Digital Marketing Therapy

Digital Marketing Therapy supports nonprofits in raising more money online. Learn ways to utilize your website, social media, content and email marketing to support your online fundraising and retention efforts.

Ep 288 | Encouraging Curiosity with Donors and Your Community with Emily Aborn 01/21/2025

Ep 288 | Encouraging Curiosity with Donors and Your Community with Emily Aborn If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it can benefit your organization → The four different types of curiosity and how to tailor your approach for each → Practical ways to incorporate curiosity into your marketing and team culture → How to build trust and encourage more meaningful conversations → Tips for refreshing and revamping your existing content and resources Want to skip ahead? Here are key takeaways: [03:34] Curiosity marketing is about opening a gap between what someone knows now and what they want to know. It is an opportunity to dive deeper into a topic, learn and figure out things you didn't even know you needed to know. [08:34] There are four main types of curiosity: problem solver, fascinated, empathizer, and hard to reach. Understanding your audience's curiosity type can help you connect with them more effectively. [15:01] Tapping into the curiosity of your audience and potential audience can lead to higher conversions. Using questions, stories, and everyday language can help create curiosity and engagement, rather than just pushing information at your audience. [22:06] It's important to stand up for relevant issues and not try to be everything to everyone. This can help build deeper relationships with the right people. [27:25] Curiosity also has a place in the workplace. Fostering a culture of curiosity within your team, by asking different types of questions, can lead to better collaboration and understanding. Emily Aborn Want to know a secret about today's guest? Want to know a little secret? Emily Aborn writes for a living and even she sometimes struggles to write for herself or about herself. As a Copywriter, Podcaster, and Content Marketing Consultant, Emily helps small business owners overcome the blinking cursor of doom by taking writing website copy, blogs, emails, and other marketing materials off their plate entirely. An entrepreneur for over a decade, Emily's had experience in over 110 industries and has guided thousands of nonprofits and businesses to find their voice, make their impact, and connect with those who need them most. She lives in New Hampshire with her husband, Jason, and their dog Clyde and enjoys game nights, hiking, and a stack of emotional support books on her night stand. http://facebook.com/Emily.CatherineGrace http://instagram.com/EmilyAborn http://linkedin.com/in/EmilyAborn Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/34661225

Ep 287 | Government Funding is More than Just Grants with Matthew Lesko 01/07/2025

Ep 287 | Government Funding is More than Just Grants with Matthew Lesko Navigating the world of government grants can be stressful. But funding isn't just in the grants you apply for. Guest Matthew Lesko has been helping individuals and nonprofits access little-known government resources for over 30 years, and he's here to share his wealth of knowledge. What you'll learn: → Why Matthew is so passionate about government grants and funding → Strategies for finding and securing government grants, even if you're a small nonprofit → Creative ways to generate revenue beyond just grants → How to build relationships with elected officials to unlock funding opportunities → Resources and tools to help you navigate the complex world of government assistance Want to skip ahead? Here are key takeaways:[05:34] Get intentional with the sources you use to find government grants. Avoid using Google to search for government grants – it's a “death trap” full of people trying to take your money. You don't need to hire someone to help you execute. [05:34] Utilize the SBA's local assistance database to find free, nonprofit organizations that can help with various aspects of your organization. There are loans available to help you with your team, as well as learning opportunities. [12:42] Don't just ask for money from government offices – ask for help in discovering the resources available to you. There are consultants that are connected to government projects that can provide services to supoprt you. [26:24] Follow your heart and focus on being genuine in your relationships with grantors and elected officials. Yes you will need to build relationships, but make sure it is the right opportunity for your needs. Resources SBA's local assistance database: https://sba.gov/local-assistance Career one stop center: https://careeronestop.org/ Common Cause website: https://commoncause.org/ Apex Accelerators website: https://apexaccelerators.us/ YouFindHelp.org: http://youfindhelp.org/ GoHelp.com: http://gohelp.com/ Matthew Lesko Hi, I’m Matthew Lesko, known as the “Question Mark Guy” for my eccentric suits and passion for helping people find government grants and financial assistance programs. For over 30 years, I’ve authored bestselling books, appeared on major TV shows like The Oprah Winfrey Show, and built online communities to educate individuals and businesses on accessing little-known resources. My mission is to simplify complex government systems, empowering everyone to unlock opportunities they didn’t know existed. Learn more at https://www.free.lesko.com. https://www.facebook.com/groups/LeskoHelp https://www.youtube.com/user/matthewlesko Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/34660475

Ep 286 | What Type of Leader Are You? with Alan Lazaros 12/17/2024

Ep 286 | What Type of Leader Are You? with Alan Lazaros In this episode, we're diving deep into the world of leadership and personal growth with the one and only Alan Lazaros. As the CEO and CFO of Next Level University, Alan has an incredible story to share about how he turned his own personal tragedies and challenges into a mission to help others reach their full potential. From losing his father at a young age to a near-fatal car accident that sparked a major life shift, Alan's journey is both inspiring and insightful. There are so many different types of leaders. Understanding who you are and how you work are critical to becoming the best leader. Take it to the next level by bringing in team members that can balance out your skill set. This is when you become a powerhouse leadership team! What you'll learn: → Alan's background and how he found his passion for self-improvement → The importance of self-belief and self-worth in leadership → Strategies for building a culture of authenticity and belonging on your team → How to navigate the fears and doubts that can hold leaders back → Practical tips for taking personal responsibility and being your own hero Want to skip ahead? Here are key takeaways: [03:26] Leadership isn't always easy. Having honest conversations about what you need and who you care is so important. Without it you can't be the best version of yourself and make the most of your best skillsets. [13:18] Challenges are constant. Choosing to respond positively to adversity, rather than falling into depression or despair is important. You can't control what happens to you, only what you chose to do when adversity happens. [19:40] Core values are so important. They help you know how to lead and communicate with your team. [31:54] As leaders, we all have fears. Different people have different fears so it's important to understand where you line up. Do you identify with the fear of not being enough vs. the fear of being too much? [31:54] When we are true to ourselves we can fear that we are going to lose. Embrace your unique strengths and gifts, even if they make you “not normal” in the eyes of others. Resources Bronnie Ware's book “The Top Five Regrets of the Dying”: https://bronnieware.com/blog/regrets-of-the-dying/ Alan Lazaros At age 2, my father passed away in a car accident. At age 26, after getting into a nearly fatal car accident myself, I questioned everything I was doing in life. I questioned who I was and the choices I was making. I was at an all-time low. Filled with regret, I searched for answers and found two of the brightest lights I had ever seen. The first bright light was a book by Bronnie Ware entitled, “The Top 5 Regrets of the Dying,” and the second was a Ted Talk by Tony Robbins. Both of these resources helped me find my way and guided me to make the choice of going ALL IN on self-improvement to design a life of meaning and purpose. On this self-improvement journey, I have learned I believe in a heart-driven but NO BS approach to inspiring, motivating, and educating others on what it REALLY takes to get to the Next Level. Today, I am proud to say it is my mission to help others design fulfilling lives, maximize their own unique potential, and build aligned businesses they love on their own terms. I have a powerful combination of technical expertise and business acumen specializing in Peak Performance, Productivity, Organizational Design, and Individual, Team, and Business Optimization. I lead a global team at NLU, have given hundreds of trainings all over the world, and have happily completed thousands of one-on-one coaching calls with clients. It would be my honor to help you get to the Next Level of your life, love, health, and wealth. Learn more at https://www.nextleveluniverse.com. www.facebook.com/alan.lazaros www.instagram.com/alazaros88 https://www.linkedin.com/in/alanlazarosllc Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/34439280

Ep 285 | How to Actually Celebrate Your Wins! 12/10/2024

Ep 284 | Go for the Nos 12/03/2024

Ep 283 | Creating your Social Media Team 11/19/2024

Ep 282 | LinkedIn Personal Pages vs Company Pages for Nonprofits 11/12/2024

Ep 282 | LinkedIn Personal Pages vs Company Pages for Nonprofits In this episode of the Digital Marketing Therapy podcast, we're diving deep into LinkedIn strategies – both for your personal profile and your organization's business page. Sami Bedell-Mulhern shares her insights on how to leverage this powerful platform to build real connections, repurpose your content, and fill that all-important pipeline of potential donors. What you'll learn: → The key differences between personal and business LinkedIn pages → How to create a social media policy to guide employee use of LinkedIn → Strategies for repurposing content across your personal and business pages → Tips for sharing and engaging with content from other thought leaders in your space → Ways to utilize LinkedIn's features, like live audio and video, to connect with your audience Want to skip ahead? Here are key takeaways: [06:55] When you have. astrong strategy for LinkedIn you don't have to worry about individuals making the connections. Embrace the personal nature of LinkedIn connections, and let go of the fear of employees managing relationships. [12:10] You don't have to come up with brand new content. Repurpose your existing content, like email newsletters and blog posts, to build trust and engagement on LinkedIn. [14:33] Help build trust for your cause with other people's content! Share relevant posts from industry experts and thought leaders to strengthen your position as a trusted resource. [14:40] Make personal connections through live events. Explore LinkedIn's live audio and video features to connect with your audience in a more interactive way. [14:53] Take the conversations offline quickly. Use LinkedIn strategically to fill your pipeline of potential donors and build meaningful connections. Resources Ep 187 | Getting Started with LinkedIn with Jen Corcoran: https://thefirstclick.net/187 Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33838477

Ep 281 | Collaborating with Influencers on Social Media 11/05/2024

Ep 281 | Collaborating with Influencers on Social Media In this episode of the Digital Marketing Therapy Podcast, we're diving into the world of social media influencers – but not the kind you might be thinking of. It's time to reframe the way we think about influencers and how nonprofits can leverage these powerful connections to grow their community and reach new audiences. Influencers don't have to be super famous and with tons of followers. They just have to have an engaged audience that would be interested in learning more about what your organization does. What you'll learn: → How to identify potential “influencers” that align with your nonprofit's mission and goals → Strategies for reaching out and making a clear, specific ask → Tips for creating shareable content and tracking the success of your influencer outreach → Creative ways to think beyond the traditional “influencer” mold → The importance of building genuine relationships with your influencer partners Want to skip ahead? Here are key takeaways: [00:00] It's time to think about influencers in a different way. Influencers aren't just celebrities, but anyone who has built an engaged community around their social media presence. [04:46] Finding influencers can be the struggle. Start with local “celebrities,” media personalities, and advocates who share similar causes to your nonprofit. [05:23] Look for the less obvious infuencers . Think outside the box and consider adjacent topics that might still align with your mission. This could be related products or services that would compliment the work you do. [06:25] Put a process together for how you reach out. Research their social media presence, look for mutual connections, and personalize your outreach message. When you can, have someone on your team, board, volunter, etc, reach out to them if they know them. [06:42] Make the ask clear and specific. Be clear about the desired conversion, such as event promotion or resource sharing, and offer something in return. [9:40] Don't forget to track the results. You want to know if your efforts are working. Be sure you understand the desired outcome so that you can track for future projects. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33777862

Ep 280 | Tools and Strategies I Use to Stay on Task 10/29/2024

Ep 280 | Tools and Strategies I Use to Stay on Task This episode combines the best of goal setting, weekly planning, and quarterly focus techniques using both digital tools like ClickUp and traditional methods such as the Full Focus Planner by Michael Hyatt. Sami provides valuable insights into creating impactful daily actions through effective task management, practical tips for maintaining focus on both short-term and long-term goals, and ensuring team alignment. Tune in for motivational advice, and learn about her favorite tools that can make your planning process smoother and more productive. *This page contains affiliate links. That means should you choose to purchase we may receive a small commission. We are only affiliates of products and services we use ourselves. What you'll learn: → How to effectively set and track goals using a combination of technology and pen-and-paper methods. → Weekly planning strategies that break tasks into manageable ‘buckets.' → Tips on staying committed to routines and planning tools for maximum productivity. → The importance of maintaining visibility on quarterly goals for consistent progress. → Practical methods to keep your team aligned and motivated. Want to skip ahead? Here are key takeaways: [04:25] Use a project management tool to keep track of all the things. This way you can take things out of your brain and put them down to do at a future date. It helps you with scheduling and ensuring you don't forget any important tasks. [8:48] Utilize the Full Focus Planner to help you break big goals into quarterly, weekly, and daily priorities. It will help you make sense of what you have coming up and how you can prioritize the never ending to-do list. [12:35] Commit to your own system, everyone's is diferent. Building habits makes you more productive and helps you keep things moving forward. [14:15] Find a place to keep your big picture goals visible. That way as you move through the year you don't stray too far away from what you wanted to accomplish. Resources Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33615527

Ep 279 | Matching Your Website With Your Goals with Monica Pitts 10/22/2024

Ep 279 | Matching Your Website With Your Goals with Monica Pitts A website isn't set it and forget it. Year end is a great time to ensure your website is aligned with your business goals. Guest Monica Pitts, founder of May Create Design, shares strategies to ensure your website aligns with your goals, converts effectively, and engages the right audience. From website audits and stakeholder engagement to using AI tools for refined messaging, this episode is packed with actionable tips to improve your nonprofit's digital marketing efforts. What you'll learn: → How to align your website with your organization's evolving goals → Effective nonprofit marketing strategies and stakeholder engagement → Continuous website management and optimization tips → Utilizing AI tools like ChatGPT to enhance nonprofit messaging → Maximizing clarity in communication for efficient advocacy Want to skip ahead? Here are key takeaways: [05:20] Update your website to align with your goals. Messaging and the alignment of your website and your goals needs to be consistent. Now is the time to ensure that its updated and showcasing the priorities you've set for your organization. [10:45] Speak in a language your audience understands, remove the jargon. Utilize your team to ensure that it makes sense for how they talk with their stakeholders. Bring in people that would use your website to see if they can find what they need from the website. [15:30] Take your goals and start the review process with your website. Ensure the structure is what you needs to be to support conversions. Set up automations for updating content so it is more seamless. [20:15] Use AI for refining website messaging and engaging donors. Take your existing language and use ChatGPT to update the language you need. [25:50] Be positive and uplifting. Balancing clear communication with mission alignment helps with effective advocacy. Share imagery that shows the transformation and what will be when they give to your organization. Resources The Marketing with Purpose podcast: https://mayecreate.com/marketing-with-purpose-podcast/ Monica Pitts Founder, MayeCreate Design Monica is the founder of MayeCreate Design and host of the Marketing with Purpose podcast. She’s a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she’s not running her business she’s raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt! Learn more at: https://mayecreate.com/ Youtube - https://www.youtube.com/@mayecreatedesign Pinterest - https://www.pinterest.com/mayecreate/ LinkedIn - https://www.linkedin.com/company/mayecreate/ Instagram - https://www.instagram.com/mayecreate/ Facebook - https://www.facebook.com/mayecreate X - https://twitter.com/MayeCreate Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33515312

Ep 278 | Staying on Track with Big Goals with Colleen Biggs 10/15/2024

Ep 278 | Staying on Track with Big Goals with Colleen Biggs Having big goals for your organization is crucial, but actually executing on them and staying motivated can be a real challenge. In this episode, we chat with Colleen Biggs, a seasoned entrepreneur and business strategist, about her proven strategies for setting achievable goals, keeping your team engaged, and celebrating wins along the way. Whether you're a nonprofit leader, small business owner, or just someone who wants to level up in 2025, this episode is packed with practical tips and inspiring insights to help you make your big dreams a reality. What you'll learn: → The importance of goal-setting and why it's like a game of darts → How to break down long-term goals into manageable milestones → Strategies for keeping your team motivated and engaged → The power of visualization and creating a vision board → Tips for enjoying the journey and not just focusing on the end result Want to skip ahead? Here are key takeaways: [06:00] If there was no goal, there would be no meaning to the work. Goals help you stay motivated and on track to doing more good in this world. [07:45] Break down big goals into more maneagble chunks. Colleen shares how she broke down her long-term Taekwondo goal into smaller, more manageable milestones. “ I never once focused honestly on the getting the black belt, until the black belt was visible in the space.” [27:07] Ensure everyone knows their role to play in reaching the goals. Colleen provides insights on engaging and motivating teams to work towards shared goals. [33:57] Goals are important, and having the goal is just as important as the journey. Colleen shares a personal story about running a half-marathon and the importance of enjoying the experience, not just the end result. Celebrate milestones and make the process enjoyable to avoid burnout. Resources Take the Leap podcast: https://podcasts.apple.com/us/podcast/take-the-leap/id1503359524 Colleen Biggs Business Coach for Women Colleen Biggs is a seasoned entrepreneur and business strategist with over 22 years of experience in launching over 365 businesses. She has a passion for empowering entrepreneurs to make MONEY. With a background in franchising, including her time with The Little Gym and now franchising Phoenix Drone Pros, she enjoys guiding small business owners to expand their influence, generate more revenue, and achieve financial abundance. As a visionary leader and business coach, Colleen is also dedicated to helping women build thriving connections. Through her transformative coaching program and local Empower & Elevate conferences, she empowers women to unleash their profit potential by building their net worth directly through their networks. Learn more: https://colleenbiggs.net/ Connect with Colleen here: Facebook: https://www.facebook.com/colleen.s.biggs LinkedIn: https://www.linkedin.com/in/colleen-biggs/ Instagram: https://www.instagram.com/colleenbiggs/ Twitter: https://twitter.com/LeapwithColleen TikTok: https://www.tiktok.com/@colleenjanebiggs Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33409342

Ep 277 | How to Execute Your 2025 Strategy 10/08/2024

Ep 277 | How to Execute Your 2025 Strategy We all love a good planning session, but putting that plan into action can be a whole different beast. This has always been our biggest struggle. Consistency is key and creating excitement around the plan goes. along way. Learn ways to keep the team (and yourself) motivated by keeping your eye on the prize and not forgetting to celebrate! You'll get strategies for taking the big picture and breaking it down into chunks you can manage. Remember to take on what you can and delegate to the team. Build up the entire team to work together. Increase consistency and increase your impact! What you'll learn: → How to set clear expectations and delegate responsibilities within your team → Strategies for managing deadlines and workflows using project management tools → The importance of building in wins and celebrating milestones → Techniques for over-communicating the big picture to your team → The art of letting go of ineffective strategies and pivoting when needed → A step-by-step approach to quarterly planning and detailed execution Want to skip ahead? Here are key takeaways: [02:35] Set clear expectations for yourself and your team. Clearly define roles and responsibilities within your team, especially as your organization grows. Roles may change over time so don't skip this step. Also, other team members may not have clarity, even if you don't know it. [06:22] Manage deadlines and workflows. Utilize project management tools to keep your team on track and ensure everyone understands the deadlines and steps involved in each task. [08:48] Build in wins and celebrate milestones. Don't forget to recognize your team's progress and celebrate successes, even if you don't hit your targets exactly as planned. Create rewards for hitting those goals to keep everyone motivated. [10:31] Over-communicate the big picture. Ensure your team understands how their individual contributions impact the overall mission and goals of your organization. This will help keep consistency. Understanding your role towards the big picture is so important. [12:05] Let go of ineffective strategies. Be open to adjusting your plans based on data and performance, and don't be afraid to pivot when something isn't working. Resources * *This page contains affiliate links. That means should you choose to purchase we may receive a small commission. We are only affiliates of products and services we use ourselves. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33332262

Ep 276 | Creating your 2025 Marketing Plan 10/01/2024

Ep 275 | Engaging Others To Help You Raise More Money 09/17/2024

Ep 275 | Engaging Others To Help You Raise More Money Hey there! In this episode of the Digital Marketing Therapy Podcast, Sami Bedell-Mulhern is sharing her top tips for getting your team involved in your year-end fundraising efforts. Fundraising can be a lot of work, especially during the busy holiday season, but Sami has some great strategies to lighten the load and make it more fun. What you'll learn: → How to engage your board, volunteers, and donors to support your year-end campaign → Specific ways to get your board members involved (beyond just setting a fundraising goal) → The power of peer-to-peer fundraising campaigns → Ideas for partnering with corporate sponsors and utilizing volunteers Want to skip ahead? Here are key takeaways: [03:37] Get specific with your board. We don't just want to say, hey, here's our year end fundraising goal. Who can you reach out to? It's Hey, we have a goal of every board member introducing us to five new people for year end so that we can send them this particular mailer. [04:56] Create a promo kit, and we'll link up that episode in the show notes. This promo kit includes sample email language, sample social media, copy, imagery, all of the things that are going to make it easy for your board members to click, copy, share. [06:15] Who can you reach out to that you know is just obsessed with your organization, and this has nothing to do with their capacity to give, right? This is what I think is so beautiful about peer to peer, is that if we can reach out to the people that we know are real champions of our organization. [08:15] How can you create a fun campaign within their employee base, right? How can you maybe get fun with it? You know, is it a food drive? Is it like everybody bring in $1 on this day, whatever it might be. [09:42] Dedicated volunteers can make phone calls to existing donors, providing a personal touch and sharing information about the organization. Starting phone call campaigns now can help build relationships and secure donations before the end of the year. Connect with us on LinkedIn: Learn more about The First Click: Schedule a Digital Marketing Therapy Session: /episode/index/show/digitalmarketingtherapy/id/32998422

Ep 274 | Streamlining Your Donor Follow Up During Year End Campaigns 09/10/2024

Ep 273 | Crafting the Perfect Year End Emails with Vanessa Chase Lockshin 09/03/2024

Ep 273 | Crafting the Perfect Year End Emails with Vanessa Chase Lockshin It's that time of year again – year-end giving season is just around the corner! In this episode, we're thrilled to have Vanessa Chase Lockshin, a fundraising expert specializing in digital fundraising and storytelling, share her top tips for executing successful email campaigns as part of your year-end giving strategy. Vanessa has helped clients raise millions of dollars through email, and she's here to share her wealth of knowledge to help you maximize your efforts. This episode gives you the step by step plan for how many emails need to be sent from Giving Tuesday through the end of the year. You'll also get the strategies to build and plan for a smooth process. Don't forget follow-up, we talk about that as well! What you'll learn: → Why email is the most effective digital direct response marketing channel → How to start planning your year-end giving email campaigns now (even in September!) → Strategies for email list segmentation and personalization → Best practices for Giving Tuesday email campaigns → The importance of donor stewardship and follow-up after donations Want to skip ahead? Here are key takeaways: [04:23] Start to plan your year-end giving email campaigns early. Building messaging and narrative momentum is key to a successful campaign Keeping donors engaged and stewarded is crucial for repeat giving. [08:03] Determine the right email frequency. Don't worry about over-emailing. Staying top of mind is important. Find the right balance between too many and too few emails. Understanding that testing is important and pay attention to trends over the years. [10:40] Remember the power of email list segmentation and personalization. Optimize fundraising by making the right asks to the right people. Tweak core emails for different audience segments. You don't have to rewrite full campaigns for each segment. [12:41] Giving Tuesday email campaigns are still helpful even with all the hoise. Craf compelling messages that go beyond just asking for a donation. Determe the right email cadence leading up to and on Giving Tuesday which includes multiple emails on that day. [19:26] Don't forget the he importance of donor stewardship and follow-up. Closing the communications loop with donors and providing updates on impact will keep them engaged. Use personalized emails and stories to connect with donors. Resources Vanessa Chase Lockshin Consultant specializing in non-profit storytelling, fundraising and communications Vanessa Chase Lockshin is a fundraising consultant specializing in digital fundraising and storytelling. She's the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa has helped clients raise millions of dollars, including helping Variety BC build an email program from the ground up that raised over $ 2 million in three years. Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Her clients have included: Barnard College, Meals on Wheels Association of America, Girl Scouts of the USA, British Columbia Children’s Hospital, Senior Medicare Patrol, The Dixon Transition Society, Zanesville Museum of Art, Win Without War, and OpenMedia. Learn more: Connect with us on LinkedIn: Learn more about The First Click: Schedule a Digital Marketing Therapy Session: /episode/index/show/digitalmarketingtherapy/id/32800652

Ep 272 | SEO for 2024 08/27/2024

Ep 272 | SEO for 2024 Search Engine Optimization (SEO) is how you set up your website to get more organic traffic. SEO may seem daunting, but we break it down into actionable steps that any organization can implement. Whether you're new to SEO or looking to refine your strategy, this episode is packed with valuable insights to help you get found online. What you'll learn: → The key factors Google uses to rank websites (E-A-T and YMYL) → Strategies for creating high-quality, user-friendly content → The importance of internal and external linking → How to optimize blog posts for better search visibility → Tips for updating and repurposing existing content Want to skip ahead? Here are key takeaways: [03:00] Pay attention to the Google Ad Grant and how it can support your organization's goals. The Google Ad Grant provides eligible nonprofits with $10,000 per month in free advertising on Google. By ensuring your website is properly optimized for SEO, you can take full advantage of this grant and reach your target audience through both organic and paid channels.[07:29] Focus on creating a great user experience through your content. Google places a strong emphasis on the quality and relevance of your content. Ensure that your blog posts and other web content are engaging, informative, and meet the needs of your audience. This will not only improve your search rankings but also provide a better overall experience for your visitors. [08:03] Link to other relevant content on your website to build trust and provide more value. Internal linking helps search engines understand the structure and relationships between the different pages on your site. It also allows visitors to easily navigate and discover more of your content, improving their experience. Additionally, linking to authoritative external sources can further establish your organization's expertise and trustworthiness. [10:00] Utilize tools like Rank Math or Yoast SEO to optimize your blog posts. These plugins can help you ensure that your blog posts are properly optimized for search engines. They provide checklists and guidance on elements like meta descriptions, keyword placement, alt text, and more. Taking the time to optimize your content can make a significant difference in your search visibility. [14:00] Regularly review and update your top-performing content for better rankings. Updating and refreshing your existing content can be a powerful SEO strategy. By keeping your content current and relevant, you can maintain and potentially improve your search rankings without the need to create entirely new content from scratch. Resources Connect with us on LinkedIn: Learn more about The First Click: Schedule a Digital Marketing Therapy Session: /episode/index/show/digitalmarketingtherapy/id/32501177

Ep 271 | Turning Existing Content into Blog Posts 08/20/2024

Ep 270 | Transforming Old Blog Posts for Increased Conversions with Jon Clemence 08/13/2024

Ep 270 | Transforming Old Blog Posts for Increased Conversions with Jon Clemence Having a great content strategy doesn't mean always having to create new. In fact, understanding what content you already have that's resonating with your audience, and updating it, can be a great way to increase your visibility on search. Jon Clemence is here to share the strategies for updating your existing content. It's time to get started, increase your visibility, AND save time doing it. What you'll learn: → How to identify which content to prioritize for repurposing → Simple formatting and optimization techniques to breathe new life into old blog posts → The role of AI in content creation and repurposing → Strategies for balancing new and repurposed content in your editorial calendar → Tips for organizing and tracking your content assets Want to skip ahead? Here are key takeaways: [05:22] It starts with your analytics. Analyze your website analytics to identify older blog posts (2 years or more) that are getting good traffic but low engagement. These are prime candidates for repurposing and optimization. [06:09] Make sure your content is relevant. Update the calls to action and formatting in old blog posts to make the content more relevant and engaging for current readers. Simple changes like adding whitespace can go a long way. [07:59] This is. agreat task for volunteers. Leverage volunteers or team members to help with content refreshing tasks like updating formatting, as these can be quick wins that don't require a lot of technical expertise. [18:18] Think about how AI can support you, not just create for you. Use AI judiciously – it can be helpful for brainstorming ideas or summarizing key points, but should not replace human creativity and effort when it comes to writing high-quality, resonant content. [20:36] Create regular calendar times to review. Review and update your top-performing content on a regular schedule (e.g. every 6 months or year) to keep it fresh and relevant for your audience. Don't just focus on creating net-new content. Resources Jon Clemence Owner, Cedar Press Proofreading Jon Clemence is a professional editor and writer. He also runs an editing and writing agency. Jon helps businesses improve their written content to attract more people to their websites and convert them into new clients. Connect with us on LinkedIn: Learn more about The First Click: Schedule a Digital Marketing Therapy Session: /episode/index/show/digitalmarketingtherapy/id/32444687

Ep 269 | Content 101 08/06/2024

Ep 268 | Appealing to Corporate Sponsors with Brandon Barnum 07/30/2024

Ep 268 | Appealing to Corporate Sponsors with Brandon Barnum Are you looking to take your nonprofit's corporate partnerships to the next level? Join us as we explore the ins and outs of corporate sponsorships with Brandon Barnum, a master in forging powerful relationships that lead to significant funding. In this episode, we'll uncover the secrets to building your strategy for corporate giving. Learn how to establish meaningful ties with businesses and leverage these connections for mutual benefit. It's not just about securing funds; it's about creating partnerships that last and grow over time. Whether your nonprofit is just starting out or has been in the game for years, there's always room to grow and improve. This episode is brimming with practical advice that you can apply right away. From crafting compelling pitches to nurturing donor relationships, Brandon will guide you through each step of the process. Get ready to be inspired and equipped with the knowledge you need to elevate your fundraising efforts and achieve greater impact. Don't miss out on this opportunity to transform your nonprofit's approach to corporate partnerships. What you'll learn: → Why now is the perfect time for businesses to engage with nonprofits → How to create a corporate advisory council that drives engagement → Strategies for turning donors into passionate ambassadors → The importance of storytelling in building lasting partnerships → Creative ways to add value to your corporate sponsors Want to skip ahead? Here are key takeaways: [03:43] Businesses want to partner because their customers require it. Consumer demand is driving businesses to engage more with nonprofits, with 94% of consumers wanting to know how companies are improving their communities. Frame your conversation with this perk in mind. [09:51] Bring businesses alongside you to deepen your connection. Creating a corporate industry council can be an effective way to engage business leaders and deepen their commitment to your cause. When they feel part of what you're doing the relationship is likely to continue longer term. [17:10] Encourage them to create their own event that benefits you. Empowering passionate supporters to organize their own events can lead to significant fundraising success, as demonstrated by Brandon's $1.2 million event. [24:02] Employees want to work for businesses that give back to the community. Corporate involvement in charitable causes can significantly boost employee commitment and emotional connection to the company. Get creative with them on how they can showcase and feature your relationship with their team. [29:14] Give them more visibility. Ask major donors to create quick video testimonials about your organization's impact – it's a win-win for both parties and adds value to your marketing efforts. Resources Brandon Barnum CEO, HOA.com While a single dad in 1997, Brandon was an early technology innovator featuring real estate property listings from Realtors he partnered with and promoted. After learning the art and science of referrals, he increased his annual income 10X from $20K to $200K in just 18 months. Brandon has since closed over $500 million in transactions by referral and has founded multiple local and online referral platforms and networks connecting more than 5 million members in 195 countries. Learn more: https://hoa.com/how-it-works/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/32160107

Ep 267 | The Role of Direct Mail in Fundraising with Robert Lee 07/23/2024

Ep 267 | The Role of Direct Mail in Fundraising with Robert Lee In today's digital age, it's easy to overlook the power of a tangible message in your hand. That's why we're diving into the world of direct mail with Robert Lee, a seasoned digital marketing guru who knows how to make an impact beyond the screen. In this episode, we explore the often-untapped potential of direct mail in fundraising efforts. Robert brings his wealth of experience to the table, discussing the ins and outs of crafting a successful campaign that resonates with donors. We'll delve into the creative side of direct mail, where Robert reveals some of the most engaging and memorable strategies he's employed. From eye-catching postcards that pop in your mailbox to oversized mailers that stand out from the stack, he shares insights on how to grab attention and connect with people in a meaningful way. Whether you're a nonprofit looking to boost donations or a business seeking to build lasting relationships with customers, this conversation is packed with actionable tips to enhance your outreach. Join us as we uncover the secrets to making direct mail a fun and effective tool for your fundraising arsenal. What you'll learn: → Different types of direct mail and how to get started → Ways to track direct mail campaigns digitally → Integrating direct mail into the customer journey → Using data to personalize direct mail nurturing → Examples of effective political and nonprofit direct mail Want to skip ahead? Here are key takeaways: [06:02] The power of direct mail in building personal connections. Unlike emails or texts, receiving a physical letter or package can make someone feel special and valued. We discuss strategies for making your mail stand out and why this traditional form of communication still has a significant impact today. [10:56] Using QR codes on mail pieces to capture opt-in data. By including these on your mail pieces, you can bridge the gap between physical mail and digital convenience. Listeners will learn how QR codes can encourage recipients to opt-in for more information, allowing you to capture valuable data and grow your contact list effectively. [18:57] Analyzing donor data to insert timely thank you mailings. We talk about how tracking donations and responding quickly with a personalized thank you note can make donors feel appreciated and more likely to contribute again in the future. [25:32] The importance of emotionally engaging audiences. Whether it's through storytelling or appealing to shared values, we discuss how emotionally charged content can resonate more deeply with recipients, fostering a stronger connection and increasing the likelihood of them taking action. [36:36] Connecting with Robert Lee for direct mail consultation. For those interested in taking their direct mail campaigns to the next level, we talk about how connecting with Robert for a consultation can provide personalized advice tailored to your specific goals and needs. Resources Robert Lee Founder, Lesix Agency Robert is the founder of The Lesix Agency, a full marketing agency with the vision to put your company on the path to doubling your sales in 90 days. As a DigitalMarketer Certified Partner, he brings in over 15 years of marketing experience. His mission is to help business owners unlock their potential. Robert and his team are dedicated to empowering entrepreneurs by providing expert guidance, building a strong foundation, and providing them with a marketing strategy that will propel their success. Robert truly believes you deserve a marketing partner that invests energy in helping you grow your business. Learn more: Connect with us on LinkedIn: Learn more about The First Click: Schedule a Digital Marketing Therapy Session: /episode/index/show/digitalmarketingtherapy/id/31916727

Ep 266 | Creating a PR Strategy with Mickie Kennedy 07/16/2024

Ep 266 | Creating a PR Strategy with Mickie Kennedy Ever wonder how some nonprofits seem to always be in the news? It's not magic – it's PR! In this episode, we dive into the world of press releases and media relations with PR expert Mickey Kennedy. Learn how to craft compelling stories, build relationships with journalists, and get your nonprofit the attention it deserves. Whether you're a PR novice or looking to up your game, this episode is packed with practical tips and strategies you can start using today. What you'll learn: → The basics of writing an effective press release → How to build and nurture relationships with journalists → Strategies for getting national media coverage on a budget → Why being a small, unknown organization can be a PR advantage → Creative ways to generate newsworthy content Want to skip ahead? Here are key takeaways: [06:14] Craft strong, meaningful quotes in your press releases – they're your chance to control the message and increase the likelihood of being included in articles. [12:08] Start building media connections locally – there are probably less than a dozen key journalists in your area who cover nonprofits. [19:33] Timing, message, and relevance are crucial for press release success – as demonstrated by the dining bond initiative case study. [30:09] Consider creating surveys or studies to generate newsworthy content and position your organization as an expert in your field. [37:01] Don't let your organization's size deter you from pursuing PR – sometimes being small and unknown can actually work in your favor with journalists. Resources 9 Creative Ways to Engage and Steward Your Donors Guide: http://thefirstclick.net/resources Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage: https://www.ereleases.com/plan/ CauseWire – a nonprofit rate for press releases: https://www.ereleases.com/causewire/ Mickie Kennedy Founder, eReleases Mickie Kennedy founded eReleases (http://www.ereleases.com) 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area. https://x.com/ereleases https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/ https://www.linkedin.com/in/publicity/ https://www.pinterest.com/ereleases/ https://www.youtube.com/user/ereleases https://www.tiktok.com/@ereleases Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/32053202

Ep 265 | Your Board's Role in Donor Stewardship with Sabrina Walker Hernandez 07/09/2024

Ep 265 | Your Board's Role in Donor Stewardship with Sabrina Walker Hernandez Ready to supercharge your nonprofit's donor stewardship game? In this episode, we're joined by the amazing Sabrina Walker Hernandez, a board management guru with over 25 years of nonprofit experience. Sabrina dishes out practical tips on how to engage your board in donor stewardship, from thank-you taskforces to creative cultivation strategies. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice to help you retain donors and maximize your board's impact. What you'll learn: → Why donor stewardship is crucial for nonprofit boards → Practical strategies for involving board members in stewardship → How to create a culture of gratitude within your organization → Tips for developing a comprehensive stewardship plan → Ways to leverage board members' strengths in fundraising efforts Want to skip ahead? Here are key takeaways: [6:23] The fundraising process breakdown: Sabrina reveals that 60% of fundraising is relationship cultivation, 15% is stewardship, and only 5% is actually asking for money. This insight helps shift focus from the “ask” to building and maintaining donor relationships. [13:09] Leadership Mindset Shift: Instead of lamenting that “my board won't fundraise,” Sabrina encourages nonprofit leaders to ask, “How can I better lead and educate my board?” This perspective change empowers CEOs to take responsibility for board engagement and success. [24:46] Donor Care at All Levels: Sabrina shares a story about a wealthy donor who would test organizations with small initial donations. This emphasizes the importance of treating all donors with equal care and respect, regardless of gift size. [28:29] Implement a “five by five” plan: This practical strategy involves assigning each board member five donors to steward, with a goal of five meaningful touchpoints throughout the year. This structured approach helps ensure consistent donor engagement. [35:33] Leveraging Board Strengths: Sabrina stresses the importance of focusing on board members' individual strengths. A board member who excels at stewardship and cultivation can be incredibly valuable, even if they're not comfortable directly asking for money. Resources Visit Supporting World Hope for Sabrina's social media platforms, services, and to join her VIP resource library. https://supportingworldhope.com/ Listen to episode 172 where Sabrina and Sami discuss Utilizing Your Board in You Marketing Efforts. Sabrina Walker Hernandez President/CEO, Supporting World Hope Coaching & Consulting, LLC Sabrina Walker Hernandez has over 25 years of experience in nonprofit management, fundraising, and leadership. She grew her operation revenue from $750,000 to $2.5M and completed a $12M capital campaign. She is certified in Nonprofit Management by Harvard Business School and a bestselling author. Learn more at LinkedIn: Facebook: Instagram: YouTube: Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/32023492

Ep 264 | How Behavioral Science Can Help you Raise More Money with Howard Levy 07/02/2024

Ep 264 | How Behavioral Science Can Help you Raise More Money with Howard Levy We're thrilled to have Howard Levy, a renowned expert in behavioral science, with us. Howard brings a wealth of knowledge on how nonprofits can tap into the principles of human psychology to boost their fundraising efforts. During our conversation, Howard explains the importance of building strong relationships with donors and how it's much more than just saying “thank you” for their contributions. He'll walk us through the psychological triggers that motivate people to give and keep giving. We'll explore strategies for effective communication that resonates with donors and encourages them to stay engaged with your cause. Howard also discusses the common mistakes organizations make when reaching out to potential supporters and how to avoid them. Plus, he provides practical tips for crafting compelling messages that capture attention and inspire action. Whether you're a seasoned fundraiser or new to the nonprofit sector, this episode is packed with valuable insights that can help you connect with donors on a deeper level. So, grab a notebook and get ready to learn how to strengthen your donor relationships and take your fundraising to new heights! What you'll learn: → The basics of behavioral science and how it relates to decision making → Strategies for connecting with donors through shared values and experiences → Examples of how language priming increased donations → Techniques like set completion and scarcity to boost average gifts → The power of personal stories over statistics Want to skip ahead? Here are key takeaways: [05:30] Intuitive vs. Cognitive Decisions People make decisions in two main ways: intuitively and cognitively. Intuitive decisions are quick and based on gut feelings or automatic thoughts. They don't require much thinking. On the other hand, cognitive decisions involve careful thought and analysis. Understanding this can help us predict how someone might decide in different situations. [13:00] Building Donor Relationships. It is import of find common ground when building relationships with donors. This means looking for shared interests, values, or experiences that can connect you with the donor on a personal level. When donors feel a personal connection, they're more likely to support your cause. [20:30] Priming Language in Campaigns The right language can prime people to act. Priming involves using specific words or phrases to influence someone's behavior without them realizing it. In the campaign mentioned, using certain words made people more likely to donate because those words triggered associated positive feelings or ideas. [31:00] Behavioral Triggers: Set Completion Using behavioral triggers like set completion can encourage action. Set completion is when people have a natural desire to finish a task once they've started it. So, if you show donors that they're part of a group effort and their contribution helps complete a goal, they may be more motivated to participate. [38:50] Emotional Responses to Personal Stories Personal stories often lead to stronger emotional responses than data. While statistics can provide important information, a story about a real person's experience can create a deeper emotional connection. This connection can inspire people to act because they feel more personally involved in the outcome. Resources President, Red Rooster Group https://www.linkedin.com/in/howardadamlevy When it comes to nonprofit branding and marketing, Howard Levy has seen it all. As President of Red Rooster Group, he’s been helping nonprofit organizations overcome hurdles and inertia to wake up their brands and achieve their missions. Right out of college, he founded one of the first marketing agencies focused specifically on the needs of the nonprofit sector. In the three decades since, he’s helped hundreds of organizations across a range of causes to revitalize their brands, shore up their marketing, and raise millions for their organizations. Today, he’ll share his insights on how nonprofits can improve their fundraising effectiveness using behavioral principles. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/31825542

Ep 263 | Setting Up Successful Collaborations 06/25/2024

Ep 263 | Setting Up Successful Collaborations Welcome to our latest episode where we dive deep into the power of collaboration! Teaming up with other groups can open doors to new opportunities and amplify your message, reaching hearts and minds far and wide. But it's not just about shaking hands and combining resources; it takes smart planning and strategic thinking to truly succeed. Today, we're excited to share some key tactics that will help you lay the groundwork for a fruitful partnership. Whether you're a seasoned pro or just starting out, these insights will guide you in creating alliances that not only last but also make a significant mark. So tune in as we explore how to join forces effectively and watch your impact soar! What you'll learn: → How to determine if a potential partner is the right fit. → Tips for setting clear expectations and defining roles. → Best practices for communication and follow through. → Keys to ensuring a win-win outcome for all involved. Want to skip ahead? Here are key takeaways: [03:37] Consider Your Goals and Outcomes Before you decide to work with someone else, think about what you want to achieve. Ask yourself what the main purpose of this collaboration is. Also, it's important to know the least you're willing to accept from the partnership. This means setting a minimum standard or 'threshold' for what success looks like to you. [05:13] Talk Openly About Expectations When you start working with others, make sure everyone is clear about what they hope to get out of the collaboration. Discuss who will do what, how often you'll communicate, and how you'll handle sharing information. Being upfront about these things can help prevent misunderstandings later on. [11:19] Assign Clear Leads for Tasks It's helpful to have specific people in charge of different parts of the project. This way, everyone knows who to go to with questions about a certain task. Breaking down the work into 'streams' or groups of related tasks can make it easier to manage. [12:55] Develop a Follow-Up Plan After your project is done, don't just walk away. Make a plan for how you'll check in with your partners. This keeps the relationship strong and shows that you value their contribution. Remember to express your gratitude to everyone involved. Saying thank you is a simple but powerful way to acknowledge their hard work. Resources Is your Nonprofit ready for collaboration? Quiz: Connect with us on LinkedIn: Learn more about The First Click: Schedule a Digital Marketing Therapy Session: /episode/index/show/digitalmarketingtherapy/id/31778747

Ep 262 | Networking Smarter with Steve Ramona 06/18/2024

Ep 262 | Networking Smarter with Steve Ramona This episode is packed with powerful networking insights from master connector Steve Ramona. Tune in to learn Steve's time-tested strategies for building authentic relationships, generating quality referrals, and growing your business through connection. What you'll learn: → Strategies for effective virtual and in-person networking → Tips for meaningful conversations that add value → Techniques for nurturing relationships and follow up → Ideas for using your network to collaborate and make introductions → Best practices for nonprofits to engage donors and partners Want to skip ahead? Here are key takeaways: [11:19] The importance of active listening in meetings and asking thoughtful questions. [16:03] Using conversations to connect people and look for opportunities. [21:51] Following up to build rapport and stay top of mind for referrals. [26:19] Hosting free workshops to provide value and generate referrals. [37:38] Getting better by 1% each day and practicing service. Resources Is your Nonprofit ready for collaboration? Quiz Steve Ramona's monthly podcast workshop. Reach out for more info through LinkedIn or by text at 408-642-6288 Steve Ramona's business education sessions every other Monday at paywhatyoucansupportgroup.com Steve Ramona Host of the Pantheon Alliance Mastermind Steve Ramona, a unique super-connector, specializes in building partnerships through his personalized introductions. These introductions are emails and include video explanations, adding a personal touch to each connection. Steve's introductions have been incredibly successful, resulting in 25 million dollars in deals over the past 11 years. This track record speaks volumes about the value he brings to each connection. Steve has a podcast, Doing Business with a Servant's Heart, with an audience of over 40,000 people per episode. He also has a TV show called Together We Serve, which has a 1.2 million audience monthly. Steve’s shows mostly feature CEOs, founders, Presidents, and Entrepreneurs with incredible stories. Steve finds great people to partner with and introduce partnerships through these shows. Learn more at https://www.servinginbusinesspodcast.com/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/31486462

Ep 261 | Power of Guest Podcasting with Dustin Riechmann 06/11/2024

Ep 260 | Grow Your Audience Through Collaborations 06/04/2024

Ep 259 | Setting Up Your Website to Maximize the Google Ad Grant 05/28/2024

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