Embracing Video and Curiosity in Business
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
Release Date: 11/26/2025
The Crucial Marketing Step Most Business Owners Miss: Behind the Book Part 1/3
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
🎙️The Crucial Marketing Step Most Business Owners Miss: Behind the Book Part 1/3 with guest host, Helen von Dadelszen | The Art of Value Whispering Podcast (episode 297) We often think value comes from clarity, confidence, or having it all figured out. A clean path. A neat story. A sense that we arrived exactly where we intended to. But in real life and real businesses, value is rarely built that way. More often, it’s shaped through detours, false starts, mistakes, and moments where nothing seemed to work the way it was supposed to. And yet, those are the very experiences many...
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Embracing the Four Fears of Business Ownership
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
🎙️Embracing the Four Fears of Business Ownership with Mark Franklin | The Art of Value Whispering Podcast (episode 296) Fear has a quiet way of showing up in business. Not as panic or drama, but as hesitation, as waiting until things feel clearer, as telling yourself you need more time, more confidence, or more certainty before you take the next step. For many thoughtful, values-led business owners, fear doesn’t feel emotional at all. It feels practical. Sensible. Even responsible. In this episode of The Art of Value Whispering Podcast, I’m joined by Mark Franklin, a business coach,...
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What to do When your Goals Don't Happen - Planisode 8
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
Welcome back to The Art of Value Whispering and to Planisode 8 — your daily planning companion designed to help you step into the new year with clarity, confidence and a grounded strategy that truly supports you. By now, you’ve set meaningful goals, reflected on your lessons learned in 2025, created clear priorities and begun shaping your plans for your 2026 business growth. So today, you are going bring all of that together by reflecting on everything you've planned out so far and let your one guiding word for the year emerge. Reviewing, Expanding and Growing Into Your Plan ...
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The Habits that will Support your Success in 2026 - Planisode 7
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
Welcome back to The Art of Value Whispering and to Planisode 7 — your daily planning companion designed to help you step into the new year with clarity, confidence and a grounded strategy that truly supports you. By now, you’ve set meaningful goals, reflected on your lessons learned in 2025, created clear priorities and begun shaping your plans for your 2026 business growth. So today, you are going bring all of that together by reflecting on everything you've planned out so far and let your one guiding word for the year emerge. The Habits that will Support your Success in...
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Choosing Your Guiding Word for 2026 - Planisode 6
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
Welcome back to The Art of Value Whispering and to Planisode 6 — your daily planning companion designed to help you step into the new year with clarity, confidence and a grounded strategy that truly supports you. By now, you’ve set meaningful goals, reflected on your lessons learned in 2025, created clear priorities and begun shaping your plans for your 2026 business growth. So today, you are going bring all of that together by reflecting on everything you've planned out so far and let your one guiding word for the year emerge. Choosing Your Word of the Year In today’s...
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How to Prevent Overwhelm and Build Momentum - Planisode 5
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
Welcome back to The Art of Value Whispering and to Planisode 6 — your daily planning companion designed to help you step into the new year with clarity, confidence and a grounded strategy that truly supports you. By now, you’ve set meaningful goals, reflected on your lessons, created priorities and begun shaping your plans. But even with the best intentions, there’s one thing that can stop all progress in its tracks: Overwhelm. In today’s Planisode, we look at why overwhelm shows up, how it derails us and — most importantly — the simple ways you can prevent it so you stay focused,...
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Creating your Priority Goals and Actions for 2026 - Planisode #4
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
The Planisodes are Back! This series of mini-podcast episodes has been designed to help you shape your year from the inside out. Not by chasing trends or forcing goals, but by reconnecting with your true value, listening more closely to what matters to you now, and creating a plan that feels aligned, flexible and sustainable. Each Planisode focuses on one essential part of meaningful growth. In every episode, I'll guide you through a few thoughtful questions and one simple task, so planning becomes something grounding and supportive rather than overwhelming. Download your...
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Working With Fear and Doubt as You Grow - Planisode 3
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
The Planisodes are Back! This series of mini-podcast episodes has been designed to help you shape your year from the inside out. Not by chasing trends or forcing goals, but by reconnecting with your true value, listening more closely to what matters to you now, and creating a plan that feels aligned, flexible and sustainable. Each Planisode focuses on one essential part of meaningful growth. In every episode, I'll guide you through a few thoughtful questions and one simple task, so planning becomes something grounding and supportive rather than overwhelming. Download your...
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Planisodes 2026: Defining What You Truly Want for 2026 - Planisode #2
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
The Planisodes are Back! This series of mini-podcast episodes has been designed to help you shape your year from the inside out. Not by chasing trends or forcing goals, but by reconnecting with your true value, listening more closely to what matters to you now, and creating a plan that feels aligned, flexible and sustainable. Each Planisode focuses on one essential part of meaningful growth. In every episode, I'll guide you through a few thoughtful questions and one simple task, so planning becomes something grounding and supportive rather than overwhelming. Download your Planisode...
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Planisodes 2026: Your Year in Review: Lessons, Alignment and True Value
The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
The Planisodes are Back! This series of mini-podcast episodes has been designed to help you shape your year from the inside out. Not by chasing trends or forcing goals, but by reconnecting with your true value, listening more closely to what matters to you now, and creating a plan that feels aligned, flexible and sustainable. Each Planisode focuses on one essential part of meaningful growth. In every episode, I'll guide you through a few thoughtful questions and one simple task, so planning becomes something grounding and supportive rather than overwhelming. Download your Planisode...
info_outline🎙️ Embracing Video and Curiosity in Business
with Rachael Bryant | The Art of Value Whispering Podcast (episode 283)
If you’re an introverted business owner, the idea of showing up on video can feel…a lot. Too visible. Too loud. Too exposed.
But as Rachael Bryant and I explore in this episode, video isn’t about being “camera ready” — it’s about being you, in a way that lets your future clients see, hear and feel the value you bring.
When you shift the focus from performing to connecting, video becomes far less intimidating and far more effective. And as Rachael explains beautifully, you already have everything you need to start.
Join me in this episode to learn how to make video feel natural, grounded and genuinely aligned with how you work best — even if it feels daunting right now.
WHAT YOU'LL LEARN IN THIS EPISODE
⭐ How to start with the story you know best
⭐ Why you don’t need to talk to the camera to begin
⭐ How one 30-minute conversation can become 50 pieces of content
⭐ Simple tools that make video easy — not overwhelming
⭐ Why your lived experiences are your most magnetic content
...and much more!
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🎧 Prefer to Listen?
Visit: www.melittacampbell.com/podcast
Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.
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TIMESTAMPS
00:00 – Welcome & Introduction
Opening the episode and acknowledging why video often feels confronting for introverts — and why it has more upside than most people realise.
01:10 – Rachel’s Unexpected Path Into Video
Rachel shares her journey from beauty therapist to police officer to business owner, and how an unexpected request during the pandemic opened the door to video production.
03:35 – From Events to Corporate Video
Exploring how corporate clients began asking for simple, clear video content, and how that pivot reshaped their business direction.
05:15 – Why Their First Podcast Flopped
Rachel explains how starting a podcast led them down the rabbit hole of combining video with audio — and what they learned from a total flop.
06:40 – The Real Power of Video for Connection
Discussing why video builds trust more quickly than any other format and why it’s especially powerful for introverted business owners.
08:00 – How One Video Becomes 50+ Pieces of Content
Rachel breaks down how a single 30-minute conversation can be repurposed into blogs, carousels, reels, newsletters and more — removing the pressure to constantly create.
10:20 – “I’m Too Boring” and Other Myths
Unpacking why entrepreneurs underestimate the value of their own stories and how “ordinary” experiences often become the most relatable content.
12:10 – Using Your Lived Experiences as Content
Deepening the conversation on why your day-to-day moments, missteps and personal stories make your content richer and more memorable.
14:05 – The Biggest Block: Consistency
Exploring the real reason video feels hard — not time, but the belief that you need to create from scratch rather than repurpose strategically.
16:00 – Breaking Down a Conversation Into Content
Rachel shares practical examples of turning key takeaways into multiple stand-alone videos, posts and blogs.
17:45 – Creating Content That Positions You as an Expert
Discussing how using interview clips and responses can elevate your authority without needing to perform for the camera.
19:40 – The Value of Collaboration in Video
How duets, co-presenting and group conversations can help you feel more confident until you’re ready for solo videos.
22:00 – Why Hero Origin Stories Matter
Rachel explains why your origin story is the easiest content to start with — and why almost no one sees your first videos anyway.
24:05 – “I Don’t Think I’m Interesting”
Practical advice for shifting your mindset when you worry your story or industry is “too boring” for video.
26:00 – The Power of Simplicity
Discussing how simplifying your explanations helps your audience understand you more easily — and why jargon turns people away.
28:10 – Beginner Mistakes and What to Avoid
Exploring the editing pitfalls, over-explaining, and setup issues that make video harder than it needs to be.
29:30 – Easy Tools and Tech That Keep Video Simple
Rachel shares her favourite beginner-friendly tools, including phone cameras, Boya mics and simple editing software.
32:00 – Creating Measurable Content With Purpose
How to track what’s working using unique links, QR codes and simple analytics — and why this matters for strategy.
34:20 – Bringing Video Into Live Events
Rachel explains how she and her team set up portable podcast studios at conferences to showcase speakers and attendees.
36:35 – The Magic of Real-Time Feedback & Repurposing
How event interviews naturally create multi-platform visibility for both the host and the guest.
38:00 – Using AI to Multiply Your Content
Rachel shares how she uses transcripts and custom prompts to turn conversations into 50+ ideas across platforms.
40:10 – Seasonal Repurposing & Smart Visibility
How to use AI and planning to bring older content back to life during relevant seasons or awareness days.
41:40 – Handling Trolls and Protecting Your Confidence
Practical advice for managing negative comments and staying supported as you grow your visibility.
43:00 – Final Advice for Embracing Video
Rachel’s encouragement to start small, collaborate, simplify — and remember that growth comes from doing, not perfecting.
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About Your Host, Melitta Campbell
Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl’s Guide to Networking and founder of The Value Whispering Circle.
Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment.
Learn more about working with Melitta here
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