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Bill Cates has a story to tell us that will help our selling...

Dave Wakeman's The Business of Fun Podcast

Release Date: 09/24/2025

Brando Rich tells me that Cash or Trade started as a passion project... show art Brando Rich tells me that Cash or Trade started as a passion project...

Dave Wakeman's The Business of Fun Podcast

Brando Rich stops by today and we talk about Phish! Cash or Trade started as a passion project founded on a desire to re-create the community of picking up a ticket to a show you don't have a ticket for.  At the heart of Cash or Trade is a fan to fan ethos.  Today, we discuss a bunch of stuff: Building a community online. Innovation The importance of getting fans into seats so that the seat isn't empty "Slow Ticketing" Possible reforms And, more... Check out Cash or Trade at Visit my site at Get 'Talking Tickets' at

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Katy Raines's childhood taught her to focus on the audience... show art Katy Raines's childhood taught her to focus on the audience...

Dave Wakeman's The Business of Fun Podcast

My guest today is Katy Raines.  Katy is the Founder & CEO of Indigo.  This was a great conversation focused on having an audience centered strategy when it comes to building an audince.  We got into a lot of stuff today: Katy's childhood and her introduction to the arts.  Why arts can be too product focused.  How some decisions are made by budget and habit.  Meeting today's audience in new ways.  The 3 levels of the product.  Much more!  Get the 'Talking Tickets' newsletter at Visit my website at Join our  

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Atttila Gazdag says your historical data can help you set better initial prices... show art Atttila Gazdag says your historical data can help you set better initial prices...

Dave Wakeman's The Business of Fun Podcast

Great conversation with Attila Gazdag today!  Attila is with Dynamo Pricing. You can find them at We discuss a bunch of things about dynamic pricing including: How do use historical data to set better onsale prices.  "Granular pricing" Finding the right balance in your pricing between automation and being conservative.  "White glove customer service" And, more... You can email Attila at   Hook up with Attila on LinkedIn: Visit my site at Make sure you sign up for the 'Talking Tickets' newsletter:   Join our  

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Matt Zarracina talks about patron safe resale show art Matt Zarracina talks about patron safe resale

Dave Wakeman's The Business of Fun Podcast

Matt Zarracina is back!  We discuss some new innovations at True Tickets as Matt and the team prepare for INTIX in Las Vegas.  Give them a look and tell them that Dave sent you.  In this episode, I talk with Matt about a bunch of ideas such as: Face value caps Resale and rent seeking behavior Shadow audiences Integration of True Tickets with secondary market platforms And, a lot more.  Check me out at Get the 'Talking Tickets' newsletter at  

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Brian Bauer tackles the idea of 100% attribution show art Brian Bauer tackles the idea of 100% attribution

Dave Wakeman's The Business of Fun Podcast

My guest today is Brian Bauer from Bauer Entertainment Marketing.  We had a great marketing conversation that I think you are going to learn a ton from.  In today's conversation, we talk about: 1 to 1 marketing Attribution Zero click searches Brand awareness Marketing investments And, just tons more.  A great marketing conversation.  Check out my website at Get the 'Talking Tickets' newsletter at Join our

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Martin Gammeltoft is a six timer. We talk about websites and making yours better... show art Martin Gammeltoft is a six timer. We talk about websites and making yours better...

Dave Wakeman's The Business of Fun Podcast

My first, or second, sixth timer on the podcast...Martin Gammeltoft.  My dude is back to talk about a few new things he is working and some really cool stuff he is doing with Culture Suite.  I talked to Martin about all kinds of cool stuff including: Radiohead Thinking about websites Developing websites Accessibility in websites Marketing  Data And, more... Visit my website at Get the 'Talking Tickets' newsletter at  

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Eric Rubio wants you to know that non-profit doesn't mean what you think it does... show art Eric Rubio wants you to know that non-profit doesn't mean what you think it does...

Dave Wakeman's The Business of Fun Podcast

Eric Rubio checks in from DC!  We could have have, should have, done this in person... Eric is in non-profit theatre finance and wanted to come on to talk about some of the misconceptions folks have with the idea of being a non-profit.  We talked about some really good stuff on this one: Customer Orientation!  Market research The lens that finance looks at programming through Sustainability Scarcity mindset And, a lot more... Check out my site at Get the 'Talking Tickets' newsletter at

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Lissa Harris-Suazo wants you to handle your money well... show art Lissa Harris-Suazo wants you to handle your money well...

Dave Wakeman's The Business of Fun Podcast

This is Lissa's first podcast appearance!  Nailed it!  Lissa is joining me from We had a great conversation heading into 2026 about preparing for tax season.  Lissa also shared some ideas on setting up proper dashboards, getting your bookkeeping into the cloud, and a lot more.  Visit me at Get the 'Talking Tickets' newsletter at:

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Josh Litwack wants touring musicians to be able to run stronger businesses... show art Josh Litwack wants touring musicians to be able to run stronger businesses...

Dave Wakeman's The Business of Fun Podcast

Happy New Year!  Love this conversation with Josh Litwack from Quantizr.  I saved it so it could be the first conversation you hear me have this year, 2026.  So...get ready to enjoy some great stuff.  Josh and I talk about:  Destigmatizing AI in the arts Josh's favorite band.  The economics of touring AI hype compared to internet hype The neglect of the business side of touring Intentionality + Purpose in goal setting  And, a ton more.  This one is super fun.  Enjoy it.  Visit Quantizr at Get the Talking Tickets newsletter at Lots of new...

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Matt Ford teaches me how to think about Spotify listens from a booking perspective show art Matt Ford teaches me how to think about Spotify listens from a booking perspective

Dave Wakeman's The Business of Fun Podcast

My guest today is Matt Ford.  Matt is CEO of Prism.FM. We had a great time talking about all kinds of concert related things such as: The mix of traditional media and email marketing.  What Spotify listens can tell a concert promoter.  Competition. Global touring cycles.  And, a lot more.  Check out Prism at Hook up with . Find me at Get 'Talking Tickets' at See the '.  Be a part of our

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More Episodes

My guest today is Bill Cates. 

His new book was released on September 16, 'The Hidden Heist'. 

We had a great conversation about sales and parable that drives his new book. 

In our conversation, we touch on:

  • The 3 Rs that can help make you successful. 
  • The challenges of drawing people's attention. 
  • Strategy v. Tactics.
  • Differentiation. 
  • Reputation. 
  • Tangible v. Intangible.

Plus, more more more!!!

Check out Bill at www.ReferralCoach.com

I'm doing a survey of folks in the business of tickets, sports, and live entertainment. 

I need your help to reach my goal of 400 responses. 

Fill out the survey. It will take about 3 minutes. 

https://s.surveyplanet.com/hog3tqkv

Get 'Talking Tickets' at https://talkingtickets.substack.com

Visit my site at www.DaveWakeman.com