How to get your coaching business off the ground – genius strategy!
Release Date: 11/14/2024
The Lisa Bean Podcast
In order to grow your business as an entrepreneur, you must have a clear answer for these three questions: What are you doing to reach into new markets? How are you build a strong reputation for providing value in those new markets? How are you inviting people to buy? Finding the answer to these questions is a lot about experimentation in the beginning. You begin with a hypothesis, which says: “I think that if I turn up here, in this way, and offer this service, people will buy”. This is not only about making informed decisions between multiple options, it’s about going out and testing...
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A few weeks ago I did something I’ve never done before. I put on my first ever theatre-style business show: Laugh or You’ll Cry. A full script. Lighting cues. Sound cues. Slide timing. Jokes I had to actually write and rehearse. For someone whose speaking style is usually “a few bullet points and make the rest up as you go along”, this pushed me right to the edge of my ability. But what surprised me the most wasn’t the logistics of putting on a show… it was what it did to my nervous system. In this episode, I’m taking you behind the scenes of the experience and sharing a huge...
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Being in business is hard. It's full on. It's busy. This is especially true when you're winning clients and working hard to deliver behind the scenes. For all those reasons, the balance of creating content and delivering what you've promised to clients is a hard one to maintain. Personally, I've found producing content daily impossible. It's a different energy, and it takes a while to get things set up. That's why we don't do it! We create a lot of our content in key filming days, where we get everything set up, plan our content, and film 4/5 videos in one day! It's effective. It's...
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“If it feels harder than it should… you’re probably on the right track in the beginning.” In this episode, let's tackle the questions business owners are typing into Google. From doing everything yourself, to charging your worth, burning out, fearing failure and feeling like an “imposter”, let's look at what it really takes to make money in business - and why most people quit just before it starts working. 🎥 What’s Covered in This Episode (Timestamps) 00:00 – Why “doing everything yourself” is normal (at the start) 00:25 – The structure chart no one ever writes...
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Everyone’s talking about AI — but most business owners are using it all wrong. In this episode, Lisa Bean breaks down the three AI tools that have had the biggest practical impact on growing her businesses. From generating publish-ready content in minutes to multiplying your visibility across platforms, these tools will save you time, boost engagement, and help you make more money. Lisa shares her exact workflows, including: How to use ChatGPT properly — and why most prompts fail Her voice-note workflow for creating client-ready stories on the go Turning one long video into 20+...
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[WATCH THIS if you want to make more money in 2026] There are hundreds of books about money… but today, we’re not talking about any of the usual ones. In this episode, I’m sharing three lesser-known but life-changing money books that completely transformed how I think, earn, keep, and relate to money...and I want you to read them. If you’re building a business, changing your money story, or changing the way you relate to money and wealth…I'd take a look at these. ⏱️ TIMESTAMPS 0:00 — Why most money books won’t help you 0:10 — Three books that will actually change your...
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Let's have a bit of fun! Answering the most Googled questions! Including: Am I A Millionaire? Does Money Really Buy Happiness? & How YOU Can make money fast in 2026 and beyond! In this brand new YouTube and podcast episode, UK Business Coach Lisa Bean sits down to answer Google’s most searched questions about business, marketing, sales, and success. Expect honesty, straight lines, and zero fluff: why money can buy happiness (but only if you know your number), why you don’t need money to start (you need time and grit), and why a tiny audience can still power a multiple six-figure...
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You're not struggling with sales - you’re struggling to have an impact at a big enough scale to make sales. In this week’s video, I’m breaking down what’s really going on when you’re not making enough money in your business — and how to fix it. This is not another “sales hack” video. It’s about learning to have a real impact on people, before they ever pay you. That's marketing! If people can feel the impact you can have on them i.e if you’ve already helped them see themselves differently, think differently, or take new action, then you’ll won't have to convince them to...
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Business can be awful! Let’s be honest. Some days, it feels like it’s never going to work; like you’re never going to make it. You’re going to want to quit. You’ll get tired of waiting for the ‘lucky break’. You’ll wonder if you should have stuck in that earlier career. If you’re feeling like this today, this episode is for you. In this raw conversation, I want to share the “terrible advice” that will turn things around for you, help you fall back in love with business, and get you back on the path to success. We’ll talk: What you’re waiting for Why you should stop...
info_outlineHow to Get Your Coaching Business Off the Ground! Okay, in part 1 of today’s episode, we’re going to look at how to structure and price your coaching programme. In part 2, I’m going to give you a very specific strategy for getting your coaching business off the ground and win your first five clients.
Here’s what’s covered:
0:00 – Intro: Lisa’s advice for new coaches
00:36 – Who this video is for and revenue goals
01:46 – Step 1: Define your monthly revenue target
02:30 – Step 2: Create a program with a clear structure and outcome
03:39 – How to price your program based on value, not hourly rates
04:50 – Stacking value to make your offer irresistible
05:57 – Importance of filling your calendar with clients—even at reduced rates
06:50 – Define your ideal client and your unique selling proposition
08:05 – Examples of specialised offers to attract your perfect clients
10:00 – Outline your approach to stand out
11:11 – Website vs. energy: what matters most when selling your services
12:01 – Tell your family and friends confidently about your business
13:00 – The power of networking and in-person connections
15:01 – Strategy for making the most of networking events
18:10 – Follow up with people you meet to deepen relationships
20:27 – Building credibility online by sharing your journey and tagging connections
22:11 – How to offer value through a free webinar tailored to client needs
24:50 – How creating value leads to sales opportunities
25:30 – How to start your first few sales online and offline
27:12 – Building a client base before launching a group program
28:42 – Wrapping up: Final thoughts on launching a coaching business
🔗 Links & Resources:
Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/
Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/
Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/