Digital Marketing Therapy

Digital Marketing Therapy supports nonprofits in raising more money online. Learn ways to utilize your website, social media, content and email marketing to support your online fundraising and retention efforts.

Ep 316 | How to Use AI to Repurpose your Content with TJ Robertson 08/26/2025

Ep 316 | How to Use AI to Repurpose your Content with TJ Robertson Are you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content repurposing strategy. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Efficient Content Repurposing TJ shares insights on: - Creating a comprehensive brand guide using AI assistance - Developing a “brand ambassador” AI to maintain consistency across teams - Turning one piece of content into multiple formats for various platforms - Overcoming the fear of on-camera content creation Practical Applications for Nonprofits Discover how AI can help you: - Craft consistent messaging across different departments - Repurpose video content into blog posts, social media updates, and more - Streamline your content creation process - Expand your reach with multi-platform distribution Addressing Common Concerns We tackle important questions about: - Getting started with AI tools if you're feeling behind - Maintaining authenticity when using AI-generated content - Balancing efficiency with quality in your content strategy Building Trust Through Video Content TJ recommends practical strategies for: - Overcoming camera shyness and creating authentic video content - Leveraging short-form video to stand out in a crowded digital landscape - Using video to build trust with your audience at scale Whether you're new to AI or looking to refine your current approach, this conversation offers valuable insights to help you leverage technology in your nonprofit's content strategy. Learn how to create more engaging content, save time, and stretch your resources further. Want to skip ahead? Here are some key takeaways: 06:28 Creating a Brand Bible with AI Learn how to develop a comprehensive guide for consistent messaging across your organization. 12:47 Repurposing Content Across Platforms Discover how to turn one piece of content into multiple formats for maximum reach. 19:36 Overcoming Video Content Hesitation Explore strategies for creating authentic video content that builds trust with your audience. 26:15 Integrating AI into Your Workflow Understand how to incorporate AI tools into your daily tasks for increased efficiency. Don't miss this opportunity to learn how you can ethically and effectively utilize AI to amplify your nonprofit's message and reach more supporters. Tune in for a conversation that could transform your approach to content creation and distribution. TJ Robertson Meet TJ Robertson, founder of TJ Digital—an agency dedicated to helping small and medium businesses stand out in today’s AI-driven world. With 16 years in digital marketing, TJ is passionate about transparency, results, and making sure clients show up where it matters most: in AI-powered platforms like Google, ChatGPT, and TikTok. Outside of work, he’s a husband, dad of three, and a fan of board games and camping. Learn more at tjrobertson.com https://www.youtube.com/@UCXo0fazQabsLonrHH4t9fBg https://www.instagram.com/tjrobertsondigital/ https://www.linkedin.com/in/tj-robertson-seo/ https://www.tiktok.com/@tjrobertson52?refer=creator_embed https://www.linkedin.com/in/tj-robertson-seo/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/37905575

Ep 315 | Mindset Reset 08/19/2025

Ep 315 | Mindset Reset Are you feeling overwhelmed as you gear up for the busy season? In this solo episode, I'm here to offer a much-needed pep talk and share some powerful mindset shifts to help you navigate the challenges ahead. As we transition from summer mode to year-end campaigns, it's crucial to approach our work with renewed focus and energy. Embracing Imperfection in Your Nonprofit's Communications Let's talk about the paralyzing effects of perfectionism and how it can hinder your progress. I share: - Why minor mistakes in emails or social media posts aren't the end of the world - How to turn communication mishaps into opportunities for engagement - The importance of moving forward despite imperfections Harnessing the Power of Collaboration Drawing inspiration from recent marketing phenomena, we explore: - Strategies for creating buzz around your campaigns through partnerships - How to make it easy for collaborators to amplify your message - The impact of coordinated marketing efforts in your local community Staying True to Your Foundation When things get hectic, it's essential to: - Focus on consistent, foundational activities that drive long-term success - Avoid getting caught up in the comparison game - Remember that small, daily actions lead to significant results over time Want to skip ahead? Here are some key takeaways. 06:22 Turning Mistakes into Opportunities Learn how to reframe communication errors as chances for deeper donor engagement. 12:15 Collaborative Marketing Strategies Discover ways to create a ripple effect in your community through strategic partnerships. 19:30 Maintaining Focus on Core Activities Understand the importance of consistent, foundational work in achieving your nonprofit's goals. Don't miss this opportunity to reset your mindset and approach the busy season with renewed clarity and purpose. Tune in for a conversation that could transform your perspective on nonprofit leadership and impact. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/37854690

Ep 314 | Connecting with Your Website Visitors with Abby James 08/12/2025

Ep 314 | Connecting with Your Website Visitors with Abby James Are you making the most of your website visitors? In this episode, I sit down with Abby James from Nonprofit Megaphone to explore innovative ways to connect with people who've shown interest in your organization. We discuss how to leverage website visitor data ethically and effectively to grow your supporter base and enhance your fundraising efforts. Overcoming the “Creepy Factor” Abby shares insights on: - Why collecting visitor information isn't as invasive as you might think - How to approach outreach in a way that feels authentic and valuable - Balancing personalization with privacy concerns Practical Strategies for Engagement Discover actionable advice for nurturing relationships with website visitors: - Crafting a welcoming initial email that sets clear expectations - Developing a consistent communication strategy beyond the first contact - Using segmentation to tailor your messaging effectively Maximizing the Value of Visitor Data Learn how to: - Identify potential business partners and volunteers from your website traffic - Use visitor information to refine your programs and services - Leverage data for both online and offline marketing efforts Getting Started with Visitor Engagement We address key considerations for implementing a visitor outreach strategy: - Essential tools and platforms to simplify the process - How to involve different departments in utilizing visitor data - Setting clear goals for your engagement funnel Whether you're new to digital marketing or looking to refine your current approach, this conversation offers valuable insights to help you turn website visits into meaningful connections and support for your mission. Want to skip ahead? Here are some key moments: 05:40 Ethical Considerations Explore the balance between personalization and privacy in visitor outreach. 12:15 Crafting Effective Welcome Emails Learn how to make a strong first impression that encourages further engagement. 19:30 Data-Driven Decision Making Discover how visitor information can inform your organizational strategy and program development. 26:45 Building a Sustainable Engagement Funnel Understand how to create a journey that guides visitors towards deeper involvement with your nonprofit. Don't miss this opportunity to learn how you can ethically and effectively utilize your website visitor data to grow your nonprofit's impact. Tune in for a conversation that could transform your approach to supporter engagement and fundraising. Abby James Abby has been immersed in the Google Ad Grant world for over 5 years, holding various positions at Nonprofit Megaphone. Nonprofit Megaphone is a Google Certified Partner and manages more than 750 Google Ad Grant accounts for nonprofits. With her experience in managing accounts and background in marketing and development, she now consults with nonprofits every day on how to fully utilize this program and amplify their missions! Learn more at nonprofitmegaphone.com https://www.facebook.com/nonprofitmegaphone/ https://www.linkedin.com/company/nonprofitmegaphone Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/37764540

Ep 313 | Setting a Strong Search Engine Strategy for Long Term Growth with Steven Schneider 08/05/2025

Ep 313 | Setting a Strong Search Engine Strategy for Long Term Growth with Steven Schneider Are you struggling to attract more visitors to your nonprofit's website? In this episode, I sit down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the power of search engine optimization (SEO) for mission-driven organizations. We discuss why SEO is a crucial long-term strategy for increasing your online visibility and connecting with potential donors and supporters. Building a Foundation for Sustainable Growth Steven shares insights on: - Why SEO is like investing in your retirement account for your nonprofit - The importance of patience and consistency in your SEO efforts - How to balance short-term paid strategies with long-term organic growth Practical SEO Strategies for Nonprofits Discover actionable advice for improving your website's search rankings: - Crafting content that aligns with what your audience is actually searching for - Leveraging free tools like Google Search Console and Google Analytics - Optimizing your Google Business Profile for local nonprofits Measuring Success and Adapting Your Approach Learn how to: - Track your SEO progress using key metrics and tools - Identify which content is resonating with your audience - Adjust your strategy based on real data and user behavior Overcoming Common SEO Challenges We address potential hurdles in implementing an SEO strategy: - Balancing SEO efforts with other marketing priorities - Staying motivated during the initial “sandbox” period for new websites - Adapting to changes in search engine algorithms and user behavior Whether you're new to SEO or looking to refine your current approach, this conversation offers valuable insights to help you increase your nonprofit's online visibility and connect with more supporters. Want to skip ahead? Here are some key takeaways: 06:28 Understanding Organic vs. Paid Traffic Learn the difference between organic search results and paid advertising, and how they can work together in your digital strategy. 12:15 Essential SEO Tools for Nonprofits Discover free and paid resources to help you research keywords, analyze your website's performance, and track your progress. 19:36 Creating Content That Ranks Explore strategies for developing blog posts and web pages that address your audience's needs and align with popular search terms. 26:15 Optimizing for Local Search Understand how to leverage your Google Business Profile to improve visibility for local nonprofits and events. Don't miss this opportunity to learn how SEO can help your nonprofit reach more people and make a bigger impact. Tune in for a conversation that could transform your approach to online visibility and donor engagement. Resources Google Ad Grant: https://www.google.com/grants/ Google Search Console & Analytics: https://search.google.com/search-console/about SEMRush: https://www.semrush.com/ Ahrefs: https://ahrefs.com/ Steven Schneider Steven is co-founder and CEO at TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies. Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and scaled to 7 figures via SEO – no paid ads, social media, or other strategies. Today, TrioSEO creates content that converts browsers into buyers. Their team manages everything – the process is 100% hands-off for founders and CMOs Learn more at TrioSEO.com https://www.linkedin.com/in/schneis/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/37581490

Ep 312 | Setting up Task Automations for Increased Productivity with Karen King 07/29/2025

Ep 312 | Setting up Task Automations for Increased Productivity with Karen King Are you feeling overwhelmed by your nonprofit's workload? In this episode, I sit down with Karen King, founder of Gold Star Pro, to explore how automation can revolutionize your organization's productivity and give you back precious time to focus on your mission. Embracing Automation Without Losing the Human Touch Karen shares valuable insights on: - Why automation doesn't mean depersonalization - How to create personalized experiences at scale - Balancing efficiency with authenticity in your communications Streamlining Your Nonprofit's Processes Discover practical strategies for: - Identifying tasks that can be automated - Creating a roadmap for implementing automation - Leveraging data to make informed decisions Overcoming Common Automation Hurdles We address key concerns, including: - Maintaining consistency in your messaging - Ensuring quality control in automated processes - Freeing up time for strategic thinking and creativity Getting Started with Automation Learn how to: - Map out your current processes - Identify areas for improvement - Choose the right tools for your organization's needs Whether you're a small grassroots organization or an established nonprofit, this conversation offers fresh perspectives on how to work smarter, not harder. Don't miss this opportunity to explore strategies that could transform your approach to productivity and impact. Want to skip ahead? Here are some key takeaways: 06:28 Mapping Your Processes Learn why creating a roadmap is crucial before implementing any automation tools. 12:47 Personalization in Automation Discover how to maintain a human touch while leveraging technology for efficiency. 19:36 Data-Driven Decision Making Explore how automation can provide valuable insights to guide your strategy. 26:15 Consistency and Trust-Building Understand how automation can help you maintain a consistent presence and build trust with your audience. Don't let burnout hold your nonprofit back. Tune in to learn how automation can help you create more impact while reclaiming your time and energy. Resources Worldschooling Central: A community founded by Karen King, helping families educate their children through travel.: https://www.worldschoolingcentral.com/ The Escapepreneur: Another program by Karen King, teaching entrepreneurs how to design businesses that fund their ideal lifestyle.: https://www.theescapepreneur.com/ Karen King Karen King is a visionary entrepreneur, world traveler, and founder of Gold Star Pro—a platform and coaching program designed to help solopreneurs and coaches build scalable, location-independent businesses. With over a decade of experience in technology coaching and marketing, Karen specializes in simplifying business automation so her clients can focus on creating freedom, not just revenue. After leaving corporate burnout behind, Karen sold everything to travel the world with her family, embracing a “world schooling” lifestyle for nearly a decade. This journey inspired her to launch Worldschooling Central, a 13,000-member community helping families educate their children through travel. Now, she merges her expertise in business automation with her passion for freedom through The Escapreneur Movement—a program teaching entrepreneurs how to design businesses that fund their ideal lifestyles. Learn more at usegoldstar.com https://www.facebook.com/groups/worldschoolingcentral https://www.instagram.com/gold.star.pro/ https://www.linkedin.com/in/karen-e-king/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/37581465

Ep 311 | Using AI To Support Video Creation with John Gargiulo 07/22/2025

Ep 311 | Using AI To Support Video Creation with John Gargiulo Are you struggling to create engaging video content for your nonprofit? In this episode, I sit down with John Gargiulo, founder and CEO of Air Post, to explore how artificial intelligence can revolutionize your video production process. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Impactful Video Creation John shares insights on: - Using AI to generate realistic video content from text prompts - Repurposing existing footage with AI-powered editing tools - Creating personalized video messages at scale - Translating video content into multiple languages effortlessly Practical Applications for Nonprofits Discover how AI can help you: - Craft compelling fundraising event videos - Produce Netflix-quality content on a shoestring budget - Streamline your video editing process - Expand your reach with multilingual content Addressing Ethical Concerns We tackle important questions about: - Maintaining authenticity when using AI-generated content - Balancing efficiency with transparency - Communicating your use of AI tools to stakeholders Getting Started with AI Video Tools John recommends practical tools for: - Creating AI avatars for spokesperson videos - Enhancing video quality and removing filler words - Generating storyboards and scripts Whether you're a seasoned video creator or just starting out, this conversation offers valuable insights to help you leverage AI in your nonprofit's video strategy. Learn how to create more engaging content, save time, and stretch your resources further. What to skip ahead? Here are some key takeaways: 03:54 The Excitement of AI in Video Production There have been rapid advancements in AI video technology, especially with Google's VO3 as a significant leap forward. AI can now create realistic videos with sound, opening up new possibilities for content creation. 06:22 Authentic Use of AI in Nonprofit Video Production You can use AI to repurpose existing footage, create personalized videos, and translate content into multiple languages. This allows for better efficiency and expanded reach. 12:40 The Future of AI in Video Production AI is revolutionizing video production, replacing traditional methods. AI helps you create high-quality, Netflix-level content at the click of a button, opening up new possibilities for nonprofits to create compelling video narratives. 15:54 AI Tools and Job Security in Content Creation AI won't replace human creativity but will act as a highly capable assistant. Human input in content creation will always be critical. 19:21 Recommended AI Video Tools and Final Thoughts There are several AI video tools for different purposes, from caption generation to avatar creation. Experiment with AI tools and communicate with them effectively. John Gargiulo Founder and CEO of Airpost, an AI-driven platform automating video ad production. Former Global Product Marketing Lead at Airbnb, where he launched and scaled new products and features for millions of hosts and guests. Seasoned marketer with over 15 years of experience in creative direction, digital marketing, and online advertising. Frequent speaker on the future of AI in marketing, user-generated content, and advanced creative strategies for consumer brands in ecommerce, fintech, and mobile Learn more at Airpost.ai https://www.linkedin.com/in/john-gargiulo/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/37430640

Ep 310 | Tips for Event Fundraising in 2025 with Roger Devine 07/15/2025

Ep 310 | Tips for Event Fundraising in 2025 with Roger Devine Are you looking to boost your nonprofit's fundraising efforts and connect with more donors? In this episode, I sit down with Roger Devine, co-founder of SchoolAuction.net, to explore the power of event fundraising in 2025 and beyond. Roger shares his wealth of experience in helping organizations create successful fundraising events, from galas to golf tournaments. We discuss why events are becoming increasingly important for nonprofits of all sizes, especially in an uncertain funding landscape. Crafting Events That Resonate Discover practical strategies for: - Tailoring your event to your specific audience - Balancing cost-effectiveness with donor expectations - Leveraging technology to streamline your auction process Maximizing Impact Without Breaking the Bank Roger offers insights on: - Creative alternatives to traditional galas - Engaging donors through interactive experiences - Using data to inform your event planning decisions Building Long-Term Fundraising Success Learn how to: - Create a sustainable event strategy that grows with your organization - Use software to build institutional memory and improve year-over-year results - Balance the needs of different stakeholders in your event planning process Whether you're a seasoned fundraiser or new to event planning, this conversation offers valuable insights to help you create memorable experiences that inspire generosity and build lasting relationships with your supporters. Want to Skip Ahead? Here are Some Key Takeaways: 05:40 Tailoring Events to Your Audience Learn how to research and design events that resonate with your specific donor base. 12:15 Leveraging Technology for Better Results Discover how software can help you track data, improve decision-making, and streamline your event processes. 19:30 Creative Fundraising Ideas Explore unique event concepts that can energize your supporters and set you apart from traditional galas. 26:45 Building a Sustainable Event Strategy Understand how to create an event program that grows with your organization and adapts to changing donor needs. Roger Devine Roger Devine has led a life based on service, communication, education, and entrepreneurship. As the co-founder of SchoolAuction.net, he has spent the past 20 years assisting and advising local and national nonprofit organizations and charities on how to grow their programs and ensure financial stability through fundraising events, such as gala auctions, golf tournaments, and trivia nights. In addition to assisting organizations across the country, Roger has personally chaired dozens of fundraising events for his kid's schools, his Rotary Club, and Pacific Northwest nonprofits focused on causes such as building schools in rural communities, matching US military veterans with service dogs, and pandemic relief. Learn more at schoolauction.net Sign up for a FREE Trail: https://my.schoolauction.net/registrations/new?product_id=281&aff_id=firstclick https://www.facebook.com/SchoolAuction https://www.pinterest.com/schoolauction/ https://www.instagram.com/SchoolAuction/ https://twitter.com/schoolauction?ref_src=twsrc%5Etfw Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/37377775

Ep 309 | AI Misconceptions with Aarti Anand 07/08/2025

Ep 309 | AI Misconceptions with Aarti Anand Are you feeling overwhelmed by the buzz around AI and wondering how it fits into your nonprofit's digital strategy? In this episode, I sit down with Arti Anand, an AI automation expert, to demystify the role of artificial intelligence in personalizing donor engagement and streamlining operations. Embracing AI Without Losing the Human Touch - How AI can enhance, not replace, genuine connections with donors - Strategies for maintaining authenticity while leveraging automation - The importance of transparency when implementing AI tools Practical Applications for Nonprofits - Using AI for efficient proposal generation and follow-ups - Implementing AI voice agents for improved donor communication - Leveraging ChatGPT for problem-solving and strategic planning Overcoming Implementation Challenges - Start small and iterate your AI strategy - Train AI tools effectively using your organization's unique data - Balance automation with human oversight for optimal results Addressing Common Concerns - Maintaining personalization in automated communications - Ensuring AI aligns with your nonprofit's values and mission - Communicating the benefits of AI to donors and stakeholders Whether you're AI-curious or skeptical, this conversation offers valuable insights to help you navigate the evolving landscape of nonprofit technology. Discover how embracing AI can free up your team to focus on what matters most – making a meaningful impact in your community. Want to Skip Ahead? Here are Some Key Takeaways: 03:31 AI as a Tool for Personal and Business Growth It is important to identify what brings joy and generates income, then using AI and automation to handle necessary tasks that don't fall into those categories. This approach allows for better time management and increased productivity. 11:05 Balancing Automation and Personalization There are concerns about AI and automation leading to depersonalization. Start with what works manually, then automate 80% of it. This approach saves time and increases productivity while still maintaining quality through human supervision. Pay attention to the iterative nature of implementing AI solutions in business. 18:20 Understanding AI Agents and Their Applications There are different types of automations, including linear, AI-powered, and AI agents. AI agents can be used in businesses, such as replacing receptionists for appointment booking. It's important to have proper training and data input for effective AI implementation. 24:26 Transparency and Practical Implementation of AI Transparency is so important when using AI in organizations. Communicate the use of AI to stakeholders, emphasizing its benefits. Attach AI implementation to specific outcomes that solve pain points for users. 28:10 Getting Started with AI in Business Start by describing the problem and desired outcome to ChatGPT, then consulting with multiple vendors. The importance of asking the right questions and starting with a proof of concept is important. Don't miss this opportunity to gain practical knowledge on harnessing AI to enhance your nonprofit's efficiency and donor engagement. Tune in for a conversation that could transform your approach to digital strategy and fundraising. Resources Follow Aarti on Insta and DM her FC-Pod to receive her playbook to adopt AI. Aarti Anand After years of building SaaS products, Aarti saw businesses wasting time on outdated, manual prospecting and thought, “This is broken.” With AI on the rise, she knew the answer wasn't more outreach—it was smarter automation. Now, Aarti is on a mission to help businesses ditch the grind and scale faster. No more chasing leads that go nowhere—just an AI-driven system that works while you sleep. https://www.linkedin.com/in/aartianand82/ https://www.instagram.com/aartianand82/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/37152880

Ep 308 | Generating Revenue as an Affiliate with Aya Hesham 07/01/2025

Ep 308 | Generating Revenue as an Affiliate with Aya Hesham Are you looking for innovative ways to boost your nonprofit's revenue and expand your reach? In this episode, we explore the often-overlooked strategy of affiliate marketing and how it can benefit mission-driven organizations. I sit down with Aya Hesham, CEO of Vivian Agency, to uncover the potential of strategic partnerships that align with your cause and resonate with your audience. Demystifying Affiliate Marketing for Nonprofits Aya breaks down the concept of affiliate marketing and explains why it's a powerful tool for nonprofits: - Creating mutually beneficial partnerships with aligned businesses - Generating additional revenue streams without compromising your mission - Offering supporters new ways to contribute to your cause Finding the Right Partners Discover practical strategies for identifying and approaching potential affiliate partners: - Analyzing your audience to determine relevant products and services - Leveraging affiliate networks to streamline the process - Ensuring partners align with your organization's values and mission Implementing Affiliate Marketing with Authenticity Learn how to integrate affiliate partnerships into your nonprofit's communication strategy: - Crafting genuine stories around recommended products - Balancing promotional content with your core messaging - Testing and refining your approach to maximize engagement Overcoming Common Concerns We address potential hesitations about affiliate marketing in the nonprofit sector: - Maintaining ethical standards and transparency - Focusing on value-add for your audience rather than “pushing” products - Viewing partnerships as an extension of your mission, not just a revenue source Whether you're a small grassroots organization or an established nonprofit, this conversation offers fresh insights on diversifying your income streams while providing additional value to your supporters. Don't miss this opportunity to explore a strategy that could transform your approach to partnerships and sustainability. Want to skip ahead? Here are some key takeaways: 05:23 Identifying Relevant Affiliate Opportunities Learn how to research and select partners that align with your cause and resonate with your audience. 12:47 Crafting Authentic Promotional Content Discover strategies for sharing affiliate offers in a way that feels genuine and adds value to your community. 19:36 Integrating Affiliate Marketing into Your Strategy Explore practical tips for incorporating affiliate partnerships into your existing communication channels and content plan. 26:15 Scaling Your Affiliate Program Understand the time investment required and how to grow your affiliate marketing efforts sustainably. Aya Hesham Turning Partnerships into profit, Aya helps brands scale their revenue and visibility through strategic Affiliate & Influencer partnerships. As the CEO of Vivian Agency, she leads a team of top specialists dedicated to building communities for brands by connecting ambassadors and their audiences to the products they love. Learn more at VivianAgency.com https://www.linkedin.com/company/vivianagency/ https://www.linkedin.com/in/aya-elrahman-saad-799638213/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/37122180

Ep 307 | Converting High Net Worth People Into Donors with Ellen Christine Ruiters 06/24/2025

Ep 307 | Converting High Net Worth People Into Donors with Ellen Christine Ruiters Are you struggling to connect with major donors and secure those game-changing gifts for your nonprofit? In this episode, I sit down with Ellen Christine Ruiters, a nonprofit leadership and fundraising consultant who has helped great causes raise over a billion dollars globally. Ellen shares her insights on building authentic relationships with high-net-worth donors and creating a strategic approach to major gift fundraising. Shifting the Mindset: From Asking to Partnering Ellen emphasizes the importance of viewing major donors as strategic partners rather than simply sources of funding. We explore: - Why today's donors want to be heard, understood, and involved in problem-solving - The power of engagement design in creating meaningful donor experiences - How to balance donor input with maintaining your organization's mission and direction Practical Strategies for Cultivating Major Gifts Discover actionable advice for nurturing relationships with potential major donors: - How to identify and engage with donors who are ready to increase their giving - The art of asking thoughtful questions and truly listening to donor motivations - Creating personalized stewardship plans that respect donors' preferences Leveraging Donor Insights for Organizational Growth Ellen shares a brilliant strategy for involving donors in your nonprofit's development: - How to conduct donor interviews that provide valuable feedback and insights - Using donor input to shape your organization's growth strategy - Turning engaged supporters into potential board members and major gift donors Whether you're new to major gift fundraising or looking to refine your approach, this conversation offers valuable insights to help you build stronger, more authentic relationships with your top supporters. Want to skip ahead? Here are some key takeaways: 06:28 Crafting Effective Donor Conversations Learn how to ask the right questions and truly listen to donor motivations, creating a foundation for meaningful partnerships. 19:38 Personalizing Donor Engagement Discover strategies for tailoring your approach to each donor's preferences and communication style. 30:47 Turning Donor Feedback into Action Explore Ellen's powerful technique for using donor insights to shape your organization's growth strategy and cultivate deeper commitment. Don't miss this opportunity to transform your approach to major gift fundraising and create lasting partnerships with your most impactful supporters. Resources One:One and Team coaching. Join my MasterMind Group. Listeners can have FREE access to my course. The Thriving Nonprofit Leader: https://theideallife.com/the-thriving-nonprofit-leader/ Ellen Christine Ruiters Ellen Christine understands the challenges of nonprofit leadership because she’s been there. A nonprofit founder turned leadership and fundraising consultant, she has helped great causes raise over $1 billion globally. Through culture-building, high-net-worth donor strategies, and impactful storytelling, Ellen empowers nonprofits and their leaders to thrive. Her program, The Thriving Nonprofit Leader, helps organizations and their teams rediscover joy in their work while attracting more high-impact donors. Learn more at TheThrivingNonprofitLeader.com https://www.linkedin.com/in/ellen-christine-ruiters/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/37093035

Ep 306 | Writing Great Impact Statements with Jake Sucoff 06/17/2025

Ep 306 | Writing Great Impact Statements with Jake Sucoff Are you struggling to cut through the noise and truly connect with your donors? In this episode, I sit down with Jake Sucoff, founder and CEO of Patient Procure, to explore the art of crafting compelling impact stories that resonate with your audience. Jake shares his passion for helping organizations translate their mission into powerful narratives that inspire action. We discuss: The Power of Personal Stories - Why leading with individual stories is more effective than overwhelming statistics - How to identify and develop your organization's core impact narratives - Strategies for tailoring your message to different stakeholder groups Creating a Holistic Impact Strategy - Integrating your impact stories across all communication channels - Balancing detailed information with concise, engaging content - Tips for repurposing content to maximize your storytelling efforts Overcoming Common Pitfalls - Why under-communicating is often a bigger risk than over-communicating - How to simplify your message without losing its power - The importance of staying human-focused in a world of algorithms Whether you're a seasoned nonprofit marketer or just starting to develop your impact strategy, this conversation offers valuable insights to help you share your mission more effectively and connect with the hearts of your supporters. Wanna Skip Ahead? Here are Some Key Takeaways: 06:46 Crafting Relatable Impact Stories It's important to create stories that are universally relatable and tailor them to specific audiences. The power of personal narratives over statistics in conveying impact and emotional connection is crucial. 15:23 Simplifying Impact Communication for Nonprofit Leaders Focus on the core mission and impact rather than getting overwhelmed by marketing technicalities. Simplify the message and get back to the fundamental “why” of the organization. 26:51 Human-Centric Approach to Impact Storytelling Focus on human connection in storytelling, rather than getting caught up in metrics or algorithms. Speak directly to their audience and prioritize quality over quantity. Jake Sucoff Jake is an entrepreneur, marketer, and 4 time best man. He's the founder and CEO of Patient Procure, a marketing agency that specializes in helping medical practices book their ideal patients and keep them coming back. PatPro leverages exceptional content, storytelling, and technology to create reliable patient funnels so practitioners can focus on what they do best- caring for patients. Jake's career spans 15 years of building and launching products across diverse markets – including B2B SaaS, enterprise healthcare, a startup incubator and loyalty rewards hardware. He's spent these years working directly with C-suite executives, pitching in high-pressure environments, and using data to influence decisions. Jake's real passion is his family, friends and music. He's constantly tinkering with automation and AI these days so he can spend less time in the office and more time with the people he loves. Learn more at heyjakey.com www.patientprocure.com https://www.instagram.com/jakesucoff/ https://www.linkedin.com/in/jsucoff/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36958670

Ep 305 | Repurposing your Press Releases with Aquila Mendez 06/10/2025

Ep 305 | Repurposing your Press Releases with Aquila Mendez Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact. The Evolution of Public Relations - How PR has become more integrated with marketing - The importance of building relationships with media outlets - Strategies for crafting compelling, newsworthy stories Maximizing Your PR Efforts - Repurposing press releases across multiple channels - Creating a crisis communication plan before you need it - Leveraging thought leadership to build credibility Crafting Effective Pitches - Focusing on superlatives and data points - Using clear, jargon-free language - Highlighting the true impact on your community Building Strong Agency Partnerships - What to look for when hiring a PR agency - Questions to ask potential partners - The importance of trust and alignment in agency relationships Whether you're just starting to explore PR or looking to refine your existing strategy, this episode provides valuable insights to help your nonprofit amplify its message and reach new audiences. Don't miss this opportunity to learn from an industry expert and take your organization's storytelling to the next level. Tune in now and discover how to harness the power of public relations for your cause. Want to Skip Ahead? Here are Key Takeaways: 04:09 The Changing Landscape of PR Public relations has evolved to work more closely with marketing, emphasizing the importance of storytelling and relationship-building. 11:49 Crafting Effective Press Releases Learn strategies for creating press releases that resonate with media outlets, including the importance of being prepared with supporting materials. 19:38 Pitching Media Successfully Discover the key elements of an effective media pitch, including focusing on superlatives, data points, and clear, jargon-free language. 28:25 Choosing the Right PR Partner What to look for when hiring a PR agency, including understanding their philosophy and approach to measuring ROI. Aquila Mendez Valdez Aquila is the Founder of Haute in Texas, an award-winning PR and Marketing agency. She’s been asked to speak to audiences across the US, Europe and Asia, and has been featured in Forbes, Newsweek and The Telegraph, in addition to numerous TV appearances and podcasts. Her blog collaborations and client roster feature some of the world’s biggest brands, including Vogue, Prada, Lincoln, Neiman Marcus, Kendra Scott, Orangetheory. She is also the founder of Haute in Network Agencies, a franchise model to help other women own their own agencies, and was named a San Antonio Biz Journal 40 Under 40 honoree. Learn more at hitpr.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36924080

Ep 304 | Grow and Scale Authentically with Deirdre Tshien 06/03/2025

Ep 304 | Grow and Scale Authentically with Deirdre Tshien Growing pains are an inevitable part of any organization's journey, whether you're a nonprofit or a tech startup. In this episode, I sit down with Deirdre Tshien, co-founder and CEO of Capsho, to explore the challenges and triumphs of scaling a business in the ever-evolving AI landscape. Navigating the Ups and Downs of Growth Deirdre shares her candid experiences of: - Pivoting and refining Capsho's focus in response to market changes - Balancing innovation with staying true to the company's core mission - Overcoming the temptation to please everyone and learning to say “no” The Power of Listening to Your Audience Discover why tuning into your community's needs is crucial for sustainable growth: - How Capsho uses customer feedback to guide product development - The importance of validating ideas before investing resources - Strategies for prioritizing features that truly serve your audience Staying Focused in a Competitive Landscape Deirdre offers insights on: - Managing imposter syndrome when faced with new competitors - The value of “staying in your own lane” and focusing on your unique strengths - Cultivating an abundance mindset in a crowded market Lessons for Nonprofits While Capsho isn't a nonprofit, Deirdre's experiences offer valuable takeaways for mission-driven organizations: - The importance of setting clear priorities and avoiding mission drift - How to approach growth opportunities with a critical eye - Balancing innovation with staying true to your core purpose Whether you're considering a new initiative, struggling with decision-making, or feeling overwhelmed by competition, this conversation will inspire you to approach growth with intention and confidence. Want to Skip Ahead? Here are Some Key Takeaways. 04:40 Mindset for Growth and Scalability Explore the mindset needed for business growth, focusing on setting immediate, achievable goals rather than long-term projections. It is import to stay adaptable in rapidly changing industries and maintain focus on core objectives while managing growth. 09:20 Focusing on Core Mission and Adapting to Market Changes Capsho when through a journey of refining its product and target audience. It's always important to stay true to the company's mission while being responsive to market changes and customer needs. Discusses strategies for prioritizing development and expansion decisions. 17:57 Validating Ideas and Prioritizing Resources It's Important to validate new ideas through customer willingness to pay. Explore strategies for prioritizing limited resources and the challenges of saying no to seemingly good opportunities that don't align with core objectives. 24:09 Listening to Users and Managing Competition Listen to paying customers for product development decisions. Manage imposter syndrome and stay focused on your own goals in a competitive market. Tune out the noise and stay true to your mission. Deirdre Tshien Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to get clients from your content! Capsho is an AI-Powered Content Marketer that helps entrepreneurs who podcast, vlog and livestream create repurposed content that converts. From one audio or video upload, Capsho helps create title & description, social media posts, blog post, lead magnet checklist, LinkedIn Newsletters, images and short video clips. She is the creator of The Honey Trap Method, author of Honey Trap Marketing and host of the Win the Content Game. She is a 2023 Honoree of the 100 Women to KNOW in America. Learn more at capsho.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36718355

Ep 303 | Avoiding Burnout By Building Community with Rob Tracz 05/27/2025

Ep 303 | Avoiding Burnout By Building Community with Rob Tracz Are you feeling overwhelmed, stressed, and on the brink of burnout in your nonprofit work? You're not alone. In this episode, I sit down with Rob Tracz, a personal performance coach dedicated to helping driven individuals achieve success without sacrificing their well-being. Rob shares his powerful journey from severe burnout to becoming a champion for sustainable success. He reveals how his relentless pursuit of “shadow success” led to deteriorating relationships, declining health, and missed opportunities with loved ones. Key Insights on Preventing Burnout Learn practical strategies to recognize and combat burnout: - Identifying early warning signs in your routine and habits - The importance of intentional consumption – both nutritional and digital - Creating a support system through the “team triangle” concept - Balancing challenge and recovery in your work Supporting Your Team and Organization Discover how leaders can foster a culture that prevents burnout: - The critical role of open communication and psychological safety - Implementing seasons of intensity and recovery in your organizational calendar - Leading by example in prioritizing well-being Personal Strategies for Thriving Rob offers actionable advice for individuals: - Introducing small, manageable challenges to reignite motivation - Leveraging your personal values and strengths to guide decision-making - Building a network of mentors, peers, and cheerleaders for support Whether you're a nonprofit leader looking to support your team or an individual seeking to reclaim your passion and energy, this episode provides valuable insights to help you thrive in your mission-driven work. Don't miss this opportunity to learn how to create sustainable success and avoid the pitfalls of burnout. Tune in for a conversation that could transform your approach to work and life. Want to skip ahead? Here are key takeaways: 04:09 Recognizing Early Signs of Burnout Rob shares personal indicators he overlooked, including falling into mundane routines and neglecting intentional consumption habits. 14:38 The Team Triangle Concept Learn about creating a support system with mentors, peers, and cheerleaders to navigate challenges and maintain accountability. 22:39 Balancing Push and Recovery Strategies for determining when to persevere through challenges and when it's time to pivot or let go. 28:53 Creating a Culture of Well-being Tips for leaders on fostering an environment that prioritizes communication, support, and sustainable success. Rob Tracz Rob Tracz is a Personal Performance Coach who specializes in guiding driven individuals through the challenges of balancing success with personal well-being. With his unique approach, Rob helps business owners, leaders, and professionals break through stagnation, align their personal and professional goals, and create sustainable success. His coaching is built on six core principles—Resilience, Intentionality, Clarity, Optimization, Social Support, and Opportunity—giving his clients the tools they need to thrive under pressure while maintaining a fulfilling life. Beyond coaching, Rob is an engaging speaker, strategist, and entrepreneur who is passionate about helping others unlock their full potential without sacrificing what matters most. Learn more at RobTracz.com & SurvivingtheSideHustle.com http://instagram.com/robtracz Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36717890

Best Website Builder for Non-Techy People with Becky Launder 05/22/2025

Best Website Builder for Non-Techy People with Becky Launder Are you considering building a website for your nonprofit but feeling overwhelmed by the options? In this episode, I sit down with Becky Launder, co-founder of Oh My High, to discuss the essential factors you should consider before embarking on your website journey. Why Your Nonprofit Needs a Website Becky emphasizes the importance of having a website for credibility and round-the-clock visibility. We explore how a well-crafted site can: - Showcase your services and impact - Share testimonials - Collect leads and donations 24/7 Key Considerations Before Building Before you start, think about: - How your organization might evolve over time - Your technical skills and available time - Functionality needs (e-commerce, email marketing, donation forms) - Budget constraints Understanding Website Jargon We break down common terms like domain names, hosting, and plugins to help you navigate the technical landscape with confidence. The Oh My Hi Difference Discover how Oh My Hi offers: - User-friendly templates - Robust features for nonprofits - Affordable pricing options - Exceptional customer support and community Taking Action Ready to get started? We share resources and a special offer to help you launch your nonprofit website quickly and effectively. Don't miss this opportunity to gain clarity on your website strategy and find a solution that aligns with your nonprofit's mission and budget. Tune in for insights that will set your organization up for online success. Want to skip ahead? Here are key takeaways: 01:12 The Importance of Websites for Businesses Websites are crucial for credibility, showcasing services, and working 24/7 to collect leads and provide information to potential customers or supporters. 03:25 Considerations Before Building a Website Discussion on factors to consider before creating or rebuilding a website, including future changes, DIY vs. hiring experts, functionality needs, and integration with existing tools. 11:49 Oh My Hi Platform Introduction Oh My Hi is a user-friendly website platform with built-in support and community features, designed for non-technical users. It't not for for e-commerce heavy businesses but very advantageous for nonprofits because you can easily embed your donation form. Resources View the NonProfit Template: https://demo-nonprofit.ohmyhi.com/?aff=197 Learn More about Oh My Hi: https://ohmyhi.com/?aff=197#pricingstrategy ohmyhi.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36659440

Ep 302 | Getting Specific with Your Vision and Mission for Better Donor Alignment with Dan Johnson 05/20/2025

Ep 302 | Getting Specific with Your Vision and Mission for Better Donor Alignment with Dan Johnson Are you struggling to attract the right donors and volunteers to your nonprofit? The secret might lie in your organization's vision and mission statements. These foundational elements are more than just corporate jargon – they're powerful tools that can transform your fundraising efforts and organizational impact. In this eye-opening episode, I'm joined by Dan Johnson, a seasoned nonprofit coach who has raised over $3 million for new nonprofits and helped turn around struggling organizations. Dan shares his expertise on crafting compelling vision and mission statements that resonate with donors and align with your organization's goals. Why Vision and Mission Statements Matter Dan reveals why these often overlooked elements are crucial for nonprofit success: - They provide clarity and focus for your organization's efforts - They help attract donors and volunteers who share your values - They guide decision-making and strategic planning - They differentiate your nonprofit from others in the same space Key Insights on Crafting Effective Statements Learn how to create vision and mission statements that drive results: - The five essential components of a powerful nonprofit vision - How to craft a problem statement that resonates with donors - Tips for creating a mission statement that highlights your unique approach - The importance of incorporating specific, measurable goals Putting Your Vision into Action Discover practical strategies for integrating your vision and mission into every aspect of your organization: - How to use your statements in marketing and fundraising efforts - Ways to incorporate your vision into staff and volunteer onboarding - Tips for regularly reviewing and refining your statements Don't miss this opportunity to revolutionize your nonprofit's approach to vision and mission statements. Tune in to gain insights that will help you attract the right supporters, increase your impact, and create lasting change in your community. Want to skip ahead? Here are key takeaways: 06:28 Crafting an Effective Problem Statement Get specific about the issue being addressed, talking to those affected, and using their language. A well-crafted problem statement helps donors connect emotionally and understand the organization's unique approach to creating change. 19:38 Setting Measurable Goals and Staying Focused Include specific, measurable goals in vision statements to drive accountability. Stay focused on the core problem and not getting distracted by unrelated opportunities. Regular review of vision and goals helps keep your organization on track. 30:47 Developing Effective Value Statements Another role of value statements is in attracting and retaining staff and volunteers. Limit values to three core principles and including specific ways the organization upholds them. This approach helps create accountability and ensures the desired culture is maintained. 34:51 Crafting a Unique Mission Statement An effective mission statement clearly communicates an organization's unique approach. Explicitly state what makes the nonprofit different from others addressing similar issues, which can help with fundraising and marketing efforts. Dan Johnson Dan is a nonprofit coach that helps business owners and professionals create nonprofits that last. Dan has raised over $3 million for new nonprofits, turned around several struggling organizations, and helped over 30 nonprofit leaders create sustainable nonprofits. Dan is a 4x nonprofit founder, former impact evaluator, and nonprofit coach. He grew his first nonprofit to 10,000 volunteers nationwide in 3 years, and has created federal and state policy change on numerous issues. Dan’s work has been featured in The Nonprofit Communications Report, CNN, The Chicago Tribune, The Examiner, Mic Magazine and organizations he’s helped have been featured in national outlets including Vanity Fair, the New York Times, and hundreds of local news stories. Dan developed the 5 Levels of Sustainability to give new nonprofit leaders a pathway to creating a nonprofit that lasts. He serves nonprofit leaders through 1:1 and group coaching programs. He lives in North Carolina with his wife and two sons, Alex and Leo, and is a long-suffering fan of Detroit Lions football. Learn more at https://nextlevelnonprofits.us https://www.facebook.com/chngthewrld https://www.tiktok.com/@npmentor https://www.youtube.com/@nlnonprofits Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36627305

Ep 301 | Monthly Giving Programs 101 with Katherine Lacefield 05/13/2025

Ep 301 | Monthly Giving Programs 101 with Katherine Lacefield Are you looking to create a steady stream of income for your nonprofit? Monthly giving programs might be the answer you've been searching for. In this episode, I'm joined by Katherine Lacefield, a seasoned philanthropic consultant with over 20 years of experience, to explore the power of recurring donations. Building a Successful Monthly Giving Program - Creating a compelling narrative around your program - Crafting an exclusive experience for monthly donors - Implementing effective stewardship strategies Strategies for Growing Your Monthly Donor Base - Targeting existing donors for conversion - Segmenting your audience for personalized outreach - Leveraging year-end campaigns to boost monthly giving Retaining and Engaging Monthly Donors - Tracking key metrics for program health - Conducting exit surveys to improve retention - Making the giving experience fun and memorable One of Katherine's standout tips? Don't wait for perfection. Launch your program and refine it as you go. Remember, if you don't believe in the value of monthly donations to your organization, how can you expect others to? Whether you're considering starting a monthly giving program or looking to revamp an existing one, this episode is packed with actionable advice to help you create a sustainable source of funding for your nonprofit. Ready to take your fundraising to the next level? Tune in now and discover how to build a thriving community of monthly supporters for your cause. Want to Skip Ahead? Here are Some Key Takeaways: 03:28 Exploring the Benefits of Monthly Giving The advantages of monthly giving programs for nonprofit are consistent finances, operational stability, and sustainability. Its cost-effective and a great long-term value for organizations. 08:18 Crafting an Effective Monthly Giving Campaign Create a separate donation page, name the program, and develop stewardship strategies. It's also so important to build relationships with donors and suggests personalizing communication to increase retention and engagement. 15:49 Strategies for Growing Monthly Donor Programs To start building your program start with existing donors. Segment your database and craft a compelling story. Get an example of a client that converted on-time donors into monthly donors and how clear communication and goal-setting is impactful. 24:47 Tracking and Improving Monthly Donor Retention Monitoring monthly donor retention and gathering feedback is critical to the health of the program. Track donor longevity, reasons for leaving, and overall satisfaction. Even if someone stops being a monthly donor, maintaining relationships is important to encourage future support. 28:25 Final Tips for Successful Monthly Giving Programs Build confidence in your organization's mission, don't waiting for perfection before launching, and making the donor experience fun and engaging. Build personal connections with donors and think creatively about fundraising approaches. Katherine Lacefield Katherine Lacefield is a trusted partner in the philanthropic space, leveraging over 20 years of experience empowering organizations and individuals to bring about positive impact in their communities. Her knowledge and expertise span many areas, from overall fundraising strategy, monthly donations, major donation campaigns, and peer-to-peer, to a nuanced understanding of the global grantmaking landscape, animal welfare and rights, and sustainable development. She is the founder of Just Be Cause Consulting and the host of the Just Be Cause Podcast. Learn more at www.justbecause.consulting Threads: https://www.threads.net/@just.because.consulting?xmt=AQGzrTxxXpSOESIRL4Q6G-lzM-EGknSAHAJ7m51p3yMirJw Podcast: http://www.justbecause.consulting/podcast https://www.linkedin.com/in/katherine-mac-donald/ https://www.facebook.com/JustBeCauseConsulting https://www.instagram.com/just.because.consulting/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36511380

Ep 300 | Top 15 Episodes from the last 300! 05/06/2025

Ep 300 | Top 15 Episodes from the last 300! Can you believe it? We've hit a major milestone – 300 episodes of the Digital Marketing Therapy Podcast! To celebrate this incredible journey, I'm taking you on a whirlwind tour of our top 15 episodes, packed with actionable insights and strategies to elevate your nonprofit's digital marketing game. From crafting compelling year-end emails to leveraging AI for content creation, we're covering a diverse range of topics that have resonated most with our listeners. Whether you're a seasoned nonprofit professional or just starting out, there's something here for everyone. Practical Tips and Strategies As we reflect on these top episodes, I'm filled with gratitude for the incredible guests, loyal listeners, and the wealth of knowledge we've shared together. This journey has been about more than just digital marketing – it's about building a community of passionate nonprofit professionals dedicated to making a difference. Looking Ahead We're not stopping at 300! I'm excited to continue bringing you fresh insights, practical strategies, and inspiring stories to help your nonprofit thrive in the digital landscape. If you haven't already, make sure to subscribe so you don't miss out on future episodes. Thank you for being part of this amazing journey. Here's to the next 300 episodes of Digital Marketing Therapy! Want to skip ahead? Here are key takeaways: #15 – EP 201 [03:34] | How to Market Your Monthly Giving Program #14 – EP 194 [05:52] | 7 Ways to Maximize Calls to Action on Your Website #13 – EP 132 [09:28] | Mastering Local SEO with Wendall Jordan #12 – EP 58 [13:45] | My Dad and Business Part II : Innovation #11 – EP 76 [16:23] | Taking an In Person Event on Line with United Way #10 – EP 24 [20:10] | Sales Funnels with Cody Burch #9 – EP 200 [24:33] | How to Increase the Annual Value of Monthly Donors with Patrick Kirby #8 – EP 273 [28:07] | Crafting the Perfect Year End Emails with Vanessa Chase Lockshin #7 -EP 205 [34:03] | Using AI to Create Content with Scott Bywater #6 – EP 196 [38:10] | 6 Ways Your Website May be Hurting Your Organization with Dani MacGregor #5 – EP 196 [40:44] | Time to Jump Into LinkedIn #4 – EP 128 [43:10] | Creating Campaigns with Stories with Vanessa Chase Lockshin #3 – EP 219 [45:45] | Leveraging Social Media for Better Connections with Amanda Kohal #2 – EP 251 [49:15] | Coming up with Content Ideas for Short Form Video #1 – Ep 236 [53:25] | Minimizing Your Limiting Beliefs with Tracy Pleschourt Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36361710

Ep 299 | How Direct Mail Can Impact Your Fundraising with Wilson Zehr 04/29/2025

Ep 299 | How Direct Mail Can Impact Your Fundraising with Wilson Zehr In a world dominated by digital marketing, it's easy to overlook the power of traditional methods. But what if I told you that one of the most effective ways to connect with your audience is sitting right in your mailbox? Direct mail remains a potent tool for nonprofits to generate brand awareness, target new audiences, and communicate impact. In this episode, I'm joined by Wilson Zehr, a seasoned expert with over two decades of experience in high technology and telecom, to explore the untapped potential of direct mail for nonprofit organizations. Why Direct Mail Still Matters Wilson shares compelling reasons why direct mail should be an integral part of your nonprofit's marketing strategy: - Unparalleled reach: Direct mail can access every household and business in America, six days a week - Proactive communication: Unlike digital methods, direct mail allows you to initiate conversations when it's most relevant - Precise audience targeting: Tailor your message to specific demographics with remarkable accuracy - Built into daily routines: People are accustomed to checking their mail, making it a non-intrusive form of marketing Creative Approaches to Direct Mail Gone are the days of boring postcards. Wilson introduces us to various direct mail formats that can help your nonprofit stand out: - Standard postcards: Cost-effective for simple messages - Jumbo postcards: More space for impactful visuals and messaging - Self-mailers: Ideal for conveying more detailed information - Letters: Perfect for personalized, in-depth communication - Snap packs: Intriguing format that encourages opens Key Elements of Effective Direct Mail Wilson breaks down the formula for direct mail success: - 70% list selection - 20% offer - 10% creative elements By focusing on these components, you can craft direct mail pieces that resonate with your audience and drive action. Integrating Direct Mail with Your Overall Strategy Learn how to seamlessly incorporate direct mail into your nonprofit's marketing mix: - Complement digital efforts for a holistic approach - Use direct mail to validate and reinforce online messaging - Leverage the tangibility of mail pieces for lasting impact Are you ready to revolutionize your nonprofit's outreach? Tune in to discover how direct mail can become your secret weapon for connecting with donors, sharing your story, and making a lasting impression. 04:09 Why Direct Mail Matters in Fundraising Direct mail offers unique benefits: reaching every household reliably, proactive communication, precise audience targeting, and integration into daily routines. With an average return of $12 for every dollar invested, direct mail remains a valuable part of a holistic marketing strategy for nonprofits. 09:38 Creative Direct Mail Strategies Wilson shares a case study of a successful school bond campaign using targeted direct mail alongside other marketing channels. He emphasizes the importance of tailoring messages to different audience segments and timing mailings strategically to maximize impact and voter engagement. 14:06 Direct Mail Formats and Best Practices Various direct mail exist, including postcards, self-mailers, letters, and snap packs. While there are pros and cons of each format choosing the right option is based on message complexity and audience preferences. 23:02 Crafting Effective Direct Mail Pieces The key to successful direct mail is understanding your audience, crafting a compelling offer, and creating eye-catching visuals. Segmentation, targeting, and aligning messaging with audience values to drive conversions and engagement. Dr. Wilson Zehr Dr. Wilson Zehr has 20+ years’ experience in high technology and telecom – over a decade working with Internet-related (SaaS) products and services. He started his career as a Software Engineer; then expanded into full life-cycle product marketing, program management, strategic alliances, executive leadership, consulting, and teaching at the university level. Over the course of his career, Wilson has created numerous new products/brands and successfully brought them to market. Wilson has established and managed strategic alliances with a number of the world’s largest technology and communications firms. He is a serial entrepreneur who has been part of, started, or advised, more than a dozen technology startups. He is also the co-founder and CEO of Zairmail (www.zairmail.com), Cendix (www.cendix.com), and Eastern Oregon Ventures (www.easternoregonventures.com). Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36317710

