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Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis

Digital Marketing Therapy

Release Date: 04/01/2025

Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis show art Ep 295 | Ways to Utilize Video on LinkedIn with Peter Murphy Lewis

Digital Marketing Therapy

Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game. Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live...

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Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn show art Ep 294 | How Starting a Podcast can Impact Your Organization with Vince Quinn

Digital Marketing Therapy

Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin. In this episode, I sit down with Vince Quinn, co-founder and creative director of SBX Productions, to explore the world of podcasting for nonprofits. Vince shares invaluable insights on how to leverage podcasts to amplify your organization's message, connect with donors, and streamline your marketing efforts. Why Podcasting Matters for Nonprofits Vince...

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Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between consistency and adaptability. What you'll learn: → The importance of documenting your marketing plan and sharing it with your team → How to balance long-term strategies (like SEO) with more nimble approaches (such as Google Ads) → Leveraging the $10,000 monthly Google Ad grant for nonprofits → Creating content that can be...

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Digital Marketing Therapy

Sami Bedell-Mulhern and Ron Robinson discuss the importance of fundraising and marketing for nonprofits. Ron emphasizes the need for consistent communication and tracking efforts to maximize donations. He advises nonprofits to focus on simple, authentic messaging and to ask for specific needs, such as money for operational costs or specific items like coats. Ron suggests using tools like HubSpot to track conversations and improve outreach. He also highlights the importance of staying top of mind with donors through regular communication. Ron offers his expertise and resources to help...

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Ep 290 | Start Creating Google Ads with Andrew Laws show art Ep 290 | Start Creating Google Ads with Andrew Laws

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BONUS: What is Do Good Better YOUniversity with Patrick Kirby show art BONUS: What is Do Good Better YOUniversity with Patrick Kirby

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Patrick Kirby has been a guest multiple times on the Digital Marketing Therapy podcast and has partnered with The First Click on many different projects and programs. Now, Sami is excited to be joining his program, Do Good YOUniversity. This bonus episode talks about the power of community and how you can get unique access to Sami and Patrick each week to get your questions answered. What you'll learn: → The importance of building a supportive community as a consultant or solopreneur → How to overcome the “scarcity complex” that can plague the nonprofit sector → The key features...

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Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric show art Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric

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Let's dive deep into the power of LinkedIn for nonprofits with the help of Alex Thoric, a digital marketing expert. Alex shares his insights on building a personal brand on LinkedIn, engaging with your audience, and leveraging the platform to connect with key prospects and partners. Whether you're a LinkedIn pro or just getting started, this episode is packed with practical tips and strategies to help you maximize your nonprofit's presence on the platform. What you'll learn: → Why LinkedIn is a must-have for nonprofits with a B2B focus → How to build a personal brand on LinkedIn and use it...

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If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss. What you'll learn: → What curiosity marketing is and how it...

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More Episodes

Are you ready to take your LinkedIn strategy to the next level? In this episode, we're diving deep into creative ways to boost your visibility and reach new audiences on the platform. Whether you're a nonprofit looking to connect with potential donors or a business aiming to grow your professional network, you'll find valuable insights to elevate your LinkedIn game.

Our guest, Peter Murphy Lewis, founder of Strategic Pete.com and fractional Chief Marketing Officer, shares his expertise on leveraging LinkedIn's features to maximize your impact. From automated connections to newsletters and live streaming, Peter unveils strategies that can transform your approach to this powerful professional network.

Key Takeaways:
- Discover how to use automation tools for strategic connections
- Learn the power of LinkedIn newsletters for repurposing content
- Explore live streaming capabilities to engage your audience
- Understand why authenticity trumps perfection in video content
- Gain insights on repurposing content across platforms

Practical Tips for LinkedIn Success:
- Utilize automation tools to connect with 15-30 people daily
- Create a LinkedIn newsletter to repurpose existing content
- Apply for creator status to access live streaming features
- Embrace imperfection in your video content for authenticity
- Implement a content strategy that spans from top to bottom of the funnel

Peter also shares a brilliant tactic for engaging with industry leaders and potential collaborators through strategic tagging in your newsletter content. This approach not only increases your visibility but also opens doors for meaningful professional relationships.

Whether you're just starting out or looking to refine your LinkedIn strategy, this episode provides actionable advice to help you make the most of this platform. Remember, it's not about perfection – it's about consistency, authenticity, and providing value to your network.

Ready to transform your LinkedIn presence? Listen now and start implementing these strategies to expand your reach, build meaningful connections, and achieve your professional goals.

Want to skip ahead?
[04:14] Video Content on LinkedIn: Authenticity Over Polish The importance of authenticity over polished production encourages users to embrace imperfections. It's more about being genuine and getting to know your connections and letting them get to know you.

[11:28] Repurposing Content and Newsletter Strategies Tagging keynote speakers, sharing job postings, and engaging with new subscribers will go a long way. Add value, increase visibility, and foster meaningful connections on the platform while using content you've already created.

Resources
talkclip.app
Quuu Promote: https://www.quuupromote.co/
Google Ad Grants: https://www.google.com/grants/
People Worth Caring About | Documentary: https://www.youtube.com/playlist?list=PL8f4FVNBnlH8hC8VRCHG_Dvo3I0DuzZV6
Bob Speelman: https://www.linkedin.com/in/robert-speelman
Alana Sparrow: https://www.linkedin.com/in/alanasparrow
Ep 289 | Power of Creating a Personal Brand on LinkedIn with Alex Thoric: https://www.thefirstclick.net/ep-289-power-of-creating-a-personal-brand-on-linkedin-with-alex-thoric/

Peter Murphy Lewis
Peter Murphy Lewis is the innovative founder of StrategicPete.com and a respected fractional Chief Marketing Officer, skilled in turning complex marketing data into actionable strategies that boost revenue and growth. His expertise spans diverse sectors, including software, travel, media, zoos, and banks. As host of two TV shows and producer of a documentary, Peter combines strategic marketing with storytelling flair. Living with his family in a literal zoo, he is a trusted advisor for CEOs seeking to streamline marketing efforts and accelerate business outcomes.

Learn more at www.sbxproductions.com
Book your free discovery call with Pete: https://strategicpete.com/audit/
https://www.linkedin.com/in/petermurphylewis/
https://www.youtube.com/@StrategicPete
https://www.instagram.com/gringopeter/

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours