AI Product Development Framework
Data Leaders
Ivy Nguyen shares insights on:
info_outline
Early Stage AI Startups and Product Market Fit
Data Leaders
In this episode, I invite Swaroop "Kittu" Kolluri to share his thoughts on:
info_outline
Building a Data Startup
Data Leaders
In this episode, Tom shares his advice on:
info_outline
Grow Like Dropbox: Data Inspired Viral Marketing
Data Leaders
In this episode, I chat with Savvas Zortikis about an Analytical approach to Viral Marketing.
info_outline
Crafting Engaging Content: A Data-Inspired Approach
Data Leaders
In this episode, I sit down with Aaron to learn about how he and his agency creates engaging content. Takeaways: Focus on copywriting basics. Make every word valuable. This means not using words like “just” or “really.” People love a good narrative. Give them a gift of emotional engagement. Pull the strings of your heart without holding back. Find personal stories from your daily work and translate that to something of value to people. This means approaching your day like a book, with each meeting as a chapter of a story.
info_outline
Content Creation & Analytics: Writing Process for Top Writers
Data Leaders
I've always wondered if there were any patterns among the top writers when it comes to their writing process.
info_outline
Data, Intuition, and Product Development
Data Leaders
Olof Mathe, the founder of Mixmax, one of the most well-renowned email communication products, shares his thoughts on:
info_outline
Attributes of High-Quality Content
Data Leaders
In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.
info_outline
Data Inspired Product/Market Fit
Data Leaders
I met up with Sean Sheppard to learn about his growth based product/market fit approach.
info_outline
Content Creation & Analytics - Part I
Data Leaders
In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.
info_outlineIn this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.
You’ll be hearing their insights on attributes of the high-quality content.
This is a part I of a 10-Part Series.
In this episode, we hear from:
- Joe Escobedo @ Forbes
- Garrett Ruiz @ BlueJeans
- Riddhi Shah, Alum @ Medium and HuffPo
- KC Karnes @ CleverTap
- Alisha Paulsen @ Workday
Here are some of their top insights:
What are the attributes of high-quality content?
Joe Escobedo:
- High-Quality content should either educate or entertain your audience, or both.
- You never really know if it's good until it's published and you get feedback from your audience
- Provides a solution
- Ask "What kind of additional insights or information would they want."
Garrett Ruiz:
- Accurate
- Informative and insightful
- Leads the user to the next place in the buyer's journey
Riddhi Shah:
- High-Quality content is very intuitive. It's a mix of art and science.
- New or insightful information
- For virality, it should produce an element of surprise and strong emotions
- Relevant and addresses current concerns from the audience
- Distinctive tone of voice
- Delightful
KC Karnes:
- Go Deeper
- Understand the nuance of nurturing the relationship for the long haul, instead of generating eyeballs and clicks.
- "Inch-Wide Mile-Deep" Mindset.
Alisha Paulsen:
- Create unique content - informative and interesting.
- Grammar/Spelling errors or confusing sentences discounts the integrity of the piece
- Consistency
- Storytelling
- Personalization