DT #685 How Communities Can Turn Their Assets into Competitive Advantages
Develop This: Economic and Community Development
Release Date: 09/23/2026
DT #685 How Communities Can Turn Their Assets into Competitive Advantages
Develop This: Economic and Community Development
How can communities identify their greatest strengths and turn them into a competitive advantage? In this episode of Develop This!, sits down with , President of , to discuss how communities can build a smarter asset strategy that attracts investment and supports long-term economic growth. Jeanette explains that successful economic development goes beyond available land and infrastructure. Communities must recognize both their tangible and intangible assets—from workforce and leadership to partnerships and organizational alignment—and understand how those strengths position them for...
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DT #686 How Data, Technology, and AI Are Transforming Entrepreneurship
Develop This: Economic and Community Development
How can communities build entrepreneurial ecosystems that create lasting economic opportunity? In this episode of Develop This!, sits down with , Founder and CEO of , to discuss his journey from immigrant entrepreneur to economic development leader and his mission to help communities build thriving entrepreneurial ecosystems. David shares how his experiences shaped his passion for creating pathways to prosperity and explains why supporting entrepreneurs is one of the most effective ways to drive long-term economic growth. He emphasizes that successful ecosystems go beyond programs—they...
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DT #683 Building Stronger Communities Through Entrepreneurship and Innovation
Develop This: Economic and Community Development
How can entrepreneurship become the driving force behind stronger, more resilient communities? In this episode of Develop This!, talks with , Economic Development Specialist for the City of Arlington, about his unconventional journey from aspiring pediatric neurosurgeon to economic development leader and why entrepreneurship should be at the center of every community's growth strategy. Josh explains how entrepreneurship and economic development go hand in hand, arguing that thriving local businesses create the foundation for long-term economic success. He shares lessons from Brownsville's...
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DT #684 Why Leadership Is the Ultimate Economic Development Strategy
Develop This: Economic and Community Development
What separates communities that thrive from those that struggle to attract lasting investment? In this episode of Develop This!, sits down with , President & CEO of , to discuss why leadership—not incentives—is the most important driver of economic development success. Gray shares lessons from decades of experience helping communities navigate complex projects, explaining how trust, transparency, and a shared vision create the foundation for sustainable growth. He discusses why leadership becomes even more critical during times of uncertainty and how crises often reveal the true...
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DT #681 How Introverts Can Master Networking and Public Speaking
Develop This: Economic and Community Development
Do you have to be an extrovert to be a great networker or public speaker? In this episode of Develop This!, sits down with to explore how introverts—and anyone who feels uncomfortable in networking situations—can build authentic connections, gain confidence, and thrive in professional settings. Mark explains why successful networking isn't about collecting business cards or dominating conversations. Instead, it's about showing genuine curiosity, asking thoughtful questions, and focusing on the other person. He shares practical strategies for "working the room," creating meaningful...
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DT #682 Inside Site Selection: What Communities Must Do to Win Projects
Develop This: Economic and Community Development
What really happens before a company announces a major investment—and how do communities make the shortlist? In this episode of Develop This!, sits down with , Vice Chairman at , to explore the behind-the-scenes world of site selection and what it takes for communities to compete for major economic development projects. Seth explains the extensive analysis that happens long before a project becomes public, from evaluating infrastructure and workforce availability to assessing risk, political stability, and long-term business viability. He also shares how AI and advanced data tools are...
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DT #691 Data Centers, AI, and the Future of Economic Growth With Gene Marks
Develop This: Economic and Community Development
Are data centers the next essential piece of America's economic infrastructure? In this episode of Develop This!, sits down with to explore the growing debate around data centers, AI, and the infrastructure needed to support the digital economy. Gene compares today's data center expansion to the development of America's railroads, arguing that major technological advances often face resistance before becoming essential parts of everyday life. The conversation also examines concerns surrounding electricity, water usage, environmental impact, incentives, and local opposition. Gene discusses...
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DT #678 Why Authentic Branding Matters in Economic Development
Develop This: Economic and Community Development
What role does marketing play in shaping a region’s economic future? In this episode of Develop This!, speaks with about her unique path into economic development and how her background in communications and marketing has influenced her approach to regional growth and leadership. Jennifer shares how authentic branding, strategic messaging, and stakeholder engagement have become essential tools for attracting investment and strengthening regional identity. She explains why communities that clearly communicate who they are—and what makes them unique—are better positioned to compete in...
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DT #679 Demystifying the Fed: Economics, Financial Literacy, and Community Impact
Develop This: Economic and Community Development
What does the Federal Reserve actually do—and why should local communities care? In this episode of Develop This!, speaks with , Senior Vice President of the Louisville Branch of the Federal Reserve Bank of St. Louis, to demystify the Federal Reserve and explore its role in shaping the U.S. economy. Seema explains how the Federal Reserve System operates, the unique role regional Reserve Banks play in monetary policy, and why local economic insights are essential to national decision-making. She also addresses some of the most common misconceptions about the Fed and its independence from...
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DT #680 Inside America's Largest Data Center Project With New York Times Reporter Eli Tan
Develop This: Economic and Community Development
What happens when a massive data center project moves forward at unprecedented speed? In this episode of Develop This!, sits down with , New York Times reporter, to explore the scale, speed, and controversy surrounding Meta's massive data center project in Louisiana. Eli discusses how quickly the project moved from site selection to construction, why Louisiana was chosen, and the role of secrecy and NDAs in the development process. The conversation also examines community reactions, economic benefits, environmental concerns, and the growing tension between attracting major investments and...
info_outlineHow can communities identify their greatest strengths and turn them into a competitive advantage?
In this episode of Develop This!, Dennis Fraise sits down with Jeanette Goldsmith, President of Strategic Development Group, to discuss how communities can build a smarter asset strategy that attracts investment and supports long-term economic growth.
Jeanette explains that successful economic development goes beyond available land and infrastructure. Communities must recognize both their tangible and intangible assets—from workforce and leadership to partnerships and organizational alignment—and understand how those strengths position them for future opportunities.
A major focus of the conversation is the Economic Development Readiness Continuum: Stabilize, Strengthen, Prepare, and Compete. Jeanette walks through each stage, explaining how communities can assess their current position, reduce risk, and develop the capabilities needed to compete for investment.
The discussion also explores common mistakes communities make, including trying to pursue every opportunity instead of focusing on industries and projects that align with their strengths. Jeanette emphasizes the importance of prioritization, collaboration, and realistic market positioning.
Throughout the episode, she shares practical advice on aligning community assets with economic goals, improving organizational readiness, and balancing long-term planning with short-term wins.
A key takeaway? The communities that succeed aren't the ones with the most assets—they're the ones that understand, align, and leverage their strengths with purpose.
Key Takeaways
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Community assets include both physical infrastructure and intangible strengths
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Organizational alignment improves speed, execution, and competitiveness
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The Readiness Continuum helps communities prepare for sustainable growth
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Focused strategies outperform trying to chase every opportunity
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Understanding market realities leads to better investment decisions
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Long-term planning and continuous improvement drive lasting success
Key Topics Covered
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Community asset strategy and economic development
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Tangible and intangible community assets
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The Economic Development Readiness Continuum
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Organizational alignment and collaboration
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Common asset strategy mistakes
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Prioritizing opportunities and building community competitiveness
Sound Bites
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“Prepared communities know where they can win.”
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“Intangible assets can really make a difference.”
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“Communities that win are incredibly focused.”