Dr. Persuasion joins me to talk about marketing and building buzz
Dave Wakeman's The Business of Fun Podcast
Release Date: 10/07/2024
Dave Wakeman's The Business of Fun Podcast
My guest today is Jakob Eliason. He's one of the co-founders of Pickleball Pop Ups. 'Pickelball as a service' as Jakob describes the concept. This one was fun because that's the foundation of what Jakob and his partner and team are doing with the sport. We had a great conversation about the business model, financialization, and where this idea all began. Spoiler: like a lot of good ideas, it started with craft beer. Check Jakob's business out at Share 3-4 minutes with me and fill out the First Annual Talking Tickets Industry Survey: Share you guest and topic ideas...
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Great episode today... Jacob Hicks is my guest on the podcast. Find him here: We got into the sales process. We discuss: Awareness Persusasion's role in selling Insights Relationships and selling Handwritten notes. This is a tool I've used a lot over the years. The experimentation mindset. Measuring the right things. And, a lot more. I had a lot of fun talking with Jacob. Check out my website at Read a blog. Get a newsletter. Shop in the store.
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My guest today is my friend, Hannah Grannemann. She is working on a book and had more ideas than she knew what to do with...so she came to share them with us. We hit on tons of topics: The Kennedy Center Recovery from COVID Funding for the arts Building a bigger base of donors The relevance of the arts And, much more! Visit my website at Get 'Talking Tickets' at
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Hi! Fun one today with Albert Bramante. We went in a bunch of different directions that I didn't expect. We talked about: Anxiety Mental loops Mindsets Psychology And, more all through the lens of the arts and selling more tickets. Great fun. Check out my site at Get 'Talking Tickets' at
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My guest today is Dan Galpern. Dan is CEO of DanceOne. What a great conversation this is. We discussed how dance impacts every aspect of our lives, even if we don't recognize it. Dan humors me and talks about the Baldwins. We discuss dance studios and the thousands of small businesses that dance powers. Dan shares how he came to be so passionate about dance. We get into some great things on strategy and branding. We talk about performance and exceptionalism. Just an all around great talk. Check out Dance One at Visit my website at You can sign...
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My buddy, Simon Severino, is back. I wanted to have him come teach us how he turned one webinar into $80,000. Why? Because it applies to all of us. We go through Simon's plan for coming up with the idea, filling the webinar, and following up. Simon also teaches us how he uses AI to create better marketing materials to drive people to his webinars. Check out Simon's site at because he now has a free offer to try out some of his ideas. Great resource. Visit me at and get the newsletters. Rate the podcast! Review it! Share it! This helps me...
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My guest today is Faisal Hoque. He has a new book, Transcend: Unlocking Humanity in the Age of AI. This is a very hopeful conversation because Faisal definitely knows that there are always going to be things that people can do that AI and computers can't. Our conversation covers a lot of territory including frameworks to make your use of AI effective. We talk about humanity and the important things that AI can't do. We cover some of the hot topics like "will AI steal your job". This was a good one...especially when we hear so much stuff about AI. I...
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My guest today is Jimi Gibson. Jimi is a trained magician. He's used his magic skills to help us understand marketing and strategy a little bit better. This is a fun conversation. We talk about Jimi's work at The Thrive Agency and how the unique culture drives impact. We discuss audience bullseyes and dehumanizing language. We talk about humanity. Jimi shares a great lesson from his training in Canada while he was standing on a stump. Jimi also shares a . This one is great. Let me know what you think by sending me an email at Sign up...
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My guest today is Lawrence Amstrong. He's written a new book, Layered Leadership: Drive Double Digit Growth and Dominate Your Competition With Creative Strategies and Execution. This conversation is even more timely than it was when we had it a few weeks ago because we talk about creativity, innovation, and strategy. Lawrence talks about how his path has taught him resilience. And, a lot of these lessons are more important than ever. I'm doing a FREE webinar series on selling tickets in times of uncertainty. The first one is on April 1st at 1 PM Eastern...
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My guest today is Jill Schulman! A total badass. She is a Marine that focuses on teaching people the power of positive psychology so that they can be braver. This was a conversation I was excited to have because I feel like we all can use a bit more bravery in our lives. We talked about a ton of cool stuff including: Toxic Positivity Challenges Psychology v. Positive Psychology Taking action And, a lot more. You can connect with Jill at Visit my website at and sign up for my newsletters to get assessment, action tips, and more! Do me a solid: Rate Review...
info_outlineWhat a fun episode!
Yaniv Zaid is my guest today. We had a great time!
Yaniv's new book is called 'The 21st Century Sales Bible' and it will help you sell more tickets, services, and products of all kinds.
Authenticy is the key to success in the 21st century and we cover what that means exactly.
Trust.
Relevance.
Balance.
At the core of Dr. Zaid's message, "love". Love for other people.
Send me your thoughts on today's episode at [email protected]
Tell me who you want to hear from, what you want to know, or trends and opportunities that you are looking at.
www.DaveWakeman.com and keep up with me.