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Financial Services Content Marketing

Data Leaders

Release Date: 12/04/2016

AI Product Development Framework show art AI Product Development Framework

Data Leaders

Ivy Nguyen shares insights on: 

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Early Stage AI Startups and Product Market Fit show art Early Stage AI Startups and Product Market Fit

Data Leaders

In this episode, I invite Swaroop "Kittu" Kolluri to share his thoughts on:

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Building a Data Startup show art Building a Data Startup

Data Leaders

In this episode, Tom shares his advice on:

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Grow Like Dropbox: Data Inspired Viral Marketing show art Grow Like Dropbox: Data Inspired Viral Marketing

Data Leaders

In this episode, I chat with Savvas Zortikis about an Analytical approach to Viral Marketing. 

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Crafting Engaging Content: A Data-Inspired Approach show art Crafting Engaging Content: A Data-Inspired Approach

Data Leaders

In this episode, I sit down with Aaron to learn about how he and his agency creates engaging content. Takeaways: Focus on copywriting basics. Make every word valuable. This means not using words like “just” or “really.” People love a good narrative. Give them a gift of emotional engagement. Pull the strings of your heart without holding back. Find personal stories from your daily work and translate that to something of value to people. This means approaching your day like a book, with each meeting as a chapter of a story.

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Content Creation & Analytics: Writing Process for Top Writers show art Content Creation & Analytics: Writing Process for Top Writers

Data Leaders

I've always wondered if there were any patterns among the top writers when it comes to their writing process.

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Data, Intuition, and Product Development show art Data, Intuition, and Product Development

Data Leaders

Olof Mathe, the founder of Mixmax, one of the most well-renowned email communication products, shares his thoughts on:

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Attributes of High-Quality Content show art Attributes of High-Quality Content

Data Leaders

In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

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Data Inspired Product/Market Fit show art Data Inspired Product/Market Fit

Data Leaders

I met up with Sean Sheppard to learn about his growth based product/market fit approach.

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Content Creation & Analytics - Part I show art Content Creation & Analytics - Part I

Data Leaders

In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

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More Episodes

Financial services growth marketing series is where I invite top thought leaders from the financial services industry to share their wisdom on what drives growth.

In this episode, Scott Wentworth shares his wisdom on:

  • How to avoid the commoditization of financial services products & services
  • Five step content creation process that took Scott several years to crystallize from having worked with some of the top financial services thought leaders...
  • How to develop a unique point of view to improve resonance with your audience
  • Last but not least - the impact of the political shift in financial services industry, and how it specifically affects you as a financial services growth leader.

Scott was kind enough to put together his blueprint for our podcast listeners in a PDF format to make it easy to share with others in your organization: info.wentworthwriting.com/data-leaders

More options to reach Scott are his Linkedin or his website