DT #620 The Power of Place: What U.S. Communities Can Learn from Australia’s Country University Centers
Develop This: Economic and Community Development
Release Date: 02/18/2026
DT #633 From Capital to Community: How CDFIs Drive Inclusive Growth
Develop This: Economic and Community Development
In this episode of Develop This!, sits down with , President and CEO of the , to explore the transformative role of Community Development Financial Institutions (CDFIs) in advancing equitable economic development. Amber shares how black-led CDFIs are uniquely positioned to build trust, expand capital access, and drive meaningful impact in underserved communities—while also addressing the persistent challenges these institutions face in scaling and sustainability. From the importance of certification and capital access to the power of culturally competent leadership, this conversation...
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DT #634 Keep What You Grow: Smarter Business Retention Strategies
Develop This: Economic and Community Development
In this episode of Develop This!, sits down with to explore one of the most overlooked—but most impactful—strategies in economic development: business retention. While recruitment often grabs headlines, Eric makes the case that real, sustainable community growth happens by supporting the businesses you already have. Through proactive relationship-building, early intervention, and consistent communication, local leaders can help small businesses not just survive—but thrive. This episode dives into practical, easy-to-implement strategies, from using simple tracking tools and AI to...
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Develop This! #631 Promise Programs: A Game-Changer for Workforce Development
Develop This: Economic and Community Development
Episode Summary In this episode of Develop This!, is joined by and from to explore how Promise programs are reshaping workforce development and community growth. From nationally recognized models like the to emerging initiatives like the , these programs are creating long-term talent pipelines, expanding access to education, and driving economic competitiveness. If your community is looking for a proven strategy to attract talent, support students, and grow your economy, this episode delivers both inspiration and a roadmap. What You’ll Learn Promise Programs as an Economic Development...
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DT #632 Rally Your Region: A New Playbook for Economic Development
Develop This: Economic and Community Development
In this episode of Develop This!, sits down with to explore a powerful new initiative developed in partnership with the Designed to help communities break through silos, build consensus, and take real action, Rally Your Region provides a structured, customizable framework to align stakeholders around a shared vision for economic and workforce success. If your region struggles to align education, employers, and community leaders, this episode offers a clear path forward. What You’ll Learn The Concept Behind Rally Your Region Why regions need a central rally point to move forward How...
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DT #629 People First: Rethinking Economic Development for Stronger Communities
Develop This: Economic and Community Development
People First: Rethinking Economic Development with Maggie Strong Economic development has long focused on transactions—deals, incentives, and projects. But the communities thriving today are doing something different: they’re putting people at the center of the strategy. In this episode of the Develop This! Podcast, host sits down with , founder of , to explore how authentic community engagement can unlock stronger, more sustainable economic growth. With nearly two decades of experience in economic development strategy, marketing, and community visioning, Maggie shares practical insights...
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DT #630 The Succession Crisis No One Is Talking About in Economic Development
Develop This: Economic and Community Development
Across America, thousands of business owners are quietly approaching retirement — and many have no succession plan in place. For communities, that represents a major economic risk: lost jobs, closed storefronts, and the potential loss of locally rooted businesses. In this episode of Develop This!, host sits down with , Executive Director of the , to explore how communities can turn the coming wave of business transitions into an economic development opportunity. Mark shares insights from , an innovative program helping business owners prepare for exit while connecting them with the next...
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DT #628 Trust, Transparency, and Tough Decisions: Ethics in Economic Development
Develop This: Economic and Community Development
Ethics is the invisible foundation of successful economic development. In this episode of Develop This!, we explore why professional integrity is essential to building trust, guiding difficult decisions, and sustaining long-term community growth. interviews , a longtime educator and leader in economic development ethics, about how ethical standards have evolved in the profession—and why they matter more than ever in today’s complex environment. From navigating gray areas in deal-making to understanding the role of formal codes of ethics and professional accountability, Jim shares insights...
