Ep 316 | How to Use AI to Repurpose your Content with TJ Robertson
Release Date: 08/26/2025
Ep 316 | How to Use AI to Repurpose your Content with TJ Robertson
Digital Marketing Therapy
Are you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content repurposing strategy. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Efficient Content Repurposing TJ shares insights on: - Creating a comprehensive brand guide using AI assistance - Developing a “brand ambassador” AI to maintain consistency across teams - Turning one piece of content into multiple formats...
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Ep 315 | Mindset Reset
Digital Marketing Therapy
Are you feeling overwhelmed as you gear up for the busy season? In this solo episode, I'm here to offer a much-needed pep talk and share some powerful mindset shifts to help you navigate the challenges ahead. As we transition from summer mode to year-end campaigns, it's crucial to approach our work with renewed focus and energy. Embracing Imperfection in Your Nonprofit's Communications Let's talk about the paralyzing effects of perfectionism and how it can hinder your progress. I share: - Why minor mistakes in emails or social media posts aren't the end of the world - How to turn communication...
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Ep 314 | Connecting with Your Website Visitors with Abby James
Digital Marketing Therapy
Are you making the most of your website visitors? In this episode, I sit down with Abby James from Nonprofit Megaphone to explore innovative ways to connect with people who've shown interest in your organization. We discuss how to leverage website visitor data ethically and effectively to grow your supporter base and enhance your fundraising efforts. Overcoming the “Creepy Factor” Abby shares insights on: - Why collecting visitor information isn't as invasive as you might think - How to approach outreach in a way that feels authentic and valuable - Balancing personalization with privacy...
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Ep 313 | Setting a Strong Search Engine Strategy for Long Term Growth with Steven Schneider
Digital Marketing Therapy
Are you struggling to attract more visitors to your nonprofit's website? In this episode, I sit down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the power of search engine optimization (SEO) for mission-driven organizations. We discuss why SEO is a crucial long-term strategy for increasing your online visibility and connecting with potential donors and supporters. Building a Foundation for Sustainable Growth Steven shares insights on: - Why SEO is like investing in your retirement account for your nonprofit - The importance of patience and consistency in your SEO efforts...
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Ep 312 | Setting up Task Automations for Increased Productivity with Karen King
Digital Marketing Therapy
Are you feeling overwhelmed by your nonprofit's workload? In this episode, I sit down with Karen King, founder of Gold Star Pro, to explore how automation can revolutionize your organization's productivity and give you back precious time to focus on your mission. Embracing Automation Without Losing the Human Touch Karen shares valuable insights on: - Why automation doesn't mean depersonalization - How to create personalized experiences at scale - Balancing efficiency with authenticity in your communications Streamlining Your Nonprofit's Processes Discover practical strategies for: -...
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Ep 311 | Using AI To Support Video Creation with John Gargiulo
Digital Marketing Therapy
Are you struggling to create engaging video content for your nonprofit? In this episode, I sit down with John Gargiulo, founder and CEO of Air Post, to explore how artificial intelligence can revolutionize your video production process. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Impactful Video Creation John shares insights on: - Using AI to generate realistic video content from text prompts - Repurposing existing footage with AI-powered editing tools - Creating personalized video messages at...
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Ep 310 | Tips for Event Fundraising in 2025 with Roger Devine
Digital Marketing Therapy
Are you looking to boost your nonprofit's fundraising efforts and connect with more donors? In this episode, I sit down with Roger Devine, co-founder of SchoolAuction.net, to explore the power of event fundraising in 2025 and beyond. Roger shares his wealth of experience in helping organizations create successful fundraising events, from galas to golf tournaments. We discuss why events are becoming increasingly important for nonprofits of all sizes, especially in an uncertain funding landscape. Crafting Events That Resonate Discover practical strategies for: - Tailoring your event to your...
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Ep 309 | AI Misconceptions with Aarti Anand
Digital Marketing Therapy
Are you feeling overwhelmed by the buzz around AI and wondering how it fits into your nonprofit's digital strategy? In this episode, I sit down with Arti Anand, an AI automation expert, to demystify the role of artificial intelligence in personalizing donor engagement and streamlining operations. Embracing AI Without Losing the Human Touch - How AI can enhance, not replace, genuine connections with donors - Strategies for maintaining authenticity while leveraging automation - The importance of transparency when implementing AI tools Practical Applications for Nonprofits - Using AI for...
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Ep 308 | Generating Revenue as an Affiliate with Aya Hesham
Digital Marketing Therapy
Are you looking for innovative ways to boost your nonprofit's revenue and expand your reach? In this episode, we explore the often-overlooked strategy of affiliate marketing and how it can benefit mission-driven organizations. I sit down with Aya Hesham, CEO of Vivian Agency, to uncover the potential of strategic partnerships that align with your cause and resonate with your audience. Demystifying Affiliate Marketing for Nonprofits Aya breaks down the concept of affiliate marketing and explains why it's a powerful tool for nonprofits: - Creating mutually beneficial partnerships with aligned...
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Ep 307 | Converting High Net Worth People Into Donors with Ellen Christine Ruiters
Digital Marketing Therapy
Are you struggling to connect with major donors and secure those game-changing gifts for your nonprofit? In this episode, I sit down with Ellen Christine Ruiters, a nonprofit leadership and fundraising consultant who has helped great causes raise over a billion dollars globally. Ellen shares her insights on building authentic relationships with high-net-worth donors and creating a strategic approach to major gift fundraising. Shifting the Mindset: From Asking to Partnering Ellen emphasizes the importance of viewing major donors as strategic partners rather than simply sources of funding. We...
info_outlineAre you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content repurposing strategy. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget.
Harnessing AI for Efficient Content Repurposing
TJ shares insights on:
- Creating a comprehensive brand guide using AI assistance
- Developing a “brand ambassador” AI to maintain consistency across teams
- Turning one piece of content into multiple formats for various platforms
- Overcoming the fear of on-camera content creation
Practical Applications for Nonprofits
Discover how AI can help you:
- Craft consistent messaging across different departments
- Repurpose video content into blog posts, social media updates, and more
- Streamline your content creation process
- Expand your reach with multi-platform distribution
Addressing Common Concerns
We tackle important questions about:
- Getting started with AI tools if you're feeling behind
- Maintaining authenticity when using AI-generated content
- Balancing efficiency with quality in your content strategy
Building Trust Through Video Content
TJ recommends practical strategies for:
- Overcoming camera shyness and creating authentic video content
- Leveraging short-form video to stand out in a crowded digital landscape
- Using video to build trust with your audience at scale
Whether you're new to AI or looking to refine your current approach, this conversation offers valuable insights to help you leverage technology in your nonprofit's content strategy. Learn how to create more engaging content, save time, and stretch your resources further.
Want to skip ahead? Here are some key takeaways:
06:28 Creating a Brand Bible with AI Learn how to develop a comprehensive guide for consistent messaging across your organization.
12:47 Repurposing Content Across Platforms Discover how to turn one piece of content into multiple formats for maximum reach.
19:36 Overcoming Video Content Hesitation Explore strategies for creating authentic video content that builds trust with your audience.
26:15 Integrating AI into Your Workflow Understand how to incorporate AI tools into your daily tasks for increased efficiency.
Don't miss this opportunity to learn how you can ethically and effectively utilize AI to amplify your nonprofit's message and reach more supporters. Tune in for a conversation that could transform your approach to content creation and distribution.
TJ Robertson
Meet TJ Robertson, founder of TJ Digital—an agency dedicated to helping small and medium businesses stand out in today’s AI-driven world. With 16 years in digital marketing, TJ is passionate about transparency, results, and making sure clients show up where it matters most: in AI-powered platforms like Google, ChatGPT, and TikTok. Outside of work, he’s a husband, dad of three, and a fan of board games and camping.
Learn more at tjrobertson.com
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