Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric
Release Date: 02/04/2025
Ep 316 | How to Use AI to Repurpose your Content with TJ Robertson
Digital Marketing Therapy
Are you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content repurposing strategy. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Efficient Content Repurposing TJ shares insights on: - Creating a comprehensive brand guide using AI assistance - Developing a “brand ambassador” AI to maintain consistency across teams - Turning one piece of content into multiple formats...
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Ep 315 | Mindset Reset
Digital Marketing Therapy
Are you feeling overwhelmed as you gear up for the busy season? In this solo episode, I'm here to offer a much-needed pep talk and share some powerful mindset shifts to help you navigate the challenges ahead. As we transition from summer mode to year-end campaigns, it's crucial to approach our work with renewed focus and energy. Embracing Imperfection in Your Nonprofit's Communications Let's talk about the paralyzing effects of perfectionism and how it can hinder your progress. I share: - Why minor mistakes in emails or social media posts aren't the end of the world - How to turn communication...
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Ep 314 | Connecting with Your Website Visitors with Abby James
Digital Marketing Therapy
Are you making the most of your website visitors? In this episode, I sit down with Abby James from Nonprofit Megaphone to explore innovative ways to connect with people who've shown interest in your organization. We discuss how to leverage website visitor data ethically and effectively to grow your supporter base and enhance your fundraising efforts. Overcoming the “Creepy Factor” Abby shares insights on: - Why collecting visitor information isn't as invasive as you might think - How to approach outreach in a way that feels authentic and valuable - Balancing personalization with privacy...
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Ep 313 | Setting a Strong Search Engine Strategy for Long Term Growth with Steven Schneider
Digital Marketing Therapy
Are you struggling to attract more visitors to your nonprofit's website? In this episode, I sit down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the power of search engine optimization (SEO) for mission-driven organizations. We discuss why SEO is a crucial long-term strategy for increasing your online visibility and connecting with potential donors and supporters. Building a Foundation for Sustainable Growth Steven shares insights on: - Why SEO is like investing in your retirement account for your nonprofit - The importance of patience and consistency in your SEO efforts...
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Ep 312 | Setting up Task Automations for Increased Productivity with Karen King
Digital Marketing Therapy
Are you feeling overwhelmed by your nonprofit's workload? In this episode, I sit down with Karen King, founder of Gold Star Pro, to explore how automation can revolutionize your organization's productivity and give you back precious time to focus on your mission. Embracing Automation Without Losing the Human Touch Karen shares valuable insights on: - Why automation doesn't mean depersonalization - How to create personalized experiences at scale - Balancing efficiency with authenticity in your communications Streamlining Your Nonprofit's Processes Discover practical strategies for: -...
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Ep 311 | Using AI To Support Video Creation with John Gargiulo
Digital Marketing Therapy
Are you struggling to create engaging video content for your nonprofit? In this episode, I sit down with John Gargiulo, founder and CEO of Air Post, to explore how artificial intelligence can revolutionize your video production process. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Impactful Video Creation John shares insights on: - Using AI to generate realistic video content from text prompts - Repurposing existing footage with AI-powered editing tools - Creating personalized video messages at...
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Ep 310 | Tips for Event Fundraising in 2025 with Roger Devine
Digital Marketing Therapy
Are you looking to boost your nonprofit's fundraising efforts and connect with more donors? In this episode, I sit down with Roger Devine, co-founder of SchoolAuction.net, to explore the power of event fundraising in 2025 and beyond. Roger shares his wealth of experience in helping organizations create successful fundraising events, from galas to golf tournaments. We discuss why events are becoming increasingly important for nonprofits of all sizes, especially in an uncertain funding landscape. Crafting Events That Resonate Discover practical strategies for: - Tailoring your event to your...
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Ep 309 | AI Misconceptions with Aarti Anand
Digital Marketing Therapy
Are you feeling overwhelmed by the buzz around AI and wondering how it fits into your nonprofit's digital strategy? In this episode, I sit down with Arti Anand, an AI automation expert, to demystify the role of artificial intelligence in personalizing donor engagement and streamlining operations. Embracing AI Without Losing the Human Touch - How AI can enhance, not replace, genuine connections with donors - Strategies for maintaining authenticity while leveraging automation - The importance of transparency when implementing AI tools Practical Applications for Nonprofits - Using AI for...
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Ep 308 | Generating Revenue as an Affiliate with Aya Hesham
Digital Marketing Therapy
Are you looking for innovative ways to boost your nonprofit's revenue and expand your reach? In this episode, we explore the often-overlooked strategy of affiliate marketing and how it can benefit mission-driven organizations. I sit down with Aya Hesham, CEO of Vivian Agency, to uncover the potential of strategic partnerships that align with your cause and resonate with your audience. Demystifying Affiliate Marketing for Nonprofits Aya breaks down the concept of affiliate marketing and explains why it's a powerful tool for nonprofits: - Creating mutually beneficial partnerships with aligned...
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Ep 307 | Converting High Net Worth People Into Donors with Ellen Christine Ruiters
Digital Marketing Therapy
Are you struggling to connect with major donors and secure those game-changing gifts for your nonprofit? In this episode, I sit down with Ellen Christine Ruiters, a nonprofit leadership and fundraising consultant who has helped great causes raise over a billion dollars globally. Ellen shares her insights on building authentic relationships with high-net-worth donors and creating a strategic approach to major gift fundraising. Shifting the Mindset: From Asking to Partnering Ellen emphasizes the importance of viewing major donors as strategic partners rather than simply sources of funding. We...
info_outlineLet's dive deep into the power of LinkedIn for nonprofits with the help of Alex Thoric, a digital marketing expert. Alex shares his insights on building a personal brand on LinkedIn, engaging with your audience, and leveraging the platform to connect with key prospects and partners. Whether you're a LinkedIn pro or just getting started, this episode is packed with practical tips and strategies to help you maximize your nonprofit's presence on the platform.
What you'll learn:
→ Why LinkedIn is a must-have for nonprofits with a B2B focus
→ How to build a personal brand on LinkedIn and use it to your advantage
→ Strategies for creating and repurposing content to engage your audience
→ Effective ways to use direct messaging and multiple touchpoints to build relationships
→ The benefits of using LinkedIn Sales Navigator and the “Dream 100” approach
Want to skip ahead? Here are key takeaways:
03:15 Should you even be on LinkedIn? YES! LinkedIn is a powerful platform for nonprofits, with 80% of B2B sales happening through the platform.
07:02 Understand the power of a personal brand. Building a personal brand on LinkedIn is about being relatable and connecting with people on a deeper level, not just selling yourself. It also happens through your personal page.
14:29 Creating content for your page doesn't have to be overwhelming. Batch content creation and repurposing existing content can be a game-changer for your LinkedIn strategy.
19:59 You don't even have to create posts to make an impact on LinkedIn. Using direct messaging and multiple touchpoints, like email, is crucial for building authentic relationships on LinkedIn.
26:59 There is a lot of power in the filtering opportunities to find the right people. Investing in LinkedIn Sales Navigator can provide a significant ROI for your nonprofit, allowing you to connect with key decision-makers.
Resources:
The Ultimate Sales Machine Book by Chet Holmes: https://www.chetholmes.com/new-edition-ultimate-sales-machine/
LinkedIn Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator
Alex Thoric
Alex Thoric is the founder of a marketing agency and Co-Founder of a marketing consulting company Building Income on Demand. A digital marketer who has great experience working with different industries such as spas, gyms, coaches, consultants, real estate, and restaurants. He loves working out, playing soccer, and guitar.
Learn more at https://www.buildingincomeondemand.com/
https://www.instagram.com/alexthoric
https://www.linkedin.com/in/alex-thoric/
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours