DT #636 Jennifer Storm, IEDC 2025 Economic Developer of the Year
Develop This: Economic and Community Development
Release Date: 04/08/2026
Develop This: Economic and Community Development
The space economy is no longer a distant frontier—it’s a powerful engine of economic growth, innovation, and talent development right here on Earth. In this episode of Develop This!, sits down with Vice President, Business Development, , a community coalition, is the official economic development organization for , to explore the rapid rise of Florida’s Space Coast and how it’s becoming a global hub for next-generation aerospace activity. Fresh off the momentum of the mission’s successful launch, excitement is building across the industry and within communities tied to space...
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What does it take to transform a fast-growing community into a regional economic powerhouse? In this episode of Develop This!, sits down with Chief Executive Officer of the and the 2025 Economic Developer of the Year, to unpack her remarkable journey from community volunteer to a driving force behind the growth of Jennifer shares how curiosity, persistence, and a willingness to “say yes to every opportunity to learn” helped shape her leadership style and career path. Her story is a powerful reminder that impactful economic development starts with community connection and trust....
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In this episode of Develop This!, sits down with , President and CEO of the , to explore the transformative role of Community Development Financial Institutions (CDFIs) in advancing equitable economic development. Amber shares how black-led CDFIs are uniquely positioned to build trust, expand capital access, and drive meaningful impact in underserved communities—while also addressing the persistent challenges these institutions face in scaling and sustainability. From the importance of certification and capital access to the power of culturally competent leadership, this conversation...
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In this episode of Develop This!, sits down with to explore one of the most overlooked—but most impactful—strategies in economic development: business retention. While recruitment often grabs headlines, Eric makes the case that real, sustainable community growth happens by supporting the businesses you already have. Through proactive relationship-building, early intervention, and consistent communication, local leaders can help small businesses not just survive—but thrive. This episode dives into practical, easy-to-implement strategies, from using simple tracking tools and AI to...
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Episode Summary In this episode of Develop This!, is joined by and from to explore how Promise programs are reshaping workforce development and community growth. From nationally recognized models like the to emerging initiatives like the , these programs are creating long-term talent pipelines, expanding access to education, and driving economic competitiveness. If your community is looking for a proven strategy to attract talent, support students, and grow your economy, this episode delivers both inspiration and a roadmap. What You’ll Learn Promise Programs as an Economic Development...
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In this episode of Develop This!, sits down with to explore a powerful new initiative developed in partnership with the Designed to help communities break through silos, build consensus, and take real action, Rally Your Region provides a structured, customizable framework to align stakeholders around a shared vision for economic and workforce success. If your region struggles to align education, employers, and community leaders, this episode offers a clear path forward. What You’ll Learn The Concept Behind Rally Your Region Why regions need a central rally point to move forward How...
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People First: Rethinking Economic Development with Maggie Strong Economic development has long focused on transactions—deals, incentives, and projects. But the communities thriving today are doing something different: they’re putting people at the center of the strategy. In this episode of the Develop This! Podcast, host sits down with , founder of , to explore how authentic community engagement can unlock stronger, more sustainable economic growth. With nearly two decades of experience in economic development strategy, marketing, and community visioning, Maggie shares practical insights...
info_outlineDevelop This: Economic and Community Development
Across America, thousands of business owners are quietly approaching retirement — and many have no succession plan in place. For communities, that represents a major economic risk: lost jobs, closed storefronts, and the potential loss of locally rooted businesses. In this episode of Develop This!, host sits down with , Executive Director of the , to explore how communities can turn the coming wave of business transitions into an economic development opportunity. Mark shares insights from , an innovative program helping business owners prepare for exit while connecting them with the next...
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Ethics is the invisible foundation of successful economic development. In this episode of Develop This!, we explore why professional integrity is essential to building trust, guiding difficult decisions, and sustaining long-term community growth. interviews , a longtime educator and leader in economic development ethics, about how ethical standards have evolved in the profession—and why they matter more than ever in today’s complex environment. From navigating gray areas in deal-making to understanding the role of formal codes of ethics and professional accountability, Jim shares insights...
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The grant landscape is shifting quickly — and economic developers need to be ready. In this episode of Develop This!, sits down with , founder of , to explore what’s ahead for grants, funding, and economic development in 2026. Federal policy changes are reshaping funding opportunities, including a shift away from centralized systems like Grants.gov toward department-specific platforms. At the same time, economic developers are facing increased pressure to secure funding with fewer resources. Adrian shares how communities can adapt by diversifying funding sources, strengthening...
info_outlineWhat does it take to transform a fast-growing community into a regional economic powerhouse? In this episode of Develop This!, Dennis sits down with Jennifer Storm, Chief Executive Officer of the Buda Economic Development Corporation and the IEDC 2025 Economic Developer of the Year, to unpack her remarkable journey from community volunteer to a driving force behind the growth of Buda,TX.
Jennifer shares how curiosity, persistence, and a willingness to “say yes to every opportunity to learn” helped shape her leadership style and career path. Her story is a powerful reminder that impactful economic development starts with community connection and trust.
We explore how Buda has evolved from a bedroom community into a strategic destination for business investment—leveraging its proximity to Austin while carving out its own unique identity. Jennifer discusses the importance of regional collaboration, noting, “we work together really well in our region,” and explains how that cooperation drives lead generation, shared success, and long-term sustainability.
A standout moment in the conversation is the case study of Perseus Defense Technologies, a cutting-edge project that reflects Buda’s ability to attract innovative, high-impact industries. Jennifer walks through the strategy behind landing the Perseus project, from relationship-building to aligning incentives and community vision.
Beyond business attraction, Jennifer emphasizes the importance of nurturing local entrepreneurs. Initiatives like the Buda Hive Incubator and youth-focused programs such as the B Market are creating a vibrant ecosystem that supports startups, small businesses, and future innovators.
We also highlight key wins like the expansion of US Foods, ongoing downtown revitalization efforts, and the creative reuse of historic assets like the train depot—demonstrating how economic development can enhance both quality of life and economic opportunity.
From leadership lessons to actionable strategies, this episode is packed with insights for economic development professionals looking to build stronger, more resilient communities.
Key Topics
- Transition from community volunteer to economic developer
- Strategies for community growth and business attraction
- Supporting local entrepreneurs and small businesses
- Case study: Perseus defense tech project
- Building regional collaboration and trust