Ep 304 | Grow and Scale Authentically with Deirdre Tshien

Growing pains are an inevitable part of any organization's journey, whether you're a nonprofit or a tech startup. In this episode, I sit down with Deirdre Tshien, co-founder and CEO of Capsho, to explore the challenges and triumphs of scaling a business in the ever-evolving AI landscape.

Navigating the Ups and Downs of Growth
Deirdre shares her candid experiences of:
- Pivoting and refining Capsho's focus in response to market changes
- Balancing innovation with staying true to the company's core mission
- Overcoming the temptation to please everyone and learning to say “no”

The Power of Listening to Your Audience
Discover why tuning into your community's needs is crucial for sustainable growth:
- How Capsho uses customer feedback to guide product development
- The importance of validating ideas before investing resources
- Strategies for prioritizing features that truly serve your audience

Staying Focused in a Competitive Landscape
Deirdre offers insights on:
- Managing imposter syndrome when faced with new competitors
- The value of “staying in your own lane” and focusing on your unique strengths
- Cultivating an abundance mindset in a crowded market

Lessons for Nonprofits
While Capsho isn't a nonprofit, Deirdre's experiences offer valuable takeaways for mission-driven organizations:
- The importance of setting clear priorities and avoiding mission drift
- How to approach growth opportunities with a critical eye
- Balancing innovation with staying true to your core purpose

Whether you're considering a new initiative, struggling with decision-making, or feeling overwhelmed by competition, this conversation will inspire you to approach growth with intention and confidence.

Want to Skip Ahead? Here are Some Key Takeaways.
04:40 Mindset for Growth and Scalability Explore the mindset needed for business growth, focusing on setting immediate, achievable goals rather than long-term projections. It is import to stay adaptable in rapidly changing industries and maintain focus on core objectives while managing growth.
09:20 Focusing on Core Mission and Adapting to Market Changes Capsho when through a journey of refining its product and target audience. It's always important to stay true to the company's mission while being responsive to market changes and customer needs. Discusses strategies for prioritizing development and expansion decisions.
17:57 Validating Ideas and Prioritizing Resources It's Important to validate new ideas through customer willingness to pay. Explore strategies for prioritizing limited resources and the challenges of saying no to seemingly good opportunities that don't align with core objectives.
24:09 Listening to Users and Managing Competition Listen to paying customers for product development decisions. Manage imposter syndrome and stay focused on your own goals in a competitive market. Tune out the noise and stay true to your mission.

Deirdre Tshien
Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to get clients from your content!

Capsho is an AI-Powered Content Marketer that helps entrepreneurs who podcast, vlog and livestream create repurposed content that converts. From one audio or video upload, Capsho helps create title & description, social media posts, blog post, lead magnet checklist, LinkedIn Newsletters, images and short video clips.

She is the creator of The Honey Trap Method, author of Honey Trap Marketing and host of the Win the Content Game. She is a 2023 Honoree of the 100 Women to KNOW in America.

Learn more at capsho.com

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