Episode 376: Evolving Travel Trends and Adventure Tourism, with Sean Hebert
Release Date: 05/01/2024
Episode 378: Let Your Weird Flag Fly, with Emily P. Dailey
Destination On The Left
On this episode of Destination on the Left, I talk with Emily about how her creative skills and early experience in theater led her to the hospitality industry. She walks us through a process for evaluating your brand and thinking about it from a people-first perspective and shares her approach to addressing challenges that cover planning for short-term, mid-term, and long-term needs in that order. What You Will Learn in This Episode: The importance of building relationships before seeking mentorship and why creating a culture of collaboration establishes trust and open communication How...
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Episode 377: Fostering Community and Mindful Travel Experiences for Women, with Megan Grant
Destination On The Left
On this episode of Destination on the Left, Megan Grant and I talk about how her tours are designed to create a positive social impact. She highlights the trends that are helping her business grow and thrive, including mindful purchasing and lone female travelers. We also discussed the importance of community and how Megan’s tours build community. What You Will Learn in This Episode: What inspired Megan to start Cherish Tours during the pandemic and how she is creating a positive impact through small group tours How Cherish Tours supports women in business through travel opportunities and...
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Episode 376: Evolving Travel Trends and Adventure Tourism, with Sean Hebert
Destination On The Left
On this episode of Destination on the Left, Sean Hebert goes deep into the backstory of TourRadar, an organized adventure platform. He shares his perspective on the importance of trust, what adventure travelers are looking for in terms of new experiences, and how TourRadar facilitates amazing collaboration between travelers, tour operators, and travel advisors. What You Will Learn in This Episode: How TourRadar evolved from a consumer-only marketplace to serving travel agents as a time-saving search engine How TourRadar’s recent marketing campaign “The Ultimate Travel Hack” promotes...
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Episode 375: Cultivating a Transformative Mindset, with Meredith Calloway
Destination On The Left
On this episode of Destination on the Left, I talk with Meredith Calloway, Chief Visionary Officer and Co-Founder of Gifted Travel Network (GTN). She shares more about the inspiration behind her community of luxury travel advisors and her nuggets of wisdom about how to develop and cultivate a brand message that will help you stand out from the crowd by finding your brilliance. What You Will Learn in This Episode: How Meredith transitioned from working in finance to starting a travel business and founding Gifted Travel Network Why finding one’s “zone of genius” and pursuing a passion is...
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Episode 374: Our Exciting Travel Alliance Partnership Rebrand, with Nicole Mahoney
Destination On The Left
This week, I’m reflecting on our new brand and why we are so excited about the next chapter. I want to share the branding journey with you to highlight the lessons we learned along the way. I hope that our story will inspire you and give an introduction to our new company and the philosophy behind it. What You Will Learn in This Episode: Why we decided to merge two brands, and how the Travel Alliance Partnership will be an economic development partner for destinations What the rebranding process involved, including workshops, visual mapping, and merging of brands Why embracing “cathedral...
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Episode 373: Understanding American Traveler Sentiment, with Amir Eylon
Destination On The Left
A thirty-two-year veteran of the Travel & Tourism industry, Amir Eylon leads the entire team at Longwoods International, responsible for the development and execution of all facets of the organization, from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for helping to increase Brand USA’s partnership base...
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Episode 372: The Impact of Coopetition in Creating Meaningful Travel Experiences, with Greg Takehara
Destination On The Left
Greg Takehara has been the CEO of Tourism Cares since 2019. He previously served on its Board, acting as its Chairman before becoming CEO. Prior to Tourism Cares, Greg was the President of Trip Mate, Inc., a travel insurance administrator. He began his thirty-five year career in the travel and tourism industry at The Mark Travel Corporation, where he served as General Counsel. Greg serves on the Board of the US Travel Association and has served on the Boards of NTA and the IGLTA Foundation, as well as numerous industry committees. He is from Chicago and has an undergraduate degree from the...