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DT #627 The Future of Grants: AI, Federal Changes, and New Funding Strategies for Economic Developers
Develop This: Economic and Community Development
The grant landscape is shifting quickly — and economic developers need to be ready. In this episode of Develop This!, sits down with , founder of , to explore what’s ahead for grants, funding, and economic development in 2026. Federal policy changes are reshaping funding opportunities, including a shift away from centralized systems like Grants.gov toward department-specific platforms. At the same time, economic developers are facing increased pressure to secure funding with fewer resources. Adrian shares how communities can adapt by diversifying funding sources, strengthening...
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DT #623 Proof, Not Potential: What Site Selectors Really Look For
Develop This: Economic and Community Development
In this episode of Develop This!, sits down with “America’s factory whisperer,” , President & CEO of , for a candid and strategic conversation about the realities of site selection in today’s turbulent environment. With more than two decades guiding large manufacturing and heavy industrial projects, Didi shares insider insight into how companies actually make location decisions — and where communities often fall short. From compressed project timelines to the reshoring debate, from data centers reshaping energy markets to the growing importance of investment-ready sites, this...
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DT #625 JetZero Lands in Greensboro: North Carolina’s Largest Economic Development Win
Develop This: Economic and Community Development
The largest economic development project in North Carolina history is taking flight. In this episode of Develop This!, guests and take listeners behind the scenes of JetZero’s monumental decision to build a $4.7 billion advanced manufacturing facility in Greensboro, North Carolina — a project expected to create more than 14,500 jobs. JetZero’s aerospace manufacturing campus isn’t just another announcement. It represents a transformational moment for Greensboro, the Piedmont Triad region, and the entire state. In this episode, you’ll hear: Why JetZero selected Greensboro and the...
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In this episode of Develop This!, Dennis Fraise sits down with Paul Cranch from Brisbane to explore one of the most innovative and community-driven education and workforce models in the world: Country University Centers (CUCs).
Designed to expand access to tertiary education in regional and rural Australia, CUCs are community-led, community-run facilities that allow students to pursue university degrees without leaving their hometowns. The result? Stronger local economies, reduced brain drain, and a new generation of homegrown talent fueling regional prosperity.
Paul shares how this model emerged, why it works, and what economic development professionals around the world can learn from its success.
Key Topics Covered
- The origins and purpose of Country University Centers, and how they were created to serve regional Australia
- Why community-led, community-run facilities matter in expanding access to higher education
- Reversing brain drain by keeping students local and attracting talent back to rural communities
- Creative funding models combining federal, state, local, and private sector investment
- Economic ripple effects: workforce development, business engagement, and entrepreneurship
- Scaling and sustaining the model while keeping communities at the center
- Lessons for other regions, including online learning partnerships, governance structures, and community engagement strategies
- Real-world success stories featuring student demographics, degree programs, and regional outcomes
About Paul Cranch
Paul Cranch is an experienced economic development professional, consultant, and thought leader dedicated to helping communities turn local potential into lasting prosperity.
Based in Queensland, Paul has worked extensively with councils, regional organizations, and state agencies to strengthen local economies, attract investment, and build professional capability. He is the founder of Local Economic Impact Advisory, an independent consultancy focused on data-driven strategy and place-based impact.
Paul is also the voice behind several influential professional newsletters—EcDev with Paul, EcDev Jobs, and EcDev Data—connecting thousands of practitioners across Australia and internationally with practical, evidence-based insights.
Before returning to Australia, Paul spent more than a decade in Japan, studying commerce in Japanese at Kansai University and building a career in brand management and international business development. This experience shaped his global perspective on cross-cultural partnerships, investment facilitation, and place branding.
He is an active contributor to Economic Development Australia and international networks such as the International Economic Development Council, where he champions professional development, community readiness, and practical leadership.
When he’s not advising communities or writing about economic development, Paul can be found training at CrossFit, volunteering in Brisbane’s Japanese community, or traveling across regional Australia discovering the stories that shape local economies.
Featured Resource
Paul is the author of:
BUILDING PLACES INVESTORS BELIEVE IN: How to attract, win, and keep businesses investing in your region