The Dent Podcast

I chat with Key People of Influence making a Dent in the universe. Personal Branding - Productising Services - Writing Books - Campaigns & Promotions - Pitching - Lead Gen - Revenue & Profit Drivers - Public Speaking - Team Culture & Attracting talent - Giving Back Business owner to business owner, I want to get behind the scenes into the specifics of how people get oversubscribed with opportunity, charge premium prices and do what they love while creating impact at scale. I’m the co-founder of Dent Global. We’re best known for accelerating the rising stars of business through our 40 week ‘Key Person of Influence’ program. We operate in the UK, Singapore, USA and Australia and over the last 6 years, 2000+ entrepreneurs have graduated our programs - many of whom I plan to talk to on this here podcast.

Karl Schwantes: POWERFUL PARTNERSHIPS 08/10/2022

109. Sophie Milliken: The Power of Profile 06/22/2022

109. Sophie Milliken: The Power of Profile One of the very first hurdles that new businesses and entrepreneurs struggle to overcome is that of increasing their visibility to accelerate growth by reaching new audiences. Although there are more platforms than ever to assist with expanding exposure, it still becomes a sticking point that many fail to overcome. Sophie Milliken knows how to utilise these platforms and a quick Google search for her name yields pages of results highlighting the work she has put in to be visible and stand out as a professional in her field. During this episode Sophie discusses how she has challenged herself to make the most of the opportunities and platforms available to her and why this is key to finding success. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. Sophie Milliken is a Multi award-winning entrepreneur, Director, NED, chartered FCIPD HR professional, author, speaker and investor. She is the founder and Managing Director of , recruitment and employability experts. Sophie’s experience is in graduate recruitment, employability, senior recruitment, assessment design and delivery, learning and development design and delivery, coaching and talent management. Here’s a taste of Sophie Milliken and Glen Carlson’s conversation - Sophie reflects on how becoming a Key Person of Influence helped to take her business to the next level and how the 5 P’s were essential to that development What it took for Sophie to become a published author and how interviewing inspirational women for her second book helped to build new networks and partnerships The hidden values of winning awards, including the opportunity to get in front of new peers and increase your visibility Sophie talks about the value of building a supportive and reliable team around you and why putting the extra time in to develop that team environment is essential to success The marketing strategies that Sophie and her team use to attract new relationships, including webinars, brochures, case studies and content for social media Sophie’s advice for new businesses around how to continue building their profile and increase visibility across multiple platforms The 3 guiding principles that Sophie believes have been key to driving her success Links to connect with Sophie Milliken - /episode/index/show/dentglobal/id/23444858

Allan Dib: The One Page Marketing Plan 05/25/2022

Allan Dib: The One Page Marketing Plan It seems that the most successful marketing plans are often those that are the simplest. However, describing a marketing plan as simple can leave many business owners confused. How can marketing be considered simple when there are so many different tools and platforms available? So many different demographics to communicate with? And the speed at which the marketing space evolves? Surely marketing is not simple. This episode's guest, Allan Dib is confident that he can simplify marketing for any business and has even developed a ‘’ that business owners can access for free. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. Allan Dib is the founder of Succeswise, a serial entrepreneur, rebellious marketer, and the bestselling author of The 1-Page Marketing Plan. With over 20 years experience as an entrepreneur, Allan has built several multi-million dollar businesses in the IT, telecommunications, and marketing fields. Here’s a taste of Allan Dib and Glen Carlson’s conversation - Allan breaks down his entrepreneurial journey, including how he taught himself marketing through a trial and error approach How Allan made marketing simple by developing a guide that allows business owners to create their own one page marketing plan Recognising that however specialized or niche your skills may be; that there will always be a target group out there willing to pay you for your knowledge and products How coaching can assist any business to grow beyond a plateau by providing a viewing point into the business for someone outside of it Why publishing books is still relevant in the marketing space in 2022 How to acquire and continue to accumulate value, credibility and authority in your field of expertise Marketing alternatives for those who do not want to be a face for their brand Allan explains how businesses can utilize his one page marketing plan canvas and how to download the canvas for free from Allan shares some of the tech tools that he is using everyday in his business, including a CRM system Links to connect with Allan Dib - /episode/index/show/dentglobal/id/23118845

David Horne: Funding Diversity 05/10/2022

David Horne: Funding Diversity Gender diversity is an important discussion across nearly all industries and facets of modern life. Although we like to think that the conversation has progressed; there are still many examples of gender bias and stereotyping, especially in the business world. David Horne is a specialist in the venture capital space and during this episode he shares his experience and observations around gender bias and how it has affected the various areas he has worked in such as fundraising and business growth. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. David Horne is the founder of Funding Focus, a social enterprise whose mission is to level the uneven playing field that female and underrepresented entrepreneurs face when raising capital. David is the author of “”, a speaker and a TedX presenter. With a background as a chartered accountant, David also fulfills the role of CFO for many businesses. Here’s a taste of David Horne and Glen Carlson’s conversation - Gender diversity in fundraising and how gender bias can affect success A look at the venture capital and private equity model can be adapted to become more sustainable for all stakeholders David talks about the successful launch of his book, “” and the awards the book has received Using acquisition as a strategy David’s 3 biggest lessons around exiting a business or agreement What David learned from becoming a KPI and how he applied these lessons to his career David’s story around how he created an opportunity for himself to deliver a TedX talk Dealing with overwhelm during the early stages of building a business How David uses meditation throughout his day to create time for himself and wellbeing Links to connect with David Horne - /episode/index/show/dentglobal/id/23011556

Renée Hasseldine: GET VISUAL - How to make more sales with visual models 04/21/2022

Renée Hasseldine: GET VISUAL - How to make more sales with visual models Many businesses and entrepreneurs initially struggle to convey the value that they can provide to potential clients. Business owners become overwhelmed by the whirlwind of ideas and knowledge floating around inside their minds, because they do not have the skills to simplify and communicate this intellectual property. This episode's guest, Renée Hasseldine, has created a simple methodology that helps businesses to scale up by developing their intellectual property. Renée Hasseldine joins Glen Carlson to discuss the value of the knowledge and ideas inside of our heads and how to unpack these thoughts into simplified visual models. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. Renée Hasseldine is the founder and CEO of , an award-winning system that distills consultants, experts, and teams’ unique intellectual property into visual models. She is also the author of the three best-selling books: , and . Here’s a taste of Renée Hasseldine and Glen Carlson’s conversation - The benefits of living amongst an eco village community and becoming more knowledgeable around where our food comes from Renée’s backstory and career progression from Accounting to IT and corporate consulting Creating visual models of thoughts and ideas by using the 4 step methodology of Renée’s ‘’ system How visual models can be used to simplify and help your business to reach a stage of being both profitable and impactful Understanding IP (Intellectual Property) and helping people to uncover the value that is stuck inside their head Renée’s book and how listeners can get a free copy via this link - Links to connect with Renée Hasseldine - /episode/index/show/dentglobal/id/22849292

105. Katherine Maslen - The SHIFT to Health, Profit and Impact 04/05/2022

105. Katherine Maslen - The SHIFT to Health, Profit and Impact It is a guarantee in business that hurdles will continue to present along the journey, some causing more trouble than others. For many it becomes too overwhelming and their dreams and goals diminish. For others it presents an opportunity to demonstrate tenacity, to move forward and even create new opportunities from setbacks. So how does a business owner develop this type of resilience? In this episode we are joined by Katherine Maslen to discuss being reliant in business. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. is a naturopath, writer, international speaker and the founder of Shift Clinics. Katherine is the host of ‘ - a docu-series focused on global health topics, as well as the writer of ‘’. Katherines journey has been difficult at times, but as you will hear throughout her conversation with Glen; her experiences have only made her stronger. Here’s a taste of Katherine Maslen and Glen Carlson’s conversation - Katherine reflects on the journey of her personal brand and how imposter syndrome had her feeling like she needed to hide behind her business Building resilience in business and how anxiety can be a sign that you are on the right track How Katherine found her voice - Her personal story of growth through facing adversity The lessons learned around creating membership models and how an unlimited membership option backfired Managing team and culture, and the shifts Katherine has made in her business around this Why COVID is a timely reminder that we need to increase the robustness of the health of Australians and the healthcare system Learning to become self responsible in order to improve health and lifestyle Links to connect with Katherine Maslen - /episode/index/show/dentglobal/id/22668209

104. Entrepreneurial ENDURANCE with Nick Muxlow 01/26/2022

104. Entrepreneurial ENDURANCE with Nick Muxlow The human body is incredible and capable of the most astounding feats with the right development and training. One such feat is that of completing extreme endurance events including ironman triathlons and 100km+ ultramarathons. This episode's guest, Nick Muxlow has been competing in endurance events for over 18 years. He has utilized his experience to build a business that helps to develop people to reach their full athletic potential, so that they can take on the mental and emotional journey of training for and competing in endurance events. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. Nick Muxlow is an author, speaker and ultramarathon coach. He is the founder and director of The Ultra Journey and comes from a background in physical education. Nick has published 2 books - and . He has also been featured in Trail Mag and has won multiple trail and ultra races. Here’s a taste of Nick Muxlow and Glen Carlson’s conversation - What it takes to compete in a 100km ultra marathon and the training involved in preparing the body for an endurance event A look at the world of endurance sports and the different types of events including ironman triathlons and 200 mile marathons How Nick went from being a physical education teacher to a running and marathon coach Nick walks through the Run Fit method that he developed to help his clients to become running fit and to understand that it’s more than just a race, it’s a whole lifestyle The challenges of becoming an author and how publishing multiple books helped to transform Nicks business How Nick built a business focused on freedom and the ability to work from anywhere by utilizing online coaching software The comparisons between building endurance to complete bigger distances as a runner and hitting financial goals within a business Links to connect with Nick Muxlow - /episode/index/show/dentglobal/id/21909974

103. Julie Barber / Getting ‘Investor Ready’ 11/28/2021

102. Bernadette Schwerdt / AUSTRALIA'S TOP COPYWRITING COACH 10/20/2021

101. Tracey Sofra / FINDING FINANCIAL FREEDOM 09/06/2021

100. The UK’s #1 Female Business Influencer 08/22/2021

99. The Way of the Warrior Entrepreneur 07/11/2021

98. Tim Reid | The KING of ‘Small Business Big Marketing’ 06/20/2021

97. Tammy Banks | FROM HOMELESS TO CEO 06/09/2021

96. Jaemin Frazer | From broke coach to $250k revenue (in less than 25 hours/week!) 05/06/2021

95. Hunter Leonard | A multi million-dollar business model for ending ‘Ageism’ 04/29/2021

94. Making Bold Decisions with Jay Shetty 03/11/2021

93. How to not get shot & build a $7 million business with Peter Brennan 02/24/2021

92. Success Through Intuition with Christelle Nganhou 01/20/2021

92. Success Through Intuition with Christelle Nganhou Growing up in Cameroon, Christelle realised that to follow her true aspirations she would have to look beyond her birth countries borders. A true entrepreneur from the very beginning, Christelles instincts and intuition allowed her to support herself through university by selling dresses. What started as a way to make an income while studying bloomed into a lifelong passion that has created great success. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. Christelle Nganhou is the co-founder of Grass-Fields, a successful business that provides African inspired fashion. The idea for the business came about after Christelle was asked to dress less colourfully at a job interview. Rather than sacrificing part of her identity, Christelle contacted her twin sister Michele and the pair began building what would become Grass-Fields. Here’s a taste of Christelle Nganhou and Daniel Priestley’s conversation - Christelle talks about Grass-Fields, the products they are known for and how she has grown the high in demand fashion business Growing up in Cameroon with seven siblings and how the passing of Christelle’s father changed her life How Christelle strived for an education and the awesome story of how she made it to university and started selling dresses to support herself Graduating university and leaving Cameroon to do further study in the United Kingdom Discovering a new way of life in the UK, taking on a cleaning job to support herself and the opportunities that started to open up for Christelle How Christelle found her way back into fashion in the UK, starting from the bottom and selling dresses again The early successes and demand that Christelle’s business experienced resulting in stock constantly selling out Christelle’s feeling that the business was not a proper business and how she lost the passion temporarily Trusting your intuition and how doing so lead to all of the success Christelle has had in her business and life Links to connect with Christelle Nganhou - /episode/index/show/dentglobal/id/17618126

91. Never Waste a Crisis with Paul Dunn & Mike Clark 12/17/2020

91. Never Waste a Crisis with Paul Dunn & Mike Clark 2020 is drawing to a close and although it will be sometime before life returns to a state of normal, many businesses and entrepreneurs have embraced innovation and pivoted towards new strategic directions. Some businesses have had to move their entire operations online and adapt to new workflows and systems. Some have completely changed their products and offerings. Some businesses have not survived and some have grown exponentially. One of the biggest conversations being had at present is that of peoples change in mindset when it comes to the work/life balance and making money. We explore this with Glen Carlson, Paul Dunn and Mike Clark in this episode. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. Paul Dunn is the co-founder of B1G1: Business for Good, a 4-time TEDx speaker and mentor. His training programs are used by over 220,000 companies globally and Paul has also been honoured as a social innovation fellow in Singapore. Mike Clark is the Queensland State Leader of Dent, an author, entrepreneur and now podcast host of the new series ‘’. Mike has worked with thousands of businesses to work through their challenges and build trust and influence within their markets. Paul Dunn and Mike Clark join Glen Carlson to share their observations from the year that businesses will never forget, as well as reflect on their experiences from previous economic cycles. Here’s a taste of Paul Dunn, Mike Clark and Glen Carlson’s conversation - A look at how some international companies are innovating during the pandemic to provide novelty experiences for consumers Mike shares his observations of the current entrepreneurial space in Queensland and the innovators that are grabbing his attention How the sudden shift to technology and online work has presented new opportunities for innovation and freedom to live and work from where you choose The panel share their thoughts around how the general attitude towards making money has changed in 2020 Paul Dunn has experienced three economic cycles in his professional life, he shares his insights from this including his take on failure Glen Carlson talks about his experiences back when the GFC hit in 2007 and the toll it took on his business at the time Mike Clark’s new podcast ‘’ has recently been released and Mike talks about the project and the motivation behind it Links to connect with Paul Dunn - Links to connect with Mike Clark - /episode/index/show/dentglobal/id/17212457

90. James Michael on the Science of Sales Talent 12/09/2020

90. James Michael on the Science of Sales Talent James Michael has spent over 20 years coaching, training and mentoring more than 10,000 sales professionals. This experience has given James great insight into the recruitment process, especially when it comes to assisting businesses with the hiring of their first sales professional. But what does it take to truly identify a solid prospective employee? How can businesses be sure that the person they are hiring will shine as brightly in the workplace as they did during recruitment? James believes the answers are rooted in behavioural science. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. In this episode Glen Carlson is joined by James Michael, the CEO of Justified Talent, to discuss identifying and recruiting successful sales professionals. Justified Talent is a boutique service provider that assists small businesses with hiring sales professionals. James and his team believe that the traditional recruitment process is fundamentally flawed, which many businesses can attest to from their own experiences with hiring. By utilising modern day data analysis, alternative recruitment methodologies and behavioural science, a greater understanding of how potential recruits will perform in the workplace and in the future can be achieved. However there are major questions that businesses should be asking themselves before even considering recruitment, such as if they are truly ready to take on a new sales professional? James discusses this and much more during this episode of The Dent Podcast. Here’s a taste of James Michael’s and Glen Carlson’s conversation - Justified Talents approach to helping businesses recruit their first sales professionals A walk through the principals of the recruiting process What the key traits are that potential employers should be looking for when hiring in sales Alternative methods for testing shortlist applicants towards the end of the recruitment process Assessing whether a business is ready to invest in higher tier staff and recruitment assistance Shifting employers views around what a modern day successful salesperson looks like Utilising filters during the recruitment process to narrow the list of applicants and identify the best fits for your team Gauging applicant's potential for handling stress in the workplace, especially in a sales role. James Michael talks on his experience as a trained soldier and how that has shaped his ability to take risks and manage stress Getting real during the identifying stage with realistic expectations from applicants and a focus on who they need to be as a human being How potential employees view the application process and the signs they are looking for to see if you will make a good employer James shares his thoughts and experiences around being attractive as both a business and prospective employee Looking beyond the interview when making decisions during the hiring process Factoring in the emotional risk of taking on new professionals Links to connect with James Michael - /episode/index/show/dentglobal/id/17060819