Ep 298 | Should Your Marketing Team be In House or Contract? with Kasper Siervslev 04/22/2025

Ep 298 | Should Your Marketing Team be In House or Contract? with Kasper Siervslev As your nonprofit grows, the question of how to manage your marketing efforts becomes increasingly crucial. Should you hire a contractor, bring marketing in-house, or maintain a mix of both? In this episode, we explore the intricacies of building and expanding your marketing team, offering insights on when and how to make these pivotal decisions. Our guest, Kasper Sierslev, brings a wealth of experience from both agency and in-house perspectives. As a visionary thought leader in marketing operations, Casper shares valuable strategies for nonprofits at various stages of growth. Key Insights on Marketing Team Development - The importance of balancing in-house expertise with external perspectives - How to determine which marketing functions to bring in-house first - Strategies for effective collaboration between internal teams and external agencies - The value of documenting processes and creating annual marketing plans Building Your Marketing Dream Team Casper suggests starting with a small, versatile team: - A digital graphic designer for visual content creation - A copywriter to maintain consistent messaging and brand voice This foundation allows you to handle day-to-day marketing tasks while still leveraging external expertise for specialized projects or campaigns. Maximizing Agency Partnerships When working with external agencies, Casper recommends: - Clearly defining project scope and expectations - Fostering transparent communication and collaboration - Utilizing agencies for their unique insights and industry trends - Balancing agency work with in-house capabilities for cost-effectiveness Streamlining Your Marketing Operations To create more time for creative work, Casper emphasizes the importance of: - Mapping out processes and creating playbooks - Batching content creation for efficiency - Regularly reviewing and refining your marketing strategies By implementing these strategies, you'll be better equipped to make informed decisions about your marketing team's structure and capabilities, ultimately driving more effective campaigns and better results for your nonprofit. Want to skip ahead? Here are key takeaways: 07:12 Building Your Initial Marketing Team Start with a digital graphic designer and copywriter as your foundation for handling day-to-day marketing tasks. 15:38 Balancing In-House and External Resources Learn how to effectively collaborate with agencies while maintaining control over your marketing strategy. 23:05 Streamlining Marketing Operations Discover techniques for creating efficient processes that free up time for creative work and strategic thinking. 29:47 Embracing Creative Ideas Understand the power of innovative thinking in marketing and how to prioritize creativity in your campaigns. Kasper Sierslev Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry. As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes. Kasper's passion for in-house marketing is palpable, evident in his best-selling book, “Moving In-House. (https://moving-in-house.com/the-book)” Learn more at https://zite.agency https://www.linkedin.com/in/kaspersierslev/ https://www.instagram.com/cphillustrated/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36252825

Ep 297 | Telling Your Story On Your Website for Better Conversions with Daniel Molina 04/15/2025

Ep 297 | Telling Your Story On Your Website for Better Conversions with Daniel Molina Are you struggling to engage visitors on your nonprofit's website? You're not alone. Many organizations find it challenging to tell their story effectively online, often missing the mark when it comes to showcasing the true impact of their work. In this episode, I'm joined by Daniel Molina, an accomplished marketing professional and entrepreneur, to discuss strategies for creating a compelling online presence that resonates with donors, volunteers, and those seeking help. Key Insights on Website Engagement - The power of video in storytelling and emotional connection - Balancing short-form and long-form content for maximum impact - Creating a redemptive narrative that inspires action - Transparency in fundraising and project goals - Avoiding political pitfalls in your messaging Crafting Your Nonprofit's Story Daniel emphasizes the importance of a three-part storytelling approach: - Highlight the issue with relevant statistics - Present your organization's solution - Showcase the fruits of your efforts By following this structure, you can create content that not only informs but also motivates visitors to get involved. Practical Tips for Website Optimization - Use video to capture attention and convey emotion quickly - Offer multiple engagement options: volunteer, donate, and seek help - Create project-specific fundraising goals to give donors a sense of ownership - Ensure your content remains timeless to avoid frequent updates “Don't have this black box that no one knows what's in it. You want to make sure that you are fully transparent and people know where the money is going, who's involved.” – Daniel Molina This episode provides actionable advice for nonprofit leaders looking to enhance their digital presence. You'll learn how to create a website that not only informs but also inspires action, ultimately helping you further your mission and make a greater impact. Ready to transform your nonprofit's online storytelling? Listen to the full episode for more valuable insights and strategies you can implement today. Want to skip ahead? Here are key takeaways: 03:55 Crafting Compelling Website Content for Nonprofits Create a narrative that includes the problem, solution, and impact. Use video to capture attention and convey emotion, followed by photos and text. Transparency is so important. Right now avoid political stances, and focus on the organization's core mission to connect with donors on a human level. 18:48 Effective Calls-to-Action and Conversion Strategies Conversion strategies are important. Create multiple options beyond just donating. Provide ways for visitors to volunteer, get help, or sign up for newsletters. Show project progress and costs to give donors a sense of ownership and transparency in how their money is used. Daniel Molina Daniel Molina is an accomplished marketing professional and entrepreneur, owning Red Palm Studios since 2002. With extensive experience and knowledge in the latest web trends, he has successfully worked with high-profile clients and small business startups, delivering maximum exposure. As a passionate entrepreneur, Daniel Molina believes in giving back to the community and making a positive impact. Through various initiatives and partnerships, he actively engages in community outreach, addressing social issues and supporting local causes. Daniel's dedication to creating a better society extends beyond business, demonstrating his commitment to improving lives and fostering a sense of unity. Learn more at www.redpalm.us https://danielmolina.life/ https://www.instagram.com/danielmolinalife/ https://www.instagram.com/redpalmmarketing/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36043885

Ep 296 | Using ChatGPT Correctly with Steven Lewis 04/08/2025

Ep 296 | Using ChatGPT Correctly with Steven Lewis Are you ready to supercharge your nonprofit's digital marketing efforts? In this episode, I sit down with Steven Lewis, a seasoned marketer with 30 years of experience in copywriting and technology, to explore the game-changing potential of ChatGPT for small to medium-sized nonprofits. We dive deep into how this powerful AI tool can become your 24/7 marketing consultant, helping you craft compelling content, conduct market research, and even run virtual focus groups – all without breaking the bank. Unlocking ChatGPT's Potential for Nonprofits Steven shares invaluable insights on: - How to use ChatGPT as a thought partner and consultant - Crafting the perfect prompts to get the results you need - Developing a unique tone of voice for your organization - Creating synthetic personas for risk-free testing and feedback Key Takeaways: - ChatGPT isn't just for content creation – it's a versatile tool for strategy and research - Learn how to have meaningful “conversations” with the AI to refine your marketing approach - Discover how to leverage ChatGPT's vast knowledge base to understand your audience better - Find out how to use synthetic personas to test ideas without risking donor relationships Practical Applications for Your Nonprofit - Use ChatGPT to develop and refine your organization's tone of voice - Create virtual focus groups to test new ideas and campaigns - Generate data-driven insights to support your marketing decisions - Streamline your content creation process while maintaining authenticity This episode is packed with actionable advice for nonprofit leaders looking to make the most of AI technology in their digital marketing efforts. Whether you're a seasoned marketer or new to the world of AI, you'll find valuable strategies to elevate your nonprofit's online presence. Ready to revolutionize your nonprofit's digital marketing strategy? Listen to the full episode and discover how ChatGPT can become your secret weapon in reaching and engaging your audience more effectively than ever before. Want to skip ahead? Here are key moments: 09:30 Understanding ChatGPT: The Basics and Beyond ChatGPT is a large language model trained on vast amounts of data. Providing context helps shape ChatGPT's outputs. There is a lot of potential for ChatGPT to be a thought partner and consultant for businesses of all sizes. 24:34 Addressing Security Concerns and Developing Tone of Voice Be sure to balance proprietary information protection with leveraging ChatGPT's capabilities. Creating your tone of voice will help your prompts become even more effective. 35:57 Advanced ChatGPT Techniques: Synthetic Personas and Focus Groups Use ChatGPT to create synthetic personas for focus groups. This technique allows organizations to test ideas and content safely without risking real donor relationships. The approach provides valuable insights and data for decision-making. Don't miss out on this opportunity to learn how AI can transform your nonprofit's digital marketing efforts. Tune in now and take the first step towards a more efficient, effective, and data-driven marketing strategy. Steven Lewis Steven Lewis is a marketer with 30 years of experience in copywriting and technology. His course Make ChatGPT Your CMO shows business owners how to turn ChatGPT into a 24/7 marketing consultant that gives expert advice tailored to their business. Learn more at https://taleist.agency/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/36043065

Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis 04/01/2025

Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live streaming, Peter unveils strategies that can transform your approach to this powerful professional network. Key Takeaways: - Discover how to use automation tools for strategic connections - Learn the power of LinkedIn newsletters for repurposing content - Explore live streaming capabilities to engage your audience - Understand why authenticity trumps perfection in video content - Gain insights on repurposing content across platforms Practical Tips for LinkedIn Success: - Utilize automation tools to connect with 15-30 people daily - Create a LinkedIn newsletter to repurpose existing content - Apply for creator status to access live streaming features - Embrace imperfection in your video content for authenticity - Implement a content strategy that spans from top to bottom of the funnel Peter also shares a brilliant tactic for engaging with industry leaders and potential collaborators through strategic tagging in your newsletter content. This approach not only increases your visibility but also opens doors for meaningful professional relationships. Whether you're just starting out or looking to refine your LinkedIn strategy, this episode provides actionable advice to help you make the most of this platform. Remember, it's not about perfection – it's about consistency, authenticity, and providing value to your network. Ready to transform your LinkedIn presence? Listen now and start implementing these strategies to expand your reach, build meaningful connections, and achieve your professional goals. Want to skip ahead? [04:14] Video Content on LinkedIn: Authenticity Over Polish The importance of authenticity over polished production encourages users to embrace imperfections. It's more about being genuine and getting to know your connections and letting them get to know you. [11:28] Repurposing Content and Newsletter Strategies Tagging keynote speakers, sharing job postings, and engaging with new subscribers will go a long way. Add value, increase visibility, and foster meaningful connections on the platform while using content you've already created. Resources talkclip.app Quuu Promote: https://www.quuupromote.co/ Google Ad Grants: https://www.google.com/grants/ People Worth Caring About | Documentary: https://www.youtube.com/playlist?list=PL8f4FVNBnlH8hC8VRCHG_Dvo3I0DuzZV6 Bob Speelman: https://www.linkedin.com/in/robert-speelman Alana Sparrow: https://www.linkedin.com/in/alanasparrow Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric: https://www.thefirstclick.net/ep-289-power-of-creating-a-personal-brand-on-linkedin-with-alex-thoric/ Peter Murphy Lewis Peter Murphy Lewis is the innovative founder of StrategicPete.com and a respected fractional Chief Marketing Officer, skilled in turning complex marketing data into actionable strategies that boost revenue and growth. His expertise spans diverse sectors, including software, travel, media, zoos, and banks. As host of two TV shows and producer of a documentary, Peter combines strategic marketing with storytelling flair. Living with his family in a literal zoo, he is a trusted advisor for CEOs seeking to streamline marketing efforts and accelerate business outcomes. Learn more at www.sbxproductions.com Book your free discovery call with Pete: https://strategicpete.com/audit/ https://www.linkedin.com/in/petermurphylewis/ https://www.youtube.com/@StrategicPete https://www.instagram.com/gringopeter/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35702330

Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn 03/25/2025

Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin. In this episode, I sit down with Vince Quinn, co-founder and creative director of SBX Productions, to explore the world of podcasting for nonprofits. Vince shares invaluable insights on how to leverage podcasts to amplify your organization's message, connect with donors, and streamline your marketing efforts. Why Podcasting Matters for Nonprofits Vince emphasizes that podcasting isn't just another task to add to your already full plate. Instead, it's a versatile content creation machine that can: - Drive your entire marketing strategy - Repurpose content across multiple channels - Build trust with your audience - Provide networking opportunities Getting Started: Key Considerations Before you hit record, Vince recommends focusing on: - Alignment: Ensure your podcast concept aligns with your organization's mission and daily activities. - Pilot Testing: Create a few episodes privately to refine your process and ensure sustainability. - Content Planning: Use bullet points rather than scripts to keep conversations natural and engaging. - Time Management: Plan your recording and post-production schedule to stay consistent. Maximizing Your Podcast's Impact Vince shares strategies to make your podcast work harder for your nonprofit: - Invite key stakeholders: Feature donors, corporate sponsors, and beneficiaries to strengthen relationships and create powerful testimonials. - Repurpose content: Turn episodes into blog posts, social media content, and newsletters. - Network strategically: Use your podcast to connect with high-level contacts at partner organizations. Want to skip ahead? Here are key takeaways: 11:55 Developing Your Podcast Concept and Strategy Your podcast can help drive messaging and build brand awareness. It can also help with bring in and feature donors. Understanding what you want your podcasts purpose is goes a long way. 18:04 Preparing for Podcast Episodes and Handling Interviews Prepping for your interviews is important, but be genuine. It doesn't need to be fully scripted. People want to hear conversations the are authentic and feel like they're hanging out with you in their living room. 24:07 Leveraging Podcasts for Networking and Sponsorships This can be a great way to highlight and feature your donors and sponsors. You can also interview people you've been wanting to connect with. Resources: Vince Quinn Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses and foundations start podcasts that power their marketing. He also hosts a podcast about the same thing, called It's Not Just Talking. Learn more at www.sbxproductions.com Podcast Pilot Program: https://calendly.com/vincequinn/intro-call-w-vince-quinn-podcast Quiz: https://sbxproductions.com/podcast-compass-quiz/ Podcast: https://sbxproductions.com/our-podcast/ Calendar: https://calendly.com/vincequinn/podcast-guest-booking https://www.instagram.com/sbxprod/ https://www.youtube.com/@sbxprod https://www.linkedin.com/in/vince-quinn-7456114a/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35641835

Ep 293 | Staying Passionate and Creative after Nearly 20 Years with Finally Home Co-Founder, Kristin Orphan 03/18/2025

Ep 293 | Staying Passionate and Creative after Nearly 20 Years with Finally Home Co-Founder, Kristin Orphan This episode is in partnership with thousands of other podcasts highlighting nonprofits this week! Kristin Orphan, co-founder of Finally Home, an organization dedicated to supporting foster, adoptive, and kinship families. With over 20 years of experience, Kristin shares her journey of founding a nonprofit while navigating the challenges of being a foster and adoptive parent herself. Kristin's story is a testament to the power of perseverance and faith in the face of overwhelming circumstances. She opens up about: The Genesis of Finally Home - How personal experiences as foster and kinship parents led to identifying a crucial gap in support for families - The initial focus on marriage education for foster and adoptive couples - Balancing naivety and passion when starting a nonprofit Navigating Challenges and Growth - Adapting to unexpected hurdles in building partnerships - The importance of staying true to your mission while remaining flexible in your methods - Lessons learned from pivoting during the COVID-19 pandemic Sustaining Passion and Preventing Burnout - The value of taking sabbaticals and delegating responsibilities - Creating a culture that encourages innovation and accepts failure - Balancing entrepreneurial vision with practical implementation Looking Ahead to 2025 - Exciting developments in team leadership and virtual training programs - The joy of seeing team members flourish in their roles - Expanding reach through initiatives like the Family Journey show Kristin's insights offer valuable lessons for nonprofit leaders, founders, and anyone passionate about making a difference. Her emphasis on building a strong team culture, embracing flexibility, and maintaining a sense of purpose provides a roadmap for sustainable impact. Whether you're considering starting a nonprofit, facing burnout in your current role, or simply seeking inspiration, this conversation with Kristin Orphan will rejuvenate your spirit and remind you of the profound impact one person's vision can have on countless lives. Want to skip ahead? Here are key takeaways: 14:38 Building a Nonprofit Organization There are many surprises and challenges of starting a nonprofit, including the slower-than-expected process of building bridges with churches and other organizations. The importance of patience and staying true to the mission while remaining flexible in methods is crucial. 22:39 Avoiding Burnout and Maintaining Passion Avoiding burnout can include things like taking sabbaticals, delegating responsibilities, and surrounding oneself with skilled team members. Don't think of yourself of being the center of the organization and allow others to lead and grow. 28:53 Future Plans and Team Development Finally Home's future is bright, particularly in developing team leadership and expanding virtual training programs. Fostering a culture that encourages creativity, allows for failure, and promotes open communication among team members is critical. 34:09 Encouragement for Nonprofit Leaders The importance of faith, obedience, and remembering that you are not alone in their work goes a long way. Take regular breaks and maintain perspective on you role in the larger mission. Kristin Orphan Kristin Orphan holds a Master’s of Science in Mental Health and Wellness with an emphasis in Family Dynamics and is. aCertified Family Life Educator. She is also an Adjunct University Professor in Psychology. Kristin is also the managing partner of Family Wellness Associates, and a Family Wellness Master Trainer. She is a worship leader and keynote speaker for special events and retreats nationwide. In her down time, Kristin enjoys writing as well as performing as a vocal artist. Learn more at https://finallyhome.net/ https://www.facebook.com/FinallyHome.net Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35577915

Ep 292 | When to START or Stop Your Marketing Plan with Corey Morris 03/11/2025

Ep 292 | When to START or Stop Your Marketing Plan with Corey Morris Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between consistency and adaptability. What you'll learn: → The importance of documenting your marketing plan and sharing it with your team → How to balance long-term strategies (like SEO) with more nimble approaches (such as Google Ads) → Leveraging the $10,000 monthly Google Ad grant for nonprofits → Creating content that can be repurposed across multiple channels → The value of focusing on quality over quantity in your marketing efforts Evaluating Your Marketing Efforts Corey shares his insights on how often you should review your marketing activities: For ongoing campaigns: Evaluate at least quarterly, potentially monthly for high-volume efforts For specific events or initiatives: Conduct a retrospective after each occurrence Consider setting aside 5-10% of your budget for testing new ideas “It's not about doing three blog posts a month and seven social media posts a week just because somebody said you should. It's about doing things with conviction and purpose.” – Corey Morris This episode provides practical advice for nonprofit leaders looking to refine their digital marketing approach. You'll learn how to make data-driven decisions, adapt to changes in your organization and industry, and ensure your marketing efforts align with your overall goals. Ready to take your nonprofit's digital marketing to the next level? Listen to the full episode for more valuable insights and strategies you can implement today. Want to skip ahead? Here are key takeaways: 05:46 Evaluating Marketing Strategies and Balancing Channels Having data behind your marketing strategies helps you understand what you keep doing and where you pivot. Creating a balance between long-term and more agile strategies can help you balance what you need now while working towards longer term projects. 13:27 Leveraging Google Ad Grants and Content Strategy When utilizing Google Ad Grants, create versatile content that can be used across multiple channels. Understand where your audience is and focus on quality over quantity in marketing efforts. 22:01 Adapting Marketing Strategies to Organizational Changes Adapt marketing strategies to align with changing organizational goals. The START framework emphasizes the need for strategy before tactics. Don't forget about the importance of connecting marketing efforts to organizational outcomes and preparing for unexpected “trigger events.” 30:07 Evaluating Marketing Efforts and Frequency of Review Review your marketing activities quarterly at a minimum, with more frequent reviews for high-volume campaigns. Balance consistent strategies with the flexibility to adapt to new opportunities or challenges. Corey Morris Corey is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and “how to” content for creating and implementing a plan leveraging his five-step START Planning process. Learn more at https://voltage.digital/corey-video-mtg https://www.facebook.com/voltagekc https://www.linkedin.com/in/coreymorris/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35532955

Ep 291 | Importance of Messaging in Conversations for More Conversions with Ron Robinson 03/04/2025

Ep 291 | Importance of Messaging in Conversations for More Conversions with Ron Robinson Sami Bedell-Mulhern and Ron Robinson discuss the importance of fundraising and marketing for nonprofits. Ron emphasizes the need for consistent communication and tracking efforts to maximize donations. He advises nonprofits to focus on simple, authentic messaging and to ask for specific needs, such as money for operational costs or specific items like coats. Ron suggests using tools like HubSpot to track conversations and improve outreach. He also highlights the importance of staying top of mind with donors through regular communication. Ron offers his expertise and resources to help nonprofits achieve their goals. What you'll learn: → The importance of viewing fundraising and marketing as a numbers game → How to have authentic, non-salesy conversations with potential donors → Strategies for quantifying the benefits of your organization to make donors feel good → Tips for staying top of mind with your audience through regular communication → The value of tracking your conversations and measuring what's working (and what's not) Want to skip ahead? Here are key takeaways: [06:54] Quantify the benefits to potential donors to make them feel good about contributing. [09:36] Use simple, authentic analogies (like giving away jackets) to illustrate your fundraising approach. [18:15] Stay top of mind with donors through regular communication, even if not every conversation leads to an immediate result. [32:36] Have someone else review your messaging and approach to identify areas for improvement. Ron Robinson Ron Robinson is the visionary Founder and CEO of MPFR Media, a transformative force defining how small businesses approach marketing and the customer experience. With over two decades of experience in leadership and innovation, Ron combines a deep understanding of operational excellence with a passion for driving engagement and fostering brand loyalty. Ron’s professional journey began in the transportation industry, where he built a distinguished career spanning 20 years. Starting as a conductor, he rose through the ranks to become Superintendent of Train Operations at one of the largest mass transit agencies in the United States. His tenure in transportation was marked by a steadfast commitment to efficiency, leadership, and a people-first approach. In 2011, Ron channeled his entrepreneurial spirit into founding Sorfs Inc, inspired by a news segment on remote work. What began as a company focused on call center and customer experience solutions has since evolved into MPFR Media a comprehensive marketing and media powerhouse. Today, MPFR Media provides innovative solutions ranging from marketing strategy and media production to customer management and cutting-edge data security protocols, serving both startups and Fortune 500 enterprises. A military veteran, Ron brings a deep sense of community and service to everything he does. Beyond the boardroom, he is an accomplished commercial photographer, sharing his artistic vision and creativity with veterans and the wider community. His ability to foster meaningful connections and build lasting relationships has been a hallmark of his success, both in his transportation career and as the leader of MPFR Media. Ron’s dedication to integrating sales, marketing, customer experience tactics, and imagery ensures that his company delivers high-performance media and strategies that captivate audiences, drive measurable ROI, and transform customers into lifelong brand advocates. Through his leadership, MPFR Media has become a trusted partner for businesses looking to elevate their marketing. Learn more at https://mpfrmedia.com https://linqapp.com/mpfrmarketing?r=link Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35262140

Ep 290 | Start Creating Google Ads with Andrew Laws 02/18/2025

Ep 290 | Start Creating Google Ads with Andrew Laws Andrew Laws, the founder of yeseo.io, an SEO agency. Andrew is a total pro when it comes to all things digital marketing, and he's here to share his expertise on leveraging the Google Ad Grant to promote your nonprofit. Whether you're brand new to the Google Ad Grant or you've been using it for a while, Andrew has tons of practical tips and strategies to help you make the most of this incredible resource. We're talking keyword research, ad copywriting, conversion tracking, and so much more. What you'll learn: → The key benefits of the Google Ad Grant for nonprofits → How to identify the right keywords and language to reach your target audience → Strategies for creating high-performing ad variations → Tools and resources to supercharge your Google Ads campaigns → Common mistakes to avoid when running Google Ads Want to skip ahead? Here are key takeaways: [9:38] Treat the Google Ad Grant like a commercial campaign, not just “free money.” Even though you aren't paying for the ads, you want them to be successful and generate income for your organization. [15:02] Focus on driving traffic to functional parts of your website, like landing pages. Have a clear CTA but don't have them go straight to a donation page necessarily. [33:37] Use long-tail keywords to target specific audiences and avoid broad, expensive terms. This helps with getting the right people to click on your ads and have better quality visitors that are going to be interested in the work you do. [35:02] Maintain a list of negative keywords to exclude from your campaigns. This will ensure you aren't accidentally targeting people that aren't the right fit for you. [39:10] Leverage free tools like Google Ads Keyword Planner, SEMrush, and Facebook ad transparency. This can help you figure out what keywords to utilize to reach your goals. Resources: Google Ads Keyword Planner: https://ads.google.com/intl/en_us/home/tools/keyword-planner/ SEMrush: https://www.semrush.com/ Andrew Laws Andrew Laws founded the yeseo.io SEO Agency and has been battling SEO for over 25 years. When he's not in the office helping clients grow, he can be found in the studio or on stage, making very loud noises. Andrew loves to talk about mindset, personal growth, business development, neurodiversity and odd music. Learn more at https://yeseo.io/ Get a few website audit by visiting https://yeseo.io/audit/ https://www.youtube.com/@yeseo-agency Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35246220

BONUS: What is Do Good Better YOUniversity with Patrick Kirby 02/11/2025

BONUS: What is Do Good Better YOUniversity with Patrick Kirby Patrick Kirby has been a guest multiple times on the Digital Marketing Therapy podcast and has partnered with The First Click on many different projects and programs. Now, Sami is excited to be joining his program, Do Good YOUniversity. This bonus episode talks about the power of community and how you can get unique access to Sami and Patrick each week to get your questions answered. What you'll learn: → The importance of building a supportive community as a consultant or solopreneur → How to overcome the “scarcity complex” that can plague the nonprofit sector → The key features and benefits of Do Good YOUniversity, Patrick's comprehensive training program → Strategies for continuously improving your skills and pushing your organization to new heights → Why collaboration, not competition, is the key to success in the nonprofit world Want to skip ahead? Here are key takeaways: 07:11 The power of reaching out to other consultants and experts for advice and support when starting your own business. 11:00 Addressing the burnout challenge in nonprofit work and the need for a collaborative community. 15:47 How the weekly “Ask Me Anything” sessions in Do Good University provide personalized, actionable support. 25:03 A overview of the robust training library inside Do Good University, covering fundraising, marketing, events, and more. 33:02 The incredible value and affordability of Do Good University, with a monthly fee of just $50. Resources Patrick Kirby Founder, Do Good YOUniversity Patrick Kirby is the Founder of Do Good Better Consulting, author of the Amazon best seller Fundraise Awesomer! A Practical Guide to Staying Sane While Doing Good, host of The Official Do Good Better Podcast, and a believer that “we’ve always done it this way” is the most dangerous phrase in the English language. Patrick has spent nearly 2 decades working as a fundraiser in the nonprofit industry, for organizations of all shapes and sizes, most notably as the Senior Director of Development at the Cystic Fibrosis Foundation in Minneapolis, MN and the Chief Development Officer at the Anne Carlsen Center, based in Jamestown, ND. He earned his B.A. in “B.S.” (politics) at Loras College in Dubuque, IA, and is hopelessly addicted to super nerdy Sci-Fi/Fantasy novels and old school Nintendo games. Patrick lives in West Fargo, ND with his wife Shannon, three ridiculously adorable children named Spencer, Preston and Willow, a chubby beagle named Calvin. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35228375

Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric 02/04/2025

Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric Let's dive deep into the power of LinkedIn for nonprofits with the help of Alex Thoric, a digital marketing expert. Alex shares his insights on building a personal brand on LinkedIn, engaging with your audience, and leveraging the platform to connect with key prospects and partners. Whether you're a LinkedIn pro or just getting started, this episode is packed with practical tips and strategies to help you maximize your nonprofit's presence on the platform. What you'll learn: → Why LinkedIn is a must-have for nonprofits with a B2B focus → How to build a personal brand on LinkedIn and use it to your advantage → Strategies for creating and repurposing content to engage your audience → Effective ways to use direct messaging and multiple touchpoints to build relationships → The benefits of using LinkedIn Sales Navigator and the “Dream 100” approach Want to skip ahead? Here are key takeaways: 03:15 Should you even be on LinkedIn? YES! LinkedIn is a powerful platform for nonprofits, with 80% of B2B sales happening through the platform. 07:02 Understand the power of a personal brand. Building a personal brand on LinkedIn is about being relatable and connecting with people on a deeper level, not just selling yourself. It also happens through your personal page. 14:29 Creating content for your page doesn't have to be overwhelming. Batch content creation and repurposing existing content can be a game-changer for your LinkedIn strategy. 19:59 You don't even have to create posts to make an impact on LinkedIn. Using direct messaging and multiple touchpoints, like email, is crucial for building authentic relationships on LinkedIn. 26:59 There is a lot of power in the filtering opportunities to find the right people. Investing in LinkedIn Sales Navigator can provide a significant ROI for your nonprofit, allowing you to connect with key decision-makers. Resources: The Ultimate Sales Machine Book by Chet Holmes: https://www.chetholmes.com/new-edition-ultimate-sales-machine/ LinkedIn Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator Alex Thoric Alex Thoric is the founder of a marketing agency and Co-Founder of a marketing consulting company Building Income on Demand. A digital marketer who has great experience working with different industries such as spas, gyms, coaches, consultants, real estate, and restaurants. He loves working out, playing soccer, and guitar. Learn more at https://www.buildingincomeondemand.com/ https://www.instagram.com/alexthoric https://www.linkedin.com/in/alex-thoric/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/34884650

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