The Art of Value Whispering Podcast | Meaningful Marketing for Introverts
Mastering the Art of Value Whispering with award-winning business coach, and Value Whisperer, Melitta Campbell. Each week learn from Melitta's lifetime of marketing, communications and sales experience. As well as hearing from inspiring business owners who are thinking differently about the way they attract clients, build a business, and make an impact in the world. Value Whispering is a quieter, smarter way for introverts to market their small business, that results in smoother (often faster) business growth. It weaves your true value through everything you do, so you can naturally stand out, confidently attract your dream clients, and have an impact you feel proud of - without ever being pushy. It ensures that no matter how quiet your voice you can build a business you feel proud of, and make a powerful impact. (Formerly the Driven Female Entrepreneur podcast : change at Episode 190)
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Handwritten Notes in an AI World: The forgotten strategy that's bringing meaning back to marketing
12/24/2025
Handwritten Notes in an AI World: The forgotten strategy that's bringing meaning back to marketing
🎙️When Quiet Gestures Create the Deepest Impact (and Real Connection) with Amy Daughters | The Art of Value Whispering Podcast (episode 287) What if one of the most powerful ways to build trust, loyalty, and connection in your business had nothing to do with algorithms, funnels, or content strategies? And what if you already knew how to do it? In this episode of The Art of Value Whispering Podcast, I’m joined by author and speaker Amy Daughters, whose work is a beautiful reminder that meaningful connection doesn’t have to be clever or complex. Sometimes, it’s simply human. We explore how a single handwritten letter sparked a chain reaction that changed Amy’s life, deepened hundreds of relationships, and quietly demonstrated what sincere marketing really looks like in practice. Amy brings a grounded, deeply human perspective to connection. One that replaces pressure with presence, and performance with sincerity. Rather than asking you to do more, scale faster, or follow the latest tactic, she invites you to slow down and act with intention. Join me in this episode as we explore how small, thoughtful gestures, like a handwritten note, can quietly strengthen relationships, help your clients feel genuinely seen, and support your business in a way that feels calm, meaningful, and completely aligned. 💡 WHAT YOU'LL LEARN IN THIS EPISODE ⭐ Why handwritten notes cut through digital and AI noise ⭐ How sincerity matters more than perfect wording ⭐ A simple framework for knowing what to write ⭐ Why handwritten notes benefit the sender as much as the receiver ⭐ How to use handwritten notes in business without it feeling awkward or salesy ********************************************* 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. ************************************************ 📍 TIMESTAMPS 00:00 – 02:30 Podcast intro and framing: meaningful marketing, sincerity, and quiet impact 02:30 – 06:30 Introducing the idea of handwritten notes in a modern, AI-driven world 06:30 – 13:30 Amy’s origin story: reconnecting with a childhood friend, Parker’s illness, and the first handwritten letters 13:30 – 17:30 Grief, continued letter writing, and the deep connection formed through handwritten correspondence 17:30 – 21:30 The decision to write all 600 Facebook friends and how the process unfolded over 18 months 21:30 – 25:30 Why handwritten notes change relationships and perspectives on humanity and connection 25:30 – 29:30 How to know what to write, overcoming vulnerability, and trusting sincerity over perfection 29:30 – 32:30 Applying handwritten notes in business and client relationships in a natural, aligned way 32:30 – 35:00 Practical tips: paper, brevity, expectations, and making it sustainable 35:00 – 37:00 Book mention, where to connect with Amy, and Melitta’s closing reflections and invitation ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ****************************************************** Value Whispering - Download Chapter One of the Brand New Book Value Whispering: The Smarter Way to Market Your Small Business ... which just happens to be brilliant for introverts. https://www.melittacampbell.com/chapter ****************************************************** #podcast #businessgrowth #authenticbusiness #valuewhispering #marketingpodcast #business #sales #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #success #ai
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Using Email Sequences to Add Value and Grow Your Business
12/17/2025
Using Email Sequences to Add Value and Grow Your Business
🎙️Adding Value with Email Sequences with John McKie | The Art of Value Whispering Podcast (episode 286) Email marketing is often talked about as a growth strategy. But in practice, it’s something many business owners quietly avoid. Not because they don’t see the value, but because it feels technical, exposing or easy to get wrong. In this episode of The Art of Value Whispering, I’m joined by John McKie, email copywriter and welcome sequence specialist, to demystify one of the most overlooked yet powerful foundations in marketing: the welcome sequence. What emerged was not a conversation about funnels, hacks, or optimisation. Instead, we explored how email can become a steady, human way to build trust, confidence and momentum, especially for business owners who want growth to feel grounded rather than performative. John brings a refreshingly calm and practical perspective to email. One that replaces pressure with clarity, and overwhelm with simple, thoughtful steps. Join me in this episode as we explore how a well-crafted email welcome sequence can quietly support your business, build belief with the right people, and give new subscribers the start they actually deserve. 💡 WHAT YOU'LL LEARN IN THIS EPISODE ⭐ Why email is one of the few marketing channels you truly own ⭐ How a simple welcome sequence builds trust before it ever sells ⭐ Why small, engaged email lists often outperform large, unfocused ones ⭐ How to structure a calm, human welcome sequence without overcomplicating it ⭐ Where connection, belief and social proof belong in your emails (and where they don’t) ********************************************* 🎧 Prefer to Watch? Visit: ************************************************ 📍 TIMESTAMPS 00:00 – 02:30 Welcome to the episode and why email sequences matter more than most people realise 02:30 – 06:30 John’s background: from working in a hospital to becoming an email copywriter 06:30 – 11:30 Why email is not an “add-on” to social media and why owning your audience matters 11:30 – 16:00 List size myths: why small, engaged lists often outperform large ones 16:00 – 20:30 Why email nurtures trust over time and supports better sales timing 20:30 – 24:30 How to attract the right people to your email list with a strong lead magnet 24:30 – 28:30 Why your lead magnet shapes the quality of your audience and future sales 28:30 – 33:30 What a welcome sequence really is and why it’s like a virtual handshake 33:30 – 41:00 John’s simple 6-email welcome sequence framework (step by step) 41:00 – 44:30 Why social proof belongs later in the sequence, not at the start 44:30 – 47:30 Common mistakes people make with welcome sequences and how to avoid them 47:30 – 50:00 Beginner-friendly email platforms, final advice, and how to get started simply ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ****************************************************** #podcast #businessgrowth #authenticbusiness #valuewhispering #marketingpodcast #business #sales #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #success #emailmarketing
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You Are The Business: Solopreneur Branding, Gifts and Growth
12/10/2025
You Are The Business: Solopreneur Branding, Gifts and Growth
🎙️You Are The Business: Solopreneur Branding, Gifts and Growth with Christine Gritmon | The Art of Value Whispering Podcast (episode 285) Business evolution is often described as a pivot, but more often it’s a gradual return to something that has been true all along. In this episode of The Art of Value Whispering, I’m joined by Christine Gritmon personal branding expert, former journalist and founder of Higher Voltage, to explore what it really looks like to evolve your work without losing your credibility, your confidence, or yourself.to explore what it really looks like to evolve your work without losing your credibility, your confidence, or yourself. What emerged was not a conversation about reinvention for reinvention’s sake, but about recognising the thread that has always been there and having the courage to follow it. Christine’s journey is a powerful reminder that growth often looks less like a sharp turn and more like a widening path. Join me in this episode as we explore how your business can evolve naturally as you deepen your understanding of your own value. 💡 WHAT YOU'LL LEARN IN THIS EPISODE ⭐ Why the things that feel easiest to you often hold the most value ⭐ How personal brands grow best when they start from the inside ⭐ The difference between being good at something and wanting to build around it ⭐ Why evolution doesn’t mean starting again ⭐ What “stronger, not bigger” can look like in practice ...and much more! ********************************************* 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. ************************************************ 📍 TIMESTAMPS 00:00 – Welcome & why this conversation matters Why business evolution is rarely a sudden pivot and what this episode will really explore. 03:30 – Christine’s journey: from journalism to personal branding How her work evolved through social media, storytelling and personal brand without losing its core. 08:10 – The hidden thread behind every “pivot” Why Christine doesn’t see her changes as pivots, but as a consistent expression of her value. 12:45 – Why we underestimate what comes easily to us Competence, value and the danger of equating worth with struggle. 17:50 – When your gifts are wrapped in struggle How lived experience creates perspective, and why many people discount it. 22:40 – Gifts vs skills vs what lights you up Being good at something doesn’t mean you should build your business around it. 27:30 – What you can do vs what you want to do How misalignment creeps in and why well-paid work can still lead to burnout. 32:20 – How to identify your real gifts (practical reflection) Looking for patterns in what energises you and what drains you. 36:45 – Why feedback matters (and who to ask) What you learn from people who know you well vs those who barely know you. 40:30 – Inside-out personal branding explained Purpose, passion, presence, personality and reputation, and why brand starts inside. 45:15 – Can you change your personal brand? Why evolving doesn’t mean becoming someone else, and why rigidity causes burnout. 49:30 – Creating spaces for solopreneurs: Higher Voltage Why Christine created an event focused on “stronger, not bigger” businesses. 54:10 – Final reflections on growth, courage and experimentation Using discomfort wisely and letting your value guide what comes next. 56:20 – Closing & where to connect next ************************************************ Higher Voltage Event Invitation: If this conversation resonated and you’re a solopreneur who wants to grow stronger without burning out, I’ll be sponsoring the event in London this January the 22nd. Higher Voltage is a one-day, in-person business growth event created specifically for solopreneurs, focused on clarity, value and sustainable growth. As one of the main sponsors, I’m able to offer you an exclusive 25% discount. Simply use the code WHISPER at checkout. Find out more and book your spot : ************************************************ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ****************************************************** #podcast #businessgrowth #authenticbusiness #valuewhispering #marketingpodcast #business #sales #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #success #branding
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How Writing Nonfiction Book Unlocks Impact, Influence, and Freedom
12/03/2025
How Writing Nonfiction Book Unlocks Impact, Influence, and Freedom
