DT #665 How Great Leaders Unite a Multi-Generational Workforce
Develop This: Economic and Community Development
Release Date: 07/22/2026
Develop This: Economic and Community Development
What role does marketing play in shaping a region’s economic future? In this episode of Develop This!, speaks with about her unique path into economic development and how her background in communications and marketing has influenced her approach to regional growth and leadership. Jennifer shares how authentic branding, strategic messaging, and stakeholder engagement have become essential tools for attracting investment and strengthening regional identity. She explains why communities that clearly communicate who they are—and what makes them unique—are better positioned to compete in...
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What does the Federal Reserve actually do—and why should local communities care? In this episode of Develop This!, speaks with , Senior Vice President of the Louisville Branch of the Federal Reserve Bank of St. Louis, to demystify the Federal Reserve and explore its role in shaping the U.S. economy. Seema explains how the Federal Reserve System operates, the unique role regional Reserve Banks play in monetary policy, and why local economic insights are essential to national decision-making. She also addresses some of the most common misconceptions about the Fed and its independence from...
info_outlineDevelop This: Economic and Community Development
What happens when a massive data center project moves forward at unprecedented speed? In this episode of Develop This!, sits down with , New York Times reporter, to explore the scale, speed, and controversy surrounding Meta's massive data center project in Louisiana. Eli discusses how quickly the project moved from site selection to construction, why Louisiana was chosen, and the role of secrecy and NDAs in the development process. The conversation also examines community reactions, economic benefits, environmental concerns, and the growing tension between attracting major investments and...
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What happens when an unconventional career path leads to economic development? In this episode of Develop This!, speaks with about his journey from code enforcement and cybersecurity into the world of economic development—and the unique perspective that transition has given him. Brian shares how collaboration, continuous learning, and a willingness to embrace new challenges helped shape his career. Along the way, he offers practical insights on building confidence, overcoming imposter syndrome, and developing strong professional networks. A major focus of the conversation is neurodiversity...
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What happens when creativity, community engagement, and data-driven strategy come together in economic development? In this episode of Develop This!, speaks with , Economic Development Director for Surprise, Arizona, about the city's rapid growth and the innovative approaches helping shape its future. Jeanine shares how Surprise has successfully attracted major retail investments, including projects like Costco and The Village at Prasada, while maintaining a strong focus on community needs and quality of life. A major theme throughout the conversation is the importance of listening. Jeanine...
info_outlineDevelop This: Economic and Community Development
What happens when a $50 billion data center investment comes to a rural region? In this episode of Develop This!, sits down with to explore the economic and community impact of Meta's massive data center project in northeast Louisiana. Rob discusses how the project is creating jobs, expanding infrastructure, supporting local businesses, and creating new opportunities throughout the region. He also explains the site selection process and how communities can prepare to attract transformative investments. The conversation also addresses common concerns and misconceptions surrounding data...
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What does the future hold for facility investment in an increasingly uncertain economy? In this episode of Develop This!, speaks with , a veteran site selection consultant with more than 35 years of experience, about the challenges and opportunities shaping investment decisions today. Jerry shares why many companies are taking a more cautious approach to expansion, navigating economic uncertainty, shifting market conditions, and evolving business priorities before committing to major projects. A major focus of the conversation is artificial intelligence and its growing role in site selection....
info_outlineDevelop This: Economic and Community Development
What does it take to manage rapid growth while preserving the character of a community? In this episode of Develop This!, speaks with about his unique career journey from international shipping to economic development and the strategies driving growth in Pasco County, Florida. Bill reflects on how economic development has evolved over the years, shifting from traditional business attraction efforts to a more comprehensive focus on workforce development, community engagement, quality of life, and long-term sustainability. A major focus of the conversation is Pasco County’s rapid growth and...
info_outlineDevelop This: Economic and Community Development
Why are data centers generating so much debate in communities across the country? In this episode of Develop This!, sits down with to kick off a brand-new series exploring one of the most controversial topics in economic development: Why Does Everyone Hate Data Centers? Rather than taking sides, Dan encourages communities to ask better questions before making decisions. He explains why the conversation shouldn't simply be about saying "yes" or "no" to data centers, but about understanding their long-term impacts, evaluating tradeoffs, and ensuring projects create meaningful value for local...
info_outlineDevelop This: Economic and Community Development
What can attendees expect from the 2026 IEDC Annual Conference in New Orleans? In this episode of Develop This!, sits down with , President and CEO of the , for an exclusive preview of the 2026 IEDC Annual Conference in New Orleans. As IEDC celebrates 100 years of economic development, Nathan shares how this milestone event will honor the profession's rich history while focusing on the innovations shaping its future. The conversation explores why New Orleans was selected to host the centennial conference and how the city's resilience, culture, and economic transformation make it the perfect...
info_outlineHow can leaders build stronger teams in a workplace shaped by multiple generations?
In this episode of Develop This!, Dennis Fraise speaks with Mark Perna to explore how generational differences, economic realities, and rapid technological change are reshaping today's workforce.
Mark shares insights into the strengths and challenges of working across generations—from Baby Boomers to Gen Z—and explains why understanding different perspectives is essential for building collaborative, high-performing teams.
A major focus of the conversation is the changing economic landscape facing younger workers. Rising housing costs, student debt, and evolving career expectations are influencing how people view work, leadership, and long-term success.
The discussion also examines how technology and AI are transforming the workplace, requiring leaders to balance innovation with human connection, trust, and effective communication.
Throughout the episode, Mark emphasizes that successful leadership is built on listening, empowering others, and creating environments where people of all ages can contribute their unique strengths.
A key takeaway? Organizations that embrace generational diversity and foster mutual respect will be better equipped to innovate, adapt, and thrive.
Key Takeaways
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Every generation brings unique strengths and perspectives to the workplace
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Understanding economic realities helps leaders better engage younger employees
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Multi-generational teams drive innovation and better decision-making
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Strong leadership requires trust, listening, and decisive action
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Education, employment, and community must work together to develop talent
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AI and technology are changing how organizations lead and collaborate
Key Topics Covered
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Generational shifts in the workforce
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Economic challenges facing younger workers
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Multi-generational leadership strategies
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Technology, AI, and the future of work
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Education and workforce development
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Building trust and effective communication across generations
Sound Bites
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“Every generation imagines itself to be more intelligent.”
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“The world changes, it shifts, everybody adapts.”
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“Decisive action is critical for leadership.”