Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric
Release Date: 02/04/2025
Digital Marketing Therapy
Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live...
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Andrew Laws, the founder of yeseo.io, an SEO agency. Andrew is a total pro when it comes to all things digital marketing, and he's here to share his expertise on leveraging the Google Ad Grant to promote your nonprofit. Whether you're brand new to the Google Ad Grant or you've been using it for a while, Andrew has tons of practical tips and strategies to help you make the most of this incredible resource. We're talking keyword research, ad copywriting, conversion tracking, and so much more. What you'll learn: → The key benefits of the Google Ad Grant for nonprofits → How to identify the...
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Let's dive deep into the power of LinkedIn for nonprofits with the help of Alex Thoric, a digital marketing expert. Alex shares his insights on building a personal brand on LinkedIn, engaging with your audience, and leveraging the platform to connect with key prospects and partners. Whether you're a LinkedIn pro or just getting started, this episode is packed with practical tips and strategies to help you maximize your nonprofit's presence on the platform. What you'll learn: → Why LinkedIn is a must-have for nonprofits with a B2B focus → How to build a personal brand on LinkedIn and use it...
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If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it...
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info_outlineLet's dive deep into the power of LinkedIn for nonprofits with the help of Alex Thoric, a digital marketing expert. Alex shares his insights on building a personal brand on LinkedIn, engaging with your audience, and leveraging the platform to connect with key prospects and partners. Whether you're a LinkedIn pro or just getting started, this episode is packed with practical tips and strategies to help you maximize your nonprofit's presence on the platform.
What you'll learn:
→ Why LinkedIn is a must-have for nonprofits with a B2B focus
→ How to build a personal brand on LinkedIn and use it to your advantage
→ Strategies for creating and repurposing content to engage your audience
→ Effective ways to use direct messaging and multiple touchpoints to build relationships
→ The benefits of using LinkedIn Sales Navigator and the “Dream 100” approach
Want to skip ahead? Here are key takeaways:
03:15 Should you even be on LinkedIn? YES! LinkedIn is a powerful platform for nonprofits, with 80% of B2B sales happening through the platform.
07:02 Understand the power of a personal brand. Building a personal brand on LinkedIn is about being relatable and connecting with people on a deeper level, not just selling yourself. It also happens through your personal page.
14:29 Creating content for your page doesn't have to be overwhelming. Batch content creation and repurposing existing content can be a game-changer for your LinkedIn strategy.
19:59 You don't even have to create posts to make an impact on LinkedIn. Using direct messaging and multiple touchpoints, like email, is crucial for building authentic relationships on LinkedIn.
26:59 There is a lot of power in the filtering opportunities to find the right people. Investing in LinkedIn Sales Navigator can provide a significant ROI for your nonprofit, allowing you to connect with key decision-makers.
Resources:
The Ultimate Sales Machine Book by Chet Holmes: https://www.chetholmes.com/new-edition-ultimate-sales-machine/
LinkedIn Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator
Alex Thoric
Alex Thoric is the founder of a marketing agency and Co-Founder of a marketing consulting company Building Income on Demand. A digital marketer who has great experience working with different industries such as spas, gyms, coaches, consultants, real estate, and restaurants. He loves working out, playing soccer, and guitar.
Learn more at https://www.buildingincomeondemand.com/
https://www.instagram.com/alexthoric
https://www.linkedin.com/in/alex-thoric/
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours