Ep 296 | Using ChatGPT Correctly with Steven Lewis
Release Date: 04/08/2025
Ep 308 | Generating Revenue as an Affiliate with Aya Hesham
Digital Marketing Therapy
Are you looking for innovative ways to boost your nonprofit's revenue and expand your reach? In this episode, we explore the often-overlooked strategy of affiliate marketing and how it can benefit mission-driven organizations. I sit down with Aya Hesham, CEO of Vivian Agency, to uncover the potential of strategic partnerships that align with your cause and resonate with your audience. Demystifying Affiliate Marketing for Nonprofits Aya breaks down the concept of affiliate marketing and explains why it's a powerful tool for nonprofits: - Creating mutually beneficial partnerships with aligned...
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Ep 307 | Converting High Net Worth People Into Donors with Ellen Christine Ruiters
Digital Marketing Therapy
Are you struggling to connect with major donors and secure those game-changing gifts for your nonprofit? In this episode, I sit down with Ellen Christine Ruiters, a nonprofit leadership and fundraising consultant who has helped great causes raise over a billion dollars globally. Ellen shares her insights on building authentic relationships with high-net-worth donors and creating a strategic approach to major gift fundraising. Shifting the Mindset: From Asking to Partnering Ellen emphasizes the importance of viewing major donors as strategic partners rather than simply sources of funding. We...
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Ep 306 | Writing Great Impact Statements with Jake Sucoff
Digital Marketing Therapy
Are you struggling to cut through the noise and truly connect with your donors? In this episode, I sit down with Jake Sucoff, founder and CEO of Patient Procure, to explore the art of crafting compelling impact stories that resonate with your audience. Jake shares his passion for helping organizations translate their mission into powerful narratives that inspire action. We discuss: The Power of Personal Stories - Why leading with individual stories is more effective than overwhelming statistics - How to identify and develop your organization's core impact narratives - Strategies for tailoring...
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Ep 305 | Repurposing your Press Releases with Aquila Mendez
Digital Marketing Therapy
Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact. The Evolution of Public Relations - How PR has become more integrated with marketing - The importance of building relationships with media outlets - Strategies for crafting compelling, newsworthy stories Maximizing Your PR Efforts - Repurposing press releases across multiple channels - Creating a crisis communication plan before you need it...
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Ep 304 | Grow and Scale Authentically with Deirdre Tshien
Digital Marketing Therapy
Growing pains are an inevitable part of any organization's journey, whether you're a nonprofit or a tech startup. In this episode, I sit down with Deirdre Tshien, co-founder and CEO of Capsho, to explore the challenges and triumphs of scaling a business in the ever-evolving AI landscape. Navigating the Ups and Downs of Growth Deirdre shares her candid experiences of: - Pivoting and refining Capsho's focus in response to market changes - Balancing innovation with staying true to the company's core mission - Overcoming the temptation to please everyone and learning to say “no” The Power of...
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Ep 303 | Avoiding Burnout By Building Community with Rob Tracz
Digital Marketing Therapy
Are you feeling overwhelmed, stressed, and on the brink of burnout in your nonprofit work? You're not alone. In this episode, I sit down with Rob Tracz, a personal performance coach dedicated to helping driven individuals achieve success without sacrificing their well-being. Rob shares his powerful journey from severe burnout to becoming a champion for sustainable success. He reveals how his relentless pursuit of “shadow success” led to deteriorating relationships, declining health, and missed opportunities with loved ones. Key Insights on Preventing Burnout Learn practical strategies to...
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Best Website Builder for Non-Techy People with Becky Launder
Digital Marketing Therapy
Are you considering building a website for your nonprofit but feeling overwhelmed by the options? In this episode, I sit down with Becky Launder, co-founder of Oh My High, to discuss the essential factors you should consider before embarking on your website journey. Why Your Nonprofit Needs a Website Becky emphasizes the importance of having a website for credibility and round-the-clock visibility. We explore how a well-crafted site can: - Showcase your services and impact - Share testimonials - Collect leads and donations 24/7 Key Considerations Before Building Before you start, think about:...
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Ep 302 | Getting Specific with Your Vision and Mission for Better Donor Alignment with Dan Johnson
Digital Marketing Therapy
Are you struggling to attract the right donors and volunteers to your nonprofit? The secret might lie in your organization's vision and mission statements. These foundational elements are more than just corporate jargon – they're powerful tools that can transform your fundraising efforts and organizational impact. In this eye-opening episode, I'm joined by Dan Johnson, a seasoned nonprofit coach who has raised over $3 million for new nonprofits and helped turn around struggling organizations. Dan shares his expertise on crafting compelling vision and mission statements that resonate with...
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Ep 301 | Monthly Giving Programs 101 with Katherine Lacefield
Digital Marketing Therapy
Are you looking to create a steady stream of income for your nonprofit? Monthly giving programs might be the answer you've been searching for. In this episode, I'm joined by Katherine Lacefield, a seasoned philanthropic consultant with over 20 years of experience, to explore the power of recurring donations. Building a Successful Monthly Giving Program - Creating a compelling narrative around your program - Crafting an exclusive experience for monthly donors - Implementing effective stewardship strategies Strategies for Growing Your Monthly Donor Base - Targeting existing donors for conversion...
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Ep 300 | Top 15 Episodes from the last 300!
Digital Marketing Therapy
Can you believe it? We've hit a major milestone – 300 episodes of the Digital Marketing Therapy Podcast! To celebrate this incredible journey, I'm taking you on a whirlwind tour of our top 15 episodes, packed with actionable insights and strategies to elevate your nonprofit's digital marketing game. From crafting compelling year-end emails to leveraging AI for content creation, we're covering a diverse range of topics that have resonated most with our listeners. Whether you're a seasoned nonprofit professional or just starting out, there's something here for everyone. Practical Tips and...
info_outlineAre you ready to supercharge your nonprofit's digital marketing efforts? In this episode, I sit down with Steven Lewis, a seasoned marketer with 30 years of experience in copywriting and technology, to explore the game-changing potential of ChatGPT for small to medium-sized nonprofits.
We dive deep into how this powerful AI tool can become your 24/7 marketing consultant, helping you craft compelling content, conduct market research, and even run virtual focus groups – all without breaking the bank.
Unlocking ChatGPT's Potential for Nonprofits
Steven shares invaluable insights on:
- How to use ChatGPT as a thought partner and consultant
- Crafting the perfect prompts to get the results you need
- Developing a unique tone of voice for your organization
- Creating synthetic personas for risk-free testing and feedback
Key Takeaways:
- ChatGPT isn't just for content creation – it's a versatile tool for strategy and research
- Learn how to have meaningful “conversations” with the AI to refine your marketing approach
- Discover how to leverage ChatGPT's vast knowledge base to understand your audience better
- Find out how to use synthetic personas to test ideas without risking donor relationships
Practical Applications for Your Nonprofit
- Use ChatGPT to develop and refine your organization's tone of voice
- Create virtual focus groups to test new ideas and campaigns
- Generate data-driven insights to support your marketing decisions
- Streamline your content creation process while maintaining authenticity
This episode is packed with actionable advice for nonprofit leaders looking to make the most of AI technology in their digital marketing efforts. Whether you're a seasoned marketer or new to the world of AI, you'll find valuable strategies to elevate your nonprofit's online presence.
Ready to revolutionize your nonprofit's digital marketing strategy? Listen to the full episode and discover how ChatGPT can become your secret weapon in reaching and engaging your audience more effectively than ever before.
Want to skip ahead? Here are key moments:
09:30 Understanding ChatGPT: The Basics and Beyond ChatGPT is a large language model trained on vast amounts of data. Providing context helps shape ChatGPT's outputs. There is a lot of potential for ChatGPT to be a thought partner and consultant for businesses of all sizes.
24:34 Addressing Security Concerns and Developing Tone of Voice Be sure to balance proprietary information protection with leveraging ChatGPT's capabilities. Creating your tone of voice will help your prompts become even more effective.
35:57 Advanced ChatGPT Techniques: Synthetic Personas and Focus Groups Use ChatGPT to create synthetic personas for focus groups. This technique allows organizations to test ideas and content safely without risking real donor relationships. The approach provides valuable insights and data for decision-making.
Don't miss out on this opportunity to learn how AI can transform your nonprofit's digital marketing efforts. Tune in now and take the first step towards a more efficient, effective, and data-driven marketing strategy.
Steven Lewis
Steven Lewis is a marketer with 30 years of experience in copywriting and technology. His course Make ChatGPT Your CMO shows business owners how to turn ChatGPT into a 24/7 marketing consultant that gives expert advice tailored to their business.
Learn more at https://taleist.agency/
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours