Brian Bauer tackles the idea of 100% attribution
Dave Wakeman's The Business of Fun Podcast
Release Date: 01/19/2026
Dave Wakeman's The Business of Fun Podcast
Brando Rich stops by today and we talk about Phish! Cash or Trade started as a passion project founded on a desire to re-create the community of picking up a ticket to a show you don't have a ticket for. At the heart of Cash or Trade is a fan to fan ethos. Today, we discuss a bunch of stuff: Building a community online. Innovation The importance of getting fans into seats so that the seat isn't empty "Slow Ticketing" Possible reforms And, more... Check out Cash or Trade at Visit my site at Get 'Talking Tickets' at
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My guest today is Katy Raines. Katy is the Founder & CEO of Indigo. This was a great conversation focused on having an audience centered strategy when it comes to building an audince. We got into a lot of stuff today: Katy's childhood and her introduction to the arts. Why arts can be too product focused. How some decisions are made by budget and habit. Meeting today's audience in new ways. The 3 levels of the product. Much more! Get the 'Talking Tickets' newsletter at Visit my website at Join our
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Great conversation with Attila Gazdag today! Attila is with Dynamo Pricing. You can find them at We discuss a bunch of things about dynamic pricing including: How do use historical data to set better onsale prices. "Granular pricing" Finding the right balance in your pricing between automation and being conservative. "White glove customer service" And, more... You can email Attila at Hook up with Attila on LinkedIn: Visit my site at Make sure you sign up for the 'Talking Tickets' newsletter: Join our
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Matt Zarracina is back! We discuss some new innovations at True Tickets as Matt and the team prepare for INTIX in Las Vegas. Give them a look and tell them that Dave sent you. In this episode, I talk with Matt about a bunch of ideas such as: Face value caps Resale and rent seeking behavior Shadow audiences Integration of True Tickets with secondary market platforms And, a lot more. Check me out at Get the 'Talking Tickets' newsletter at
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My guest today is Brian Bauer from Bauer Entertainment Marketing. We had a great marketing conversation that I think you are going to learn a ton from. In today's conversation, we talk about: 1 to 1 marketing Attribution Zero click searches Brand awareness Marketing investments And, just tons more. A great marketing conversation. Check out my website at Get the 'Talking Tickets' newsletter at Join our
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My first, or second, sixth timer on the podcast...Martin Gammeltoft. My dude is back to talk about a few new things he is working and some really cool stuff he is doing with Culture Suite. I talked to Martin about all kinds of cool stuff including: Radiohead Thinking about websites Developing websites Accessibility in websites Marketing Data And, more... Visit my website at Get the 'Talking Tickets' newsletter at
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Eric Rubio checks in from DC! We could have have, should have, done this in person... Eric is in non-profit theatre finance and wanted to come on to talk about some of the misconceptions folks have with the idea of being a non-profit. We talked about some really good stuff on this one: Customer Orientation! Market research The lens that finance looks at programming through Sustainability Scarcity mindset And, a lot more... Check out my site at Get the 'Talking Tickets' newsletter at
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This is Lissa's first podcast appearance! Nailed it! Lissa is joining me from We had a great conversation heading into 2026 about preparing for tax season. Lissa also shared some ideas on setting up proper dashboards, getting your bookkeeping into the cloud, and a lot more. Visit me at Get the 'Talking Tickets' newsletter at:
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Happy New Year! Love this conversation with Josh Litwack from Quantizr. I saved it so it could be the first conversation you hear me have this year, 2026. So...get ready to enjoy some great stuff. Josh and I talk about: Destigmatizing AI in the arts Josh's favorite band. The economics of touring AI hype compared to internet hype The neglect of the business side of touring Intentionality + Purpose in goal setting And, a ton more. This one is super fun. Enjoy it. Visit Quantizr at Get the Talking Tickets newsletter at Lots of new...
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My guest today is Matt Ford. Matt is CEO of Prism.FM. We had a great time talking about all kinds of concert related things such as: The mix of traditional media and email marketing. What Spotify listens can tell a concert promoter. Competition. Global touring cycles. And, a lot more. Check out Prism at Hook up with . Find me at Get 'Talking Tickets' at See the '. Be a part of our
info_outlineMy guest today is Brian Bauer from Bauer Entertainment Marketing.
We had a great marketing conversation that I think you are going to learn a ton from.
In today's conversation, we talk about:
- 1 to 1 marketing
- Attribution
- Zero click searches
- Brand awareness
- Marketing investments
And, just tons more.
A great marketing conversation.
Check out my website at www.DaveWakeman.com
Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com
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