đ§Ź Beyond Testing đ©ș How Whole Genome Sequencing Is Changing Personalized Womenâs Healthcare
The DocPreneur Leadership Podcast
Release Date: 12/18/2025
The DocPreneur Leadership Podcast
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Grand Rapids, Michigan, October 15, 2025 ⯠Today, (Sequencing), a biotech company offering the worldâs largest platform for and personalized health insights, announces a partnership with , a concierge medical practice providing personalized care to women of all ages. true. Womenâs Health focuses on midlife, menopause, sexual health, and weight management through a membership-based model. Now with Sequencing, their patients can gain insights into ~100% of their DNA test data and screen for almost all known health conditions, traits, and medication responses. Then, they can work...
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Patients donât stay for a tax deduction â they stay because they feel known. Thatâs something no federal incentive can legislate. đ©ș
info_outlineThe DocPreneur Leadership Podcast
info_outlineThe DocPreneur Leadership Podcast
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CONNECT WITH CONCIERGE MEDICAL MARKETING About Concierge Medical Marketing Concierge Medical Marketing is committed to serving concierge medical practices across the United States, to help expose their name and brand to high net-worth individuals in their area, and to nurture these individuals until they convert into paying member patients. Our journey began with Steven Schwartz, an experienced digital marketing expert from Vero Beach, Florida. With over 25 years of experience in the website design and digital marketing industry, Steven and his...
info_outlineGrand Rapids, Michigan, October 15, 2025 ⯠Today, Sequencing.com (Sequencing), a biotech company offering the worldâs largest platform for whole genome sequencing and personalized health insights, announces a partnership with true. Womenâs Health, a concierge medical practice providing personalized care to women of all ages.
true. Womenâs Health focuses on midlife, menopause, sexual health, and weight management through a membership-based model. Now with Sequencing, their patients can gain insights into ~100% of their DNA test data and screen for almost all known health conditions, traits, and medication responses. Then, they can work with true. providers to translate that knowledge into clear, actionable steps for managing risks, optimizing wellness, and extending longevity.
Whole genome sequencing offers women deeper insight into their risk for heart disease, cancer, and metabolic conditions. For the first time, true. Womenâs Health will integrate DNA insights directly into personalized care plans for women navigating perimenopause and menopause. true. patients can take a test with one of Sequencingâs custom kit bundles, which requires a simple cheek swab, and within weeks, they will have their results.
Dr. Celia Egan, MD, MSCP, DABOM, true. Womenâs Health Director of Obesity Medicine & Metabolic Health says, âOur vision is to offer a comprehensive framework for lifelong wellness through our programs. Many of our patients are interested in genetic tests but are rightfully nervous about choosing the appropriate one and understanding the results.
As a clinician, I shared that challenge. I needed a genetics test that could fit directly into our programs, but struggled to find reports that aligned with our pillars for easier patient understanding. Sequencing is the perfect solution.â
Allyn Lebster, true. Womenâs Health President & Co-founder says, âSequencing is working with us to provide a customized report bundle that maps directly to our wellness pillars, from metabolic health and cancer to bone density and emotional coping. This integration is the key. It finally allows us to guide patients in both test selection and result interpretation, turning complex genetic data into a clear, actionable part of their personalized health journey.â
Dr. Brandon Colby, MD, Sequencing Founder & CEO, says, âtrue. Womenâs Health patients only need to be sequenced once, and from that single, definitive dataset, our platform becomes a permanent health resource, evolving alongside new scientific discoveries, medical research, and personal health goals. Weâre honored to partner with true. to better serve women and to tailor our sequencing service to align with their wellness programs.â
This week, true. Womenâs Health hosted a public event for women to learn more about the new Sequencing partnership and to engage in whole genome sequencing themselves. Dr. Celia Egan shared how genomics fits into personalized healthcare, Sequencing walked patients through the science and the reports they will receive, and true. providers answered questions about how genetic testing can support midlife, menopause, and long-term health.
Importantly, Sequencing offers the most private DNA test on the market with HIPAA and US-EU-UK-Swiss Data Privacy Framework compliance. Testing is also performed in CLIA-certified, CAP-accredited clinical sequencing laboratories in the United States.
Learn more about this partnership at https://truewomenshealth.com/sequencing/.
About Sequencing.com
Founded by Dr. Brandon Colby, MD, Sequencing.com (Sequencing) is a U.S. biotech company offering whole genome sequencing that unlocks the most complete view of DNA. Most DNA tests allow users to gain insight into less than 0.1% of their DNA data, but Sequencing allows users to obtain ~100%. The company screens for almost all known health conditions, traits, and medication responses, then translates that knowledge into clear, actionable steps for managing risks, optimizing wellness, and extending longevity. The platform continuously reanalyzes information throughout a personâs life, evolving alongside new scientific discoveries, medical research, and personal health goals. Sequencing offers the most private DNA test on the market with HIPAA and US-EU-UK-Swiss Data Privacy Framework compliance. Their whole genome sequencing is performed in CLIA-certified, CAP-accredited clinical sequencing laboratories in the U.S. To learn more about Sequencing, please visit Sequencing.com and LinkedIn.
About true. Womenâs Health
About True Womenâs Health (true.)
true. Womenâs HealthÂź is a Grand Rapids-based concierge medicine practice dedicated to womenâs health across all stages of life. Specializing in midlife, menopause, sexual health, lifestyle medicine, and weight management, true. delivers personalized care that emphasizes prevention, education, and patient goals. Founded by nationally recognized menopause expert Dr. Diana Bitner, MD, MSCP, FACOG, and healthcare executive and attorney Allyn Lebster, true. is transforming how women experience healthcare in Michigan and beyond. Learn more at truewomenshealth.com.
Media Contact:
Amanda Bell
PR Lead
amanda@sequencing.com
SOURCE: https://sequencing.com/blog/post/sequencingcom-true-women%E2%80%99s-health-now-incorporates-whole-genome-sequencing-their-complete