🎙️ How Writing a Nonfiction Book Unlocks Impact, Influence, and Freedom with Stacy Ennis | The Art of Value Whispering Podcast (episode 284) Many business owners and experts have the idea of writing a non-fiction book lingering at the back of their mind. It feels meaningful, but also a little overwhelming. Where do you start? What should you write? And how can you make sure it genuinely supports your reader? In this episode of The Art of Value Whispering podcast, I’m joined by Stacy Ennis – book coach, author, ghostwriter and nonfiction writing mentor who helps entrepreneurs turn their ideas, stories and lived experience into clear, well-structured books. She explains how your book can become a natural extension of your work, a supportive resource for your reader and a long-term asset for your business. Together, we look at the writing journey you can take to turn your expertise into something useful and meaningful. And here’s the good news, according to Stacy: You don’t need dramatic confidence. You don’t need endless time. You don’t need to be “more ready” than you are. You simply need a clear path, a supportive plan and a connection to the reader you want to help. This episode offers a grounded, realistic way forward. Join me as we explore a simpler, more centred approach to writing your book — one that helps you shape your ideas with confidence and create something truly valuable for your future readers. WHAT YOU'LL LEARN IN THIS EPISODE ⭐ Why your personal stories and insights hold the key to a meaningful book ⭐ How planning turns writing from chaotic to completely manageable ⭐ The difference between information and transformation — and why readers need both ⭐ The common trap new authors fall into (and how to avoid overcomplicating your book) ⭐ How a well-crafted book can unlock visibility, speaking opportunities, and long-term authority ...and much more! ********************************************* 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. ************************************************ 📍 TIMESTAMPS 00:00 – Welcome & context Introduction to the episode and why writing a nonfiction book is one of the most powerful tools for impact and visibility. 02:10 – Stacy’s journey into nonfiction How a childhood love of reading led to a global career in writing, editing, and ghostwriting for high-profile leaders. 06:45 – Becoming a nonfiction book mentor From travel writing to magazine editing to ghostwriting — and the surprising path that shaped Stacy’s expertise. 10:20 – What makes a nonfiction book successful Why storytelling matters, how memory works, and why facts alone don’t create transformation. 14:30 – The craft behind great nonfiction Using narrative arc, emotional pacing, and structure to guide your reader from first page to final insight. 18:15 – Avoiding the “crammed book” trap Why new authors overfill their books — and how simplifying actually strengthens your message. 22:40 – The power of planning Why outlining is essential, how long it should take, and how planning unlocks creativity and flow in the writing phase. 27:55 – The writing process made easier How a strong outline stops editing loops, reduces overwhelm, and makes fragmented writing time productive. 31:10 – Finding the book within you Why your strongest ideas already exist in your lived experience — and how writing brings clarity to your thought leadership. 35:20 – Letting go of perfection Why first drafts are messy by design, and how mindset, self-trust, and lowering the bar help you move forward. 39:40 – Lifestyle design for authors Why discretionary time is essential, how to protect it, and the small habits that create big writing momentum. 43:25 – How a book becomes a business asset Speaking opportunities, lead generation, brand authority, awards — and why books continue creating value for years. 47:50 – Final encouragement Stacy’s advice for aspiring authors and why your book can become the catalyst for your biggest dreams. 49:45 – Free guide & next steps Where listeners can access Stacy’s ebook and writing resources to begin their author journey. ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ****************************************************** #podcast #businessgrowth #authenticbusiness #valuewhispering #marketingpodcast #business #sales #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #video #content #success #books
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Embracing Video and Curiosity in Business
11/26/2025
Embracing Video and Curiosity in Business
🎙️ Embracing Video and Curiosity in Business with Rachael Bryant | The Art of Value Whispering Podcast (episode 283) If you’re an introverted business owner, the idea of showing up on video can feel…a lot. Too visible. Too loud. Too exposed. But as Rachael Bryant and I explore in this episode, video isn’t about being “camera ready” — it’s about being you, in a way that lets your future clients see, hear and feel the value you bring. When you shift the focus from performing to connecting, video becomes far less intimidating and far more effective. And as Rachael explains beautifully, you already have everything you need to start. Join me in this episode to learn how to make video feel natural, grounded and genuinely aligned with how you work best — even if it feels daunting right now. WHAT YOU'LL LEARN IN THIS EPISODE ⭐ How to start with the story you know best ⭐ Why you don’t need to talk to the camera to begin ⭐ How one 30-minute conversation can become 50 pieces of content ⭐ Simple tools that make video easy — not overwhelming ⭐ Why your lived experiences are your most magnetic content ...and much more! ********************************************* 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. ************************************************ TIMESTAMPS 00:00 – Welcome & Introduction Opening the episode and acknowledging why video often feels confronting for introverts — and why it has more upside than most people realise. 01:10 – Rachel’s Unexpected Path Into Video Rachel shares her journey from beauty therapist to police officer to business owner, and how an unexpected request during the pandemic opened the door to video production. 03:35 – From Events to Corporate Video Exploring how corporate clients began asking for simple, clear video content, and how that pivot reshaped their business direction. 05:15 – Why Their First Podcast Flopped Rachel explains how starting a podcast led them down the rabbit hole of combining video with audio — and what they learned from a total flop. 06:40 – The Real Power of Video for Connection Discussing why video builds trust more quickly than any other format and why it’s especially powerful for introverted business owners. 08:00 – How One Video Becomes 50+ Pieces of Content Rachel breaks down how a single 30-minute conversation can be repurposed into blogs, carousels, reels, newsletters and more — removing the pressure to constantly create. 10:20 – “I’m Too Boring” and Other Myths Unpacking why entrepreneurs underestimate the value of their own stories and how “ordinary” experiences often become the most relatable content. 12:10 – Using Your Lived Experiences as Content Deepening the conversation on why your day-to-day moments, missteps and personal stories make your content richer and more memorable. 14:05 – The Biggest Block: Consistency Exploring the real reason video feels hard — not time, but the belief that you need to create from scratch rather than repurpose strategically. 16:00 – Breaking Down a Conversation Into Content Rachel shares practical examples of turning key takeaways into multiple stand-alone videos, posts and blogs. 17:45 – Creating Content That Positions You as an Expert Discussing how using interview clips and responses can elevate your authority without needing to perform for the camera. 19:40 – The Value of Collaboration in Video How duets, co-presenting and group conversations can help you feel more confident until you’re ready for solo videos. 22:00 – Why Hero Origin Stories Matter Rachel explains why your origin story is the easiest content to start with — and why almost no one sees your first videos anyway. 24:05 – “I Don’t Think I’m Interesting” Practical advice for shifting your mindset when you worry your story or industry is “too boring” for video. 26:00 – The Power of Simplicity Discussing how simplifying your explanations helps your audience understand you more easily — and why jargon turns people away. 28:10 – Beginner Mistakes and What to Avoid Exploring the editing pitfalls, over-explaining, and setup issues that make video harder than it needs to be. 29:30 – Easy Tools and Tech That Keep Video Simple Rachel shares her favourite beginner-friendly tools, including phone cameras, Boya mics and simple editing software. 32:00 – Creating Measurable Content With Purpose How to track what’s working using unique links, QR codes and simple analytics — and why this matters for strategy. 34:20 – Bringing Video Into Live Events Rachel explains how she and her team set up portable podcast studios at conferences to showcase speakers and attendees. 36:35 – The Magic of Real-Time Feedback & Repurposing How event interviews naturally create multi-platform visibility for both the host and the guest. 38:00 – Using AI to Multiply Your Content Rachel shares how she uses transcripts and custom prompts to turn conversations into 50+ ideas across platforms. 40:10 – Seasonal Repurposing & Smart Visibility How to use AI and planning to bring older content back to life during relevant seasons or awareness days. 41:40 – Handling Trolls and Protecting Your Confidence Practical advice for managing negative comments and staying supported as you grow your visibility. 43:00 – Final Advice for Embracing Video Rachel’s encouragement to start small, collaborate, simplify — and remember that growth comes from doing, not perfecting. ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ****************************************************** #podcast #businessgrowth #authenticbusiness #valuewhispering #marketingpodcast #business #video #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #mindset #marketing #smallbusiness #smallbusinessmarketing #businesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #content #success #contentmarketing
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If Marketing Feels Hard, You Might Have the Wrong Strategy for You
11/19/2025
If Marketing Feels Hard, You Might Have the Wrong Strategy for You
🎙️When Marketing Feels Hard, You Might Have the Wrong Strategy for You Here's how to know and what to di to change it if it is ... The Art of Value Whispering Podcast (episode 282) with Melitta Campbell Lately, I’ve been noticing something in the conversations I’m having with business owners. More and more people are quietly admitting that the way they’re currently marketing doesn’t feel good anymore. It feels forced, complicated, or heavier than it should be. And instead of creating momentum, it’s draining their energy. For many of us — especially those who are introverted or thoughtful by nature — success doesn’t come from being everywhere or pushing ourselves into strategies that feel unnatural. It comes from choosing approaches that honour how we work, think and communicate. In this episode of The Art of Value Whispering podcast, I share what I see most often when someone’s marketing feels “off,” why it happens, and how you can rebuild a strategy that fits you far better and attracts more of the right clients. I’ll walk you through the signs of misalignment and the practical steps you can take to create visibility that feels lighter, clearer and much more sustainable. 💡 WHAT YOU'LL LEARN IN THIS EPISODE ⭐ The three clear signs your marketing strategy is misaligned ⭐ Why “doing more” won’t fix the problem — and what will ⭐ How misalignment quietly creates resistance, inconsistency and self-doubt ⭐ Why choosing fewer, better-aligned tactics leads to stronger and more sustainable visibility ⭐ How to rebuild your approach so it supports your actual life, energy and season ...and much more! ********************************************* 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. ************************************************ 📍 TIMESTAMPS 00:00 – Introduction Introducing the episode and explaining why marketing often feels heavy or confusing — usually a sign of misalignment, not a personal flaw. 01:15 – Why Strategy Fit Matters Sharing why copying someone else’s marketing rarely works and how a tactic only succeeds when it matches your energy and personality. 02:40 – When Your Life Doesn’t Match the Strategy Highlighting examples of strategies that fail simply because they don’t suit your lifestyle, pace or capacity. 03:20 – Sign #1: Avoiding Marketing Describing the first sign of misalignment: procrastinating, resisting or dreading your marketing tasks. 04:05 – Sign #2: Feeling Overwhelmed Explaining how doing many disconnected tactics creates confusion and why overwhelm usually comes from lack of clarity, not lack of effort. 05:20 – Sign #3: Messaging That Isn’t You Sharing how messaging can feel flat, forced or unlike your natural voice when the strategy isn’t aligned. 06:15 – Returning to Your Value Sweetspot Introducing the Value Sweetspot and showing how reconnecting with your strengths makes your marketing feel more natural and grounded. 07:15 – Choosing Fewer, Better-Fit Tactics Encouraging you to focus on one aligned channel instead of spreading yourself thin across multiple platforms. 08:05 – Marketing That Works With Your Life Discussing the importance of creating a strategy that fits your real schedule, energy and season of life. 09:10 – Reflection and Invitation Inviting you to reflect on what resonated most and to join the next Pod Club or connect with me on LinkedIn. 09:55 – Support and Closing Sharing how to book a call for aligned strategy support and closing with my reminder that it’s not about who shouts loudest, but who resonates deepest. ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ****************************************************** #podcast #businessgrowth #authenticbusiness #valuewhispering #marketingpodcast #business #sales #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #success
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Roundtable: What it Really Takes for Introverts to Lead, Market and Sell
11/12/2025
Roundtable: What it Really Takes for Introverts to Lead, Market and Sell
🎙️ What it Really Takes for Introverts to Lead, Market, and Sell Introvert Business Roundtable with Melitta Campbell | The Art of Value Whispering Podcast (episode 281) There’s a quiet shift happening in how we lead, market, and sell. For too long, business success has been linked to volume: how loudly you show up, and how often you’re seen. But for introverted entrepreneurs, success can be achieved differently. With steady, considered and deeply intentional actions that don’t drain your energy or cause you to act out of integrity. In this special roundtable episode of The Art of Value Whispering podcast, I discuss how introverts succeed in business with three inspiring podcast hosts: Joanna Rawbone of The Flourishing Introvert Talks, David Hall of The Quiet and Strong Podcast, and Emma-Louise Parkes of The Ambitious Introvert Podcast. We explore what it really takes for introverts to lead and thrive in business — from the strength of deep thinking to the power of empathy, boundaries, and self-awareness. Join us in this episode to learn how introverts are redefining leadership, marketing, and success on their own calm, confident terms. 💡 WHAT YOU'LL LEARN IN THIS EPISODE ⭐ The quiet strengths that make introverts powerful leaders — and how to own them with confidence ⭐ The most common myths about introverts (including the idea that they don’t like people!) — and why they’re completely wrong ⭐ How to find your balance between deep thinking, emotional intelligence, and action — so you don’t get stuck in overthinking ⭐ Practical ways to set boundaries, manage your energy, and build confidence in leadership, marketing, and sales ⭐ How to build a business that honours your personality — while still creating impact, connection, and steady growth ...and much more! ********************************************* 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. ************************************************ 📍 TIMESTAMPS 00:00 – Introduction Welcoming panelists Joanna Rawbone, David Hall, and Emma-Louise Parkes to the show — three introverted podcast hosts discussing leadership, business, and thriving as introverts. Setting up the discussion around introvert strengths, myths, and success strategies. 02:10 – Meet the Guests Melitta introduces each guest and their podcasts: The Flourishing Introvert with Joanna Rawbone Quiet and Strong with David Hall The Ambitious Introvert with Emma-Louise Parkes Discussing how introversion is a strength, not a limitation, and how each guest’s mission aligns with Value Whispering principles. 06:00 – Key Strengths of Introverts in Business Joanna shares introvert strengths: thinking before speaking, calmness, and resourcefulness — and how overusing strengths can become a weakness. Melitta and the panel explore how introverts’ reflective nature helps reduce conflict and improve clarity. 09:30 – Deep Thinking and Reflection as Strength David expands on introspection as a defining trait. Introverts’ tendency to turn inward produces deep ideas and thoughtful leadership. Melitta shares a workplace story about being valued for reflective input. 12:20 – Emotional Intelligence and Empathy Emma-Louise highlights emotional intelligence as a powerful, often overlooked introvert strength — reading a room, creating safety, and managing nuance. Discussion of why introverts make people feel “safe and seen.” 16:00 – Listening and Connection Melitta connects introverts’ listening skills to relationship-building and networking — how truly hearing people builds influence. 18:00 – Common Myths About Introverts Melitta asks the panel to debunk persistent myths. 18:30 – Myth #1: Introverts Aren’t Leaders Joanna addresses the misconception that introverts lack leadership material — explaining the “think–say–think” process and how introverts lead by listening and inclusion. 22:10 – Myth #2: Too Sensitive or Emotional Emma-Louise explores the idea of introverts being “too sensitive.” She reframes it as emotional attunement that supports psychological safety and team cohesion when managed with balance. 25:10 – Myth #3: Introverts Don’t Like People David tackles the myth that introverts dislike people — clarifying that they simply prefer meaningful, smaller-scale interactions and need time alone to recharge. 29:30 – Misunderstood Social Energy Melitta and David discuss managing energy and how overstimulation, not disinterest, drives the need for solitude. Melitta shares examples from networking and public speaking contexts. 33:00 – Many Faces of Introversion Exploring different introvert types and experiences. 33:20 – Joanna: The Outgoing Introvert Joanna explains being an “open introvert” — expressive and sociable but easily drained by overstimulation. She shares her personal realization about rest, recharge, and replenishment. 37:00 – David: The Analytical Introvert David shares his journey from self-doubt to confidence through understanding his Myers–Briggs (INTJ) type. Discussing how thinking before speaking is a strength, not shyness. 40:10 – Melitta’s Reflection on Shyness and Situational Triggers Melitta and David discuss “situational shyness” — how environments can create discomfort even for confident introverts. 42:00 – Emma-Louise: The Highly Sensitive Introvert She describes thriving in groups but struggling with overstimulation. Emphasizes managing sensory input and creating structure to protect energy. 44:10 – Understanding Your Introvert Type Joanna mentions her “Your Introvert Type” quiz and explains that many people are blends of introvert types — helping them identify energy patterns and needs. 46:00 – Toolkit for Introverted Business Owners Each guest shares their go-to strategies for leading and thriving as introverted entrepreneurs. 46:10 – Joanna: Boundaries and Self-Worth Discusses discovering, communicating, and defending personal boundaries — “You teach people how to treat you.” Explains that boundaries evolve and reflect self-respect. 49:00 – David: Focus on Strengths and Delegation Encourages identifying what you do best and outsourcing the rest. Self-awareness helps introverts stay in their zone of genius. 50:20 – Emma-Louise: Physical and Tech Boundaries Shares how removing social media and work apps from her phone created essential separation between work and rest. Energy-first productivity. 51:30 – Melitta: Permission to Do It Your Way Adds the idea of permission — trusting your own rhythm and preferences rather than following “shoulds.” 52:20 – Final Reflections and Takeaways Reverse roundtable: each guest shares their final insight. Emma-Louise: Don’t hide behind the label “introvert”; protect your energy and define success your way. David: Self-awareness and preparation — your path may differ, but your results can be just as powerful. Joanna: “Fail fast.” Treat business as an experiment; perfectionism and fear hold us back. 53:50 – Closing and Where to Find the Guests Guests share where listeners can connect: Joanna: flourishingintroverts.com David: quietandstrong.com Emma-Louise: theambitiousintrovert.com Melitta closes the episode with gratitude and a reminder to embrace introversion as a source of power and clarity. ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ****************************************************** #podcast #businessgrowth #authenticbusiness #valuewhispering #marketingpodcast #business #sales #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #success #introverts
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What is an Introvert Really?
11/05/2025
What is an Introvert Really?
🎙️What is an Introvert Really? with Melitta Campbell | The Art of Value Whispering Podcast (episode 280) Many introverts build businesses that quietly defy expectations. They achieve success without shouting louder, by leaning into their strengths: calm focus, deep listening, thoughtful communication and meaningful connection. Yet so many are told that success requires being more visible, more confident, or more outgoing, as if their natural way of working isn’t enough. In this episode of The Art of Value Whispering podcast, I explore why introversion isn’t a limitation to overcome but an energy to understand. You’ll learn how to stop trying to fit into labels so you can design a business that supports how you naturally work best, and communicate your value in ways that feel clear and confident. This idea — of expressing your true value in ways that feel natural and energizing — is also what I’ll be diving into more deeply in my upcoming . It’s where I’ll show you how to attract the right clients by using words that truly reflect who you are, so your marketing starts to work with your energy, not against it. Join me in this episode to learn how to grow your business in a way that feels aligned with who you are — and turns your quiet strengths into your greatest advantage. 💡 WHAT YOU'LL LEARN IN THIS EPISODE *Why there’s no such thing as a “classic introvert” — and what that really means for how you work and show up *How to stop trying to fit into labels and instead design a business that fits you *The simple mindset shift that helps introverts thrive in marketing, sales, and visibility *Why communicating your value clearly makes everything else — from growth to confidence — easier *How to use your energy wisely so you can do less, achieve more, and attract the right opportunities naturally ...and much more! ********************************************* 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. ************************************************ 📍 TIMESTAMPS 00:00 – Introduction Welcome to the episode and why understanding introversion matters for entrepreneurs who want to grow their business with calm confidence and authenticity. 01:10 – The truth about introvert labels How common labels like “introvert” or “extrovert” can both help and hold us back — and why most people misunderstand what these terms really mean. 03:00 – The introvert–extrovert spectrum What Carl Jung actually said about introversion and extroversion, and why no one is 100% one or the other. 04:45 – What this means for business owners Why there’s no single definition of an introvert, and how that awareness frees you to design a business and lifestyle that truly fit you. 06:30 – Communicating your value clearly The one skill that changes everything — how learning to express your value with clarity makes marketing, sales, and growth feel easier and more natural. 08:20 – Using your energy wisely Why introverts can connect just as powerfully as anyone else — but need to be thoughtful about where and how they show up to stay energized and effective. 09:30 – Final thoughts and next steps A reminder that success doesn’t come from becoming someone else — it comes from understanding who you are, communicating your value authentically, and honouring your energy every step of the way. ****************************************************** #podcast #businessgrowth #authenticbusiness #valuewhispering #marketingpodcast #business #sales #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #success ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment.