89. James Thornton on Taking on Giants 09/24/2020

89. James Thornton on Taking on Giants James Thornton has been named by The New Statesman as one of 10 people that could change the world and as you’ll find out during his chat with Daniel Priestley, James already is changing the world. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. James Thornton is the founding CEO of , a global environmental law charity that uses the power of the law to bring about end-to-end systemic change. James has many years of experience as an environmental lawyer and has fought some tough fights that have generated real change including bringing 80 federal lawsuits against corporations to enforce the Clean Water Act after the Reagan Administration had stopped enforcing the law. James has embraced spirituality and meditation throughout his life, eventually becoming a Zen Priest which brings balance and the mental tools to do the work he does so well. Here’s a taste of James Thornton and Daniel’s conversation - James discusses some of the big cases from his early career, including his fight against environmental polluters in the 1980’s How James and his firm fought for the protection of thousand year old trees being logged and pulped in Alaska Why new laws being passed mean little unless they are being put to the test systematically and enforced Taking the UK government to task over air pollution and winning How return of investment can be measured in the work carried out by James and ClientEarth Taking on the coal fire power industry to protect the earth from climate change How James became an environmental lawyer and the pathways along the way that helped shape his direction James’s hope for the future and how to change the way people think about the environment Becoming a zen priest and embracing spirituality and meditation as a daily practice Using getting angry as a strategy instead of acting on impulse How the future of agriculture might look and why it is a key industry to look towards for protecting the environment Links to connect with James Thornton - /episode/index/show/dentglobal/id/15920399

88. Dr Zareen Ahmed on Kindness, Compassion and Legacy 08/21/2020

88. Dr Zareen Ahmed on Kindness, Compassion and Legacy In 2012 Dr Zareen Ahmed founded her business to provide sustainable sanitary products for women (and men). Through innovative design and the drive to reduce plastic in the bathroom, Gift Wellness has exceeded within the marketplace by providing plastic free sanitary items including pads and pantyliners. But this is only part of Zareen's story... On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. In 2007 Dr Ahmed's daughter Halimah passed away in tragic circumstances, in Halimahs honour Zareen committed to building a foundation around kindness and compassion, and so established in 2008. The trust has become one of the most trustworthy and effective charities, and has carried out remarkable projects including building the for girls in Pakistan. In this episode Daniel Priestley is joined by Dr Zareen Ahmed to discuss Halimah’s legacy and how becoming a key person of influence has helped to nurture Zareen’s business and kept her daughter's ambition alive. Here’s a taste of Dr Zareen Ahmed and Daniel’s conversation - Zareen shares with Daniel the story of her business Gift Wellness, what they do? And how they are helping women The hypocrisy of the VAT tax in the UK for womens essential sanitary items in comparison to men's sanitary products such as shavers How Dr Ahmed is working towards completely removing all plastics from her products for the benefit of the environment but also product consumers Zareen shares the tragic story of her daughter Halimah’s death and how she carries on the work and spirit of her daughter through the Halimah Trust The partnerships that helped to grow the Halimah Trust and to undertake projects like a building a school for girls in Pakistan How the lessons learned from becoming a have helped to shape Zareen’s business and her perspective on becoming the spotlight rather than being in the spotlight The successes from the Halimah School of Excellence including the legacy of ambition passed down to its students Dr Zareen Ahmed shares the lessons that she has taken away from her experience How you can help Zareen in her mission to reduce plastic in bathrooms and also preserve her daughters legacy Links to connect with Dr Zareen Ahmed - /episode/index/show/dentglobal/id/15683630

