Show don't tell - the full approach explained (live event recording)
Release Date: 06/30/2025
Book on money I bet you've never read (and probably should!)
The Lisa Bean Podcast
[WATCH THIS if you want to make more money in 2026] There are hundreds of books about money… but today, we’re not talking about any of the usual ones. In this episode, I’m sharing three lesser-known but life-changing money books that completely transformed how I think, earn, keep, and relate to money...and I want you to read them. If you’re building a business, changing your money story, or changing the way you relate to money and wealth…I'd take a look at these. ⏱️ TIMESTAMPS 0:00 — Why most money books won’t help you 0:10 — Three books that will actually change your...
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Answering Googles Most Asked Questions About Business, Sales, Money!
The Lisa Bean Podcast
Let's have a bit of fun! Answering the most Googled questions! Including: Am I A Millionaire? Does Money Really Buy Happiness? & How YOU Can make money fast in 2026 and beyond! In this brand new YouTube and podcast episode, UK Business Coach Lisa Bean sits down to answer Google’s most searched questions about business, marketing, sales, and success. Expect honesty, straight lines, and zero fluff: why money can buy happiness (but only if you know your number), why you don’t need money to start (you need time and grit), and why a tiny audience can still power a multiple six-figure...
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You must build competency to make more money in business
The Lisa Bean Podcast
👉 👉 💌 Join the weekly mailing list: 📘 Work with me inside 📸 Follow on Instagram: @lisabeanuk
info_outline![[Live talk] To Make Sales, COMMIT to Your Marketing show art](https://assets.libsyn.com/item/38745750?height=50&width=50)
[Live talk] To Make Sales, COMMIT to Your Marketing
The Lisa Bean Podcast
You're not struggling with sales - you’re struggling to have an impact at a big enough scale to make sales. In this week’s video, I’m breaking down what’s really going on when you’re not making enough money in your business — and how to fix it. This is not another “sales hack” video. It’s about learning to have a real impact on people, before they ever pay you. That's marketing! If people can feel the impact you can have on them i.e if you’ve already helped them see themselves differently, think differently, or take new action, then you’ll won't have to convince them to...
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Terrible advice that will actually grow your business (motivational)
The Lisa Bean Podcast
Business can be awful! Let’s be honest. Some days, it feels like it’s never going to work; like you’re never going to make it. You’re going to want to quit. You’ll get tired of waiting for the ‘lucky break’. You’ll wonder if you should have stuck in that earlier career. If you’re feeling like this today, this episode is for you. In this raw conversation, I want to share the “terrible advice” that will turn things around for you, help you fall back in love with business, and get you back on the path to success. We’ll talk: What you’re waiting for Why you should stop...
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Don't cheat, just market (like this!)
The Lisa Bean Podcast
If you were to ask me how to make more sales in your business I’d say: stop trying to cheat the process and just market better. Marketing is the simple act of adding value to someone’s life before you ask them for anything in return. Examples of marketing done well: You’re a guest on a podcast of someone your future clients listen to. You’re talking about your journey, you’re sharing your wisdom, you’re helping people believe they can do it to. You write a LinkedIn post sharing the 3 biggest mistakes people make when approaching [your industry/topic], and you explain how to avoid...
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Human vs AI: Why Being Real Will Be Your Superpower in 2026
The Lisa Bean Podcast
In 18 months, you won't know if that image, video or news clip is real or AI so be smart: start finding ways to show your clients just how real you are, and you'll win more business. ↓ Before we came to Italy, I showed Lucy's daughter a photo of Lake Como. She said "No, that's AI", and I laughed. "Wait till you see it in real life", I said, "and then you'll know - that's real." I think it's happening already... We're doubting that content is real. Whilst this was once limited to photos and maybe some dramatically staged social media clips, it's now...
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How to Show up in ChatGPT:4 Smart Ways to Get Found in AI Search
The Lisa Bean Podcast
Most people are still writing SEO optimised content for Google… but the way we search is changing. Five key take aways for ranking in ChatGPT: ➔ AI responds to real prompts, rather than vague keywords and search terms. Think about full questions your clients would be asking ChatGPT and write questions to answer those more human prompts. ➔ Consistency builds authority — ChatGPT “reads” your homepage, bios, blogs, and news stories. Say the same thing across all of them to help create a consistent narrative about your business. ➔ Structure matters — Use clear H2s...
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How to stop playing small - three practical strategies (that work!)
The Lisa Bean Podcast
“Stop playing small” is terrible advice because no-one really knows what it means to play big, or how to approach it! When people talk about playing small, they usually mention things like: Not charging their worth Self-sabotaging Avoiding key projects and actions Not being visible Not going for their dreams! Does that mean that playing big is the opposite of this: Charging your worth Letting yourself have the win! Tackling key projects and taking difficult actions Being visible and building your brand Going for your dreams! Probably! But, I think we can go further. In...
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Marketing = impact
The Lisa Bean Podcast
I wish I could convey this one thing about marketing. MARKETING = IMPACT MARKETING = IMPACT MARKETING = IMPACT Posting isn't marketing if it doesn't open someone's thinking, influence a new behaviour, or challenge an old behaviour. Marketing is marketing when it has an impact on someone's life, and you become associated with that impact. If we can get someone's attention, get them to pay attention to us, and share something that truly changes their life, then we're marketing. For this reason, simply posting isn't marketing. Marketing is more about building a connection between your brand...
info_outlineBrand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur.
This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients.
Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025.
Key Timestamps:
00:00 – 01:09
The belief that changed everything: “There is so much money out there to be made.”
Customers are already looking — the challenge is being findable.
01:09 – 02:34
Understanding the full customer journey:
Cold lead → warm lead → client → repeat client
02:34 – 03:04
The mistake most people make online: asking for too much trust too soon.
03:04 – 04:06
How ranking on Google for “business coach” helped Lisa generate high-converting leads.
04:06 – 05:10
Why her sales calls convert 9.9/10 — and how you can warm up new clients in the same way.
05:10 – 06:10
What to have in place when someone finds you for the first time.
06:10 – 08:00
How to hook people instantly in your videos and why you should give value up front.
08:00 – 09:25
The importance of clarity on your website. If they’re lost, you’ve lost them.
09:25 – 11:10
The three types of content every business needs:
- Content that reaches new people
- Content that builds your brand
- Content that makes your offers clear and easy to buy
11:10 – 14:00
Different ways to reach new audiences: networking, SEO, speaking, ads
14:00 – 15:30
Why marketing matters more than talent — and why you must learn it yourself.
15:30 – 17:00
Credibility signposting: how to show that your brand is experienced and established.
17:00 – 19:00
Why customers need to “test drive” your offer. Discovery calls aren’t enough.
19:00 – 21:00
How Lisa built her events strategy — and why she ran them at a loss to build trust.
21:00 – 23:14
The value of documenting your events and using content as your proof.
23:14 – 25:00
How to create ads from spontaneous moments and event footage.
25:00 – 27:00
Organic social content that builds trust and attention. Why variety matters.
27:00 – 29:00
Selling without pressure. The work you do before the offer is what sells.
29:00 – 31:00
The role of thought leadership in helping people understand what you do and how.
31:00 – 34:00
Turn your real-life insights and client patterns into weekly content.
34:00 – 36:00
Thought leadership as a map: your job is to guide people through the journey.
36:00 – 40:00
Final advice: teach weekly, calibrate your ideas, and document what works.
🔗 Links & Resources:
Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/
Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/
Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/
#coaching #coachingbusiness #marketingadvice