Show don't tell - the full approach explained (live event recording)
Release Date: 06/30/2025
Don't cheat, just market (like this!)
The Lisa Bean Podcast
If you were to ask me how to make more sales in your business I’d say: stop trying to cheat the process and just market better. Marketing is the simple act of adding value to someone’s life before you ask them for anything in return. Examples of marketing done well: You’re a guest on a podcast of someone your future clients listen to. You’re talking about your journey, you’re sharing your wisdom, you’re helping people believe they can do it to. You write a LinkedIn post sharing the 3 biggest mistakes people make when approaching [your industry/topic], and you explain how to avoid...
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Human vs AI: Why Being Real Will Be Your Superpower in 2026
The Lisa Bean Podcast
In 18 months, you won't know if that image, video or news clip is real or AI so be smart: start finding ways to show your clients just how real you are, and you'll win more business. ↓ Before we came to Italy, I showed Lucy's daughter a photo of Lake Como. She said "No, that's AI", and I laughed. "Wait till you see it in real life", I said, "and then you'll know - that's real." I think it's happening already... We're doubting that content is real. Whilst this was once limited to photos and maybe some dramatically staged social media clips, it's now...
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How to Show up in ChatGPT:4 Smart Ways to Get Found in AI Search
The Lisa Bean Podcast
Most people are still writing SEO optimised content for Google… but the way we search is changing. Five key take aways for ranking in ChatGPT: ➔ AI responds to real prompts, rather than vague keywords and search terms. Think about full questions your clients would be asking ChatGPT and write questions to answer those more human prompts. ➔ Consistency builds authority — ChatGPT “reads” your homepage, bios, blogs, and news stories. Say the same thing across all of them to help create a consistent narrative about your business. ➔ Structure matters — Use clear H2s...
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How to stop playing small - three practical strategies (that work!)
The Lisa Bean Podcast
“Stop playing small” is terrible advice because no-one really knows what it means to play big, or how to approach it! When people talk about playing small, they usually mention things like: Not charging their worth Self-sabotaging Avoiding key projects and actions Not being visible Not going for their dreams! Does that mean that playing big is the opposite of this: Charging your worth Letting yourself have the win! Tackling key projects and taking difficult actions Being visible and building your brand Going for your dreams! Probably! But, I think we can go further. In...
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Marketing = impact
The Lisa Bean Podcast
I wish I could convey this one thing about marketing. MARKETING = IMPACT MARKETING = IMPACT MARKETING = IMPACT Posting isn't marketing if it doesn't open someone's thinking, influence a new behaviour, or challenge an old behaviour. Marketing is marketing when it has an impact on someone's life, and you become associated with that impact. If we can get someone's attention, get them to pay attention to us, and share something that truly changes their life, then we're marketing. For this reason, simply posting isn't marketing. Marketing is more about building a connection between your brand...
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The honest truth about fear in business
The Lisa Bean Podcast
I felt sick the day after I offered Chris, my new videographer, a role. You might be surprised to read this today and worried that Chris might find out. Don’t worry - he knows! I told him and we filmed a video about it. The feelings surprised me. I’ve hired before. I’ve had teams before. I’ve made leaps before. But this time it felt different. I felt resourced. I felt certain. I felt ready. So why the anxiety? Anxiety often arises when our brain’s fear circuitry - particularly the amygdala - triggers a stress response that doesn’t quite match the situation. It was useful from an...
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I want my clients to do these 3 things (for business growth)
The Lisa Bean Podcast
"If they’re not buying from you, they’re still buying — they’re just buying from someone else." In today’s video, I’m sharing the three things I keep telling all my clients right now about what it truly takes to grow your business in a noisy, saturated market. This isn’t (just) about “hustling harder” or simply posting more reels. It’s about making strategic moves, trusting yourself more deeply on the key details, and having the courage to try something bold and new to reach new people. By the end of this video, you’ll have a fresh perspective on what’s really holding...
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Show don't tell - the full approach explained (live event recording)
The Lisa Bean Podcast
Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur. This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients. Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025. Key Timestamps: 00:00 – 01:09 The belief that changed everything: “There is so much money out there to be made.” Customers are already looking — the...
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ideas on how to make sales in your online business (inspiring + practical)
The Lisa Bean Podcast
If you hired a sales person and found out they were doing what you’re doing now to sell, how happy would you be?! For a lot of people, the true answer is NOT VERY. We’d want a sales person: Reaching out to new prospective buyers Pitching weekly or daily either face to face, at events or on webinars Using content to build a brand / reach new audiences and retarget them with offers Building a database and following up Networking at least twice a week… RIGHT? But most business owners aren’t doing that. Nope - they’re posting on social media, working on a sales page, networking when they...
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How to overcome self-doubt and "Who am I to do this"
The Lisa Bean Podcast
"Who am I to do this?" is one of the most common forms of self-doubt we hear, often translated into: Who am I to do this? In today's episode we're going to get into the detail of this self-doubt and imposter syndrome, and look at very practical ways you can overcome the feeling of 'who am I to do this'? We'll look at: - How normal imposter syndrome is and how successful people confront the doubt when it arises. - How to support yourself through 'self-coaching' and 'self-soothing', with some practical ideas for inspiring yourself back to meaningful action. - How to spot and shift negative...
info_outlineBrand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur.
This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients.
Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025.
Key Timestamps:
00:00 – 01:09
The belief that changed everything: “There is so much money out there to be made.”
Customers are already looking — the challenge is being findable.
01:09 – 02:34
Understanding the full customer journey:
Cold lead → warm lead → client → repeat client
02:34 – 03:04
The mistake most people make online: asking for too much trust too soon.
03:04 – 04:06
How ranking on Google for “business coach” helped Lisa generate high-converting leads.
04:06 – 05:10
Why her sales calls convert 9.9/10 — and how you can warm up new clients in the same way.
05:10 – 06:10
What to have in place when someone finds you for the first time.
06:10 – 08:00
How to hook people instantly in your videos and why you should give value up front.
08:00 – 09:25
The importance of clarity on your website. If they’re lost, you’ve lost them.
09:25 – 11:10
The three types of content every business needs:
- Content that reaches new people
- Content that builds your brand
- Content that makes your offers clear and easy to buy
11:10 – 14:00
Different ways to reach new audiences: networking, SEO, speaking, ads
14:00 – 15:30
Why marketing matters more than talent — and why you must learn it yourself.
15:30 – 17:00
Credibility signposting: how to show that your brand is experienced and established.
17:00 – 19:00
Why customers need to “test drive” your offer. Discovery calls aren’t enough.
19:00 – 21:00
How Lisa built her events strategy — and why she ran them at a loss to build trust.
21:00 – 23:14
The value of documenting your events and using content as your proof.
23:14 – 25:00
How to create ads from spontaneous moments and event footage.
25:00 – 27:00
Organic social content that builds trust and attention. Why variety matters.
27:00 – 29:00
Selling without pressure. The work you do before the offer is what sells.
29:00 – 31:00
The role of thought leadership in helping people understand what you do and how.
31:00 – 34:00
Turn your real-life insights and client patterns into weekly content.
34:00 – 36:00
Thought leadership as a map: your job is to guide people through the journey.
36:00 – 40:00
Final advice: teach weekly, calibrate your ideas, and document what works.
🔗 Links & Resources:
Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/
Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/
Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/
#coaching #coachingbusiness #marketingadvice