Ep 281 | Collaborating with Influencers on Social Media
Release Date: 11/05/2024
Ep 298 | Should Your Marketing Team be In House or Contract? with Kasper Siervslev
Digital Marketing Therapy
As your nonprofit grows, the question of how to manage your marketing efforts becomes increasingly crucial. Should you hire a contractor, bring marketing in-house, or maintain a mix of both? In this episode, we explore the intricacies of building and expanding your marketing team, offering insights on when and how to make these pivotal decisions. Our guest, Kasper Sierslev, brings a wealth of experience from both agency and in-house perspectives. As a visionary thought leader in marketing operations, Casper shares valuable strategies for nonprofits at various stages of growth. Key...
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Ep 297 | Telling Your Story On Your Website for Better Conversions with Daniel Molina
Digital Marketing Therapy
Are you struggling to engage visitors on your nonprofit's website? You're not alone. Many organizations find it challenging to tell their story effectively online, often missing the mark when it comes to showcasing the true impact of their work. In this episode, I'm joined by Daniel Molina, an accomplished marketing professional and entrepreneur, to discuss strategies for creating a compelling online presence that resonates with donors, volunteers, and those seeking help. Key Insights on Website Engagement - The power of video in storytelling and emotional connection - Balancing short-form and...
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Ep 296 | Using ChatGPT Correctly with Steven Lewis
Digital Marketing Therapy
Are you ready to supercharge your nonprofit's digital marketing efforts? In this episode, I sit down with Steven Lewis, a seasoned marketer with 30 years of experience in copywriting and technology, to explore the game-changing potential of ChatGPT for small to medium-sized nonprofits. We dive deep into how this powerful AI tool can become your 24/7 marketing consultant, helping you craft compelling content, conduct market research, and even run virtual focus groups – all without breaking the bank. Unlocking ChatGPT's Potential for Nonprofits Steven shares invaluable insights on: - How to...
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Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis
Digital Marketing Therapy
Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live...
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Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn
Digital Marketing Therapy
Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin. In this episode, I sit down with Vince Quinn, co-founder and creative director of SBX Productions, to explore the world of podcasting for nonprofits. Vince shares invaluable insights on how to leverage podcasts to amplify your organization's message, connect with donors, and streamline your marketing efforts. Why Podcasting Matters for Nonprofits Vince...
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Ep 293 | Staying Passionate and Creative after Nearly 20 Years with Finally Home Co-Founder, Kristin Orphan
Digital Marketing Therapy
This episode is in partnership with thousands of other podcasts highlighting nonprofits this week! Kristin Orphan, co-founder of Finally Home, an organization dedicated to supporting foster, adoptive, and kinship families. With over 20 years of experience, Kristin shares her journey of founding a nonprofit while navigating the challenges of being a foster and adoptive parent herself. Kristin's story is a testament to the power of perseverance and faith in the face of overwhelming circumstances. She opens up about: The Genesis of Finally Home - How personal experiences as foster and kinship...
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Ep 292 | When to START or Stop Your Marketing Plan with Corey Morris
Digital Marketing Therapy
Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between consistency and adaptability. What you'll learn: → The importance of documenting your marketing plan and sharing it with your team → How to balance long-term strategies (like SEO) with more nimble approaches (such as Google Ads) → Leveraging the $10,000 monthly Google Ad grant for nonprofits → Creating content that can be...
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Ep 291 | Importance of Messaging in Conversations for More Conversions with Ron Robinson
Digital Marketing Therapy
Sami Bedell-Mulhern and Ron Robinson discuss the importance of fundraising and marketing for nonprofits. Ron emphasizes the need for consistent communication and tracking efforts to maximize donations. He advises nonprofits to focus on simple, authentic messaging and to ask for specific needs, such as money for operational costs or specific items like coats. Ron suggests using tools like HubSpot to track conversations and improve outreach. He also highlights the importance of staying top of mind with donors through regular communication. Ron offers his expertise and resources to help...
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Ep 290 | Start Creating Google Ads with Andrew Laws
Digital Marketing Therapy
Andrew Laws, the founder of yeseo.io, an SEO agency. Andrew is a total pro when it comes to all things digital marketing, and he's here to share his expertise on leveraging the Google Ad Grant to promote your nonprofit. Whether you're brand new to the Google Ad Grant or you've been using it for a while, Andrew has tons of practical tips and strategies to help you make the most of this incredible resource. We're talking keyword research, ad copywriting, conversion tracking, and so much more. What you'll learn: → The key benefits of the Google Ad Grant for nonprofits → How to identify the...
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BONUS: What is Do Good Better YOUniversity with Patrick Kirby
Digital Marketing Therapy
Patrick Kirby has been a guest multiple times on the Digital Marketing Therapy podcast and has partnered with The First Click on many different projects and programs. Now, Sami is excited to be joining his program, Do Good YOUniversity. This bonus episode talks about the power of community and how you can get unique access to Sami and Patrick each week to get your questions answered. What you'll learn: → The importance of building a supportive community as a consultant or solopreneur → How to overcome the “scarcity complex” that can plague the nonprofit sector → The key features...
info_outlineIn this episode of the Digital Marketing Therapy Podcast, we're diving into the world of social media influencers – but not the kind you might be thinking of. It's time to reframe the way we think about influencers and how nonprofits can leverage these powerful connections to grow their community and reach new audiences.
Influencers don't have to be super famous and with tons of followers. They just have to have an engaged audience that would be interested in learning more about what your organization does.
What you'll learn:
→ How to identify potential “influencers” that align with your nonprofit's mission and goals
→ Strategies for reaching out and making a clear, specific ask
→ Tips for creating shareable content and tracking the success of your influencer outreach
→ Creative ways to think beyond the traditional “influencer” mold
→ The importance of building genuine relationships with your influencer partners
Want to skip ahead? Here are key takeaways:
[00:00] It's time to think about influencers in a different way. Influencers aren't just celebrities, but anyone who has built an engaged community around their social media presence.
[04:46] Finding influencers can be the struggle. Start with local “celebrities,” media personalities, and advocates who share similar causes to your nonprofit.
[05:23] Look for the less obvious infuencers . Think outside the box and consider adjacent topics that might still align with your mission. This could be related products or services that would compliment the work you do.
[06:25] Put a process together for how you reach out. Research their social media presence, look for mutual connections, and personalize your outreach message. When you can, have someone on your team, board, volunter, etc, reach out to them if they know them.
[06:42] Make the ask clear and specific. Be clear about the desired conversion, such as event promotion or resource sharing, and offer something in return.
[9:40] Don't forget to track the results. You want to know if your efforts are working. Be sure you understand the desired outcome so that you can track for future projects.
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours