Automating Quality: Greg Lind on AI, Testing, and Continuous Improvement
Develpreneur: Become a Better Developer and Entrepreneur
Release Date: 11/13/2025
Prove Your MVP: The Founder Playbook for a Strong First Launch (with Angelo Zanetti)
Develpreneur: Become a Better Developer and Entrepreneur
If you’re building a new app or software product, your biggest risk usually isn’t “bad code.” It’s building the wrong thing, shipping it with a shaky first impression, and then wondering why growth never shows up. In this episode of Building Better Developers, Angelo Zanetti breaks it down into a simple founder goal: prove your MVP—prove the problem is real, prove the solution is worth paying for, and prove you can deliver value without burning your runway. About Angelo Zanetti Angelo Zanetti is the co-founder and CEO of Elemental, a South African-based software...
info_outline
Tiered Pricing in the AI Era: What Actually Works (with Dan Balcauski)
Develpreneur: Become a Better Developer and Entrepreneur
Tiered pricing is becoming the simplest way to sell AI-powered SaaS without turning your pricing page into a technical explanation. In my interview with Dan Balcauski, founder and Chief Pricing Officer at Product Tranquility, we talked about why AI is forcing new pricing decisions earlier than ever—and why “good, better, best” packaging often works because it keeps buying decisions clear while helping companies manage real AI costs. The AI era is making pricing margin-aware again. Tiered pricing helps you protect margins without forcing buyers to learn your cost...
info_outline
Minimal Viable Pricing: How to Stop Guessing and Start Learning (with Dan Balcauski)
Develpreneur: Become a Better Developer and Entrepreneur
Minimal viable pricing is the fastest way to stop debating what your product should cost and start learning what customers will actually pay for. In my interview with Dan Balcauski, founder and Chief Pricing Officer at Product Tranquility, we talked about how early-stage teams can set pricing that’s “good enough” to sell, validate value, and iterate—without getting stuck chasing the perfect number. Pricing can feel risky because it shapes perception, positioning, and revenue. But Dan’s message is practical: you don’t need perfect pricing to move forward—you need minimal viable...
info_outline
Workflow Efficiency Metrics: ROI Without Micromanaging (Michael Toguchi)
Develpreneur: Become a Better Developer and Entrepreneur
If you want real improvement—not just more dashboards—workflow efficiency metrics have to start with something most teams avoid: visibility. In Part 2 of our interview with Michael Toguchi, we move from “big ideas” into the operational reality leaders face every day: shadow tools, duplicate systems, fuzzy ROI, and the pricing pressure that shows up when AI makes work faster. This conversation is a reality check for ops leaders, engineering leaders, and consultants trying to scale without drowning in tool sprawl—or measuring productivity in ways that break trust. Workflow...
info_outline
Process Before Tools: How to Scale Without Burnout (Michael Toguchi)
Develpreneur: Become a Better Developer and Entrepreneur
If you’ve ever felt like your team is running on duct tape and good intentions, you’re not alone. In this Building Better Developers interview, Michael Toguchi (Chief Strategy Officer at eResources) makes a simple point that changes how you approach growth: process before tools. Before you buy another platform, automate another workflow, or roll out a new system, you need clarity on how the work actually gets done—and who it’s meant to serve. You can’t tool your way out of chaos. The real fix starts upstream—before the migration, before the CRM, before the next sprint. It starts...
info_outline
Conversion Rate Optimization: Find Funnel Bottlenecks and Improve What Matters
Develpreneur: Become a Better Developer and Entrepreneur
You validated the idea. You built the page. Maybe you’re even getting traffic. And yet… the conversions don’t match the effort. In Part 2 of our interview with Samir ElKamouny, we shift from “prove the concept” to conversion rate optimization—the discipline of diagnosing what’s actually limiting growth and improving the parts of your funnel that matter most. This isn’t about chasing shiny marketing tactics. It’s about execution: the kind that turns a funnel from “pretty good” into “predictable.” About Samir ElKamouny Samir ElKamouny is an entrepreneur...
info_outline
Market Validation Strategy: Stop Building in the Dark—Validate Your Idea First
Develpreneur: Become a Better Developer and Entrepreneur
If you’re a developer or founder, you already know how to build. The hard part is building the right thing, for the right people, at the right time. In Part 1 of our interview with Samir ElKamouny, we dig into a practical market validation strategy that helps you avoid the most expensive mistake in software: investing months of effort into something the market didn’t ask for. Samir’s message is refreshingly grounded: big ideas are great, but execution is everything. And execution doesn’t start with code—it starts with clarity, research, and small tests that tell you whether...
info_outline
New Year, New Momentum: What Developers Can Look Forward to in 2026
Develpreneur: Become a Better Developer and Entrepreneur
New Year’s Day hits different when you’re recording with a live studio audience, passing the mic around, and starting the year with a mix of laughs, honest reflection, and big goals. In this Building Better Developers special episode, Rob Broadhead and Michael Meloche kick off 2026 by sharing a “good thing / bad thing” recap from a recent Christmas party—then opening the floor to the team to talk about the New Year developer goals. It’s casual, it’s real, and it’s a reminder that growth (personal and professional) usually starts with clarity. Michael’s 2026 New...
info_outline
2025 Year-End Reflection for Developers: AI Hype, Layoffs, and What’s Next
Develpreneur: Become a Better Developer and Entrepreneur
It’s New Year’s Eve-Eve, and instead of recording from our usual virtual setups, we did something we’ve talked about for years: we hit record in the same room. If you’re watching on YouTube, you can actually see us together. If you’re listening on audio, you’ll just have to trust us—this one was in-person. In this special episode of Building Better Developers (our Building Better Foundations season), we keep it simple: a Year-End Reflection for Developers. What are we ready to leave behind from this year? What do we want to carry into the next one? And what’s the reality...
info_outline
Year-End Reset for Developers: A Pre-Christmas Check-In to Finish Strong
Develpreneur: Become a Better Developer and Entrepreneur
The week before Christmas has a way of exposing how the year really went. Deadlines either slow down or pile up, calendars get messy, and the pressure to “wrap everything up” shows up at the same time you’re trying to enjoy the season. In this Pre-Christmas episode of Building Better Developers, and keep it practical: looking back on the year, calling out what worked (and what didn’t), and sharing why a year-end reset for developers is the best way to prepare for a better new year. Why a Year-End Reset for Developers Matters A year-end reset for developers isn’t just...
info_outlineIn this Building Better Foundations episode, hosts Rob Broadhead and Michael Meloche continue their conversation with Greg Lind, founder of Buildly and OpenBuild. They explore how automating quality in software development changes the way teams build and test software. Greg explains that AI and automation can improve collaboration and prevent errors before they happen. As a result, teams can deliver code faster, maintain consistency, and build stronger foundations for long-term success.
Greg’s experience across startups and open-source projects has shown him one simple truth: quality can’t be bolted on at the end—it must be built into the process from the start.
“QA often gets left until the end. But it has to start from the developer.” — Greg Lind
About the Guest — Greg Lind
Gregory Lind is an American software developer, author, and entrepreneur with over 20 years of experience in open-source innovation, software efficiency, and team transparency. He’s the founder of Buildly in Brooklyn and co-founder of Humanitec in Berlin, helping organizations modernize systems through collaboration and automation. A frequent speaker at Open Gov and Open Source conferences, Greg advocates for open, scalable solutions and smarter software processes. His upcoming book, “Radical Therapy for Software Teams” (Apress, 2024), explores how transparency and AI can transform how teams build software.
Automating Quality Starts with Developers
Greg explains that every developer should think like a QA engineer. Testing isn’t something done after code is written—it’s something built into how code is written.
He stresses that developers should write unit tests early and often, focusing on verifying object-level functionality rather than simply checking UI forms or user flows. QA should then expand from there, building additional layers of testing as complexity grows.
“I learned that I need to think like a QA person from the very beginning.” — Greg Lind
By shifting QA upstream, teams reduce rework, accelerate release cycles, and improve code confidence.
Automating Quality in Software Development Across the Pipeline
At Buildly, Greg and his team integrate testing automation into every stage of the development pipeline. Tools like Robot Framework and Selenium handle both front-end and API-level testing, while Git pre-commit hooks ensure tests are written before code even reaches the repository.
“You have to make sure those tests have already been written. If there isn’t a test, it pulls it back and says, ‘make sure that you have your test in before you check it in.’” — Greg Lind
This system ensures that developers can’t skip testing—and that QA has visibility into every build. It’s a workflow that blends accountability with automation, reinforcing a culture where quality is everyone’s job.
AI’s Role in Continuous Improvement
Greg sees AI as a critical ally in maintaining software quality at scale. Rather than replacing QA engineers, AI helps automate the tedious parts of the process—like generating basic test cases, reviewing commits, or spotting missing standards in pull requests.
“I don’t mean to put that out there as a replacement for QA in any way. Developers need to be in the process, and QA are developers as well.” — Greg Lind
AI’s ability to analyze large volumes of commit history and testing data helps teams identify trends, recurring issues, and areas for improvement. This frees human testers to focus on strategic validation, exploratory testing, and creative problem-solving.
Transparency, Collaboration, and Learning
Another major theme Greg highlights is transparency. Buildly’s AI-driven summaries and automated reports make quality metrics visible to everyone on the team—developers, product managers, and QA alike.
“It’s not about who wrote the bad test—it’s a learning process. Every pull request is an opportunity to make the code better.” — Greg Lind
This openness removes blame from the process and instead encourages collaboration and improvement. Code reviews become opportunities to mentor, learn, and evolve—not just check boxes.
Evolving Agile for the AI Era
As Rob and Michael point out, Agile principles still apply—but the implementation must evolve. Traditional sprint structures don’t always fit AI-accelerated environments. Greg agrees, noting that the key is flexibility: adapt the process, automate what you can, and always look for ways to improve.
“You don’t have to be a slave to what you think the process is. Agile literally tells you—adjust it as your team and your project evolve.” — Rob Broadhead
Automation and AI are simply the latest tools in that evolution—helping teams move faster, collaborate better, and keep quality at the core of every release.
Final Thoughts on Automating Quality in Software Development
Greg Lind’s insights in this episode reinforce a powerful truth: automating quality isn’t about replacing people—it’s about empowering them.
When developers, QA, and AI systems work together, software development becomes a continuous cycle of improvement, learning, and trust. As teams embrace automation and transparency, they don’t just ship faster—they build stronger, smarter, and more sustainable software foundations.
Stay Connected: Join the Developreneur Community
We invite you to join our community and share your coding journey with us. Whether you’re a seasoned developer or just starting, there’s always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let’s continue exploring the exciting world of software development.