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AI and The Human Connection, with Nathalie Doremieux
10/29/2025
AI and The Human Connection, with Nathalie Doremieux
🎙️ AI and The Human Connection with Nathalie Doremieux | The Art of Value Whispering Podcast (episode 279) Imagine growing your business in a way that feels lighter — where technology quietly supports you, helping your ideas shine instead of adding to the noise. AI can feel like a buzzword, but for thoughtful entrepreneurs, it’s becoming a quiet revolution. Used intentionally, it’s not about shortcuts or shiny tools, but about support. It helps you stay consistent, express your ideas clearly, and serve clients more deeply, without draining your time or energy. In this episode of The Art of Value Whispering, I’m joined by Nathalie Doremieux, co-founder of The Membership Lab, to explore how AI can become a natural ally for introverted business owners. Together we unpack how it can save time, spark new ideas, and amplify your brilliance — while keeping your human touch at the heart of it all. We also explore the real fears behind AI, the overwhelm, the quality worries, and the question of authenticity, and how you can move past them with curiosity and confidence. This conversation will help you see AI not as a threat to your creativity, but as a tool to help you express it with more ease and flow. 💡 WHAT YOU'LL LEARN IN THIS EPISODE * How to use AI to amplify your brilliance - without losing your human touch * Why treating AI as an amplifier (not a replacement) helps you stay authentic and consistent * The simple way to ‘train’ AI so it sounds like you and supports your unique way of working * How to overcome the fears and overwhelm that stop so many entrepreneurs from using AI effectively * Practical ways to use AI to save time, support clients better, and grow your impact ...and much more! ********************************************* 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. ************************************************ 📍 TIMESTAMPS 00:00 – Introduction Welcome to the episode and why AI and human connection matter — especially for introverted entrepreneurs who want to grow their impact without losing authenticity. 02:20 – Meet Nathalie Doremieux How Nathalie’s journey from developer to AI innovator began, and the story behind creating Valora — Melitta’s AI twin that helps listeners turn insights into action. 06:00 – How AI can amplify your brilliance Why AI works best as an amplifier, not a replacement — and how to use it to save time, boost consistency, and personalize support for your clients. 10:45 – The truth about AI and quality Why so many entrepreneurs feel disappointed with AI-generated content, and the simple shift that turns “flat” results into authentic, on-brand communication. 14:30 – Overcoming the fear and overwhelm Common worries about AI - from sounding robotic to protecting your IP - and how to experiment safely and confidently. 19:10 – Where AI is heading for coaches and creators How AI is transforming online learning and coaching, helping clients take faster action and achieve results with more confidence. 23:40 – Getting started with AI in your business Practical ways to use AI right now — from improving consistency and content creation to building tools that support your clients 24/7. 28:20 – Improving your AI results Why educating your AI with examples, tone, and context makes all the difference — plus how to train it to think and sound more like you. 31:00 – Turning AI into an income stream How understanding AI can open new opportunities — and what to know before creating and selling AI-based tools or resources. 33:45 – Final reflections and next steps Why staying curious about AI (instead of resisting it) helps you stay ahead - and how to start small, keep it human, and let AI amplify your brilliance. ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment.
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What it REALLY Means to Create and Achieve Success on Your Own Terms
10/22/2025
What it REALLY Means to Create and Achieve Success on Your Own Terms
🎙️ What it REALLY Means to Create and Achieve Success on Your Own Terms with Melitta Campbell | The Art of Value Whispering Podcast (episode 278) Build a Business That Feels Like You, and Success on Your Own Terms What if success didn’t mean doing more, but doing what feels right for you? Many business owners start with a clear intention — to make a difference, to work with purpose, to feel proud of what they’re creating. But somewhere along the way, the noise of advice and comparison drowns out that quiet inner knowing. In this episode of The Art of Value Whispering, I share how to build a business that supports your goals, your energy, and your way of working. You’ll learn how to uncover what truly matters to you, align your business around it, and grow with more clarity and calm. This episode invites you to pause, redefine what success feels like for you, and begin creating it in your own way. 💡 WHAT YOU'LL LEARN IN THIS EPISODE * Why following someone else’s formula doesn’t work — and how defining success on your own terms changes everything *The three stages of the Value Whispering Blueprint that help you build a business aligned with your values, strengths, and goals *How to uncover and communicate your true value so you naturally attract the right clients without being loud or pushy *Simple ways to weave your unique strengths through your marketing, sales, and client experience — so your difference becomes your strategy *Why self-leadership matters — and how understanding your habits, mindset, and boundaries helps you achieve success with confidence and ease ...and much more! ********************************************* 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. ************************************************ 📍 TIMESTAMPS 00:00 – Introduction Welcome to the episode and why creating success on your own terms matters — especially for introverted entrepreneurs who want to grow with integrity, calm, and confidence. 02:15 – Defining success on your own terms Why getting clear on what success truly means for you changes everything — from the goals you set to the clients you serve and the business model you choose. 05:10 – Why cookie-cutter strategies don’t work How trying to follow someone else’s formula leads to frustration and burnout — and what to do instead to create alignment and ease. 08:05 – The Value Whispering Blueprint An introduction to Melitta’s three-stage framework: understanding your true value, weaving that value through your business, and leading yourself with confidence. 11:30 – Stage 1: Understanding your true value How to uncover your unique combination of skills, experience, values, and wisdom — and use it to define your “Value Sweetspot.” 15:00 – Stage 2: Weaving your value through everything you do How your value becomes your marketing and sales strategy — helping you attract clients naturally, without being loud or pushy. 18:20 – Stage 3: Leading yourself first The importance of mindset, boundaries, and self-awareness in maintaining calm, sustainable progress as you grow your business. 21:45 – The power of alignment How aligning your work with your energy, values, and natural strengths helps you build confidence, consistency, and long-term momentum. 25:10 – Overcoming self-doubt and comparison Why “comparisonitis” drains your energy — and how understanding your unique value helps you stay focused on your own path. 27:40 – Bringing it all together How the three stages of the Value Whispering Blueprint work together to help you create success on your own terms, with less stress and more joy. 30:00 – Invitation to take action Melitta shares how listeners can apply these lessons through her Momentum Month and Value Whispering Blueprint programs to build calm, confident progress. 31:15 – Final reflections A reminder that real success isn’t about doing more — it’s about doing what truly matters, in a way that feels natural and aligned. ****************************************************** ➡️ JOIN MOMENTUM MONTH Building momentum in your business isn’t about doing more. It’s about working smarter through clarity, focus, support and accountability — so every action feels purposeful and moves you closer to the results you want. But taking bold, consistent steps isn't easy alone. That's why I created Momentum Month. 📍 Learn more and join: https://www.melittacampbell.com/momentum ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ****************************************************** #podcast #businessgrowth #authenticbusiness #valuewhispering #marketingpodcast #business #sales #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #success
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#277: How to Create Real Momentum in Your Business without Working Harder
10/15/2025
#277: How to Create Real Momentum in Your Business without Working Harder
🎙️ How to Create Real Momentum in Your Business without Working Harder (episode 277) Every business owner dreams of having momentum. That wonderful feeling when everything flows, clients come naturally, and progress feels easy. But momentum doesn’t happen by luck. It comes from small intentional actions taken consistently, and that align with your strengths, values and goals. In this episode of The Art of Value Whispering, I explore how to create and sustain momentum in your business … without working harder or hustling more. Drawing from the Value Whispering methodology, I unpack the five pillars that help you stay focused, consistent and confident, even when motivation dips or distractions take over. Whether you’re in your first few months of business or established and ready to level up, this episode will help you calm the chaos, find your rhythm, and build momentum that lasts. 💡 WHAT YOU'LL LEARN IN THIS EPISODE * Why working harder isn’t the answer — and what really creates lasting business momentum *The four pillars that keep your business moving forward with clarity and calm *How to stop procrastinating by finding the real cause behind your lack of progress *Simple ways to work with your natural energy so you stay focused and consistent *How community and accountability help you stay motivated and build steady progress ...and much more! ********************************************* 🎧 Prefer to Listen? Visit: www.melittacampbell.com/podcast Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. ************************************************ 📍 TIMESTAMPS 00:00 – Introduction Welcome to the episode and why momentum is key to business success — especially for introverted entrepreneurs who want steady growth without burnout. 02:20 – What real momentum looks like Why progress often happens quietly through small, consistent actions — and how to recognise when you’re actually building it. 05:15 – The Value Whispering Blueprint How clarity about your unique value and “Value Sweetspot” helps you focus on what truly moves your business forward. 08:40 – The four pillars of momentum Clarity, focus, support, and accountability — how each one works together to keep you moving with confidence and calm. 12:10 – What really stops your momentum The truth about procrastination: it’s not laziness, it’s lack of clarity. Plus how perfectionism and “should-do” thinking hold you back. 16:00 – Finding focus and energy flow Why productivity isn’t one-size-fits-all — and how to discover the methods, rhythms, and energy patterns that work best for you. 20:45 – Practical tools for consistency Pomodoro, time-blocking, theme weeks, and energy audits — how to adapt these tools so they support your natural working style. 25:10 – The role of support and community Why trying to do it all alone slows your progress — and how the right community or coach can help you stay aligned and motivated. 28:30 – Accountability that actually works How gentle check-ins and shared goals help you follow through and keep momentum without pressure or burnout. 31:20 – Introducing Momentum Month An inside look at Melitta’s upcoming program — designed to help you apply these principles and build calm, consistent progress. 33:40 – Final thoughts and takeaways Melitta’s closing reflections on why slow is smooth, smooth is fast — and how focusing on the small things can create lasting results. ****************************************************** ➡️ JOIN MOMENTUM MONTH Building momentum in your business isn’t about doing more. It’s about working smarter through clarity, focus, support and accountability — so every action feels purposeful and moves you closer to the results you want. But taking bold consistent isn't easy alone. That's why I created Momentum Month. Go to ➡️ https://www.melittacampbell.com/momentum ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Ready to Grow Your Business? Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Connect with Melitta ****************************************************** #podcast #businessgrowth #authenticbusiness #valuewhispering #marketingpodcast #business #sales #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #success
