Show don't tell - the full approach explained (live event recording)
Release Date: 06/30/2025
Show don't tell - the full approach explained (live event recording)
The Lisa Bean Podcast
Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur. This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients. Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025. Key Timestamps: 00:00 – 01:09 The belief that changed everything: “There is so much money out there to be made.” Customers are already looking — the...
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ideas on how to make sales in your online business (inspiring + practical)
The Lisa Bean Podcast
If you hired a sales person and found out they were doing what you’re doing now to sell, how happy would you be?! For a lot of people, the true answer is NOT VERY. We’d want a sales person: Reaching out to new prospective buyers Pitching weekly or daily either face to face, at events or on webinars Using content to build a brand / reach new audiences and retarget them with offers Building a database and following up Networking at least twice a week… RIGHT? But most business owners aren’t doing that. Nope - they’re posting on social media, working on a sales page, networking when they...
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How to overcome self-doubt and "Who am I to do this"
The Lisa Bean Podcast
"Who am I to do this?" is one of the most common forms of self-doubt we hear, often translated into: Who am I to do this? In today's episode we're going to get into the detail of this self-doubt and imposter syndrome, and look at very practical ways you can overcome the feeling of 'who am I to do this'? We'll look at: - How normal imposter syndrome is and how successful people confront the doubt when it arises. - How to support yourself through 'self-coaching' and 'self-soothing', with some practical ideas for inspiring yourself back to meaningful action. - How to spot and shift negative...
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How to get your coaching business off the ground – genius strategy!
The Lisa Bean Podcast
How to Get Your Coaching Business Off the Ground! Okay, in part 1 of today’s episode, we’re going to look at how to structure and price your coaching programme. In part 2, I’m going to give you a very specific strategy for getting your coaching business off the ground and win your first five clients. Here’s what’s covered: 0:00 – Intro: Lisa’s advice for new coaches 00:36 – Who this video is for and revenue goals 01:46 – Step 1: Define your monthly revenue target 02:30 – Step 2: Create a program with a clear structure and outcome 03:39 – How to price your program based on...
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The Vibrational Glow Up: How to Align Your Energy for Massive Growth
The Lisa Bean Podcast
Change is a physical act. Once you catch a glimpse of the person you want to become and the life you want to live, there are key steps you can take to expand that feeling, take meaningful action, and hold the intention until your new reality unfolds in front of you. In today’s video, I’m breaking down the 3-5 essential actions you can take to step into the next level of your life and business. - In today’s episode, I'm going to walk you through what it takes to truly change your life, break old patterns, and rise to a whole new level of success and impact. We're covering: 0:00 -...
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THIS approach is how I've stayed in business for 15+ years
The Lisa Bean Podcast
"We don't want your sales page promise, we want to follow a true 'person of substance.'" Is it fair to say the illusion of social media is over in the sense that we don't want another well-hooked promise... we want insight, we want inspiration, we want connection? More than any big sales page offer, testimonial proof or clever marketing hook, don't we want to feel like we're on the journey with someone we can trust, that we're following someone who shares genuine insights that can help us move forward, like there's somewhere we can go to get back on track when we feel lost or uninspired? We...
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What I'm telling clients right now - Step by step strategy for making sales
The Lisa Bean Podcast
[I'm telling clients to use this sales + marketing approach - Sept 2024] If you're in my world, a client, a future client, someone who wants to work with me to make more sales in their business please watch this. It's the actual answer! Do these three things if you want to make sales online. I know that marketing has changed. I can feel it. But this - this is how you respond to it. This is what you do... This is your step by step strategy for making sales online right now, with detailed instructions on what to do first then next then last. - The more I go on this journey of building a seven...
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everyone said 'sales are down' and I had one of my best months yet!
The Lisa Bean Podcast
I’ve just come back from a massive summer of selling, and it was helped by two things: (1) I got married and took a week off, so I had to do more in less time to be fully present at my wedding; and, (2) everyone was reporting 'sales are down, sales are down' but people were looking to me for how to make sales. It’s a topic no one wants to get into publicly but behind the scenes, soooo many of my client calls are about turning on sales in online businesses. So, I didn’t even really have the answer. I mean, I did - I know how to sell and what it takes but it...
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100 sales attempts before you assess (sales ideas for summer)
The Lisa Bean Podcast
In this episode, I'm going to give you 3 inspiring (and honest) sales ideas for the summer. I'm also going to explain why it's so vitally important that you turn up over summer, and how to reposition sales and marketing in your mind to lean in with more focus. P.s. If you want to check out the brand new marketing course I mention in the episode, click here: This is THE online marketing course for good people, teaching you how to nail your niche, really speak to your ideal customer and make sales in your online business without any more delay.
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How to balance masculine and feminine energy to bring your art to the world
The Lisa Bean Podcast
Masculine energy creates the safety and carves out the time our feminine energy needs in order to breathe into our art. When people aren't making progress in their business, we can say they're stuck and don't know what to try next, they're overwhelmed by all the jobs on their list, they have a subconscious block that's causing them to self-sabotage, they're exhausted from all the effort (burnt out) or the classic: I just don't have time. This can all be true. But you know what else might be true? They might be excellent at feminine flow and terrible at masculine container. Or the other way...
info_outlineBrand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur.
This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients.
Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025.
Key Timestamps:
00:00 – 01:09
The belief that changed everything: “There is so much money out there to be made.”
Customers are already looking — the challenge is being findable.
01:09 – 02:34
Understanding the full customer journey:
Cold lead → warm lead → client → repeat client
02:34 – 03:04
The mistake most people make online: asking for too much trust too soon.
03:04 – 04:06
How ranking on Google for “business coach” helped Lisa generate high-converting leads.
04:06 – 05:10
Why her sales calls convert 9.9/10 — and how you can warm up new clients in the same way.
05:10 – 06:10
What to have in place when someone finds you for the first time.
06:10 – 08:00
How to hook people instantly in your videos and why you should give value up front.
08:00 – 09:25
The importance of clarity on your website. If they’re lost, you’ve lost them.
09:25 – 11:10
The three types of content every business needs:
- Content that reaches new people
- Content that builds your brand
- Content that makes your offers clear and easy to buy
11:10 – 14:00
Different ways to reach new audiences: networking, SEO, speaking, ads
14:00 – 15:30
Why marketing matters more than talent — and why you must learn it yourself.
15:30 – 17:00
Credibility signposting: how to show that your brand is experienced and established.
17:00 – 19:00
Why customers need to “test drive” your offer. Discovery calls aren’t enough.
19:00 – 21:00
How Lisa built her events strategy — and why she ran them at a loss to build trust.
21:00 – 23:14
The value of documenting your events and using content as your proof.
23:14 – 25:00
How to create ads from spontaneous moments and event footage.
25:00 – 27:00
Organic social content that builds trust and attention. Why variety matters.
27:00 – 29:00
Selling without pressure. The work you do before the offer is what sells.
29:00 – 31:00
The role of thought leadership in helping people understand what you do and how.
31:00 – 34:00
Turn your real-life insights and client patterns into weekly content.
34:00 – 36:00
Thought leadership as a map: your job is to guide people through the journey.
36:00 – 40:00
Final advice: teach weekly, calibrate your ideas, and document what works.
🔗 Links & Resources:
Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/
Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/
Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/
#coaching #coachingbusiness #marketingadvice