87. David Jenyns on Growth, Profit and SYSTEMology 08/12/2020

87. David Jenyns on Growth, Profit and SYSTEMology Systems are often cited as the secret weapon behind a great deal of successful businesses, both big and small. The development and implementation of such systems has found huge success in brands like global corporation Mcdonalds. But developing systems are boring right? And how useful can they be in a small or even solo operation? David Jenyns knows exactly how systems can help your business and he joins Glen on The DENT Podcast to explain how... On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. David Jenyns systemised himself out of his first company which is now run by a CEO. The process solidified his devotion to systems and he went on to found and a movement called SYSTEMology. David's mission has become to help business owners free themselves from day-to-day operations. David is the author of modern marketing guide ‘’ and has also just released his new book ‘’ which he describes as ‘the system for systemising your business’. David is also the host of the which is definitely worth checking out for my systems related conversations. David Jenyns has also worked with author of The E Myth and during this episode he shares the highly valuable experience and knowledge gained along the way. Here’s a taste of David and Glen’s conversation - How David became the systems guy and the ventures that helped to shape his knowledge around systems and processes The opportunity that connected David with author of The E Myth Michael E. Gerber and how he assisted with releasing a new book for Michael The surprise proposal from Michael E. Gerber’s team which David ultimately declined David shares insights for finding balance between growing and running a business, including one of his key learnings from Michael E. Gerber Does a business require systems development in order to scale up and grow? David expands on the four stages of systemisation The lessons that can be learned from Mcdonalds approach to systemisation during the companies early days of development in the 50’s and 60’s Simplifying business language within a team for clarity but also to develop workplace culture David walks through his framework for developing systems within a business that enable the freedom to step back from the spotlight of running the business and also introduce a level of autonomy How all problems in business can be traced back to systems Why the business owner isn’t the best person to develop systems and why it should be a 2 person job? Keeping systems simple to avoid complex issues and double handling How the covid crisis provides a optimum opportunity to make changes within your business’s systems David shares his perspective on scale and how to effectively approach it Links to connect with David Jenyns - /episode/index/show/dentglobal/id/15562064

86. Aaron Christie-David on Pivoting for LIFESTYLE 07/28/2020

EP.85 How Jen Dugard Became The Global Go-To Leader In Women’s Pre and Postnatal Fitness 04/22/2020

EP.85 How Jen Dugard Became The Global Go-To Leader In Women’s Pre and Postnatal Fitness One of the quickest ways to achieve a breakthrough in business is to become a go-to brand. We all want to be the first point of reference for customers, but so many of us focus on systems optimisation, or refining business plans, before becoming a product leader. Jen Dugard has thrown out the rule book when it comes to productisation, thought leadership and business building. Jen's a qualified fitness coach, writer, keynote speaker, author and ultra-fit mum of two. Her multi-award-winning brand, Body Beyond Baby, specialises in guiding both new and experienced mums to reach body confidence after pregnancy. Jen's "mum-specific" niche network, has taken an expansive turn, resulting in the accredited training program, Safe Return to Exercise, which has led to the certification of over 300 like-minded trainers. Jen also sits on the board of Fitness Australia. She's a prolific speaker, mentor, educator as well as author of "How to Love your Body as much as your Baby", and creator of the postnatal exercise DVD "Rebuild From the Inside Out." Suffice to say, Jen is the tenacious, go-to woman for all things related to prenatal and postnatal fitness. This is why our conversation was so potent. It contains a wealth of value for those wanting to step into her shoes as a brand leader within their particular niche. Here’s just some of the amazing insight she gave: How Jen made her first dollar with thumbtacks How Jen contended with the colossal challenges Why you should build a business that fits your lifestyle How to position yourself as the ‘go-to’ product leader The three things to help you with productisation What building a solid profile can do for your brand Why Jen wanted to conquer the Asian market How Jen effectively approached her brand’s growth How a self-nomination landed Jen on the board of Fitness Australia Links: /episode/index/show/dentglobal/id/14093669

EP.84 Kean Graham on Why Location Independence Helped Him Build a $20M Business 03/26/2020

EP.84 Kean Graham on Why Location Independence Helped Him Build a $20M Business Remote working is just a part of everyday life for lots of us these days. Virtual meetings, messaging apps and online office programs make this method of business viable for companies all over the world. But it can also be a substantial factor in drawing talent to your team, as well as motivating them to stay. In this episode of The DENT Podcast, my business partner Mark has an insightful conversation with Kean Graham, CEO of MonetizeMore. Kean is somewhat of an ad tech wizard, and self-taught to boot. Kean was a “growth hacker” before it was even a term. He shares so many ad tech gems with Mark, and they discuss MonetizeMore’s competitive edge- location independence. Kean’s unorthodox childhood set him up to always look outside the box. Growing up on his parent’s Bed and Breakfast in the Canadian Rockies, his family was always looking for ways to live independently of the corporate world. That included living “off the grid” with the help of solar power. Which is why when the company who gave him “the best job he ever had” had to lay him off when the recession hit, he decided to travel the world for a while and come up with a new approach. When Kean created MonetizeMore, a company geared towards helping companies grow through ad revenue, his goal was to be able to keep travelling while supporting himself financially. For three years the company grew in size, all while running it on his own. But when Kean was finally ready to hire team members, he realized location independence was going to be a selling factor. Today MonetizeMore consists of 130 team members, all working remotely. In this episode, Kean and Mike Reid go through a plethora of details on how he was able to double, triple and even quadruple the ad revenues of companies of all sizes. He also shares helpful tips to keep your team motivated over KPIs, like implementing a simple colour-coded chart. Some other great info in this episode: The epiphany Kean had at Machu Picchu The perks of location independence How to incentivize your team without a central office Why Kean scours the ad tech forums How a simple colour-coded system can completely change your team’s motivation How to pick which KPIs to track Links: /episode/index/show/dentglobal/id/13705613

EP.83 Tina Tower on ‘Build Your Profile, Build Your Business’ 02/19/2020

EP.83 Tina Tower on ‘Build Your Profile, Build Your Business’ There is often a lot of pushback from entrepreneurs when it comes to building a personal profile. Businesses used to be built on a brand name alone, but the world is hungry for authenticity. They want to know who you are. My guest in this episode of The Dent Podcast is the prolific entrepreneur and powerhouse, Tina Tower. Tina is one of those anomalies that seems to have been blessed with the entrepreneurial gene. At the age of 18, she invested in her first property. At 20, she started her first successful business. By the time she was 30, had built and sold two businesses, had two beautiful kids, graduated University and set up a national franchise network with her brand, Begin Bright. These achievements have not gone unnoticed, and she has been highly celebrated for her multiple business wins. In 2014, she received the Australian Telstra Young Business Woman of the Year award, along with the My Business Magazine award in 2012 and the Australian Small Business Champion Award for Educational Services. Never one to slow down, she has also been featured on Sky Business, The Huffington Post and The Financial Review. Now, she is a globetrotting business coach, course designer and prolific podcaster and author with her successful show, Her Empire Builder podcast and new book One Life. Tina loves to share her business wisdom, and that’s just what she did in our conversation. We discussed the power of personal branding and why you should aim to create a strong profile. We also discuss business strategies and how podcasts are a great marketing tool. Here’s just some of the gold Tina shares with us: Tina’s journey from troubled home to business success The difference between licencing and franchises Why so many people resist profile building even though it’s essential for success Why having 100 followers can be better than having 100,000 How to systemise and plan like a pro to regain time How using live events can generate valuable business How podcasts can create dozens of pieces of extra shareable content Tina’s existential life crisis after successfully exiting a business How Tina became an award-winning entrepreneur Tina’s darkest hour and why she doesn't fear failure Links: /episode/index/show/dentglobal/id/13211222

