Karl Schwantes: POWERFUL PARTNERSHIPS
The Dent Podcast
Many entrepreneurs already understand the benefits of building and developing partnerships in the business world. The right partnerships can unlock access to greater knowledge, expertise and resources that promote networking and growth. But how should a business approach the starting of new partnerships? In this episode, our guest Karl Schwantes shares with us his expertise and experience when it comes to building profitable partnerships with high end brands. Including the partnership he built and nurtured with the luxury sports car manufacturer Ferrari. On The Dent...
info_outline
109. Sophie Milliken: The Power of Profile
The Dent Podcast
One of the very first hurdles that new businesses and entrepreneurs struggle to overcome is that of increasing their visibility to accelerate growth by reaching new audiences. Although there are more platforms than ever to assist with expanding exposure, it still becomes a sticking point that many fail to overcome. Sophie Milliken knows how to utilise these platforms and a quick Google search for her name yields pages of results highlighting the work she has put in to be visible and stand out as a professional in her field. During this episode Sophie discusses how she has...
info_outline
Allan Dib: The One Page Marketing Plan
The Dent Podcast
It seems that the most successful marketing plans are often those that are the simplest. However, describing a marketing plan as simple can leave many business owners confused. How can marketing be considered simple when there are so many different tools and platforms available? So many different demographics to communicate with? And the speed at which the marketing space evolves? Surely marketing is not simple. This episode's guest, Allan Dib is confident that he can simplify marketing for any business and has even developed a ‘’ that business owners...
info_outline
David Horne: Funding Diversity
The Dent Podcast
Gender diversity is an important discussion across nearly all industries and facets of modern life. Although we like to think that the conversation has progressed; there are still many examples of gender bias and stereotyping, especially in the business world. David Horne is a specialist in the venture capital space and during this episode he shares his experience and observations around gender bias and how it has affected the various areas he has worked in such as fundraising and business growth. On The Dent Podcast, we interview key people of influence in all walks of life....
info_outline
Renée Hasseldine: GET VISUAL - How to make more sales with visual models
The Dent Podcast
Many businesses and entrepreneurs initially struggle to convey the value that they can provide to potential clients. Business owners become overwhelmed by the whirlwind of ideas and knowledge floating around inside their minds, because they do not have the skills to simplify and communicate this intellectual property. This episode's guest, Renée Hasseldine, has created a simple methodology that helps businesses to scale up by developing their intellectual property. Renée Hasseldine joins Glen Carlson to discuss the value of the knowledge and ideas inside of our heads and how to...
info_outline
105. Katherine Maslen - The SHIFT to Health, Profit and Impact
The Dent Podcast
It is a guarantee in business that hurdles will continue to present along the journey, some causing more trouble than others. For many it becomes too overwhelming and their dreams and goals diminish. For others it presents an opportunity to demonstrate tenacity, to move forward and even create new opportunities from setbacks. So how does a business owner develop this type of resilience? In this episode we are joined by Katherine Maslen to discuss being reliant in business. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth...
info_outline
104. Entrepreneurial ENDURANCE with Nick Muxlow
The Dent Podcast
The human body is incredible and capable of the most astounding feats with the right development and training. One such feat is that of completing extreme endurance events including ironman triathlons and 100km+ ultramarathons. This episode's guest, Nick Muxlow has been competing in endurance events for over 18 years. He has utilized his experience to build a business that helps to develop people to reach their full athletic potential, so that they can take on the mental and emotional journey of training for and competing in endurance events. On The Dent Podcast, we interview key...
info_outline
103. Julie Barber / Getting ‘Investor Ready’
The Dent Podcast
Julie Barber is the CEO of Spark! Consulting and has over 20 years experience in business innovation, transformation and winning funding from corporate boards. Julie’s background is working with large financial corporations such as KPMG and HSBC.
info_outline
102. Bernadette Schwerdt / AUSTRALIA'S TOP COPYWRITING COACH
The Dent Podcast
Bernadette Schwerdt has over 30 years experience working in media, marketing, the arts and technology. Bernadette is the founder of 4 successful companies, the author of 3 best-selling business books and the creator of 2 educational institutes.
info_outline
101. Tracey Sofra / FINDING FINANCIAL FREEDOM
The Dent Podcast
Tracey Sofra is Australia’s leading Financial Advisor specialising in women’s financial confidence. For over 3 decades she has worked with thousands of women across Australia to grow their wealth successfully and sustainably.
info_outlinePodcasting in business has seen a huge growth over the past 5 years and with the current limitations in place on how we communicate due to the pandemic, podcasting has become even more of a focus for brands to reach new and old audiences.
However, so many podcast projects become abandoned after businesses fail to garner the traction that they were expecting. As Tim Reid cites during this episode very few make it beyond their sixth episode.
So why is this? And why has this episode's guest Tim Reid been able to breakthrough and successfully build engaged audiences for multiple podcasts? With over 12 years experience in the podcasting world, Tim Reid brings a wealth of insight around how to find success in podcasting.
On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.
Tim Reid comes from a marketing background including being the marketing manager for Flight Centre and spending 10 years in advertising working with brands such as Gillette, AXA, Yellow Pages and Dulux.
Since then he has become the founder and host of Australia’s #1 and longest running business marketing podcast – The Small Business Big Marketing Show. With over 500 episodes, three million downloads and listeners in over 100 countries, and was awarded Australia’s Best Business & Marketing Podcast at the 2018 Australian Podcast Awards.
Tim is also the author of ‘The Boomerang Effect’, which teaches business owners why being helpful in your marketing returns more customers and makes you more money.
Here’s a taste of Tim Reid and Glen Carlson’s conversation -
- Tim talks about how he found success in podcasting after his experience with marketing in the corporate space and how business owners can achieve the same
- What the podcasting landscape looked like over 12 years ago when Tim Reid first discovered the medium
- Why so many business owners go into podcasting with unrealistic expectations and end up abandoning the project in its early stages
- The importance of putting your charisma and energy into audio content and how speaking at events can help build the skills including Tim’s smart, heart & fart approach
- How Tim uses being curious to extract engaging content from his podcast guests
- Repurposing podcast content into different forms of media such as books and blog posts
- Glen and Tim discuss the impacts of technology and social media on society and why many business owners are backing away from it
- Tim’s take on imposter syndrome and how he approaches it in both his personal and professional lives
- Podcast production, what Tim does himself and what he outsources to producers and content creators
- Tim talks about his book ‘The Boomerang Effect’ and why its a must read for those looking for the next step in marketing their business
- Why wellbeing is such a huge topic at present and should be taken seriously by business owners and treated holistically
- Tim opens up about his experience with his own wellbeing and what it took for him to start taking it seriously
Links to connect with Tim Reid -