Episode Four Doug Foley On The Importance Of Customer Experience

The guest today is a soon-to-be bestselling author launching his first book, Breakout Blueprint, out now! Joining us is Doug Foley, the Founder of Foley Media and Host of The Happiness of Pursuit Podcast. In today’s episode, Doug introduces his book and some of the things he has learned personally both from his own success and failures as well as what he has learned from other entrepreneurs. We break down the idea of getting back to the basics with a sturdy foundation and truly how to understand what you want to accomplish. Listen in to hear the number one necessity in the world of digital marketing right now!

In this episode…

[00:07] Introducing the Guest

[00:36] Doug’s First Book Launch

[01:14] What is Breakout Blueprint?

[02:29] Doug’s First Client Experience

[08:18] The Systemic Issue in Marketing Itself

[11:12] What Is Your Core Product?

[13:42] The Need for Good Customer Experience

[19:28] Closing Thoughts

 Episode Notes:

The guest this week is someone to be truly admired. Doug Foley, Founder of Foley Media and soon-to-be bestselling author. Doug Foley’s book Breakout Blueprint is out now! Doug admits that the book was really written by accident after years of hosting a podcast, Happiness of Pursuit. Three key things kept coming up from people who had built anything from a lifestyle business all the way up to the entrepreneurs running billion-dollar empires. These entrepreneurs found their passion, took action, and deliberated about the business that they want ed to build and the lifestyle they wanted to live. In Breakout Blueprint, Doug outlines some of lessons and tip he has learned personally both through success and failure as well as performing over 150 interviews. Doug’s goal was to break down into a simple framework what is needed to build a successful business.

When asked what he feels isn’t working in the world of digital marketing right now, Doug responds that it goes deeper than just right now, it’s a systemic issue that comes down to the idea of marketing itself. Many people are looking for the next hack or silver bullet but tend to neglect taking the time to ask themselves what they truly want to accomplish. After determining what you want to accomplish, learn what you need to do to get there and where the shift in the business may occur. From there, reverse engineer the path and figure out what are the right tools and tactics that are needed to develop a core strategy. 

For Doug Foley, the thing that is working in the world of digital marketing right now is customer experience. No matter what is going on in the world, it’s a must to understand and deliver amazing customer experience. Doug also shares what he sees most businesses miss which to have some form of marketing campaign that embraces their existing customers as well. If you learn to focus closest to the transaction and what the experience is, the rest of marketing follows suite and becomes much easier. To find more tips and tactics check out Doug Foley’s Book, Breakout Blueprint!

Relevant Links:

 Get Doug Foley’s Book, Breakout Blueprint, Here!

https://douglasjfoley.com/buy-breakoutblueprint

Want to Connect with Doug Foley?

Foley Media | Website [https://foleymc.com/]

Happiness of Pursuit | Podcast [https://douglasjfoley.com/hop/]