Ep. 42 How To Get Customers to Buy & Buy Again with Howard Tinker 01/24/2020

Ep. 42 How To Get Customers to Buy & Buy Again with Howard Tinker Crossing your fingers and hoping that customers will show up isn’t the best business tactic. What if you could almost double your profits by using simple marketing tools to create attention-grabbing promos that get people buying time and time again? Celebrated restaurant marketer Howard Tinker helps people do just that. In each episode of The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. Our guest on this episode is Howard Tinker, the ex-psychotherapist turned marketing pioneer. He’s the celebrated founder of Restaurant Profits, a firm that offers done-for-you marketing services and restaurant marketing strategies along with other business-boosting courses and workshops. Howard’s main aim is to get his client’s restaurant packed to the rafters, and making heaps of profit through repeated business. Howard is also an accomplished author, compiling over 20 years’ experience into two bestselling books. ‘More Bums on Seats’ introduces foolproof marketing tactics for restaurateurs, and ‘Selling At The Table’ enables staff to increase the amount that diners spend in a restaurant elegantly. In this episode, we open the door into this highly detailed business marketing masterclass, where you can learn the tactics behind effective SMS marketing and Facebook bot strategies. We also discuss the value of building a database that works for you and how you can improve your copywriting to tell a compelling story. Here’s just a snippet of what Howard shared: The beginnings of his career – From poverty to prosperity The obscure hippy database that produced nearly $250,000 in sales How Howard wrote a bestselling book in just 26 days The four products that everybody needs to have to build a business The power of strategic homework Why you should write your marketing copy for Homer Simpson How hardcopy marketing coverts up to 400% more than email The guide to effective SMS marketing Why saying ‘Welcome’ puts you in control How to put your prices up without the anxiety Links: Howard on the ChatBot: : The book. /episode/index/show/dentglobal/id/12879500

EP.81 How To Create Positive Social Impact & Make Healthy Profits 12/20/2019

EP.81 How To Create Positive Social Impact & Make Healthy Profits There has been a mass awakening happening across the globe, one that is turning us into the more social, economic and political issues that face our world today. Our businesses hold so much power that we can create seismic waves of change with the help of a little CSR - corporate social responsibility. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. Phillip is the co-founder and CEO of PUBLIC Inc, a social impact agency and accelerator that helps brands profit with purpose. Since its inception in 2008, PUBLIC Inc has delivered tangible proof that in the 21st century, merging both community benefit and business benefit is a wholly scalable proposition. Philip has worked alongside some of Canada and the world’s most prominent brands, building purpose drive strategies for companies such as TD Bank, Rexall, The Body Shop, Converse, Rogers, Johnson & Johnson and Tiffany & Co. Philip regularly solidifies his position as a thought leader, by writing for Huffington Post, Fast Company and Financial Post on how businesses can profit from incorporating social purpose within their business model and cause marketing. Philip believes that ‘profit with purpose’ is firmly set as a staple in our future of business. On this episode, Philip and Mike Reid talk about crafting the ultimate elevator pitch, how being a force for good is the perfect way to differentiate your brand from the rest, and the strategical tactics surrounding cold outreach and how Philip utilizes it as part of his business growth. Here is some of the powerful stuff they discuss: The elevator pitch – How Philip introduces himself How Philip went from aspiring lawyer to purpose-centric game changer How to unlock consumer behaviour Why some brands have no talent for telling tales The business spectrum of ‘doing good’ Why so many brands are becoming holistic How to define a clear brand mission The not-so-subtle art of cold pitching How Philip won his way into the Huffington Post Links: /episode/index/show/dentglobal/id/12477185

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