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Episode 371: Leaning into the Uniqueness of a Destination, with JoAnna Haugen
Destination On The Left
JoAnna Haugen is an award-winning writer, consultant, speaker, and solutions advocate who has worked in communications-related positions in the travel and tourism industry her entire career. She is also the Founder of Rooted, a solutions platform at the intersection of sustainable tourism, social impact, and storytelling. Through Rooted, JoAnna helps tourism professionals decolonize travel experiences and support sustainability using strategic storytelling. In 2021, Newsweek named JoAnna a winner in the storytelling category of its Future of Tourism awards. She has also been nominated for...
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Episode 370: Transforming Marketing with AI, with Paul Roetzer
Destination On The Left
Paul Roetzer is the Founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was Founder and CEO of PR 20/20, a digital marketing agency that he...
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Episode 369: The Power of Owned Media, with Adam Stoker
Destination On The Left
Adam Stoker is the Co-Founder, President, and CEO of Relic, a full-service destination marketing agency. For over 15 years, Adam has excelled in the leisure travel, stakeholder engagement, and destination branding spheres. Immersed in the world of tourism, Adam has spent time as a member of the Utah Tourism Industry Association Board. He is a frequent speaker and collaborator at industry events nationwide, speaking at the Utah Tourism Conference, Texas Travel Summit, several Destinations International events, and more. A passionate thought leader in the world of owned media, Adam speaks on the...
info_outlineOn this episode of Destination on the Left, Sean Hebert goes deep into the backstory of TourRadar, an organized adventure platform. He shares his perspective on the importance of trust, what adventure travelers are looking for in terms of new experiences, and how TourRadar facilitates amazing collaboration between travelers, tour operators, and travel advisors.
What You Will Learn in This Episode:
- How TourRadar evolved from a consumer-only marketplace to serving travel agents as a time-saving search engine
- How TourRadar’s recent marketing campaign “The Ultimate Travel Hack” promotes organized adventures as a fun travel opportunity
- How TourRadar collaborates with destinations and DMOs to promote sustainable tourism and creates campaigns for specific products and areas
- Why TourRadar’s Adventure Together event was conceived, and how it helps share best practices and address common challenges in the industry
- How TourRadar’s platform helps travelers and tour operators by providing trust, more choices, and a competitive marketplace
A Gateway to Adventure
Sean discusses how TourRadar serves as a platform to connect travelers, tour operators, and travel agents in over 160 countries. By giving travel enthusiasts the opportunity to access more than 2,500 operators offering a variety of experiences, including safaris, cultural tours, and white water rafting, TourRadar is a hub for adventure travel enthusiasts because it prioritizes inspiring and surprising travelers with unique experiences, fostering a deeper appreciation for organized adventures.
Exploring Sustainable Tourism and Collaborative Campaigns
We discuss why TourRadar is so passionate about promoting responsible and sustainable tourism while collaborating with destinations and destination marketing organizations (DMOs). Through innovative campaigns like “The Ultimate Travel Hack,” TourRadar emphasizes the style of organized adventures as a mode of travel rather than focusing solely on specific brands or destinations to encourage collaboration instead of competition among operators.
From Traveler Marketplace to Travel Advisor Support
Sean and I also dig into TourRadar’s evolution, particularly its transition from a consumer-focused marketplace to supporting travel advisors. This transition acknowledges the pivotal role that travel advisors play and positions TourRadar as a time-saving search engine, empowering agents to find and compare itineraries that best meet their clients’ needs.
Resources:
- Website: http://www.tourradar.com/
- LinkedIn Business: https://www.linkedin.com/company/tourradar/
- Facebook Business: https://www.facebook.com/TourRadar/
- Twitter: https://twitter.com/TourRadar
- Instagram: https://www.instagram.com/tourradar/
- Youtube: https://www.youtube.com/tourradar
- Pinterest: https://www.pinterest.com/tourradar/
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