Episode Six Maggie Benson The Importance of Not Being Soppy About Your SOP's
Release Date: 10/01/2020
Episode Eleven - Nichola Stott - There IS A Need For Speed
Digital Marketing Confessions
Nichola Stott is the MD and Founder of Erudite Agency. Nicola has been involved in Digital Marketing for 20 years. She worked as Digital PR & Head of Commercial Partners for Yahoo in the UK. She is passionate about search and decided to start her own SEO agency, Erudite, 10 years ago providing SEO, CRO & web analytics services. There are two big questions regarding SEO: 1. What is working? 2. What is not working in SEO? First, Nichola explains what isn’t working - inauthenticity in campaigns, giving Pure Gym as an example. They...
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Episode Ten - Oli Hills - The Power of Facebook Groups
Digital Marketing Confessions
Oli Hills is the Managing Director of Updates Media, disrupting traditional local news allowing brands to speak to local audiences through engaging and creative content. Also, COO at Zento, the point of sweat data analytics for global sports brands. He is a speaker and thought leader for disruptive business models. First, Oli reveals his big news – they are merging with a company in Bristol called Best of Bristol. It’s lonely running a business on your own, so Oli is excited to have a friend on his journey. Oli says that we are all a bit lazy when it comes to digital marketing. Social...
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Episode Nine Scott Cunningham - Stop Marketing For The Sake Of Marketing
Digital Marketing Confessions
Scott is the founder and managing director of , a full-stack digital marketing and design agency. A certified Shopify expert, Scott is an industry leader in helping e-commerce merchants scale. First, Scott explains what will get in the way of measurable results in business. The biggest obstacle is steep learning curves every time you start a project. A learning curve shouldn’t get in the way of your staff’s performance. If something takes a long time to learn, it will prevent you from getting excellent work done. Then, Scott explains what is no longer working in digital marketing. Scott...
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Episode Eight - Stuart Harrison - Get Out Of The Marketing Mix
Digital Marketing Confessions
Stuart Harrison is the founder of , a brand strategy consultancy for B2B businesses. Stuart encourages people to forget 'customers' and start creating 'brand fanatics.' Over the years, he's worked in agencies for some of the world's top B2B tech brands, defining brand positioning and developing a content strategy. First, Stuart reveals what isn't working in the world of marketing. He says that the marketing mix is no longer working. This term perpetuates the idea that we have to use loads of different marketing tactics to see any success. It has put a bit of a blocker in place for small...
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Episode Seven Bryan Plumb - One Size Does Not Fit All
Digital Marketing Confessions
The guest today is the owner of the award winning and soon-to-be multi-award-winning Bee Digital Marketing. Joining us is Bryan Plumb, the Managing Director and CEO of Bee Digital Marketing, a certified marketing agency that helps education businesses grow. In today’s episode, Bryan offers his knowledge and resilience on how he built his business and why you should never exaggerate what you don’t know. We discuss the pros and cons of flash in the pan marketing tactics and why you should integrate a new mindset that focuses first on your clients and client’s customers. Listen in to...
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Episode Six Maggie Benson The Importance of Not Being Soppy About Your SOP's
Digital Marketing Confessions
On this episode of Digital Marketing Confessions, I welcome Maggie Benson, CEO and Founder of Agency Alliance, a partner for growing marketing agencies to help them scale to new levels without all the headaches involved with growth. Maggie is here to discuss her take on what’s working and what’s not working in the digital marketing world right now. She first explains the biggest mistake she sees repeatedly, detailing the downfalls of shiny object syndrome and thinking you know what’s going to work in marketing. She emphasizes focusing more on your big picture marketing strategy, rather...
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Episode Five Niall Anthony The Importance of Niche Marketing
Digital Marketing Confessions
The guest today specializes in helping companies build seven figure brands. Joining us is Niall Anthony, Director at 6IX Media Group in Toronto, Canada. In today’s episode, we consider what is and isn’t working in the world of digital marketing as well as the current climate in the digital market. We discuss how important it is to gain and maintain trust throughout the customer journey and why you should understand the prices you charge. Listen in to hear some of Niall Anthony’s advice for where to look next in the world of digital marketing! In this episode… [00:01] Introduction...
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Episode Four Doug Foley On The Importance Of Customer Experience
Digital Marketing Confessions
The guest today is a soon-to-be bestselling author launching his first book, Breakout Blueprint, out now! Joining us is Doug Foley, the Founder of Foley Media and Host of The Happiness of Pursuit Podcast. In today’s episode, Doug introduces his book and some of the things he has learned personally both from his own success and failures as well as what he has learned from other entrepreneurs. We break down the idea of getting back to the basics with a sturdy foundation and truly how to understand what you want to accomplish. Listen in to hear the number one necessity in the world of digital...
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Episode Three Dominic Cummins Not Too Far Into The Future
Digital Marketing Confessions
If you are an agency owner and you haven't heard of Dominic Cummins then you are missing out, if your a business and you haven't heard of him listen up. Dominic runs The Apex Path, guiding agency owners through the minefield of growing their businesses. Before becoming committed to helping agencies, he was responsible for overseeing deals of hundreds of millions of dollars for some of the largest companies on the planet! Listen in for some great information on what you should be focusing your business on right now. Find out more about Dominic at https://theapexpath.com/
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Episode Two Nick Hill on The Worst LinkedIn Strategy Ever
Digital Marketing Confessions
Nick Hill from ServetoSell is a sales process maestro! When the masterminds of Digital Marketing need help with their sales process, they have Nick on speed dial. Nick has an impressive CV and years of experience helping businesses of all sizes become even more successful. I had a chat with Nick about what he feels isn't working as a good digital strategy right now, and he has some great views on LinkedIn, and what is working right now!
info_outlineOn this episode of Digital Marketing Confessions, I welcome Maggie Benson, CEO and Founder of Agency Alliance, a partner for growing marketing agencies to help them scale to new levels without all the headaches involved with growth. Maggie is here to discuss her take on what’s working and what’s not working in the digital marketing world right now. She first explains the biggest mistake she sees repeatedly, detailing the downfalls of shiny object syndrome and thinking you know what’s going to work in marketing. She emphasizes focusing more on your big picture marketing strategy, rather than just your tactics, as well as concentrating on your target market while creating a system that benefits your customers. We talk about the importance of Standard Operating Procedures (SOP) and Maggie shares a relatable analogy that could benefit you and your business.
“Facebook ads are not the solution for every little thing.” - Maggie Benson
Then, we discuss what is currently working in the digital marketing world. We come to the conclusion that it all comes back to having a cohesive plan. Maggie speaks on the necessity of establishing your “who”, generating awareness of your solution to your customers’ problem, and building an ecosystem between all your digital tactics to get sales. We focus on the customer journey and being patient when moving customers through the marketing funnel, touching on the benefits of micro commitments.
Tune in to learn Maggie’s biggest takeaways and two action steps you can take right now to benefit your company’s marketing strategy!
About Our Guest:
Maggie Benson is the Founder and CEO of Agency Alliance and Merit-Based Marketing, as well as CEO and Trainer at Local Marketing Made Simple. She is based in British Columbia Canada and believes the foundation of any community is small business.
Email her: [email protected]
Visit Agency Alliance’s website: www.agencyalliance.ca
About The Host:
I've been marketing for over 25 years and have met countless people who are true experts of digital marketing. Now, I'm grilling them to get vital, up-to-date information that business owners and entrepreneurs need to know and implement to be successful.
Follow us on Twitter: www.twitter.com/dmrevelations
Connect with us on Facebook: www.facebook.com/DigitalMarketingConfessionsPodcast
Episode Timeline:
00:20 – Introducing Maggie Benson
01:54 – About Agency Alliance: What do you do and who do you serve?
04:26 – What isn't working in the world of digital marketing right now?
07:10 – You must concentrate on the tactics that are working and the channels that are appropriate + B2Bs are struggling due to covid-19
09:12 – Maggie’s relatable analogy about buying a fitness program off Instagram
10:55 – Concentrate on your target market & Creating a system and process that benefits your customers
13:24 – The importance of Standard Operating Procedures
14:27 – Key takeaways of what’s not working in digital marketing
15:41 – What is working in the world of digital marketing right now?
18:22 – Focus on the customer value journey, the problem you need to solve, and raising awareness
21:50 – The importance of having a plan for moving customers through the marketing funnel
25:09 – Cautious consumers + Creating a cohesive marketing process with micro commitments
28:03 – It takes time, so be patient when looking for results
29:37 – Biggest takeaways from what’s working in digital marketing + Two actions steps you can take right now
31:48 – Outro: Want more information on bigger picture customer journey? + How to contact us