Show don't tell - the full approach explained (live event recording)
Release Date: 06/30/2025
Reach, Brand, Sales. Can you answer THESE three questions?
The Lisa Bean Podcast
In order to grow your business as an entrepreneur, you must have a clear answer for these three questions: What are you doing to reach into new markets? How are you build a strong reputation for providing value in those new markets? How are you inviting people to buy? Finding the answer to these questions is a lot about experimentation in the beginning. You begin with a hypothesis, which says: “I think that if I turn up here, in this way, and offer this service, people will buy”. This is not only about making informed decisions between multiple options, it’s about going out and testing...
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I Put On My Dream Show – Here’s What I Learnt
The Lisa Bean Podcast
A few weeks ago I did something I’ve never done before. I put on my first ever theatre-style business show: Laugh or You’ll Cry. A full script. Lighting cues. Sound cues. Slide timing. Jokes I had to actually write and rehearse. For someone whose speaking style is usually “a few bullet points and make the rest up as you go along”, this pushed me right to the edge of my ability. But what surprised me the most wasn’t the logistics of putting on a show… it was what it did to my nervous system. In this episode, I’m taking you behind the scenes of the experience and sharing a huge...
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Our Secret to Staying Consistent on YouTube (We Film 5 Videos in ONE Day)
The Lisa Bean Podcast
Being in business is hard. It's full on. It's busy. This is especially true when you're winning clients and working hard to deliver behind the scenes. For all those reasons, the balance of creating content and delivering what you've promised to clients is a hard one to maintain. Personally, I've found producing content daily impossible. It's a different energy, and it takes a while to get things set up. That's why we don't do it! We create a lot of our content in key filming days, where we get everything set up, plan our content, and film 4/5 videos in one day! It's effective. It's...
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Google’s Most Asked Questions About Business: Money, Selling & Mindset
The Lisa Bean Podcast
“If it feels harder than it should… you’re probably on the right track in the beginning.” In this episode, let's tackle the questions business owners are typing into Google. From doing everything yourself, to charging your worth, burning out, fearing failure and feeling like an “imposter”, let's look at what it really takes to make money in business - and why most people quit just before it starts working. 🎥 What’s Covered in This Episode (Timestamps) 00:00 – Why “doing everything yourself” is normal (at the start) 00:25 – The structure chart no one ever writes...
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The 3 AI Tools That Will Actually Grow Your Business (Most People Use Them Wrong!)
The Lisa Bean Podcast
Everyone’s talking about AI — but most business owners are using it all wrong. In this episode, Lisa Bean breaks down the three AI tools that have had the biggest practical impact on growing her businesses. From generating publish-ready content in minutes to multiplying your visibility across platforms, these tools will save you time, boost engagement, and help you make more money. Lisa shares her exact workflows, including: How to use ChatGPT properly — and why most prompts fail Her voice-note workflow for creating client-ready stories on the go Turning one long video into 20+...
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Book on money I bet you've never read (and probably should!)
The Lisa Bean Podcast
[WATCH THIS if you want to make more money in 2026] There are hundreds of books about money… but today, we’re not talking about any of the usual ones. In this episode, I’m sharing three lesser-known but life-changing money books that completely transformed how I think, earn, keep, and relate to money...and I want you to read them. If you’re building a business, changing your money story, or changing the way you relate to money and wealth…I'd take a look at these. ⏱️ TIMESTAMPS 0:00 — Why most money books won’t help you 0:10 — Three books that will actually change your...
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Answering Googles Most Asked Questions About Business, Sales, Money!
The Lisa Bean Podcast
Let's have a bit of fun! Answering the most Googled questions! Including: Am I A Millionaire? Does Money Really Buy Happiness? & How YOU Can make money fast in 2026 and beyond! In this brand new YouTube and podcast episode, UK Business Coach Lisa Bean sits down to answer Google’s most searched questions about business, marketing, sales, and success. Expect honesty, straight lines, and zero fluff: why money can buy happiness (but only if you know your number), why you don’t need money to start (you need time and grit), and why a tiny audience can still power a multiple six-figure...
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You must build competency to make more money in business
The Lisa Bean Podcast
👉 👉 💌 Join the weekly mailing list: 📘 Work with me inside 📸 Follow on Instagram: @lisabeanuk
info_outline![[Live talk] To Make Sales, COMMIT to Your Marketing show art](https://assets.libsyn.com/item/38745750?height=50&width=50)
[Live talk] To Make Sales, COMMIT to Your Marketing
The Lisa Bean Podcast
You're not struggling with sales - you’re struggling to have an impact at a big enough scale to make sales. In this week’s video, I’m breaking down what’s really going on when you’re not making enough money in your business — and how to fix it. This is not another “sales hack” video. It’s about learning to have a real impact on people, before they ever pay you. That's marketing! If people can feel the impact you can have on them i.e if you’ve already helped them see themselves differently, think differently, or take new action, then you’ll won't have to convince them to...
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Terrible advice that will actually grow your business (motivational)
The Lisa Bean Podcast
Business can be awful! Let’s be honest. Some days, it feels like it’s never going to work; like you’re never going to make it. You’re going to want to quit. You’ll get tired of waiting for the ‘lucky break’. You’ll wonder if you should have stuck in that earlier career. If you’re feeling like this today, this episode is for you. In this raw conversation, I want to share the “terrible advice” that will turn things around for you, help you fall back in love with business, and get you back on the path to success. We’ll talk: What you’re waiting for Why you should stop...
info_outlineBrand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur.
This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients.
Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025.
Key Timestamps:
00:00 – 01:09
The belief that changed everything: “There is so much money out there to be made.”
Customers are already looking — the challenge is being findable.
01:09 – 02:34
Understanding the full customer journey:
Cold lead → warm lead → client → repeat client
02:34 – 03:04
The mistake most people make online: asking for too much trust too soon.
03:04 – 04:06
How ranking on Google for “business coach” helped Lisa generate high-converting leads.
04:06 – 05:10
Why her sales calls convert 9.9/10 — and how you can warm up new clients in the same way.
05:10 – 06:10
What to have in place when someone finds you for the first time.
06:10 – 08:00
How to hook people instantly in your videos and why you should give value up front.
08:00 – 09:25
The importance of clarity on your website. If they’re lost, you’ve lost them.
09:25 – 11:10
The three types of content every business needs:
- Content that reaches new people
- Content that builds your brand
- Content that makes your offers clear and easy to buy
11:10 – 14:00
Different ways to reach new audiences: networking, SEO, speaking, ads
14:00 – 15:30
Why marketing matters more than talent — and why you must learn it yourself.
15:30 – 17:00
Credibility signposting: how to show that your brand is experienced and established.
17:00 – 19:00
Why customers need to “test drive” your offer. Discovery calls aren’t enough.
19:00 – 21:00
How Lisa built her events strategy — and why she ran them at a loss to build trust.
21:00 – 23:14
The value of documenting your events and using content as your proof.
23:14 – 25:00
How to create ads from spontaneous moments and event footage.
25:00 – 27:00
Organic social content that builds trust and attention. Why variety matters.
27:00 – 29:00
Selling without pressure. The work you do before the offer is what sells.
29:00 – 31:00
The role of thought leadership in helping people understand what you do and how.
31:00 – 34:00
Turn your real-life insights and client patterns into weekly content.
34:00 – 36:00
Thought leadership as a map: your job is to guide people through the journey.
36:00 – 40:00
Final advice: teach weekly, calibrate your ideas, and document what works.
🔗 Links & Resources:
Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/
Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/
Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/
#coaching #coachingbusiness #marketingadvice