Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis
Release Date: 04/01/2025
Ep 298 | Should Your Marketing Team be In House or Contract? with Kasper Siervslev
Digital Marketing Therapy
As your nonprofit grows, the question of how to manage your marketing efforts becomes increasingly crucial. Should you hire a contractor, bring marketing in-house, or maintain a mix of both? In this episode, we explore the intricacies of building and expanding your marketing team, offering insights on when and how to make these pivotal decisions. Our guest, Kasper Sierslev, brings a wealth of experience from both agency and in-house perspectives. As a visionary thought leader in marketing operations, Casper shares valuable strategies for nonprofits at various stages of growth. Key...
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Ep 297 | Telling Your Story On Your Website for Better Conversions with Daniel Molina
Digital Marketing Therapy
Are you struggling to engage visitors on your nonprofit's website? You're not alone. Many organizations find it challenging to tell their story effectively online, often missing the mark when it comes to showcasing the true impact of their work. In this episode, I'm joined by Daniel Molina, an accomplished marketing professional and entrepreneur, to discuss strategies for creating a compelling online presence that resonates with donors, volunteers, and those seeking help. Key Insights on Website Engagement - The power of video in storytelling and emotional connection - Balancing short-form and...
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Ep 296 | Using ChatGPT Correctly with Steven Lewis
Digital Marketing Therapy
Are you ready to supercharge your nonprofit's digital marketing efforts? In this episode, I sit down with Steven Lewis, a seasoned marketer with 30 years of experience in copywriting and technology, to explore the game-changing potential of ChatGPT for small to medium-sized nonprofits. We dive deep into how this powerful AI tool can become your 24/7 marketing consultant, helping you craft compelling content, conduct market research, and even run virtual focus groups – all without breaking the bank. Unlocking ChatGPT's Potential for Nonprofits Steven shares invaluable insights on: - How to...
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Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis
Digital Marketing Therapy
Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live...
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Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn
Digital Marketing Therapy
Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin. In this episode, I sit down with Vince Quinn, co-founder and creative director of SBX Productions, to explore the world of podcasting for nonprofits. Vince shares invaluable insights on how to leverage podcasts to amplify your organization's message, connect with donors, and streamline your marketing efforts. Why Podcasting Matters for Nonprofits Vince...
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Ep 293 | Staying Passionate and Creative after Nearly 20 Years with Finally Home Co-Founder, Kristin Orphan
Digital Marketing Therapy
This episode is in partnership with thousands of other podcasts highlighting nonprofits this week! Kristin Orphan, co-founder of Finally Home, an organization dedicated to supporting foster, adoptive, and kinship families. With over 20 years of experience, Kristin shares her journey of founding a nonprofit while navigating the challenges of being a foster and adoptive parent herself. Kristin's story is a testament to the power of perseverance and faith in the face of overwhelming circumstances. She opens up about: The Genesis of Finally Home - How personal experiences as foster and kinship...
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Ep 292 | When to START or Stop Your Marketing Plan with Corey Morris
Digital Marketing Therapy
Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between consistency and adaptability. What you'll learn: → The importance of documenting your marketing plan and sharing it with your team → How to balance long-term strategies (like SEO) with more nimble approaches (such as Google Ads) → Leveraging the $10,000 monthly Google Ad grant for nonprofits → Creating content that can be...
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Ep 291 | Importance of Messaging in Conversations for More Conversions with Ron Robinson
Digital Marketing Therapy
Sami Bedell-Mulhern and Ron Robinson discuss the importance of fundraising and marketing for nonprofits. Ron emphasizes the need for consistent communication and tracking efforts to maximize donations. He advises nonprofits to focus on simple, authentic messaging and to ask for specific needs, such as money for operational costs or specific items like coats. Ron suggests using tools like HubSpot to track conversations and improve outreach. He also highlights the importance of staying top of mind with donors through regular communication. Ron offers his expertise and resources to help...
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Ep 290 | Start Creating Google Ads with Andrew Laws
Digital Marketing Therapy
Andrew Laws, the founder of yeseo.io, an SEO agency. Andrew is a total pro when it comes to all things digital marketing, and he's here to share his expertise on leveraging the Google Ad Grant to promote your nonprofit. Whether you're brand new to the Google Ad Grant or you've been using it for a while, Andrew has tons of practical tips and strategies to help you make the most of this incredible resource. We're talking keyword research, ad copywriting, conversion tracking, and so much more. What you'll learn: → The key benefits of the Google Ad Grant for nonprofits → How to identify the...
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BONUS: What is Do Good Better YOUniversity with Patrick Kirby
Digital Marketing Therapy
Patrick Kirby has been a guest multiple times on the Digital Marketing Therapy podcast and has partnered with The First Click on many different projects and programs. Now, Sami is excited to be joining his program, Do Good YOUniversity. This bonus episode talks about the power of community and how you can get unique access to Sami and Patrick each week to get your questions answered. What you'll learn: → The importance of building a supportive community as a consultant or solopreneur → How to overcome the “scarcity complex” that can plague the nonprofit sector → The key features...
info_outlineAre you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game.
Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live streaming, Peter unveils strategies that can transform your approach to this powerful professional network.
Key Takeaways:
- Discover how to use automation tools for strategic connections
- Learn the power of LinkedIn newsletters for repurposing content
- Explore live streaming capabilities to engage your audience
- Understand why authenticity trumps perfection in video content
- Gain insights on repurposing content across platforms
Practical Tips for LinkedIn Success:
- Utilize automation tools to connect with 15-30 people daily
- Create a LinkedIn newsletter to repurpose existing content
- Apply for creator status to access live streaming features
- Embrace imperfection in your video content for authenticity
- Implement a content strategy that spans from top to bottom of the funnel
Peter also shares a brilliant tactic for engaging with industry leaders and potential collaborators through strategic tagging in your newsletter content. This approach not only increases your visibility but also opens doors for meaningful professional relationships.
Whether you're just starting out or looking to refine your LinkedIn strategy, this episode provides actionable advice to help you make the most of this platform. Remember, it's not about perfection – it's about consistency, authenticity, and providing value to your network.
Ready to transform your LinkedIn presence? Listen now and start implementing these strategies to expand your reach, build meaningful connections, and achieve your professional goals.
Want to skip ahead?
[04:14] Video Content on LinkedIn: Authenticity Over Polish The importance of authenticity over polished production encourages users to embrace imperfections. It's more about being genuine and getting to know your connections and letting them get to know you.
[11:28] Repurposing Content and Newsletter Strategies Tagging keynote speakers, sharing job postings, and engaging with new subscribers will go a long way. Add value, increase visibility, and foster meaningful connections on the platform while using content you've already created.
Resources
talkclip.app
Quuu Promote: https://www.quuupromote.co/
Google Ad Grants: https://www.google.com/grants/
People Worth Caring About | Documentary: https://www.youtube.com/playlist?list=PL8f4FVNBnlH8hC8VRCHG_Dvo3I0DuzZV6
Bob Speelman: https://www.linkedin.com/in/robert-speelman
Alana Sparrow: https://www.linkedin.com/in/alanasparrow
Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric: https://www.thefirstclick.net/ep-289-power-of-creating-a-personal-brand-on-linkedin-with-alex-thoric/
Peter Murphy Lewis
Peter Murphy Lewis is the innovative founder of StrategicPete.com and a respected fractional Chief Marketing Officer, skilled in turning complex marketing data into actionable strategies that boost revenue and growth. His expertise spans diverse sectors, including software, travel, media, zoos, and banks. As host of two TV shows and producer of a documentary, Peter combines strategic marketing with storytelling flair. Living with his family in a literal zoo, he is a trusted advisor for CEOs seeking to streamline marketing efforts and accelerate business outcomes.
Learn more at www.sbxproductions.com
Book your free discovery call with Pete: https://strategicpete.com/audit/
https://www.linkedin.com/in/petermurphylewis/
https://www.youtube.com/@StrategicPete
https://www.instagram.com/gringopeter/
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours