DGS 329: The Power of Impossible Goals

When you set “realistic” goals for your property management business, you might actually be limiting your growth without even realizing it… 

In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull challenge entrepreneurs to think bigger, much bigger. Inspired by their experience flying a fighter jet and the concept of “impossible goals” from The Science of Scaling, they break down why realistic goals keep you stuck in current thinking, how unrealistic targets activate visionary leadership, and why 10X growth can actually be easier than incremental growth. 

They explain how impossible goals shift your brain from grinding harder to thinking differently, why realistic targets often become a yardstick to beat yourself up, and how visionary entrepreneurs use bold thinking to collapse time, find new pathways, and unlock opportunities that logic alone would never reveal. They also share how to handle naysayers, protect your vision, and use doubt as fuel instead of letting it shrink your ambition. If you’re ready to stop playing small, stop chasing “safe” growth, and start building something that transforms your market — this episode will challenge the way you think about goals, leadership, and what’s actually possible in your business.

 

You’ll Learn

(00:00) Introduction to DoorGrow and Unrealistic Goals 

(07:37) The Importance of Unrealistic Goals 

(15:54) Overcoming Doubts and Limitations 

(22:56) Visionary Thinking and Future Goals

Quotables

“I want to tell everybody to be unrealistic.” 

“You need to decide, I can do the things that I want to do.” 

“The slowest path to growth is to do it alone. So let's grow together.”

Resources

DoorGrow and Scale Mastermind

DoorGrow Academy

DoorGrow on YouTube

DoorGrowClub

DoorGrowLive

Transcript

Jason & Sarah Hull (00:01)

All right, five, four, three, two, one. All right, everybody, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.

 

We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so today's topic, Sarah wanted to talk about. I want to tell everybody to be unrealistic. We're going to talk about unrealistic goals. She wants you to be unrealistic. I do want you to be unrealistic. And I also want you to clear all of this off. OK.

 

Yay. Happy. Yeah. Slightly. All right. All right. So one of the things that we got to do very recently is something that I never, never thought we would be able to do because it was seemingly unrealistic. And that was to fly a fighter jet. And by fly a fighter jet.

 

Yes, it was a real fighter jet. It's an L39 Albatross. For those of you that are familiar, it was not typically equipped with fighter equipment. It was mostly used as a trainer. However, it can be armed and therefore is classified as a fighter jet. And yes, we actually got to fly it. We didn't just go in it and take a look and see. Both Jason and I, one at a time, of course, got to.

 

fly a fighter jet and do some aerobatic maneuvers. Which was insanely fun. Right. So we took a trip to Australia and to visit my parents in Brisbane. And we saw a billboard that said, fly a fighter jet. And I was like, what? And Sarah's super into flying. So was like, hey, there's a thing. It says this. And she's like, what? I don't think so.

 

And I'm like, yeah. So it turns out there's, guess, the person there that runs it told us there's three countries in the world that allow you to do this because normally you can't fly one of these planes or go in as a consumer to fly one of these planes because, you know, there's all these rules because it's then a commercial flight and a commercial flight. have all these legal requirements and things you can't in the U.S. They cannot.

 

You cannot charter or pay for a chartered pay for a flight and then not have all these safety things in place. And this is not like, it's not the same, right? Like he's teaching us at the beginning how to eject. He's like, if we need to eject, this is what you need to do and like do this. And I'm like, what? And so there is not an ejection seat on it. There's no ejection seat. So what we'll do is we'll fly up really high and then you're going to.

 

do this thing and do this and the canopy will fly off and then you gotta push off. then once you're in the air and you've then pulled this thing, if your parachute doesn't automatically deploy, you wanna grab this. And I'm like, if I don't remember all this, I die? Like what? Yeah. So. It's just two levers. Could you imagine if you're on. It's two levers to open the canopy and he's gonna fly and you don't have to jump.

 

You're like, have to launch yourself. right, you don't have to launch yourself. You pretty much will just wait for the plane to fall out from under you while you float in parachute. Could you imagine you're like, get herded in like cattle into Southwest and you're like, you're on the Southwest bus, right? And you get your seat. Actually, they're going to have assigned seating now, I guess. But before I was just free for all. you're like, get in and you're like, and they're like, hey, by the way, here's how to.

 

like find a parachute and here's what all the steps you need to do in case there's a problem. Do you have this down or you die? You ready? We're like, wait, what? Yeah. They're just like, here's a flotation device and your seat and like here's how to use your seatbelt and then breathe in this thing if you need to. And otherwise, like that's it.

 

But yeah, like parachute down. Because on the airlines, it's like, if you survive the crash, then we'll tell you what to do after that. Don't worry about it. OK, so. Sorry. Yes. So no possible goal. It's very, very safe to fly on the airlines. is. it's it's consistently getting more and more safe. This is slightly different than flying on an airline. This was it was really cool. Super fun.

 

He let us take the little joystick control and like. The little joystick control. What do you call it? What is it called? The little joystick control. It's between your legs and it's a joystick. Don't get any ideas. just called But you grab this thing and like, yeah, you take the stick. like, do you want to do it? He's like, all right. He guided me through doing, I got to do a barrel roll. Yep. And I got to do a loop. Yep. Which I call a loop-de-loop. Yeah. But I got to do a loop-de-loop.

 

And it was really, it was crazy. Like I'm like doing, I'm like, and we got a video like on his DJI camera, like a GoPro, like the whole thing was recorded. So there's evidence that I did this. Right. But yeah, it pretty wild. was really wild that we could go do that. And apparently if you spend enough money and you're in the right country, you can do maybe anything. I don't know. There are certain places, upon further research.

 

There are certain places in the US that will let you fly certain jets. And the Albatross is actually the most common out of the ones that you can fly in the US. The is finding someone that will allow you to fly it. that's a bit different. Yes. Like if you get to control it. Because, yes, exactly. Yeah. And sometimes ⁓ these are owned by private owners. So like if you know a guy and you go, hey, can you...

 

Can you take me up? They might let you take the controls. might let you do it, you know, but there's also schools. I think there's one. Oh, I forgot where it's called, but it's called like Jet Trainer Center or something like that. The guy that runs it is Larry and they have an albatross is one of them, but I think they have like six different actual jets that you can fly and learn as well, which is

 

really cool. But then there's schools. So it's not impossible in the US. It's just there's a few extra hurdles that you might need to cross. it's something though that I thought I would never ever get to do. Like when you look at these crazy jets, generally I don't think

 

you look at it and go, yeah, I could fly that one day. We went to that air show. During any of that point, were you looking at those planes going, yeah, I could fly one of those. Yeah, I wonder what it would take to fly one of those. No, I was not thinking that. right, because you just don't usually think that it's possible. You think, oh, wow, those are probably owned and many of them are by museums.

 

or by some sort of club that's funded to keep this thing airworthy and maintained and flying, they probably aren't going to let the public fly it. Okay. So why is it important to have unrealistic goals? Well, I think you should be very unrealistic in your goals because if you're realistic, if you go, okay,

 

I just want to do things that I know that I can do. Then it almost takes the fun out of it, number one. And I think that's, for entrepreneurs, that's half the battle is, it fun? What was the journey like? Or was it something that you can just go, yeah, I did it, but everybody else can do it too. Where's the fun in that? Yeah, Cindy Lauper said girls just want to have fun. ⁓

 

So we had to make sure she had some fun. ⁓ Yeah, guys, we want to have some fun, too, right? So it was yeah, was super cool to be able to do that. I think the way I view this, I've been explaining the idea of unrealistic goals or impossible goals, ⁓ which we got the idea from Dr. Benjamin Hardy and his book, The Science of Scaling. And we got to hear him talk about this at a mastermind. The idea is that our.

 

know, realistic goals are based on our current limited level of thinking. And so that means our brain already knows how to do it. And it usually is just do what you already know how to do. But because that's not enough, just do more, work harder. And that's not a great strategy or great path is to just work harder because that's not really exciting. That's not super. That's not fun. Like, hey, work, work, do what you're doing already, but work harder, which is less, more uncomfortable. just.

 

More effort. Work 22 hours a day instead of 18. Yeah, yeah, more hours. And so Impossible Goals, our brain, I view as this magical like quantum computer. Like it can create whole realities instantly in our head while we're sleeping. And it can do all these amazing things. And our unconscious mind or subconscious can be working on problems and crunching and chewing on challenges and figuring stuff out and coming up with ideas.

 

that bubble up to the surface. But if we focus on realistic goals, it shuts down. It doesn't have anything useful to do. It's going to figure out why is this so hard? Cool. Here's all your reasons. Let's just make it harder. And how do we avoid pain? Well, I'm going to convince you or cause you to have challenges in just even doing this because this sounds uncomfortable. It doesn't sound fun. So I'm going to give you all the excuses and BS stories and reasons to not do it. So our brain actually starts working against us.

 

And so when we get in, so usually realistic goals become this yardstick by which we beat ourselves up with over the head, right? And we measure ourselves by it, but then it really just becomes a tool to beat ourselves up. Whereas when we shift into impossible goals or unrealistic thinking or unrealistic goals, it doesn't matter if we hit these goals. It just matters that we have this amazing new tool or resource to convince or get our brain to think differently and to come up with new pathways.

 

And so our brain becomes this awesome tool to find new pathways or new ways of thinking. And it gets us to think differently. So even if we don't achieve the goal, we're far more likely to get good results because we're thinking outside of our current limitations or the current box. And so we use goals as a tool or we use time as a tool. We either shorten the timeline for the outcome to where it becomes impossible or unrealistic, or we just 10x or increase the goal amount or what.

 

result we want to achieve in the timeline we had set. And so time becomes a tool or the goal becomes a tool and we find new pathways. We find new ways of doing this. And I've seen clients do this. I've seen this in reality. We've started doing this in our own business. And this is why we're able to innovate, come up with new ideas, because our brains are alive. This is where you actually shift as an entrepreneur into being a visionary entrepreneur. Because if you're focused on realistic goals, there's no vision. You already know what to do.

 

You know it all. You already know what to do. And so you're not focused on anything different or anything new. There's no vision there. And the Bible says where there's no vision, the people perish, right? You got to some vision. That's leadership. So now you're a visionary, you're a leader. And visionaries and leaders throughout history have always had some sort of goal that everybody said, that's not going to work. That's impossible. Why are you trying so hard? Just focus on something realistic.

 

And the cool thing about these impossible goals is even if you don't hit it, you're not going to beat yourself up. Like if your goal is a thousand doors in a year, but you hit 300, are you going to cry like a little baby? No, you're not going to cry. You're going to be like, Hey, this awesome. You're going to be excited. And so you're still like, I didn't hit the goal, but I won. But if you have a realistic goal and you're like, I want to get a hundred doors this year.

 

then you're going to feel like garbage when you don't hit it. Cause you're like, it's so realistic. know I could have done it and I didn't do it. And then you start beating yourself up and I didn't do it this year, Jason. And I should have signed up with door grow and I just didn't do it. And I would have achieved my realistic goals or maybe some impossible ones. And you drop the ball. You messed up. You should have got with us and we could have helped you out. All right. You messed up. Isn't that from A.A. You done messed up A.A. Ron. Yeah. Okay.

 

Key and peel. right. So here's how to not mess up your maintenance though in property management. OK. That was a segue to our sponsor. was. gave me like three of them and that's did we go with this? OK, cool. So ⁓ yes. So how do I turn that on? boy. All right. Right over here. Many clicks. wait. No, no. I got it. I got it. All right. So.

 

Yeah, you made me close this. because you said it was in the way. Right on the screen. Because you got to like. right. All right. Here we go. Sponsored by this episode, sponsored by vendor. So many of you tell us that maintenance is probably the least enjoyable part of being a property manager and definitely the most time consuming. But what if you could cut that workload by up to 85 percent? That's exactly what vendor is achieve their leveraged cutting edge AI technology.

 

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step up your property management game with Vendoroo. Visit vendoroo.ai ⁓ slash door grow today and make this the last maintenance hire you'll ever need. All right. It was a smooth transit, smooth operator. Cool. I'm leaving this up because I need the outro. Fine. No. Okay. I can't. Sorry. Well, I said no. all right. Cool. So here's what I was thinking originally, right?

 

is... boy. I know. So when you start to think about the things that you want to do...

 

You know when you have that half second where you just dream a little bit? Yeah. And it's almost like you get transported back in time where when you were a kid and people would ask you, what do you want to do when you grow up? And you can say anything. Yeah. And it doesn't matter what you say. You can say anything in the world. I'm going to be leader of the free world. I want to be an astronaut. President of the United States. you should be an astronaut.

 

I wanna be a doctor that operates on, I wanna be a brain surgeon, right? And people go, yeah, you should do that. That's amazing. That's so great. We need to get back to more of that in adulthood though. So now it's like, hey, what do you wanna do with your business? And for some reason, instead of this outlandish, unrealistic, seemingly impossible, crazy thing where it's like, you know what? I wanna take over an entire state.

 

or wanna dominate the entire market, or you know what? Actually, I think what I wanna do is I wanna get so big that I purchase all of my competitors and all of the slumlords properties and I turn them around. And then I completely eliminate bad property managers and slumlords in my market and I'm gonna do that. Man, that's exciting, but we don't allow ourselves to do that anymore as adults because we're so nervous about, but.

 

Can I do that? And what will other people think about it? And will people believe that I can do that if I say this crazy thing? Do you think that it would have been crazy for me to tell people, hey, one day I'm gonna go fly a fighter jet? Yeah, people would have laughed at me. They would have been like, yeah, sure you are. Sure, okay, Sarah, sure. So here's my current goal. And it's not a new goal.

 

It's on the list, but it's definitely staying on the list. My goal is to fly a Boeing 737 without being an airline pilot. You don't want to work for the airlines. So if I went to the airlines, it would be really easy. It's like, oh, okay. I mean, it's not that hard, right? Because you're choosing a path that you know is going to get you there. I don't want to work for the airlines, but I really want to fly a Boeing 737.

 

So without working for the airlines, that seems pretty much impossible. And in fact, I have shared this online on social media and pilots, pilots are telling me that it's impossible. They're like, yeah, good luck. You'll never be able to do that unless you work for the airlines or you could go fly a simulator. Why don't you just be happy with the simulator? So when we share these crazy goals and people go, you can't do that. That's never gonna happen.

 

Are you insane? Like, who do you think you are? That's my favorite one. I'm like, you don't even know who I am, right? Who do you think you are? You can't do that. I'm like, watch me. Watch me. Just watch. So for me, like that's fuel. For other people, it's so crushing. For other people, when people have this huge goal and they're like, ⁓ I'm so excited about this. I'm going to do this. And other people, nay, nay on that.

 

And they go, no, no, no, you can't do that. Let's keep you down here. Let's keep you small. I don't know. You're dreaming too big. Like that's not, it's not going to happen for you. Sometimes that feels really crushing and it takes the wind right out of your sails. And then you go, you know what? Maybe they're right. I shouldn't even try. Okay. So you can either use it as fuel. If you're somebody like me who likes to prove people wrong.

 

then that's great fuel. If that doesn't fuel you, then you need to be very selective with who you tell your goals to. So if you know that, I'm gonna say this thing in the first second that I get pushback or questions or doubt or people who are just fearful and not as confident as I am in my dream and in my belief, and that's gonna shake me and that's maybe not gonna help me.

 

pursue this goal that's going to deter me and bring me down and slow me down, yeah, then you need to be very selective with who you're sharing that goal with. And sometimes you have people around you that are really supportive and sometimes you don't. So the message in this is one, have the goals that just seem like...

 

They are impossible. Like Sarah, there is not a way to fly a Boeing unless you work at the airlines. And I laugh at it. When I see people personally, when I see people commenting like that, I go, ⁓ that is a cue to me. It tells me how small their vision is. Their thinking is limited. So. Yeah. It's kind of it's once you're on the other side of it.

 

Once it's like once you see something you can't unsee it. So once you're on the other side of that and now you hear somebody saying you can't do that. That's not possible. That's not realistic. That's never going to happen. That's not how things work. Who do you think you are? I can't believe you would even think something like that is possible. Is that a good idea? Right. All of those things. Then you start to go home. Well.

 

for someone like that, yeah, it would be impossible, but not for someone like me. So you need to decide, I can do the things that I want to do. And as soon as you make that decision, like flying a fighter jet, super cool. How much effort did we put into making that happen?

 

No, we made a phone call. We paid money. Yeah. He saw a billboard. We put on a jumpsuit. We climbed in the plane. That's it. He saw a billboard. And then we didn't try. didn't. And then I grabbed the little stick thingy. Oh, God. And then I just did it. The joystick. So we didn't try to hunt people down. We didn't try to find a place that we do it. We didn't do a bunch of research. We didn't spend a lot of time talking about it or researching it or.

 

trying to find people who know people. We didn't do anything. We saw a billboard. So sometimes when you have an unrealistic goal, it's okay if you don't know how it's going to happen because it very rarely happens the way that you think it's going to happen anyway. Because once you decide...

 

and once you're confident, once you're solid in that goal and you go, I am committed to doing this crazy thing and I don't care if people think that I'm crazy for wanting to do this thing, I'm going to make it happen. All of a sudden, doors start opening for you, phone calls start happening, connections start happening. Derek and I were just talking about this last week. It's the things that you can They don't know who Derek is. Derek Morton is one of our amazing clients who's taking over the state of Utah.

 

So it's very often the things that you would never expect, you would never plan, you would never be able to sit down and think in like, you know, your 150 step plan to get me from A to B, it wouldn't make the list because the things that will happen to you, they will just come to you. Things will just happen. The right opportunities will show up. The right people will show up. The right connections will show up.

 

Things will just start falling in place and happening for you, but it all stems on one thing, and that is your belief in your ability to do things that are seemingly unrealistic. There you go. Cool. All right. So I concur. I agree. Have impossible or have unrealistic goals. Why? Because when you shift into that level of thinking, no longer is it that yardstick. Now you're in playground.

 

Now you're in this fun space of like imagining, having vision, and it doesn't matter if you hit it or not. It just, it shifts you into a healthier space of thinking. And then you'll find new pathways. You'll find new ideas. You'll find ways to collapse time. ⁓ Ben Hardy calls it finding wormholes. You find these ways to get to the result in a much shorter period of time that takes way less steps. It's not as much work. He wrote a preceding book before that, that was called 10 X is easier than two X. And in that he's talking about how

 

It's actually easier to go bigger than to focus on smaller growth goals because smaller growth goals, there's a lot of different ways to do it and it's a lot of hard work, but there's very few ways to grow big quickly and it's usually less steps and less work. So a of people think, well, it's going to be so hard. It's actually easier if you do it right. So have some impossible goals. Okay. Anything else we need to add to this? One last thing is we have a...

 

Seemingly impossible goal right now a door grow that we are yet again Making a reality. It will be something that changes the entire property management industry forever and No one has done it. No one has done anything like it and it seems crazy it seems like Insane to even really

 

think about it. However...

 

We're gonna make it happen. And 2026, we are launching something that really will take over the entire industry. So stay tuned. Watch our crazy journey. We've talked a little bit about it. ⁓ Watch our crazy journey and see what happens when you too set yourself some pretty impossible goals. Cool. So if you felt stuck or stagnant,

 

and want to take your property management business to the next level, reach out to us at doorgrow.com. For free training on how to get unlimited free leads, text the word leads to 512-648-4608. Also, join our free Facebook community just for property management business owners by going to doorgrowclub.com. And if you want tips, tricks, ideas to learn about maybe some of our offers as well, go to... ⁓

 

dorgor.com slash subscribe and subscribe to our newsletter. And if you found this episode even a little bit helpful, don't forget to subscribe on whatever channel you're watching this on and leave us a review. We'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.

 

All right, we're out.