Ep 288 | Encouraging Curiosity with Donors and Your Community with Emily Aborn
Digital Marketing Therapy
If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it...
info_outline
Ep 287 | Government Funding is More than Just Grants with Matthew Lesko
Digital Marketing Therapy
Navigating the world of government grants can be stressful. But funding isn't just in the grants you apply for. Guest Matthew Lesko has been helping individuals and nonprofits access little-known government resources for over 30 years, and he's here to share his wealth of knowledge. What you'll learn: → Why Matthew is so passionate about government grants and funding → Strategies for finding and securing government grants, even if you're a small nonprofit → Creative ways to generate revenue beyond just grants → How to build relationships with elected officials to unlock funding...
info_outline
Ep 286 | What Type of Leader Are You? with Alan Lazaros
Digital Marketing Therapy
In this episode, we're diving deep into the world of leadership and personal growth with the one and only Alan Lazaros. As the CEO and CFO of Next Level University, Alan has an incredible story to share about how he turned his own personal tragedies and challenges into a mission to help others reach their full potential. From losing his father at a young age to a near-fatal car accident that sparked a major life shift, Alan's journey is both inspiring and insightful. There are so many different types of leaders. Understanding who you are and how you work are critical to becoming the best...
info_outline
Ep 285 | How to Actually Celebrate Your Wins!
Digital Marketing Therapy
Celebration sounds good in theory, but who has time for it! There is always something else that is around the corner, another thing to add to the to-do list, another board meeting. Making time to celebrate your wins and your teams wins, sometimes feels like a waste of time. But it is so important!! Creating a plan for your celebrations, just like you do your goals, can go. along way in making sure you take time to relish in those wins. It goes such a long way to bring your team together and avoid burnout. What you'll learn: → The importance of celebrating wins, big and small → How to set...
info_outline
Ep 284 | Go for the Nos
Digital Marketing Therapy
Do you struggle with making the ask? You don't need to struggle anymore. Change your mindset and go for the nos instead of worrying about the nos. When we use data to our advantage we can set ourselves, and our team, up for success. Remove the pressure and give yourselve the power to create strategies that will help you close those deals and raise the funds you need. What you'll learn: → The importance of mindset when it comes to fundraising → How to use conversion rates and data to inform your goals and activities → Strategies for following up with donors who initially say “no” →...
info_outline
Ep 283 | Creating your Social Media Team
Digital Marketing Therapy
Social media is a team effort. Getting people on your team to join in on social media is easier said than done. Having their help will give you better content to share and be more on message. To get people to support your social media strategy, it requires being specific, having a goal in mind, and ensuring the team feels comfortable. This episode will help you break down how to encourage your team to join in and get excited about social media. What you'll learn: → How to build a collaborative team approach to social media planning → Strategies for defining your social media goals and...
info_outline
Ep 282 | LinkedIn Personal Pages vs Company Pages for Nonprofits
Digital Marketing Therapy
In this episode of the Digital Marketing Therapy podcast, we're diving deep into LinkedIn strategies – both for your personal profile and your organization's business page. Sami Bedell-Mulhern shares her insights on how to leverage this powerful platform to build real connections, repurpose your content, and fill that all-important pipeline of potential donors. What you'll learn: → The key differences between personal and business LinkedIn pages → How to create a social media policy to guide employee use of LinkedIn → Strategies for repurposing content across your personal and business...
info_outline
Ep 281 | Collaborating with Influencers on Social Media
Digital Marketing Therapy
In this episode of the Digital Marketing Therapy Podcast, we're diving into the world of social media influencers – but not the kind you might be thinking of. It's time to reframe the way we think about influencers and how nonprofits can leverage these powerful connections to grow their community and reach new audiences. Influencers don't have to be super famous and with tons of followers. They just have to have an engaged audience that would be interested in learning more about what your organization does. What you'll learn: → How to identify potential “influencers” that align...
info_outline
Ep 280 | Tools and Strategies I Use to Stay on Task
Digital Marketing Therapy
This episode combines the best of goal setting, weekly planning, and quarterly focus techniques using both digital tools like ClickUp and traditional methods such as the Full Focus Planner by Michael Hyatt. Sami provides valuable insights into creating impactful daily actions through effective task management, practical tips for maintaining focus on both short-term and long-term goals, and ensuring team alignment. Tune in for motivational advice, and learn about her favorite tools that can make your planning process smoother and more productive. *This page contains affiliate links. That means...
info_outline
Ep 279 | Matching Your Website With Your Goals with Monica Pitts
Digital Marketing Therapy
A website isn't set it and forget it. Year end is a great time to ensure your website is aligned with your business goals. Guest Monica Pitts, founder of May Create Design, shares strategies to ensure your website aligns with your goals, converts effectively, and engages the right audience. From website audits and stakeholder engagement to using AI tools for refined messaging, this episode is packed with actionable tips to improve your nonprofit's digital marketing efforts. What you'll learn: → How to align your website with your organization's evolving goals → Effective nonprofit...
info_outlineWelcome to our latest episode where we dive deep into the power of collaboration! Teaming up with other groups can open doors to new opportunities and amplify your message, reaching hearts and minds far and wide. But it's not just about shaking hands and combining resources; it takes smart planning and strategic thinking to truly succeed. Today, we're excited to share some key tactics that will help you lay the groundwork for a fruitful partnership. Whether you're a seasoned pro or just starting out, these insights will guide you in creating alliances that not only last but also make a significant mark. So tune in as we explore how to join forces effectively and watch your impact soar!
What you'll learn:
→ How to determine if a potential partner is the right fit.
→ Tips for setting clear expectations and defining roles.
→ Best practices for communication and follow through.
→ Keys to ensuring a win-win outcome for all involved.
Want to skip ahead? Here are key takeaways:
[03:37] Consider Your Goals and Outcomes Before you decide to work with someone else, think about what you want to achieve. Ask yourself what the main purpose of this collaboration is. Also, it's important to know the least you're willing to accept from the partnership. This means setting a minimum standard or 'threshold' for what success looks like to you.
[05:13] Talk Openly About Expectations When you start working with others, make sure everyone is clear about what they hope to get out of the collaboration. Discuss who will do what, how often you'll communicate, and how you'll handle sharing information. Being upfront about these things can help prevent misunderstandings later on.
[11:19] Assign Clear Leads for Tasks It's helpful to have specific people in charge of different parts of the project. This way, everyone knows who to go to with questions about a certain task. Breaking down the work into 'streams' or groups of related tasks can make it easier to manage.
[12:55] Develop a Follow-Up Plan After your project is done, don't just walk away. Make a plan for how you'll check in with your partners. This keeps the relationship strong and shows that you value their contribution. Remember to express your gratitude to everyone involved. Saying thank you is a simple but powerful way to acknowledge their hard work.
Resources
Is your Nonprofit ready for collaboration? Quiz: https://thefirstclick.net/resources
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours