Digital Marketing Therapy

Digital Marketing Therapy supports nonprofits in raising more money online. Learn ways to utilize your website, social media, content and email marketing to support your online fundraising and retention efforts.

Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis 04/01/2025

Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live streaming, Peter unveils strategies that can transform your approach to this powerful professional network. Key Takeaways: - Discover how to use automation tools for strategic connections - Learn the power of LinkedIn newsletters for repurposing content - Explore live streaming capabilities to engage your audience - Understand why authenticity trumps perfection in video content - Gain insights on repurposing content across platforms Practical Tips for LinkedIn Success: - Utilize automation tools to connect with 15-30 people daily - Create a LinkedIn newsletter to repurpose existing content - Apply for creator status to access live streaming features - Embrace imperfection in your video content for authenticity - Implement a content strategy that spans from top to bottom of the funnel Peter also shares a brilliant tactic for engaging with industry leaders and potential collaborators through strategic tagging in your newsletter content. This approach not only increases your visibility but also opens doors for meaningful professional relationships. Whether you're just starting out or looking to refine your LinkedIn strategy, this episode provides actionable advice to help you make the most of this platform. Remember, it's not about perfection – it's about consistency, authenticity, and providing value to your network. Ready to transform your LinkedIn presence? Listen now and start implementing these strategies to expand your reach, build meaningful connections, and achieve your professional goals. Want to skip ahead? [04:14] Video Content on LinkedIn: Authenticity Over Polish The importance of authenticity over polished production encourages users to embrace imperfections. It's more about being genuine and getting to know your connections and letting them get to know you. [11:28] Repurposing Content and Newsletter Strategies Tagging keynote speakers, sharing job postings, and engaging with new subscribers will go a long way. Add value, increase visibility, and foster meaningful connections on the platform while using content you've already created. Resources talkclip.app Quuu Promote: https://www.quuupromote.co/ Google Ad Grants: https://www.google.com/grants/ People Worth Caring About | Documentary: https://www.youtube.com/playlist?list=PL8f4FVNBnlH8hC8VRCHG_Dvo3I0DuzZV6 Bob Speelman: https://www.linkedin.com/in/robert-speelman Alana Sparrow: https://www.linkedin.com/in/alanasparrow Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric: https://www.thefirstclick.net/ep-289-power-of-creating-a-personal-brand-on-linkedin-with-alex-thoric/ Peter Murphy Lewis Peter Murphy Lewis is the innovative founder of StrategicPete.com and a respected fractional Chief Marketing Officer, skilled in turning complex marketing data into actionable strategies that boost revenue and growth. His expertise spans diverse sectors, including software, travel, media, zoos, and banks. As host of two TV shows and producer of a documentary, Peter combines strategic marketing with storytelling flair. Living with his family in a literal zoo, he is a trusted advisor for CEOs seeking to streamline marketing efforts and accelerate business outcomes. Learn more at www.sbxproductions.com Book your free discovery call with Pete: https://strategicpete.com/audit/ https://www.linkedin.com/in/petermurphylewis/ https://www.youtube.com/@StrategicPete https://www.instagram.com/gringopeter/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35702330

Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn 03/25/2025

Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin. In this episode, I sit down with Vince Quinn, co-founder and creative director of SBX Productions, to explore the world of podcasting for nonprofits. Vince shares invaluable insights on how to leverage podcasts to amplify your organization's message, connect with donors, and streamline your marketing efforts. Why Podcasting Matters for Nonprofits Vince emphasizes that podcasting isn't just another task to add to your already full plate. Instead, it's a versatile content creation machine that can: - Drive your entire marketing strategy - Repurpose content across multiple channels - Build trust with your audience - Provide networking opportunities Getting Started: Key Considerations Before you hit record, Vince recommends focusing on: - Alignment: Ensure your podcast concept aligns with your organization's mission and daily activities. - Pilot Testing: Create a few episodes privately to refine your process and ensure sustainability. - Content Planning: Use bullet points rather than scripts to keep conversations natural and engaging. - Time Management: Plan your recording and post-production schedule to stay consistent. Maximizing Your Podcast's Impact Vince shares strategies to make your podcast work harder for your nonprofit: - Invite key stakeholders: Feature donors, corporate sponsors, and beneficiaries to strengthen relationships and create powerful testimonials. - Repurpose content: Turn episodes into blog posts, social media content, and newsletters. - Network strategically: Use your podcast to connect with high-level contacts at partner organizations. Want to skip ahead? Here are key takeaways: 11:55 Developing Your Podcast Concept and Strategy Your podcast can help drive messaging and build brand awareness. It can also help with bring in and feature donors. Understanding what you want your podcasts purpose is goes a long way. 18:04 Preparing for Podcast Episodes and Handling Interviews Prepping for your interviews is important, but be genuine. It doesn't need to be fully scripted. People want to hear conversations the are authentic and feel like they're hanging out with you in their living room. 24:07 Leveraging Podcasts for Networking and Sponsorships This can be a great way to highlight and feature your donors and sponsors. You can also interview people you've been wanting to connect with. Resources: Vince Quinn Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses and foundations start podcasts that power their marketing. He also hosts a podcast about the same thing, called It's Not Just Talking. Learn more at www.sbxproductions.com Podcast Pilot Program: https://calendly.com/vincequinn/intro-call-w-vince-quinn-podcast Quiz: https://sbxproductions.com/podcast-compass-quiz/ Podcast: https://sbxproductions.com/our-podcast/ Calendar: https://calendly.com/vincequinn/podcast-guest-booking https://www.instagram.com/sbxprod/ https://www.youtube.com/@sbxprod https://www.linkedin.com/in/vince-quinn-7456114a/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35641835

Ep 293 | Staying Passionate and Creative after Nearly 20 Years with Finally Home Co-Founder, Kristin Orphan 03/18/2025

Ep 293 | Staying Passionate and Creative after Nearly 20 Years with Finally Home Co-Founder, Kristin Orphan This episode is in partnership with thousands of other podcasts highlighting nonprofits this week! Kristin Orphan, co-founder of Finally Home, an organization dedicated to supporting foster, adoptive, and kinship families. With over 20 years of experience, Kristin shares her journey of founding a nonprofit while navigating the challenges of being a foster and adoptive parent herself. Kristin's story is a testament to the power of perseverance and faith in the face of overwhelming circumstances. She opens up about: The Genesis of Finally Home - How personal experiences as foster and kinship parents led to identifying a crucial gap in support for families - The initial focus on marriage education for foster and adoptive couples - Balancing naivety and passion when starting a nonprofit Navigating Challenges and Growth - Adapting to unexpected hurdles in building partnerships - The importance of staying true to your mission while remaining flexible in your methods - Lessons learned from pivoting during the COVID-19 pandemic Sustaining Passion and Preventing Burnout - The value of taking sabbaticals and delegating responsibilities - Creating a culture that encourages innovation and accepts failure - Balancing entrepreneurial vision with practical implementation Looking Ahead to 2025 - Exciting developments in team leadership and virtual training programs - The joy of seeing team members flourish in their roles - Expanding reach through initiatives like the Family Journey show Kristin's insights offer valuable lessons for nonprofit leaders, founders, and anyone passionate about making a difference. Her emphasis on building a strong team culture, embracing flexibility, and maintaining a sense of purpose provides a roadmap for sustainable impact. Whether you're considering starting a nonprofit, facing burnout in your current role, or simply seeking inspiration, this conversation with Kristin Orphan will rejuvenate your spirit and remind you of the profound impact one person's vision can have on countless lives. Want to skip ahead? Here are key takeaways: 14:38 Building a Nonprofit Organization There are many surprises and challenges of starting a nonprofit, including the slower-than-expected process of building bridges with churches and other organizations. The importance of patience and staying true to the mission while remaining flexible in methods is crucial. 22:39 Avoiding Burnout and Maintaining Passion Avoiding burnout can include things like taking sabbaticals, delegating responsibilities, and surrounding oneself with skilled team members. Don't think of yourself of being the center of the organization and allow others to lead and grow. 28:53 Future Plans and Team Development Finally Home's future is bright, particularly in developing team leadership and expanding virtual training programs. Fostering a culture that encourages creativity, allows for failure, and promotes open communication among team members is critical. 34:09 Encouragement for Nonprofit Leaders The importance of faith, obedience, and remembering that you are not alone in their work goes a long way. Take regular breaks and maintain perspective on you role in the larger mission. Kristin Orphan Kristin Orphan holds a Master’s of Science in Mental Health and Wellness with an emphasis in Family Dynamics and is. aCertified Family Life Educator. She is also an Adjunct University Professor in Psychology. Kristin is also the managing partner of Family Wellness Associates, and a Family Wellness Master Trainer. She is a worship leader and keynote speaker for special events and retreats nationwide. In her down time, Kristin enjoys writing as well as performing as a vocal artist. Learn more at https://finallyhome.net/ https://www.facebook.com/FinallyHome.net Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35577915

Ep 292 | When to START or Stop Your Marketing Plan with Corey Morris 03/11/2025

Ep 292 | When to START or Stop Your Marketing Plan with Corey Morris Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between consistency and adaptability. What you'll learn: → The importance of documenting your marketing plan and sharing it with your team → How to balance long-term strategies (like SEO) with more nimble approaches (such as Google Ads) → Leveraging the $10,000 monthly Google Ad grant for nonprofits → Creating content that can be repurposed across multiple channels → The value of focusing on quality over quantity in your marketing efforts Evaluating Your Marketing Efforts Corey shares his insights on how often you should review your marketing activities: For ongoing campaigns: Evaluate at least quarterly, potentially monthly for high-volume efforts For specific events or initiatives: Conduct a retrospective after each occurrence Consider setting aside 5-10% of your budget for testing new ideas “It's not about doing three blog posts a month and seven social media posts a week just because somebody said you should. It's about doing things with conviction and purpose.” – Corey Morris This episode provides practical advice for nonprofit leaders looking to refine their digital marketing approach. You'll learn how to make data-driven decisions, adapt to changes in your organization and industry, and ensure your marketing efforts align with your overall goals. Ready to take your nonprofit's digital marketing to the next level? Listen to the full episode for more valuable insights and strategies you can implement today. Want to skip ahead? Here are key takeaways: 05:46 Evaluating Marketing Strategies and Balancing Channels Having data behind your marketing strategies helps you understand what you keep doing and where you pivot. Creating a balance between long-term and more agile strategies can help you balance what you need now while working towards longer term projects. 13:27 Leveraging Google Ad Grants and Content Strategy When utilizing Google Ad Grants, create versatile content that can be used across multiple channels. Understand where your audience is and focus on quality over quantity in marketing efforts. 22:01 Adapting Marketing Strategies to Organizational Changes Adapt marketing strategies to align with changing organizational goals. The START framework emphasizes the need for strategy before tactics. Don't forget about the importance of connecting marketing efforts to organizational outcomes and preparing for unexpected “trigger events.” 30:07 Evaluating Marketing Efforts and Frequency of Review Review your marketing activities quarterly at a minimum, with more frequent reviews for high-volume campaigns. Balance consistent strategies with the flexibility to adapt to new opportunities or challenges. Corey Morris Corey is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and “how to” content for creating and implementing a plan leveraging his five-step START Planning process. Learn more at https://voltage.digital/corey-video-mtg https://www.facebook.com/voltagekc https://www.linkedin.com/in/coreymorris/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35532955

Ep 291 | Importance of Messaging in Conversations for More Conversions with Ron Robinson 03/04/2025

Ep 291 | Importance of Messaging in Conversations for More Conversions with Ron Robinson Sami Bedell-Mulhern and Ron Robinson discuss the importance of fundraising and marketing for nonprofits. Ron emphasizes the need for consistent communication and tracking efforts to maximize donations. He advises nonprofits to focus on simple, authentic messaging and to ask for specific needs, such as money for operational costs or specific items like coats. Ron suggests using tools like HubSpot to track conversations and improve outreach. He also highlights the importance of staying top of mind with donors through regular communication. Ron offers his expertise and resources to help nonprofits achieve their goals. What you'll learn: → The importance of viewing fundraising and marketing as a numbers game → How to have authentic, non-salesy conversations with potential donors → Strategies for quantifying the benefits of your organization to make donors feel good → Tips for staying top of mind with your audience through regular communication → The value of tracking your conversations and measuring what's working (and what's not) Want to skip ahead? Here are key takeaways: [06:54] Quantify the benefits to potential donors to make them feel good about contributing. [09:36] Use simple, authentic analogies (like giving away jackets) to illustrate your fundraising approach. [18:15] Stay top of mind with donors through regular communication, even if not every conversation leads to an immediate result. [32:36] Have someone else review your messaging and approach to identify areas for improvement. Ron Robinson Ron Robinson is the visionary Founder and CEO of MPFR Media, a transformative force defining how small businesses approach marketing and the customer experience. With over two decades of experience in leadership and innovation, Ron combines a deep understanding of operational excellence with a passion for driving engagement and fostering brand loyalty. Ron’s professional journey began in the transportation industry, where he built a distinguished career spanning 20 years. Starting as a conductor, he rose through the ranks to become Superintendent of Train Operations at one of the largest mass transit agencies in the United States. His tenure in transportation was marked by a steadfast commitment to efficiency, leadership, and a people-first approach. In 2011, Ron channeled his entrepreneurial spirit into founding Sorfs Inc, inspired by a news segment on remote work. What began as a company focused on call center and customer experience solutions has since evolved into MPFR Media a comprehensive marketing and media powerhouse. Today, MPFR Media provides innovative solutions ranging from marketing strategy and media production to customer management and cutting-edge data security protocols, serving both startups and Fortune 500 enterprises. A military veteran, Ron brings a deep sense of community and service to everything he does. Beyond the boardroom, he is an accomplished commercial photographer, sharing his artistic vision and creativity with veterans and the wider community. His ability to foster meaningful connections and build lasting relationships has been a hallmark of his success, both in his transportation career and as the leader of MPFR Media. Ron’s dedication to integrating sales, marketing, customer experience tactics, and imagery ensures that his company delivers high-performance media and strategies that captivate audiences, drive measurable ROI, and transform customers into lifelong brand advocates. Through his leadership, MPFR Media has become a trusted partner for businesses looking to elevate their marketing. Learn more at https://mpfrmedia.com https://linqapp.com/mpfrmarketing?r=link Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35262140

Ep 290 | Start Creating Google Ads with Andrew Laws 02/18/2025

Ep 290 | Start Creating Google Ads with Andrew Laws Andrew Laws, the founder of yeseo.io, an SEO agency. Andrew is a total pro when it comes to all things digital marketing, and he's here to share his expertise on leveraging the Google Ad Grant to promote your nonprofit. Whether you're brand new to the Google Ad Grant or you've been using it for a while, Andrew has tons of practical tips and strategies to help you make the most of this incredible resource. We're talking keyword research, ad copywriting, conversion tracking, and so much more. What you'll learn: → The key benefits of the Google Ad Grant for nonprofits → How to identify the right keywords and language to reach your target audience → Strategies for creating high-performing ad variations → Tools and resources to supercharge your Google Ads campaigns → Common mistakes to avoid when running Google Ads Want to skip ahead? Here are key takeaways: [9:38] Treat the Google Ad Grant like a commercial campaign, not just “free money.” Even though you aren't paying for the ads, you want them to be successful and generate income for your organization. [15:02] Focus on driving traffic to functional parts of your website, like landing pages. Have a clear CTA but don't have them go straight to a donation page necessarily. [33:37] Use long-tail keywords to target specific audiences and avoid broad, expensive terms. This helps with getting the right people to click on your ads and have better quality visitors that are going to be interested in the work you do. [35:02] Maintain a list of negative keywords to exclude from your campaigns. This will ensure you aren't accidentally targeting people that aren't the right fit for you. [39:10] Leverage free tools like Google Ads Keyword Planner, SEMrush, and Facebook ad transparency. This can help you figure out what keywords to utilize to reach your goals. Resources: Google Ads Keyword Planner: https://ads.google.com/intl/en_us/home/tools/keyword-planner/ SEMrush: https://www.semrush.com/ Andrew Laws Andrew Laws founded the yeseo.io SEO Agency and has been battling SEO for over 25 years. When he's not in the office helping clients grow, he can be found in the studio or on stage, making very loud noises. Andrew loves to talk about mindset, personal growth, business development, neurodiversity and odd music. Learn more at https://yeseo.io/ Get a few website audit by visiting https://yeseo.io/audit/ https://www.youtube.com/@yeseo-agency Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35246220

BONUS: What is Do Good Better YOUniversity with Patrick Kirby 02/11/2025

BONUS: What is Do Good Better YOUniversity with Patrick Kirby Patrick Kirby has been a guest multiple times on the Digital Marketing Therapy podcast and has partnered with The First Click on many different projects and programs. Now, Sami is excited to be joining his program, Do Good YOUniversity. This bonus episode talks about the power of community and how you can get unique access to Sami and Patrick each week to get your questions answered. What you'll learn: → The importance of building a supportive community as a consultant or solopreneur → How to overcome the “scarcity complex” that can plague the nonprofit sector → The key features and benefits of Do Good YOUniversity, Patrick's comprehensive training program → Strategies for continuously improving your skills and pushing your organization to new heights → Why collaboration, not competition, is the key to success in the nonprofit world Want to skip ahead? Here are key takeaways: 07:11 The power of reaching out to other consultants and experts for advice and support when starting your own business. 11:00 Addressing the burnout challenge in nonprofit work and the need for a collaborative community. 15:47 How the weekly “Ask Me Anything” sessions in Do Good University provide personalized, actionable support. 25:03 A overview of the robust training library inside Do Good University, covering fundraising, marketing, events, and more. 33:02 The incredible value and affordability of Do Good University, with a monthly fee of just $50. Resources Patrick Kirby Founder, Do Good YOUniversity Patrick Kirby is the Founder of Do Good Better Consulting, author of the Amazon best seller Fundraise Awesomer! A Practical Guide to Staying Sane While Doing Good, host of The Official Do Good Better Podcast, and a believer that “we’ve always done it this way” is the most dangerous phrase in the English language. Patrick has spent nearly 2 decades working as a fundraiser in the nonprofit industry, for organizations of all shapes and sizes, most notably as the Senior Director of Development at the Cystic Fibrosis Foundation in Minneapolis, MN and the Chief Development Officer at the Anne Carlsen Center, based in Jamestown, ND. He earned his B.A. in “B.S.” (politics) at Loras College in Dubuque, IA, and is hopelessly addicted to super nerdy Sci-Fi/Fantasy novels and old school Nintendo games. Patrick lives in West Fargo, ND with his wife Shannon, three ridiculously adorable children named Spencer, Preston and Willow, a chubby beagle named Calvin. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/35228375

Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric 02/04/2025

Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric Let's dive deep into the power of LinkedIn for nonprofits with the help of Alex Thoric, a digital marketing expert. Alex shares his insights on building a personal brand on LinkedIn, engaging with your audience, and leveraging the platform to connect with key prospects and partners. Whether you're a LinkedIn pro or just getting started, this episode is packed with practical tips and strategies to help you maximize your nonprofit's presence on the platform. What you'll learn: → Why LinkedIn is a must-have for nonprofits with a B2B focus → How to build a personal brand on LinkedIn and use it to your advantage → Strategies for creating and repurposing content to engage your audience → Effective ways to use direct messaging and multiple touchpoints to build relationships → The benefits of using LinkedIn Sales Navigator and the “Dream 100” approach Want to skip ahead? Here are key takeaways: 03:15 Should you even be on LinkedIn? YES! LinkedIn is a powerful platform for nonprofits, with 80% of B2B sales happening through the platform. 07:02 Understand the power of a personal brand. Building a personal brand on LinkedIn is about being relatable and connecting with people on a deeper level, not just selling yourself. It also happens through your personal page. 14:29 Creating content for your page doesn't have to be overwhelming. Batch content creation and repurposing existing content can be a game-changer for your LinkedIn strategy. 19:59 You don't even have to create posts to make an impact on LinkedIn. Using direct messaging and multiple touchpoints, like email, is crucial for building authentic relationships on LinkedIn. 26:59 There is a lot of power in the filtering opportunities to find the right people. Investing in LinkedIn Sales Navigator can provide a significant ROI for your nonprofit, allowing you to connect with key decision-makers. Resources: The Ultimate Sales Machine Book by Chet Holmes: https://www.chetholmes.com/new-edition-ultimate-sales-machine/ LinkedIn Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator Alex Thoric Alex Thoric is the founder of a marketing agency and Co-Founder of a marketing consulting company Building Income on Demand. A digital marketer who has great experience working with different industries such as spas, gyms, coaches, consultants, real estate, and restaurants. He loves working out, playing soccer, and guitar. Learn more at https://www.buildingincomeondemand.com/ https://www.instagram.com/alexthoric https://www.linkedin.com/in/alex-thoric/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/34884650

Ep 288 | Encouraging Curiosity with Donors and Your Community with Emily Aborn 01/21/2025

Ep 288 | Encouraging Curiosity with Donors and Your Community with Emily Aborn If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it can benefit your organization → The four different types of curiosity and how to tailor your approach for each → Practical ways to incorporate curiosity into your marketing and team culture → How to build trust and encourage more meaningful conversations → Tips for refreshing and revamping your existing content and resources Want to skip ahead? Here are key takeaways: [03:34] Curiosity marketing is about opening a gap between what someone knows now and what they want to know. It is an opportunity to dive deeper into a topic, learn and figure out things you didn't even know you needed to know. [08:34] There are four main types of curiosity: problem solver, fascinated, empathizer, and hard to reach. Understanding your audience's curiosity type can help you connect with them more effectively. [15:01] Tapping into the curiosity of your audience and potential audience can lead to higher conversions. Using questions, stories, and everyday language can help create curiosity and engagement, rather than just pushing information at your audience. [22:06] It's important to stand up for relevant issues and not try to be everything to everyone. This can help build deeper relationships with the right people. [27:25] Curiosity also has a place in the workplace. Fostering a culture of curiosity within your team, by asking different types of questions, can lead to better collaboration and understanding. Emily Aborn Want to know a secret about today's guest? Want to know a little secret? Emily Aborn writes for a living and even she sometimes struggles to write for herself or about herself. As a Copywriter, Podcaster, and Content Marketing Consultant, Emily helps small business owners overcome the blinking cursor of doom by taking writing website copy, blogs, emails, and other marketing materials off their plate entirely. An entrepreneur for over a decade, Emily's had experience in over 110 industries and has guided thousands of nonprofits and businesses to find their voice, make their impact, and connect with those who need them most. She lives in New Hampshire with her husband, Jason, and their dog Clyde and enjoys game nights, hiking, and a stack of emotional support books on her night stand. http://facebook.com/Emily.CatherineGrace http://instagram.com/EmilyAborn http://linkedin.com/in/EmilyAborn Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/34661225

Ep 287 | Government Funding is More than Just Grants with Matthew Lesko 01/07/2025

Ep 287 | Government Funding is More than Just Grants with Matthew Lesko Navigating the world of government grants can be stressful. But funding isn't just in the grants you apply for. Guest Matthew Lesko has been helping individuals and nonprofits access little-known government resources for over 30 years, and he's here to share his wealth of knowledge. What you'll learn: → Why Matthew is so passionate about government grants and funding → Strategies for finding and securing government grants, even if you're a small nonprofit → Creative ways to generate revenue beyond just grants → How to build relationships with elected officials to unlock funding opportunities → Resources and tools to help you navigate the complex world of government assistance Want to skip ahead? Here are key takeaways:[05:34] Get intentional with the sources you use to find government grants. Avoid using Google to search for government grants – it's a “death trap” full of people trying to take your money. You don't need to hire someone to help you execute. [05:34] Utilize the SBA's local assistance database to find free, nonprofit organizations that can help with various aspects of your organization. There are loans available to help you with your team, as well as learning opportunities. [12:42] Don't just ask for money from government offices – ask for help in discovering the resources available to you. There are consultants that are connected to government projects that can provide services to supoprt you. [26:24] Follow your heart and focus on being genuine in your relationships with grantors and elected officials. Yes you will need to build relationships, but make sure it is the right opportunity for your needs. Resources SBA's local assistance database: https://sba.gov/local-assistance Career one stop center: https://careeronestop.org/ Common Cause website: https://commoncause.org/ Apex Accelerators website: https://apexaccelerators.us/ YouFindHelp.org: http://youfindhelp.org/ GoHelp.com: http://gohelp.com/ Matthew Lesko Hi, I’m Matthew Lesko, known as the “Question Mark Guy” for my eccentric suits and passion for helping people find government grants and financial assistance programs. For over 30 years, I’ve authored bestselling books, appeared on major TV shows like The Oprah Winfrey Show, and built online communities to educate individuals and businesses on accessing little-known resources. My mission is to simplify complex government systems, empowering everyone to unlock opportunities they didn’t know existed. Learn more at https://www.free.lesko.com. https://www.facebook.com/groups/LeskoHelp https://www.youtube.com/user/matthewlesko Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/34660475

Ep 286 | What Type of Leader Are You? with Alan Lazaros 12/17/2024

Ep 286 | What Type of Leader Are You? with Alan Lazaros In this episode, we're diving deep into the world of leadership and personal growth with the one and only Alan Lazaros. As the CEO and CFO of Next Level University, Alan has an incredible story to share about how he turned his own personal tragedies and challenges into a mission to help others reach their full potential. From losing his father at a young age to a near-fatal car accident that sparked a major life shift, Alan's journey is both inspiring and insightful. There are so many different types of leaders. Understanding who you are and how you work are critical to becoming the best leader. Take it to the next level by bringing in team members that can balance out your skill set. This is when you become a powerhouse leadership team! What you'll learn: → Alan's background and how he found his passion for self-improvement → The importance of self-belief and self-worth in leadership → Strategies for building a culture of authenticity and belonging on your team → How to navigate the fears and doubts that can hold leaders back → Practical tips for taking personal responsibility and being your own hero Want to skip ahead? Here are key takeaways: [03:26] Leadership isn't always easy. Having honest conversations about what you need and who you care is so important. Without it you can't be the best version of yourself and make the most of your best skillsets. [13:18] Challenges are constant. Choosing to respond positively to adversity, rather than falling into depression or despair is important. You can't control what happens to you, only what you chose to do when adversity happens. [19:40] Core values are so important. They help you know how to lead and communicate with your team. [31:54] As leaders, we all have fears. Different people have different fears so it's important to understand where you line up. Do you identify with the fear of not being enough vs. the fear of being too much? [31:54] When we are true to ourselves we can fear that we are going to lose. Embrace your unique strengths and gifts, even if they make you “not normal” in the eyes of others. Resources Bronnie Ware's book “The Top Five Regrets of the Dying”: https://bronnieware.com/blog/regrets-of-the-dying/ Alan Lazaros At age 2, my father passed away in a car accident. At age 26, after getting into a nearly fatal car accident myself, I questioned everything I was doing in life. I questioned who I was and the choices I was making. I was at an all-time low. Filled with regret, I searched for answers and found two of the brightest lights I had ever seen. The first bright light was a book by Bronnie Ware entitled, “The Top 5 Regrets of the Dying,” and the second was a Ted Talk by Tony Robbins. Both of these resources helped me find my way and guided me to make the choice of going ALL IN on self-improvement to design a life of meaning and purpose. On this self-improvement journey, I have learned I believe in a heart-driven but NO BS approach to inspiring, motivating, and educating others on what it REALLY takes to get to the Next Level. Today, I am proud to say it is my mission to help others design fulfilling lives, maximize their own unique potential, and build aligned businesses they love on their own terms. I have a powerful combination of technical expertise and business acumen specializing in Peak Performance, Productivity, Organizational Design, and Individual, Team, and Business Optimization. I lead a global team at NLU, have given hundreds of trainings all over the world, and have happily completed thousands of one-on-one coaching calls with clients. It would be my honor to help you get to the Next Level of your life, love, health, and wealth. Learn more at https://www.nextleveluniverse.com. www.facebook.com/alan.lazaros www.instagram.com/alazaros88 https://www.linkedin.com/in/alanlazarosllc Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/34439280

Ep 285 | How to Actually Celebrate Your Wins! 12/10/2024

Ep 284 | Go for the Nos 12/03/2024

Ep 283 | Creating your Social Media Team 11/19/2024

Ep 282 | LinkedIn Personal Pages vs Company Pages for Nonprofits 11/12/2024

Ep 282 | LinkedIn Personal Pages vs Company Pages for Nonprofits In this episode of the Digital Marketing Therapy podcast, we're diving deep into LinkedIn strategies – both for your personal profile and your organization's business page. Sami Bedell-Mulhern shares her insights on how to leverage this powerful platform to build real connections, repurpose your content, and fill that all-important pipeline of potential donors. What you'll learn: → The key differences between personal and business LinkedIn pages → How to create a social media policy to guide employee use of LinkedIn → Strategies for repurposing content across your personal and business pages → Tips for sharing and engaging with content from other thought leaders in your space → Ways to utilize LinkedIn's features, like live audio and video, to connect with your audience Want to skip ahead? Here are key takeaways: [06:55] When you have. astrong strategy for LinkedIn you don't have to worry about individuals making the connections. Embrace the personal nature of LinkedIn connections, and let go of the fear of employees managing relationships. [12:10] You don't have to come up with brand new content. Repurpose your existing content, like email newsletters and blog posts, to build trust and engagement on LinkedIn. [14:33] Help build trust for your cause with other people's content! Share relevant posts from industry experts and thought leaders to strengthen your position as a trusted resource. [14:40] Make personal connections through live events. Explore LinkedIn's live audio and video features to connect with your audience in a more interactive way. [14:53] Take the conversations offline quickly. Use LinkedIn strategically to fill your pipeline of potential donors and build meaningful connections. Resources Ep 187 | Getting Started with LinkedIn with Jen Corcoran: https://thefirstclick.net/187 Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33838477

Ep 281 | Collaborating with Influencers on Social Media 11/05/2024

Ep 281 | Collaborating with Influencers on Social Media In this episode of the Digital Marketing Therapy Podcast, we're diving into the world of social media influencers – but not the kind you might be thinking of. It's time to reframe the way we think about influencers and how nonprofits can leverage these powerful connections to grow their community and reach new audiences. Influencers don't have to be super famous and with tons of followers. They just have to have an engaged audience that would be interested in learning more about what your organization does. What you'll learn: → How to identify potential “influencers” that align with your nonprofit's mission and goals → Strategies for reaching out and making a clear, specific ask → Tips for creating shareable content and tracking the success of your influencer outreach → Creative ways to think beyond the traditional “influencer” mold → The importance of building genuine relationships with your influencer partners Want to skip ahead? Here are key takeaways: [00:00] It's time to think about influencers in a different way. Influencers aren't just celebrities, but anyone who has built an engaged community around their social media presence. [04:46] Finding influencers can be the struggle. Start with local “celebrities,” media personalities, and advocates who share similar causes to your nonprofit. [05:23] Look for the less obvious infuencers . Think outside the box and consider adjacent topics that might still align with your mission. This could be related products or services that would compliment the work you do. [06:25] Put a process together for how you reach out. Research their social media presence, look for mutual connections, and personalize your outreach message. When you can, have someone on your team, board, volunter, etc, reach out to them if they know them. [06:42] Make the ask clear and specific. Be clear about the desired conversion, such as event promotion or resource sharing, and offer something in return. [9:40] Don't forget to track the results. You want to know if your efforts are working. Be sure you understand the desired outcome so that you can track for future projects. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33777862

Ep 280 | Tools and Strategies I Use to Stay on Task 10/29/2024

Ep 280 | Tools and Strategies I Use to Stay on Task This episode combines the best of goal setting, weekly planning, and quarterly focus techniques using both digital tools like ClickUp and traditional methods such as the Full Focus Planner by Michael Hyatt. Sami provides valuable insights into creating impactful daily actions through effective task management, practical tips for maintaining focus on both short-term and long-term goals, and ensuring team alignment. Tune in for motivational advice, and learn about her favorite tools that can make your planning process smoother and more productive. *This page contains affiliate links. That means should you choose to purchase we may receive a small commission. We are only affiliates of products and services we use ourselves. What you'll learn: → How to effectively set and track goals using a combination of technology and pen-and-paper methods. → Weekly planning strategies that break tasks into manageable ‘buckets.' → Tips on staying committed to routines and planning tools for maximum productivity. → The importance of maintaining visibility on quarterly goals for consistent progress. → Practical methods to keep your team aligned and motivated. Want to skip ahead? Here are key takeaways: [04:25] Use a project management tool to keep track of all the things. This way you can take things out of your brain and put them down to do at a future date. It helps you with scheduling and ensuring you don't forget any important tasks. [8:48] Utilize the Full Focus Planner to help you break big goals into quarterly, weekly, and daily priorities. It will help you make sense of what you have coming up and how you can prioritize the never ending to-do list. [12:35] Commit to your own system, everyone's is diferent. Building habits makes you more productive and helps you keep things moving forward. [14:15] Find a place to keep your big picture goals visible. That way as you move through the year you don't stray too far away from what you wanted to accomplish. Resources Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33615527

Ep 279 | Matching Your Website With Your Goals with Monica Pitts 10/22/2024

Ep 279 | Matching Your Website With Your Goals with Monica Pitts A website isn't set it and forget it. Year end is a great time to ensure your website is aligned with your business goals. Guest Monica Pitts, founder of May Create Design, shares strategies to ensure your website aligns with your goals, converts effectively, and engages the right audience. From website audits and stakeholder engagement to using AI tools for refined messaging, this episode is packed with actionable tips to improve your nonprofit's digital marketing efforts. What you'll learn: → How to align your website with your organization's evolving goals → Effective nonprofit marketing strategies and stakeholder engagement → Continuous website management and optimization tips → Utilizing AI tools like ChatGPT to enhance nonprofit messaging → Maximizing clarity in communication for efficient advocacy Want to skip ahead? Here are key takeaways: [05:20] Update your website to align with your goals. Messaging and the alignment of your website and your goals needs to be consistent. Now is the time to ensure that its updated and showcasing the priorities you've set for your organization. [10:45] Speak in a language your audience understands, remove the jargon. Utilize your team to ensure that it makes sense for how they talk with their stakeholders. Bring in people that would use your website to see if they can find what they need from the website. [15:30] Take your goals and start the review process with your website. Ensure the structure is what you needs to be to support conversions. Set up automations for updating content so it is more seamless. [20:15] Use AI for refining website messaging and engaging donors. Take your existing language and use ChatGPT to update the language you need. [25:50] Be positive and uplifting. Balancing clear communication with mission alignment helps with effective advocacy. Share imagery that shows the transformation and what will be when they give to your organization. Resources The Marketing with Purpose podcast: https://mayecreate.com/marketing-with-purpose-podcast/ Monica Pitts Founder, MayeCreate Design Monica is the founder of MayeCreate Design and host of the Marketing with Purpose podcast. She’s a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she’s not running her business she’s raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt! Learn more at: https://mayecreate.com/ Youtube - https://www.youtube.com/@mayecreatedesign Pinterest - https://www.pinterest.com/mayecreate/ LinkedIn - https://www.linkedin.com/company/mayecreate/ Instagram - https://www.instagram.com/mayecreate/ Facebook - https://www.facebook.com/mayecreate X - https://twitter.com/MayeCreate Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33515312

Ep 278 | Staying on Track with Big Goals with Colleen Biggs 10/15/2024

Ep 278 | Staying on Track with Big Goals with Colleen Biggs Having big goals for your organization is crucial, but actually executing on them and staying motivated can be a real challenge. In this episode, we chat with Colleen Biggs, a seasoned entrepreneur and business strategist, about her proven strategies for setting achievable goals, keeping your team engaged, and celebrating wins along the way. Whether you're a nonprofit leader, small business owner, or just someone who wants to level up in 2025, this episode is packed with practical tips and inspiring insights to help you make your big dreams a reality. What you'll learn: → The importance of goal-setting and why it's like a game of darts → How to break down long-term goals into manageable milestones → Strategies for keeping your team motivated and engaged → The power of visualization and creating a vision board → Tips for enjoying the journey and not just focusing on the end result Want to skip ahead? Here are key takeaways: [06:00] If there was no goal, there would be no meaning to the work. Goals help you stay motivated and on track to doing more good in this world. [07:45] Break down big goals into more maneagble chunks. Colleen shares how she broke down her long-term Taekwondo goal into smaller, more manageable milestones. “ I never once focused honestly on the getting the black belt, until the black belt was visible in the space.” [27:07] Ensure everyone knows their role to play in reaching the goals. Colleen provides insights on engaging and motivating teams to work towards shared goals. [33:57] Goals are important, and having the goal is just as important as the journey. Colleen shares a personal story about running a half-marathon and the importance of enjoying the experience, not just the end result. Celebrate milestones and make the process enjoyable to avoid burnout. Resources Take the Leap podcast: https://podcasts.apple.com/us/podcast/take-the-leap/id1503359524 Colleen Biggs Business Coach for Women Colleen Biggs is a seasoned entrepreneur and business strategist with over 22 years of experience in launching over 365 businesses. She has a passion for empowering entrepreneurs to make MONEY. With a background in franchising, including her time with The Little Gym and now franchising Phoenix Drone Pros, she enjoys guiding small business owners to expand their influence, generate more revenue, and achieve financial abundance. As a visionary leader and business coach, Colleen is also dedicated to helping women build thriving connections. Through her transformative coaching program and local Empower & Elevate conferences, she empowers women to unleash their profit potential by building their net worth directly through their networks. Learn more: https://colleenbiggs.net/ Connect with Colleen here: Facebook: https://www.facebook.com/colleen.s.biggs LinkedIn: https://www.linkedin.com/in/colleen-biggs/ Instagram: https://www.instagram.com/colleenbiggs/ Twitter: https://twitter.com/LeapwithColleen TikTok: https://www.tiktok.com/@colleenjanebiggs Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33409342

Ep 277 | How to Execute Your 2025 Strategy 10/08/2024

Ep 277 | How to Execute Your 2025 Strategy We all love a good planning session, but putting that plan into action can be a whole different beast. This has always been our biggest struggle. Consistency is key and creating excitement around the plan goes. along way. Learn ways to keep the team (and yourself) motivated by keeping your eye on the prize and not forgetting to celebrate! You'll get strategies for taking the big picture and breaking it down into chunks you can manage. Remember to take on what you can and delegate to the team. Build up the entire team to work together. Increase consistency and increase your impact! What you'll learn: → How to set clear expectations and delegate responsibilities within your team → Strategies for managing deadlines and workflows using project management tools → The importance of building in wins and celebrating milestones → Techniques for over-communicating the big picture to your team → The art of letting go of ineffective strategies and pivoting when needed → A step-by-step approach to quarterly planning and detailed execution Want to skip ahead? Here are key takeaways: [02:35] Set clear expectations for yourself and your team. Clearly define roles and responsibilities within your team, especially as your organization grows. Roles may change over time so don't skip this step. Also, other team members may not have clarity, even if you don't know it. [06:22] Manage deadlines and workflows. Utilize project management tools to keep your team on track and ensure everyone understands the deadlines and steps involved in each task. [08:48] Build in wins and celebrate milestones. Don't forget to recognize your team's progress and celebrate successes, even if you don't hit your targets exactly as planned. Create rewards for hitting those goals to keep everyone motivated. [10:31] Over-communicate the big picture. Ensure your team understands how their individual contributions impact the overall mission and goals of your organization. This will help keep consistency. Understanding your role towards the big picture is so important. [12:05] Let go of ineffective strategies. Be open to adjusting your plans based on data and performance, and don't be afraid to pivot when something isn't working. Resources * *This page contains affiliate links. That means should you choose to purchase we may receive a small commission. We are only affiliates of products and services we use ourselves. Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/33332262

Ep 276 | Creating your 2025 Marketing Plan 10/01/2024

Ep 275 | Engaging Others To Help You Raise More Money 09/17/2024

Ep 275 | Engaging Others To Help You Raise More Money Hey there! In this episode of the Digital Marketing Therapy Podcast, Sami Bedell-Mulhern is sharing her top tips for getting your team involved in your year-end fundraising efforts. Fundraising can be a lot of work, especially during the busy holiday season, but Sami has some great strategies to lighten the load and make it more fun. What you'll learn: → How to engage your board, volunteers, and donors to support your year-end campaign → Specific ways to get your board members involved (beyond just setting a fundraising goal) → The power of peer-to-peer fundraising campaigns → Ideas for partnering with corporate sponsors and utilizing volunteers Want to skip ahead? Here are key takeaways: [03:37] Get specific with your board. We don't just want to say, hey, here's our year end fundraising goal. Who can you reach out to? It's Hey, we have a goal of every board member introducing us to five new people for year end so that we can send them this particular mailer. [04:56] Create a promo kit, and we'll link up that episode in the show notes. This promo kit includes sample email language, sample social media, copy, imagery, all of the things that are going to make it easy for your board members to click, copy, share. [06:15] Who can you reach out to that you know is just obsessed with your organization, and this has nothing to do with their capacity to give, right? This is what I think is so beautiful about peer to peer, is that if we can reach out to the people that we know are real champions of our organization. [08:15] How can you create a fun campaign within their employee base, right? How can you maybe get fun with it? You know, is it a food drive? Is it like everybody bring in $1 on this day, whatever it might be. [09:42] Dedicated volunteers can make phone calls to existing donors, providing a personal touch and sharing information about the organization. Starting phone call campaigns now can help build relationships and secure donations before the end of the year. Connect with us on LinkedIn: Learn more about The First Click: Schedule a Digital Marketing Therapy Session: /episode/index/show/digitalmarketingtherapy/id/32998422

Ep 274 | Streamlining Your Donor Follow Up During Year End Campaigns 09/10/2024

Ep 273 | Crafting the Perfect Year End Emails with Vanessa Chase Lockshin 09/03/2024

Ep 273 | Crafting the Perfect Year End Emails with Vanessa Chase Lockshin It's that time of year again – year-end giving season is just around the corner! In this episode, we're thrilled to have Vanessa Chase Lockshin, a fundraising expert specializing in digital fundraising and storytelling, share her top tips for executing successful email campaigns as part of your year-end giving strategy. Vanessa has helped clients raise millions of dollars through email, and she's here to share her wealth of knowledge to help you maximize your efforts. This episode gives you the step by step plan for how many emails need to be sent from Giving Tuesday through the end of the year. You'll also get the strategies to build and plan for a smooth process. Don't forget follow-up, we talk about that as well! What you'll learn: → Why email is the most effective digital direct response marketing channel → How to start planning your year-end giving email campaigns now (even in September!) → Strategies for email list segmentation and personalization → Best practices for Giving Tuesday email campaigns → The importance of donor stewardship and follow-up after donations Want to skip ahead? Here are key takeaways: [04:23] Start to plan your year-end giving email campaigns early. Building messaging and narrative momentum is key to a successful campaign Keeping donors engaged and stewarded is crucial for repeat giving. [08:03] Determine the right email frequency. Don't worry about over-emailing. Staying top of mind is important. Find the right balance between too many and too few emails. Understanding that testing is important and pay attention to trends over the years. [10:40] Remember the power of email list segmentation and personalization. Optimize fundraising by making the right asks to the right people. Tweak core emails for different audience segments. You don't have to rewrite full campaigns for each segment. [12:41] Giving Tuesday email campaigns are still helpful even with all the hoise. Craf compelling messages that go beyond just asking for a donation. Determe the right email cadence leading up to and on Giving Tuesday which includes multiple emails on that day. [19:26] Don't forget the he importance of donor stewardship and follow-up. Closing the communications loop with donors and providing updates on impact will keep them engaged. Use personalized emails and stories to connect with donors. Resources Vanessa Chase Lockshin Consultant specializing in non-profit storytelling, fundraising and communications Vanessa Chase Lockshin is a fundraising consultant specializing in digital fundraising and storytelling. She's the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa has helped clients raise millions of dollars, including helping Variety BC build an email program from the ground up that raised over $ 2 million in three years. Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Her clients have included: Barnard College, Meals on Wheels Association of America, Girl Scouts of the USA, British Columbia Children’s Hospital, Senior Medicare Patrol, The Dixon Transition Society, Zanesville Museum of Art, Win Without War, and OpenMedia. Learn more: Connect with us on LinkedIn: Learn more about The First Click: Schedule a Digital Marketing Therapy Session: /episode/index/show/digitalmarketingtherapy/id/32800652

Ep 272 | SEO for 2024 08/27/2024

Ep 272 | SEO for 2024 Search Engine Optimization (SEO) is how you set up your website to get more organic traffic. SEO may seem daunting, but we break it down into actionable steps that any organization can implement. Whether you're new to SEO or looking to refine your strategy, this episode is packed with valuable insights to help you get found online. What you'll learn: → The key factors Google uses to rank websites (E-A-T and YMYL) → Strategies for creating high-quality, user-friendly content → The importance of internal and external linking → How to optimize blog posts for better search visibility → Tips for updating and repurposing existing content Want to skip ahead? Here are key takeaways: [03:00] Pay attention to the Google Ad Grant and how it can support your organization's goals. The Google Ad Grant provides eligible nonprofits with $10,000 per month in free advertising on Google. By ensuring your website is properly optimized for SEO, you can take full advantage of this grant and reach your target audience through both organic and paid channels.[07:29] Focus on creating a great user experience through your content. Google places a strong emphasis on the quality and relevance of your content. Ensure that your blog posts and other web content are engaging, informative, and meet the needs of your audience. This will not only improve your search rankings but also provide a better overall experience for your visitors. [08:03] Link to other relevant content on your website to build trust and provide more value. Internal linking helps search engines understand the structure and relationships between the different pages on your site. It also allows visitors to easily navigate and discover more of your content, improving their experience. Additionally, linking to authoritative external sources can further establish your organization's expertise and trustworthiness. [10:00] Utilize tools like Rank Math or Yoast SEO to optimize your blog posts. These plugins can help you ensure that your blog posts are properly optimized for search engines. They provide checklists and guidance on elements like meta descriptions, keyword placement, alt text, and more. Taking the time to optimize your content can make a significant difference in your search visibility. [14:00] Regularly review and update your top-performing content for better rankings. Updating and refreshing your existing content can be a powerful SEO strategy. By keeping your content current and relevant, you can maintain and potentially improve your search rankings without the need to create entirely new content from scratch. Resources Connect with us on LinkedIn: Learn more about The First Click: Schedule a Digital Marketing Therapy Session: /episode/index/show/digitalmarketingtherapy/id/32501177

Ep 271 | Turning Existing Content into Blog Posts 08/20/2024

Ep 270 | Transforming Old Blog Posts for Increased Conversions with Jon Clemence 08/13/2024

