for 2025.
I know these videos aren't quick and dirty. I want them to be more conversational and richer in insights. So plug me in whilst you're walking the dog or driving to your next event and let's have this chat.
Lisa
#businesscoach #marketingideas #howtomarketyourbusiness #marketingstrategy2025
USEFUL LINKS:
Here's the PDF I referenced on how to develop your own unique Thought Leadership, and become a person of substance: https://lisa-bean.com/tl/
Here's the free webinar on the map to your six figure year: https://lisa-bean.com/6-figure-map/
Want to join me LIVE in the UK? We're hosting events in Leeds and Newcastle. Come join us or, or join the waiting list for London: https://lisa-bean.com/daretogrowlive/