102. Bernadette Schwerdt / AUSTRALIA'S TOP COPYWRITING COACH
Release Date: 10/20/2021
Karl Schwantes: POWERFUL PARTNERSHIPS
The Dent Podcast
Many entrepreneurs already understand the benefits of building and developing partnerships in the business world. The right partnerships can unlock access to greater knowledge, expertise and resources that promote networking and growth. But how should a business approach the starting of new partnerships? In this episode, our guest Karl Schwantes shares with us his expertise and experience when it comes to building profitable partnerships with high end brands. Including the partnership he built and nurtured with the luxury sports car manufacturer Ferrari. On The Dent...
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109. Sophie Milliken: The Power of Profile
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One of the very first hurdles that new businesses and entrepreneurs struggle to overcome is that of increasing their visibility to accelerate growth by reaching new audiences. Although there are more platforms than ever to assist with expanding exposure, it still becomes a sticking point that many fail to overcome. Sophie Milliken knows how to utilise these platforms and a quick Google search for her name yields pages of results highlighting the work she has put in to be visible and stand out as a professional in her field. During this episode Sophie discusses how she has...
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Allan Dib: The One Page Marketing Plan
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It seems that the most successful marketing plans are often those that are the simplest. However, describing a marketing plan as simple can leave many business owners confused. How can marketing be considered simple when there are so many different tools and platforms available? So many different demographics to communicate with? And the speed at which the marketing space evolves? Surely marketing is not simple. This episode's guest, Allan Dib is confident that he can simplify marketing for any business and has even developed a ‘’ that business owners...
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David Horne: Funding Diversity
The Dent Podcast
Gender diversity is an important discussion across nearly all industries and facets of modern life. Although we like to think that the conversation has progressed; there are still many examples of gender bias and stereotyping, especially in the business world. David Horne is a specialist in the venture capital space and during this episode he shares his experience and observations around gender bias and how it has affected the various areas he has worked in such as fundraising and business growth. On The Dent Podcast, we interview key people of influence in all walks of life....
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Renée Hasseldine: GET VISUAL - How to make more sales with visual models
The Dent Podcast
Many businesses and entrepreneurs initially struggle to convey the value that they can provide to potential clients. Business owners become overwhelmed by the whirlwind of ideas and knowledge floating around inside their minds, because they do not have the skills to simplify and communicate this intellectual property. This episode's guest, Renée Hasseldine, has created a simple methodology that helps businesses to scale up by developing their intellectual property. Renée Hasseldine joins Glen Carlson to discuss the value of the knowledge and ideas inside of our heads and how to...
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105. Katherine Maslen - The SHIFT to Health, Profit and Impact
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It is a guarantee in business that hurdles will continue to present along the journey, some causing more trouble than others. For many it becomes too overwhelming and their dreams and goals diminish. For others it presents an opportunity to demonstrate tenacity, to move forward and even create new opportunities from setbacks. So how does a business owner develop this type of resilience? In this episode we are joined by Katherine Maslen to discuss being reliant in business. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth...
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104. Entrepreneurial ENDURANCE with Nick Muxlow
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The human body is incredible and capable of the most astounding feats with the right development and training. One such feat is that of completing extreme endurance events including ironman triathlons and 100km+ ultramarathons. This episode's guest, Nick Muxlow has been competing in endurance events for over 18 years. He has utilized his experience to build a business that helps to develop people to reach their full athletic potential, so that they can take on the mental and emotional journey of training for and competing in endurance events. On The Dent Podcast, we interview key...
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103. Julie Barber / Getting ‘Investor Ready’
The Dent Podcast
Julie Barber is the CEO of Spark! Consulting and has over 20 years experience in business innovation, transformation and winning funding from corporate boards. Julie’s background is working with large financial corporations such as KPMG and HSBC.
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102. Bernadette Schwerdt / AUSTRALIA'S TOP COPYWRITING COACH
The Dent Podcast
Bernadette Schwerdt has over 30 years experience working in media, marketing, the arts and technology. Bernadette is the founder of 4 successful companies, the author of 3 best-selling business books and the creator of 2 educational institutes.
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101. Tracey Sofra / FINDING FINANCIAL FREEDOM
The Dent Podcast
Tracey Sofra is Australia’s leading Financial Advisor specialising in women’s financial confidence. For over 3 decades she has worked with thousands of women across Australia to grow their wealth successfully and sustainably.
info_outlineCrafting compelling and engaging copy that not only cuts through to an audience but also accurately represents the voice of a brand can be a daunting task. Copy can be used in many ways from articulate and elegant paragraphs through to short and punchy minimal phrases.
While it's essential to get the messaging right, copywriting won’t have the desired effect if the tone does not suit. In this episode we learn how to navigate the pathway to finding your brand's voice from author and speaker Bernadette Schwerdt.
On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.
Bernadette Schwerdt has over 30 years experience working in media, marketing, the arts and technology. Bernadette is the founder of 4 successful companies, the author of 3 best-selling business books and the creator of 2 educational institutes.
Bernadette’s prolific industry experience has placed her as an authority on marketing and she is a regular commentator for media platforms such as ABC TV, The Australian Financial Review and Sky News.
Here’s a taste of Bernadette Schwerdt and Glen Carlson’s conversation -
- Using data and machine learning to help identify and test for strong ideas that are worthy of investing in
- Understanding the potential risks posed by AI, machine learning and data collection, and what this may mean for the future
- How Bernadette became an actor in her 30’s and the lessons the industry taught her around being resilient and having to create her own opportunities
- Teaching mindfulness and meditation to professionals including AFL players and coaches, and how to look for moments in the day to fit in time to relax
- Bernadette talks about her writing process and how she landed her first professional writing job in the advertising space
- Bernadette's advice for people overwhelmed by writing content and why working with a copywriter might be the best approach
- The importance of copywriters and other creative professionals in getting a comprehensive brief from clients in order to deliver a high standard of work
- Why it is essential to understand your audience and the tone required to cut through when crafting copy for your brand
- Bernadette reflects on her years of professional speaking and having the opportunity to deliver a TEDx talk on ‘How to bumble your way to success’
- The advice that Bernadette would give to her younger self
Links to connect with Bernadette Schwerdt -