Ep 270 | Transforming Old Blog Posts for Increased Conversions with Jon Clemence Having a great content strategy doesn't mean always having to create new. In fact, understanding what content you already have that's resonating with your audience, and updating it, can be a great way to increase your visibility on search. Jon Clemence is here to share the strategies for updating your existing content. It's time to get started, increase your visibility, AND save time doing it. What you'll learn: → How to identify which content to prioritize for repurposing → Simple formatting and optimization techniques to breathe new life into old blog posts → The role of AI in content creation and repurposing → Strategies for balancing new and repurposed content in your editorial calendar → Tips for organizing and tracking your content assets Want to skip ahead? Here are key takeaways: [05:22] It starts with your analytics. Analyze your website analytics to identify older blog posts (2 years or more) that are getting good traffic but low engagement. These are prime candidates for repurposing and optimization. [06:09] Make sure your content is relevant. Update the calls to action and formatting in old blog posts to make the content more relevant and engaging for current readers. Simple changes like adding whitespace can go a long way. [07:59] This is. agreat task for volunteers. Leverage volunteers or team members to help with content refreshing tasks like updating formatting, as these can be quick wins that don't require a lot of technical expertise. [18:18] Think about how AI can support you, not just create for you. Use AI judiciously – it can be helpful for brainstorming ideas or summarizing key points, but should not replace human creativity and effort when it comes to writing high-quality, resonant content. [20:36] Create regular calendar times to review. Review and update your top-performing content on a regular schedule (e.g. every 6 months or year) to keep it fresh and relevant for your audience. Don't just focus on creating net-new content. Resources Jon Clemence Owner, Cedar Press Proofreading Jon Clemence is a professional editor and writer. He also runs an editing and writing agency. Jon helps businesses improve their written content to attract more people to their websites and convert them into new clients. Connect with us on LinkedIn: Learn more about The First Click: Schedule a Digital Marketing Therapy Session: /episode/index/show/digitalmarketingtherapy/id/32444687

Ep 269 | Content 101 08/06/2024

Ep 268 | Appealing to Corporate Sponsors with Brandon Barnum 07/30/2024

Ep 268 | Appealing to Corporate Sponsors with Brandon Barnum Are you looking to take your nonprofit's corporate partnerships to the next level? Join us as we explore the ins and outs of corporate sponsorships with Brandon Barnum, a master in forging powerful relationships that lead to significant funding. In this episode, we'll uncover the secrets to building your strategy for corporate giving. Learn how to establish meaningful ties with businesses and leverage these connections for mutual benefit. It's not just about securing funds; it's about creating partnerships that last and grow over time. Whether your nonprofit is just starting out or has been in the game for years, there's always room to grow and improve. This episode is brimming with practical advice that you can apply right away. From crafting compelling pitches to nurturing donor relationships, Brandon will guide you through each step of the process. Get ready to be inspired and equipped with the knowledge you need to elevate your fundraising efforts and achieve greater impact. Don't miss out on this opportunity to transform your nonprofit's approach to corporate partnerships. What you'll learn: → Why now is the perfect time for businesses to engage with nonprofits → How to create a corporate advisory council that drives engagement → Strategies for turning donors into passionate ambassadors → The importance of storytelling in building lasting partnerships → Creative ways to add value to your corporate sponsors Want to skip ahead? Here are key takeaways: [03:43] Businesses want to partner because their customers require it. Consumer demand is driving businesses to engage more with nonprofits, with 94% of consumers wanting to know how companies are improving their communities. Frame your conversation with this perk in mind. [09:51] Bring businesses alongside you to deepen your connection. Creating a corporate industry council can be an effective way to engage business leaders and deepen their commitment to your cause. When they feel part of what you're doing the relationship is likely to continue longer term. [17:10] Encourage them to create their own event that benefits you. Empowering passionate supporters to organize their own events can lead to significant fundraising success, as demonstrated by Brandon's $1.2 million event. [24:02] Employees want to work for businesses that give back to the community. Corporate involvement in charitable causes can significantly boost employee commitment and emotional connection to the company. Get creative with them on how they can showcase and feature your relationship with their team. [29:14] Give them more visibility. Ask major donors to create quick video testimonials about your organization's impact – it's a win-win for both parties and adds value to your marketing efforts. Resources Brandon Barnum CEO, HOA.com While a single dad in 1997, Brandon was an early technology innovator featuring real estate property listings from Realtors he partnered with and promoted. After learning the art and science of referrals, he increased his annual income 10X from $20K to $200K in just 18 months. Brandon has since closed over $500 million in transactions by referral and has founded multiple local and online referral platforms and networks connecting more than 5 million members in 195 countries. Learn more: https://hoa.com/how-it-works/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours /episode/index/show/digitalmarketingtherapy/id/32160107

Ep 267 | The Role of Direct Mail in Fundraising with Robert Lee 07/23/2024

Ep 267 | The Role of Direct Mail in Fundraising with Robert Lee In today's digital age, it's easy to overlook the power of a tangible message in your hand. That's why we're diving into the world of direct mail with Robert Lee, a seasoned digital marketing guru who knows how to make an impact beyond the screen. In this episode, we explore the often-untapped potential of direct mail in fundraising efforts. Robert brings his wealth of experience to the table, discussing the ins and outs of crafting a successful campaign that resonates with donors. We'll delve into the creative side of direct mail, where Robert reveals some of the most engaging and memorable strategies he's employed. From eye-catching postcards that pop in your mailbox to oversized mailers that stand out from the stack, he shares insights on how to grab attention and connect with people in a meaningful way. Whether you're a nonprofit looking to boost donations or a business seeking to build lasting relationships with customers, this conversation is packed with actionable tips to enhance your outreach. Join us as we uncover the secrets to making direct mail a fun and effective tool for your fundraising arsenal. What you'll learn: → Different types of direct mail and how to get started → Ways to track direct mail campaigns digitally → Integrating direct mail into the customer journey → Using data to personalize direct mail nurturing → Examples of effective political and nonprofit direct mail Want to skip ahead? Here are key takeaways: [06:02] The power of direct mail in building personal connections. Unlike emails or texts, receiving a physical letter or package can make someone feel special and valued. We discuss strategies for making your mail stand out and why this traditional form of communication still has a significant impact today. [10:56] Using QR codes on mail pieces to capture opt-in data. By including these on your mail pieces, you can bridge the gap between physical mail and digital convenience. Listeners will learn how QR codes can encourage recipients to opt-in for more information, allowing you to capture valuable data and grow your contact list effectively. [18:57] Analyzing donor data to insert timely thank you mailings. We talk about how tracking donations and responding quickly with a personalized thank you note can make donors feel appreciated and more likely to contribute again in the future. [25:32] The importance of emotionally engaging audiences. Whether it's through storytelling or appealing to shared values, we discuss how emotionally charged content can resonate more deeply with recipients, fostering a stronger connection and increasing the likelihood of them taking action. [36:36] Connecting with Robert Lee for direct mail consultation. For those interested in taking their direct mail campaigns to the next level, we talk about how connecting with Robert for a consultation can provide personalized advice tailored to your specific goals and needs. Resources Robert Lee Founder, Lesix Agency Robert is the founder of The Lesix Agency, a full marketing agency with the vision to put your company on the path to doubling your sales in 90 days. As a DigitalMarketer Certified Partner, he brings in over 15 years of marketing experience. His mission is to help business owners unlock their potential. Robert and his team are dedicated to empowering entrepreneurs by providing expert guidance, building a strong foundation, and providing them with a marketing strategy that will propel their success. Robert truly believes you deserve a marketing partner that invests energy in helping you grow your business. Learn more: Connect with us on LinkedIn: Learn more about The First Click: Schedule a Digital Marketing Therapy Session: /episode/index/show/digitalmarketingtherapy/id/31916727

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