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Stop Competing on Price! (... and what to do instead), with David Gomez
10/08/2025
Stop Competing on Price! (... and what to do instead), with David Gomez
How to Stop Competing on Price and Start Standing Out for Your True Value Many business owners feel pressure to drop their prices just to win clients. But the truth is, lowering your price rarely builds the kind of business (or life) you really want. In this final episode of The Brilliant Book Festival, I’m joined by David Gómez, pricing expert and author of , as well as our brand new co-authored book, , who shares how entrepreneurs can stop competing on price and start standing out for all the right reasons. David has spent more than 15 years helping small businesses strengthen their pricing and profitability by focusing on differentiation, perceived value, and human connection. He explains why your ability to charge fairly for your work isn’t about being the cheapest — it’s about being clear, confident and meaningfully different. If you’ve ever found yourself second-guessing your prices or wondering how to communicate your worth without discounting, this conversation will open your eyes to what really creates value in your clients’ minds. WHAT YOU'LL LEARN IN THIS EPISODE Why competing on price keeps your business stuck — and what to do instead The three questions that uncover your true differentiators How to find what makes you remarkable (even when it feels like everyone’s the same) Simple ways to add value that make price irrelevant How to use connection and clarity to build trust — and win clients who pay what you’re worth ...and much more! 🎧 Prefer to Listen? Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. 📍 TIMESTAMPS 00:00 – Introduction Welcoming David Gómez to the show — co-author of Connect. Lead. Succeed. — and setting up the discussion on pricing, differentiation, and profitability. 02:10 – David’s background and mission From corporate sales to championing small business owners — why he helps entrepreneurs defend their value and stop lowering their prices. 06:00 – The real problem isn’t price — it’s clarity of value Why customers question your price when they don’t understand what makes you different 08:40 – The three questions that reveal your difference David’s “Differentiation Trinity”: Why you? Who cares? How will they know? — and how to use it to justify your pricing. 12:30 – Finding what makes you remarkable Why your uniqueness isn’t in the product — and how to discover it through your customers’ eyes. 16:00 – The power of small details How tiny, thoughtful touches create loyalty, make price irrelevant, and turn clients into advocates. 21:30 – Customer experience vs. customer service Why “acupuncture moments” — small, strategic improvements — matter more than big, costly overhauls. 25:10 – How to set the right price Moving beyond cost-plus formulas — pricing based on perceived value, comparison, and differentiation. 30:00 – The rise of value-driven competition How the market has evolved in the past decade — and why clear communication now beats clever marketing. 34:40 – AI, evolution, and the human touch How technology opens new opportunities — but genuine connection will always be the true differentiator. 37:50 – The truth about discounts When it’s okay to discount — and why you should always link it to something (referrals, volume, or case studies). 41:00 – Smart alternatives to discounting Creating tiered offers or “good–better–best” options to serve more clients without reducing your value. 43:00 – Final thoughts and where to find David Why small businesses have the biggest opportunity to lead through connection — plus where to learn more about David’s work. 🤖 MEET VALORA - YOUR AI BUSINESS COACH Turn your insights from this episode into practical actions you can take this week to pause, trust yourself, and take the next step towards building a business that feels true and sustainable. Go to ➡️ sales #pricing #leadership
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Coaching Clients Through Imposter Syndrome
10/01/2025
Coaching Clients Through Imposter Syndrome
* New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. The Truth About Coaching Through Imposter Syndrome So many coaches and consultants encounter clients who hold themselves back—not because they lack skills, but because they quietly believe they don’t deserve success. In this episode of The Brilliant Book Festival, I’m joined by Clare Josa, author of and now her follow-up book: . Clare has spent more than two decades helping people break free from imposter syndrome. Now her mission is bigger: to equip coaches, consultants and leaders with safe, practical tools to recognise and respond to imposter syndrome when it shows up in their sessions. She also reveals the myths still circulating about imposter syndrome, why it’s not the same as self-doubt, and how AI might just play a surprising role in helping people feel more confident and capable. If you’ve ever wondered how to tell the difference between skills-based self-doubt and deeper identity-level imposter syndrome, this conversation will open your eyes. Prefer to WATCH? “Imposter syndrome isn’t a life sentence. It’s something you can spot, understand and clear.” – Clare Josa Beyond Self-Doubt: Spotting the Real Signs Clare explains that self-doubt is about skills, while imposter syndrome cuts deeper — it’s about identity. Self-doubt sounds like: “I don’t know enough, I need more experience.” Imposter syndrome sounds like: “I’m not good enough. They’ll find me out.” This distinction matters, because the tools that help with self-doubt often fail when the issue is imposter syndrome. Coaches who miss this can leave clients feeling stuck or even unsafe. The Myths Holding Us Back In recent years, imposter syndrome has gained visibility, but with that has come misinformation. Clare shares how some dismiss it as: “Just self-doubt in disguise.” “A construct designed to hold women back.” Her response? Labels aside, what matters is helping people recognise the patterns keeping them small, and giving them tools to move forward. “Confidence grows fastest when you have the right tools and support at your fingertips.” – Clare Josa Practical Tools for Coaches Clare’s new book and app provide 26 simple, safe tools coaches can use the moment imposter syndrome gatecrashes a session. These tools help coaches to: Clear limiting patterns without opening emotional “Pandora’s boxes.” Shift their clients mindset fast with confidence and safety. Give coaches clarity on how far to go — and when to signpost deeper support. The goal isn’t to turn every coach into an imposter syndrome specialist, but to equip them with the confidence to help clients without overstepping. Imposter Syndrome, Introverts and Change Clare also clears up another myth: imposter syndrome doesn’t only affect introverts. Both introverts and extroverts experience it, but they cope differently: Introverts tend to overthink. Extroverts tend to overact. And because imposter syndrome is linked to identity, it often surfaces during times of transition—like stepping into a new role, raising prices, or navigating fast-changing technology. AI as a Confidence Companion Perhaps most intriguing, Clare has developed Ask Clare AI — an app trained on millions of her own words to give coaches, managers and individuals real-time support between sessions. It’s not designed to replace the coach, but to act as a safe, trauma-informed resource when self-doubt or fear strikes in the moment. A Final Thought to Reflect On Coaching through imposter syndrome isn’t about fixing clients — it’s about helping them reconnect with who they really are. When coaches can spot the difference between self-doubt and identity-level struggle, and when they have the tools to guide clients safely through those first steps, everyone benefits. As Clare reminds us, the real goal is bigger than overcoming imposter syndrome. It’s about building a world where people feel comfortable in their own skin, confident in their contribution, and free to reach their full potential. So instead of asking, “How do I help my clients push through self-doubt?” try asking, “How can I give them the tools and confidence to break free from imposter syndrome for good?” That small shift in perspective can change not just a coaching session, but the whole trajectory of a client’s success. About Clare Clare Josa has been a leadership mentor since 2003. She’s the author of eight books, including Dare To Dream Bigger and Ditching Imposter Syndrome. She was certified as an NLP Trainer in 2003, and is also a formally-trained Meditation and Yoga Teacher Teacher, a Reformed Engineer and the former Head of Market Research for one of the UK's most disruptive companies. Clare has spent more than a decade specialising in empowering passionate world-changers to do the ‘inside work’ so that you can get on with making a difference in the world. As co-founder of the EU VAT Action campaign in 2014, she has had to overcome any remaining ‘visibility’ fears, to stand on international stages (European Parliament, Downing Street, IoD) in front of people who had been studying what she was giving keynotes on for most of their careers. She is regularly interviewed by the international press and has been interviewed by numerous radio and TV stations. She is a member of the UK’s Institute of Directors and she speaks internationally about how to change the world by changing yourself. Clare lives in Sussex, in the UK, with her husband, their 3 young boys, a bouncy Jack Russell, a totally loopy springer spaniel, and 10 mindful chickens. Read Clare's Books: . Connect with Clare About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Ready to Grow Your Business? Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. You May Also Enjoy...
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The Bookability Formula: What the 1% of most-booked speakers do (and you can too)
09/24/2025
The Bookability Formula: What the 1% of most-booked speakers do (and you can too)
* New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. The Secrets of Being a Bookable Speaker So many entrepreneurs wonder why some speakers are in constant demand while others struggle to get booked. In this episode of The Brilliant Business Book Festival, Maria Franzoni, former bureau insider and author of reveals the formula that makes speakers irresistible to event organizers. Drawing on decades of experience, Maria shows why being “bookable” has less to do with celebrity status and more to do with relevance, clarity, memorability, and ease. She also explains how entrepreneurs can use speaking not just for visibility, but as a powerful driver of business growth and influence. If you’ve ever wanted to know what makes organizers say yes and how to become the go-to choice in your field, this conversation will open your eyes. Prefer to WATCH? “Bookable speakers aren’t always the most famous — they’re the ones who are relevant, memorable, and easy to work with.” – Maria Franzoni Beyond Star Power: What Really Gets You Booked Many assume that only celebrities or big-name experts get chosen for paid speaking gigs. Maria shows why that’s a myth. The most booked speakers aren’t always the most famous — they’re the ones who are relevant, memorable, and easy to work with. She explains why clarity of message and consistency often matter more than a massive following, and how anyone can raise their profile by positioning themselves strategically. The Six Elements of Bookability Maria breaks down her framework into four foundations, a multiplier, and a divider: Relevance to a paying audience Known for one clear thing Memorable for both audiences and bookers Easy to find and work with Value as the multiplier (delivering clear ROI) Ego as the divider (too much can ruin everything) This combination reveals why some speakers build thriving businesses while others plateau. “Being known for one clear thing doesn’t limit you — it’s the key that opens the right doors.” – Maria Franzoni Niching Down to Open Doors One of the most counterintuitive insights Maria shares is that being known for one thing actually expands your opportunities. Just like Amazon started with books before becoming known for convenience, speakers who focus on one clear theme open the door to broader opportunities later. Value Beyond the Stage The most successful speakers don’t just show up, deliver a talk, and leave. They think in terms of long-term value — creating ways for organizers and audiences to keep learning and benefiting from their expertise long after the speech is over. From books to recordings to tailored follow-up resources, Maria highlights creative ways speakers can multiply their impact (and income). The Power of Consistency Perhaps Maria’s most practical reminder is that consistency builds visibility. If you’re not regularly showing up where your audience is, you’ll fall off their radar — no matter how good you are on stage. A Final Thought to Reflect On Becoming a bookable speaker isn’t about chasing fame or filling your calendar with endless hustle. It’s about clarity, relevance, and the consistent delivery of value. When you make it easy for others to work with you, when you show up consistently, and when you focus on solving the problems of a paying audience, opportunities begin to find you. So instead of asking, “How do I get on more stages?” try asking, “How can I make myself the obvious choice for the right stages?” That small shift in perspective can transform speaking from a side activity into a real engine for business growth. About Maria Maria Franzoni is the author of The Bookability Formula, a recognised expert in the speaking industry, with experience as an agent, international speaker bureau owner, and mentor since 1998. She has worked with some of the world’s most celebrated speakers and shaped the careers of many others. Maria teaches speakers how to become more relevant, known, and bookable by sharing the strategies used by the top 1%. Her programmes simplify the business of speaking, focusing on positioning, marketing, and sales. With a practical, results-driven approach, Maria helps speakers achieve sustainable growth, higher fees, and long-term success in a competitive market. Read Maria's Book: Connect with Maria About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of the . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Ready to Grow Your Business? Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. You May Also Enjoy...
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The Leveraged Business: Scale Your Business without the Sacrifice
09/17/2025
The Leveraged Business: Scale Your Business without the Sacrifice
* New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Rethinking Growth: How to Scale Without Sacrifice Have you ever considered scaling to seven figures and thought: ‘I couldn’t do that,’ or ‘That would cost me too much?’ More hours. More stress. More sacrifice. It’s this belief that keeps so many women playing small. They remain convinced that bigger growth must come at the expense of their freedom, their family, or their wellbeing. But Fabienne Fredrickson, founder of Boldheart and author of believes differently. In this episode of The Brilliant Business Book Festival, she shares how female entrepreneurs can move from six to seven figures with ease — not by working harder, but by leveraging smarter. This episode is a must-listen if you’ve ever dreamed of expanding your business, but worried it would mean losing yourself in the process. Prefer to WATCH? “To grow, you don’t need to work more — you need to work less, and leverage more.” – Fabienne Fredrickson The Feminine Way to Scale When Fabienne first left corporate, she quickly realised that the typical “success formulas” didn’t fit. The traditional models — hustle harder, outwork the competition, close sales with rigid scripts — felt heavy, masculine, and misaligned. And yet, she also knew that ignoring growth wasn’t an option. So she chose a different path. Instead of chasing every tactic, Fabienne focused on what truly worked, cutting away the 80% that drained time and energy. Over time, she developed a distinctly feminine way of scaling — one that honours rest, values alignment, and creates space for life outside of business. The Eight Leverage Activators for Sustainable Growth Her book outlines eight “activators” that, like switches in a dark room, bring clarity and momentum as you flip them on. These are: 1. Leverage Your Team – Build and trust a team that takes work off your plate so you can focus on growth rather than doing everything yourself. 2. Leverage Your Systems – Put in place documented processes so the business can run smoothly even when you’re not directly involved. 3. Leverage Your Time – Be strategic about how you spend your hours, limiting low-value work and protecting time for high-impact tasks. 4. Leverage Your Business Model – Shift from doing everything yourself to one-to-many models or other scalable designs so revenue isn’t tightly tied to your hours. 5. Leverage Your Marketing – Build omnipresent, automated or semi-automated marketing so leads come without you personally doing every outreach. 6. Leverage Your Accountability – Create external structures or supports (mentors, peers, boards etc.) that help keep you on track and responsible for progress. 7. Leverage Your Differentiation – Clarify what makes you unique and position that strongly so you attract clients who value you, not just any client. 8. Leverage Your Lifestyle – Design your business around the life you want rather than letting business demands dictate your personal time. The common lesson between these activators is that sustainable growth happens when you work less, but smarter, and when you trust others (and yourself) to hold more. “Scaling is not about hustle; it’s about shifting your identity to receive more with ease.” – Fabienne Fredrickson Mindset Before Strategy Fabienne highlighted that that business growth begins with identity, not tactics. The mindset that carries you to six figures will not take you to seven. To step into that next level, you need to: Believe it’s possible for you, not just for others. Strengthen your capacity to receive more. Let go of hyper-independence and embrace support. And the fastest way to build that belief? Surround yourself with women who’ve already done it. Evidence and community reshape what you see as possible — and allow you to claim more for yourself. Redefining Ambition Scaling doesn’t mean sacrificing. It means designing a business that sustains you instead of drains you. A business where evenings and weekends are yours. A business where freedom and growth go hand in hand. As Fabienne reminds us, when you leverage wisely and shift your mindset, expansion can feel natural, aligned, and deeply nourishing. If you’ve ever secretly thought, “I’d love to reach seven figures, but not at the cost of my life,” in this episode, Fabienne shows you a different way forward. A Final Thought to Reflect On Scaling isn’t about chasing more — it’s about choosing differently. The moment you stop trying to do everything and start focusing on the few things that truly move the needle, your business (and your life) begin to expand. So, instead of asking “How much harder do I need to work?” try asking “How much more can I allow?” Because the future you’re dreaming of doesn’t require more sacrifice. It requires more space, more trust, and more you. Want to explore what this could look like for you? Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. About Fabienne For 20+ years, Fabienne Fredrickson has powerfully mentored thousands of women business owners to grow, then scale their businesses, earning them tens of millions collectively each year while increasing their time off to enjoy lives they love. Her Leveraged Business methodology is based on her nearly 15 years of experience in generating multiple 7 figures annually with three children at home, while taking 14 weeks of unplugged vacations each year. It is proven to work. Fabienne’s revolutionary book, is the new definitive roadmap on how she’s done it with heart and how you can too, without sacrificing your life. You can get a free copy of the book at , and you can find her at and on social media channels. Read Fabienne's Book: Connect with Fabienne About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of the . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. You May Also Enjoy...
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Uncaged: A Good Girl’s Journey to Reinvention
09/10/2025
Uncaged: A Good Girl’s Journey to Reinvention
* New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. How to Break Free from the Good Girl Cage Have you ever ticked all the boxes of success — career, family, achievements — yet felt a quiet voice inside whispering “this isn’t really me”? That’s the cage many ambitious women find themselves in: invisible, self-imposed, and often built from years of people-pleasing and perfectionism. In this episode of The Brilliant Business Book Festival, I’m excited to be joined by Katia Vlachos, reinvention coach and author of the book, . Katia shares how she broke free from her own “good girl” conditioning and how you can begin dismantling your own bars … one choice at a time. This episode is a must-listen if you’ve ever felt stuck, small, or secretly craving a life that feels more like your own. Prefer to WATCH instead of read? “Breaking free doesn’t make life harder — it makes everything feel more natural, aligned, and effortless.” – Katia Vlachos The Cage We Don’t See For Katia, the “good girl” cage began in childhood: saying ‘Yes’ when really she wanted to say ‘No!’, striving for approval, and sacrificing her own needs to meet others’ expectations. And yet, as she explains, cages aren’t external — they live in our minds. The longer we stay inside them, the more natural they feel. Why We Stay Stuck Katia identifies three main fears that keep women caged: Fear of the unknown: “Do I really have what it takes?” Fear of failure: “What if I lose everything I’ve built?” “What will people think?” Fear of disappointing others: “What will people think?” But she reminds us that reinvention doesn’t mean burning everything down. It’s often about building a bridge from where you are now to where you long to be. “You don’t have to be a ‘good girl’ or a ‘bad girl’ — you get to be your girl, living by your own rules and values.” – Katia Vlachos The First Step Toward Freedom Awareness is always the beginning. Katia calls it “noticing the bars of your invisible cage.” And the signs are there once you stop and tune into how you feel. For example, your clues might be the discomfort of agreeing to something that doesn’t feel right, or the guilt that surfaces when you prioritise yourself. From there, the key question becomes: What do I want instead? Even if it feels hard to answer, that’s where freedom begins. The Power of Support Breaking free isn’t something you have to do alone. Katia encourages finding even one person who truly sees you and supports your reinvention. As she shares, being witnessed — whether in a coaching relationship, a women’s circle, or a trusted friendship — is a powerful catalyst for transformation. Life Beyond the Cage Freedom doesn’t look like rebellion. It looks like an alignment. Katia describes life beyond the cage as more natural and flowing. Decisions feel lighter. Visibility becomes less daunting. And self-compassion acts as the net that makes risk-taking possible, because even if you stumble, you know you’ll have your own back. A Final Thought to Reflect On You don’t need a dramatic turning point to step into your next chapter. Often, it starts with the smallest moments of awareness, followed by one brave choice. So ask yourself: Where might you already be holding the keys to your own cage? Want to explore what this could look like for you? Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. About Katia Katia Vlachos is a reinvention coach and bestselling author of "Uncaged: A Good Girl's Journey to Reinvention," a memoir which explores the themes of breaking free from social conditioning, making bold choices, and reclaiming one’s authentic self. Through her coaching, writing, and speaking, Katia is passionate about supporting women to identify and dismantle their mental "cages" and design fulfilling, uncaged lives that reflect who they are. Currently based in Zurich, Katia has spent 30 years as an expat and is a global mobility expert. Her work has been featured in the New York Times, Financial Times, Harvard Business Review, The Telegraph, Forbes, BBC Radio and many media outlets globally. Read Katia's Book: Listen to Katia’s Audio Confessions: More About The Uncaged Mastermind: Connect with Katia About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of the Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. You May Also Enjoy...
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#271: The Business of Stories: Grow Your Business Authentically, with Susan Payton
09/03/2025
#271: The Business of Stories: Grow Your Business Authentically, with Susan Payton
* New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. How to Use Storytelling to Build Trust and Connect with Your Dream Clients Have you ever wanted to use more storytelling in your business and marketing, but weren’t sure where to start. Or perhaps you struggled to strike the right balance between compelling stories and oversharing? For many business owners, storytelling feels like a mystery. You know it can help you connect more deeply with your audience, but how do you do it well? And how do you find the right stories? The truth is, stories don’t just explain what you do. They show people why you do it — and that’s what builds trust, relatability, and resonance. So this week in The Brilliant Business Book Festival, I was delighted to speak with Susan Payton, author of Her approach is refreshingly simple: storytelling doesn’t mean baring your soul or making yourself the hero. It means finding the gift in your experiences and sharing it in a way that helps others. Susan shows us that stories aren’t about performance. They’re about connection — letting your audience see your motivation, your values, and the heart behind your work. And she shared exactly how to get started. Prefer to WATCH instead of read? https://www.youtube.com/@melittacampbell “One story, one message, one call to action — that’s what people connect with.” – Susan Payton, The Business of Stories Why Stories Build Trust When you share a story, people don’t just learn what you do, they understand why you do it. That sense of motivation builds trust in a way that polished marketing copy never can. Susan has seen this first-hand: when she shared her story with a group of 1,500 women, she gained more paying clients in six weeks than in the entire year before. The difference? She let people see the passion behind her work. Keeping Stories Simple and Relatable Susan warns that many people try to tell too much at once. The secret is to keep it simple: one story, one message, one call to action. Relatability doesn’t come from endless details. It comes from clarity around how you were thinking and feeling in the moment. That’s what your audience connects with, as they can relate that to their own experiences. “Stories don’t need to be dramatic to make an impact. Instead of asking: ‘Do I have a story?’, the better question is: ‘Which story will serve my audience today?’” – Susan Payton, The Business of Stories Finding Stories Everywhere One of Susan’s favourite reminders is that stories are all around us. And they don’t need to be dramatic to make an impact. In fact, often it’s the simple tales of our everyday life that are the most relatable. You could share a story that relates to: A moment from your childhood A client’s journey Something you saw on TV Or even a lesson from everyday family life The question is not “do I have a story?” but “which story will serve my audience today?” A Favourite Story: The Gift Box Stall Susan shared the story of a small craft stall she came across in Salisbury. Their sign read: “It only takes a moment to create a moment.” The couple explained how small acts of kindness: cups of tea, hugs and kind words, had carried them through tough times. And how that prompted them to create their gift box business, making it easy for more people to share a moment of kindness. Their story touched Susan, and she still remembers it - and shares it with others - to this day. Her example highlights how we don’t remember polished pitches. We remember stories that move us and we pass them on for years. Rewriting the Stories in Your Head The biggest barrier to storytelling often isn’t finding stories or deciding which ones to share and when. It’s the unhelpful stories we tell ourselves: “What if people judge me?” “What if they think I’m attention-seeking?” “What if I say the wrong thing?” Susan shared how she overcame a crippling fear of public speaking by reframing it: it wasn’t about her. It was about the people who might need her message. Tweet: “Your story isn’t about you. It’s for the people you’re here to help.” – Susan Payton, The Business of Stories Making Your Story Work for Your Audience Susan also reminds us that stories have to be purposeful. Whether you’re writing an “About Me” page, crafting a keynote talk or simply posting on LinkedIn, your story needs to point back to the audience. It’s not about being the hero. It’s about positioning yourself as the guide, the right person to help your dream client take the next step. Final Thought to Reflect On You don’t need a dramatic backstory to make an impact. Often, it’s the everyday stories — the small lessons, the simple shifts — that resonate the most. So, what ordinary story could you share today that might spark connection, trust or action in your audience? Want to explore what this could look like for you? Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. About Susan When Susan told her ‘ordinary’ story to 1,500 business owners, back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away! In fact, that moment completely changed her business - and her life. Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosts the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. Read Susan's Book: Connect with Susan About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of the . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. You May Also Enjoy...
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#270: How to Raise Your Visibility on LinkedIn
08/27/2025
#270: How to Raise Your Visibility on LinkedIn
* New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. How to Raise Your Visibility on LinkedIn Without Feeling Loud or Pushy For many business owners, LinkedIn can feel overwhelming. But it can also be one of the most powerful places to connect with your dream clients and potential collaborators and grow. It’s a place where thoughtful voices are heard and real opportunities can take root. So this week on The Brilliant Book Festival, I was delighted to be joined by Louise Brogan, author of Her approach is refreshingly different: no cold messages, no forcing yourself into someone else’s mould, just clear, consistent steps that help you build a presence people trust. Louise shows us that visibility isn’t about being the loudest. It’s about being the one who shows up with clarity, humanity, and the quiet confidence to let your expertise speak for itself. Prefer to WATCH instead of read? “The people who decide you’re the expert are the people watching you show up.” – Louise Brogan Why Visibility Matters For many introverted entrepreneurs, the idea of “getting visible” online can feel daunting. Louise reminds us: visibility doesn’t mean becoming someone you’re not. It means showing up consistently in a way that feels natural to you, so that when potential clients need your expertise, they already trust you. LinkedIn works because: People on the platform have resources to spend. Often corporate budgets or personal income. Most people never post. They’re silent observers (“hidden buyers”) waiting for the right voice to resonate.. You need to be the clearest. You don’t need to be the loudest. You need to be the clearest. As Louise puts it, showing up regularly to share insights creates an ecosystem where others decide you are the expert. Becoming Seen as an Expert One of the biggest barriers to posting on LinkedIn is the feeling of: “Who am I to say this?” Louise gently reframes this. You don’t need to declare yourself “the top expert in the world.” You simply need to answer the kinds of questions your dream clients are already asking. Visibility isn’t about grandeur—it’s about consistency. If you regularly share your perspective, your network begins to associate you with your area of expertise. Even better, others amplify you by engaging, commenting, or tagging you in conversations. As Louise explained: “The people who decide you’re the expert are the people watching you show up.” The metaphor here is a pair of rowers in a boat. If both row on the same side, you go in circles. But when you learn to pull in sync from opposite sides, you glide forward faster and straighter than you ever could alone. “One thoughtful conversation outweighs a hundred copy-paste messages. LinkedIn is about networking, not spamming.” – Louise Brogan A Favourite Story: Selling Art on LinkedIn Louise shared the story of an artist who initially thought LinkedIn wasn’t “for her.” Once she began posting about her work, not only did she start selling to businesses (who wanted art for their offices), but she was also featured in Vogue and went on to collaborate with a furniture designer. Why? Because LinkedIn isn’t about industries—it’s about people. And people buy from people they connect with. The Quiet Power of Consistency The heart of Louise’s message is that LinkedIn works when you build a trusted rhythm of presence. Not through noise. Not through hacks. But by showing up in a way that feels true. If you’ve ever felt hesitant about LinkedIn, let Louise’s story reassure you: visibility can be both strategic and soulful. You don’t have to shout. You simply need to resonate, consistently. Final Thought to Reflect On What could shift for you if you used LinkedIn as a space for building steady, human connections? Want to explore what this could look like for you? Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. About Louise Louise is the CEO of Louise Brogan Ltd, helping B2B companies leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value. As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online. A winner of the 'Digital Marketer of the Year Award,' Louise has also been recognized in the top 100 Small Businesses and top 100 female entrepreneurs in the UK. She was honoured to represent UK Small Business at Buckingham Palace, meeting King Charles. Louise has spoken at conferences including Social Media Marketing World, European PEOPIL, TubeFest, Women in Finance, TechConnect, and Social Media Fest Ireland. Her expertise has been featured in Forbes, Huffington Post, Social Media Examiner, The Guardian, and The Times. Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, she also works with larger organisations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online Read Louise’s Book: Connect with Louise About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of the . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. You May Also Enjoy...
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#269: The Introverted Leader: Building on Your Quiet Strength
08/20/2025
#269: The Introverted Leader: Building on Your Quiet Strength
New: Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. How to Lead with Quiet Confidence and Create Partnerships that Thrive Does it sometimes feel as though the workplace, or business world, was designed for the loudest voices, not for you? In this episode of The Brilliant Business Book Festival, I'm joined by Jennifer Kahnweiler, author of , and several other books that change the business game. Her work shines a light on what so many of us have felt: introverts aren’t less capable, they simply lead differently. And when they’re allowed to do so, the results can be extraordinary. What follows isn’t just a recap of our conversation. It’s a deeper dive into why introversion is a leadership advantage, how introverts and extroverts can form “genius opposites” partnerships, and how practical tools like delegation and preparation can transform how we show up at work. You’ll learn how understanding your natural wiring can help you prepare, communicate, and collaborate more powerfully, without pretending to be someone you’re not. If you’ve ever felt overlooked in meetings, frustrated by fast-paced demands, or unsure how to delegate without losing your standards, this conversation will give you tools, strategies, and confidence to lead on your own terms. Prefer to WATCH instead of read? Visit: “Quiet leaders aren’t less capable — they’re often more prepared, more observant and more trusted.” - Jennifer Kahnweiler Why Introversion is a Leadership Strength For too long, introversion has been cast as something to overcome. “Speak up more.” “Be more confident.” “Network like extroverts.” But Jennifer reminds us: introversion isn’t a flaw. It’s a foundation. Introverted leaders thrive because they bring qualities that today’s organisations desperately need: Preparation: the ability to walk into a room having thought through angles, questions, and next steps. Deep listening: a skill that makes colleagues and clients feel truly heard. Meaningful connection: not surface-level networking, but genuine one-to-one or small group relationships that last. Think of it like gardening. Extroverts may scatter seeds widely, covering ground quickly. Introverts plant fewer seeds, but tend and water them with patience … leading to stronger, longer-lasting growth. When introverts stop trying to keep up with the loudest voices and instead honour their natural wiring, leadership begins to feel more natural, more energising, and more effective. Making the Most of “Genius Opposites” One of Jennifer’s most fascinating frameworks is what she calls “genius opposites”: introverted–extrovert partnerships that, when nurtured properly, create exponential results. Through her research, she developed the ABCDE model for making these partnerships thrive: A – Accept the Alien: stop trying to change your partner; embrace their difference. B – Bring on the Battles: don’t avoid conflict, air it out early before resentment builds. C – Cast the Character: put people in roles where their strengths shine (the extrovert waving people down at a trade show; the introvert taking them deeper once they’re at the booth). D – Destroy the Dislike: you don’t have to be best friends, but you do need mutual respect, and a little humour goes a long way. E – Each Can’t Offer Everything: clients and colleagues benefit when both voices are present; difference leads to richer solutions. The metaphor here is a pair of rowers in a boat. If both row on the same side, you go in circles. But when you learn to pull in sync from opposite sides, you glide forward faster and straighter than you ever could alone. “The right introvert–extrovert partnership doesn’t add up, it multiplies.” - Jennifer Kahnweiler Speaking Up — Without Being Loud One of the biggest frustrations introverts share is being overlooked in meetings. You pause to reflect before speaking, and suddenly someone else has jumped in. Silence gets misread as disinterest. But Jennifer offers strategies that allow introverts to be heard without forcing themselves to “perform”: Prepare key points ahead of time so you can contribute with clarity. Ask for reflection time (“I’d like to think about this and come back with a response tomorrow”). Follow up in writing with a synthesis of ideas, often more valuable than what’s said in the room. Brené Brown has even built reflection breaks into her team’s meetings, so introverts (including herself) have space to process ideas before decisions are made. A simple but profound reminder that influence doesn’t always happen in the room; it happens in the follow-up too. Delegation Without the Guilt Many introverts struggle with delegation — worried that tasks won’t be done to their standard, or that they’ll burden others. But holding on to everything creates bottlenecks, exhaustion and stalled growth. Jennifer reframes delegation as a gift, not a burden. By handing over tasks: You free space for your strategic thinking, the work only you can do. You give others the opportunity to learn and grow. You prevent burnout, ensuring you show up as your best self. Think of delegation like passing a torch in a relay race. You’re not abandoning the run; you’re ensuring the team as a whole keeps moving forward faster. The Quiet Confidence Advantage If you take only one thing from Jennifer’s research and our conversation, let it be this: Introversion is not just “enough” — it’s an advantage. By honouring your natural strengths, partnering wisely with complementary styles, and creating environments where quieter voices are respected, you don’t just survive in leadership — you thrive. And perhaps the bigger invitation is this: what if we stopped assuming leadership must look a certain way, and instead embraced the full spectrum of how people naturally show up? The result wouldn’t just be fairer, it would be far more effective. Final Thought to Reflect On? What could shift for you if you stopped trying to “keep up” with the loudest voices, and instead led in the way only you can? Want to explore what this could look like for you? Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. About Jennifer Jennifer B. Kahnweiler, PhD, is a bestselling author and one of the top global leadership speakers on introverts in the workplace. Her pioneering books, , , , and have been translated into 18 languages. The Introverted Leader was named one of the top 5 business books by The Shanghai Daily. Jennifer has partnered with leading organizations like Amazon, Merck, Kimberly Clark, NASA, Bosch, and the US Centers for Disease Control. She has over 12 years experience delivering online presentations and courses. She has delivered keynotes from Singapore to Spain. Her engaging presentations to diverse audiences blend research with provocative examples and practical tools. Jennifer has been featured in The Wall Street Journal, Forbes, and The New York Times and has appeared as a guest on over 100 podcasts. Jennifer holds the Certified Speaking Professional designation, awarded to a small percentage of speakers, and is proud to serve as a mentor to many professional women. She received her PhD in counseling and organizational development from Florida State University and her degrees in sociology and counseling from Washington University, St. Louis. A native New Yorker, Jennifer calls Atlanta, GA home. Read Jennifer’s Book: Connect with Jennifer About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of the . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. You May Also Enjoy...
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#268: The Truth About Entrepreneurial Poverty (and how to avoid it)
08/13/2025
#268: The Truth About Entrepreneurial Poverty (and how to avoid it)
New: Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. How to Grow a Business You Love by Serving the Right People at the Right Value Does it ever seem like you’re giving everything to your business, yet the success you pictured still feels just out of reach? In this episode of The Brilliant Book Festival, I’m joined by Mike Michalowicz, author of nine business books including Profit First and , to explore how entrepreneurs can escape what he calls “entrepreneurial poverty” and create a business that runs smoothly, profitably and in alignment with their strengths. Mike shares why the secret to growth isn’t serving everyone, but identifying the right clients, pricing in a way that reflects your true value, and letting go of the rest (without guilt). We talk about why bad-fit clients drain more than your bank account, how to attract people who value what you offer, and why you should always love yourself enough to charge what you’re worth. If you’ve been caught in the cycle of over-delivering, undercharging, and feeling too stretched to serve your best clients well, this conversation will help you see a simpler, more sustainable path forward - one that makes space for better clients, better work and a better life. Prefer to WATCH instead of read? “Price is the ultimate marketing method. It tells the world how valuable you believe your work is.” – Mike Michalowicz Why Pricing is More Than a Number Most entrepreneurs fear raising prices, but as Mike explains, pricing isn’t just about covering costs. It’s a signal to the market about the quality and impact of your work. When you charge appropriately, you attract clients who align with your value, and you create the capacity to serve them at your best. Letting Go of the Wrong Clients It’s tempting to hold on to every paying client, but the wrong ones cost far more than they contribute. Mike shares strategies for identifying unfit clients, and how to release them in a way that’s professional, kind, and freeing - making space for your business to grow in the right direction. “Your best business will always grow from your best clients. Focus there, and create more space for them to thrive with you.” – Mike Michalowicz The Three Questions that Unlock Growth Mike offers three simple but powerful questions to ask your best clients, questions that reveal what makes you stand out, how you can differentiate yourself from the industry, and where to find more people just like them. From “Doing it All” to Designing a Business that Runs Without You We discuss the trap of the “superhero entrepreneur” who tries to do everything themselves, and why true leadership means designing a business that thrives without your constant presence. Mike explains how he tests this by taking a four-week (sometimes seven-week) annual vacation, and how it’s made his business stronger. If you only take one thing away from this episode… Your best business will come from your best clients. Focus on them, price in alignment with your value, and give your business the space it needs to grow - without burning yourself out. Final Thought to Reflect On? What could change for you if you stopped competing for every client - and started leading in your own niche, with quiet confidence and clear value? Want to explore what this could look like for you?Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. About Mike Mike Michalowicz (my-CAL-o-wits) is the entrepreneur behind four multi-million-dollar companies and the author of bestselling business books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, is a groundbreaking approach to personal finance. The television host of The 4 Minute Money Maker and a former columnist for The Wall Street Journal, Mike now travels the world helping individuals grow thriving businesses and live richer lives. Read Mike’s Book: Connect with Mike About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of the . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. You May Also Enjoy...
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#267: Selling with More Heart and Less Hustle
08/06/2025
#267: Selling with More Heart and Less Hustle
New: Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Rethinking Sales: Adding More Heart and Less Hustle What if selling your services could feel as natural as helping a friend—without the scripts, the struggle, or trying to be someone you’re not? In this episode of the podcast, I’m joined by Suman Randhawa, author of . Suman brings decades of sales expertise and a refreshingly human approach to growing your business. We explore how selling can feel like a natural extension of your values, especially if you’re introverted, quietly ambitious, or simply want your business to feel more ‘you’. If you’re tired of sales advice that asks you to shout louder, hustle harder, or squeeze yourself into someone else’s template, this conversation will feel like a soft Ugg slipper—familiar, grounding, and quietly powerful Prefer to WATCH instead of read? “Sales is not something separate to us. It’s simply about making it easier for someone to find a solution to their desire or problem.” – Suman Randhawa Sales with Heart: Why More Hustle Isn’t the Answer Many of us have grown up with the myth that to sell well, we need to be someone we’re not. But as Suman shares, her three decades in advertising, luxury retail, and coaching have shown that real sales success comes from relationships rooted in trust, warmth, and consistency. What happens when you let go of the “shoulds”, the ‘seven doors’, the ‘five rules’ or the ‘nine steps’ everyone swears by? You start creating your own way, one that feels aligned with who you are and how you naturally connect. Selling Without Being Loud If you shudder at the idea of aggressive scripts or cookie-cutter templates, you’re not alone. Suman’s journey reveals that there is no “one-size-fits-all” approach, and that quiet, reflective entrepreneurs can thrive when they anchor their sales process in empathy, clarity, and real connection. “Sales done badly is what we all try to avoid. But sales done well doesn’t feel like selling at all—it feels like helping.” - Suman Randhawa Finding Your Authentic Sales Voice How do you become magnetic to your dream clients, without ever feeling manipulative or inauthentic? It starts with your authentic sales voice: Speaking with sincerity, not scripts. Sharing what you stand for, clearly and consistently. Letting your values do the heavy lifting, rather than relying on hustle. This is where “Value Whispering” comes alive: when you communicate your value so clearly and kindly, others start repeating your message for you. It’s the opposite of chasing; it’s about quietly becoming the obvious choice for those you’re here to serve. How Do You Know Which Sales Advice to Trust? If you’ve ever received advice from “experts” that didn’t sit right with you, know that you don’t have to listen and you can choose an approach that feels more you. Suman offers a practical litmus test to help you determine which advice is right for you: Do you trust the source, and do they understand your style? Is your resistance based on fear, or is it a sign this advice isn’t aligned with your values? Often, the best way forward is to listen for resonance, not volume. When you trust your instincts, sales becomes less about overcoming objections, and more about opening doors for the right people. Gentle Outreach and Permission-Based Selling If you do reach out to potential clients, think of it as starting a conversation not a pitch. Simple, genuine curiosity goes further than any script. And when it’s time to share your offer, always seek permission. This creates a sense of partnership, not pressure. Practical Tips for Selling Network in Your Own Way: Social media is a tool, not a rule. Find what works for you, whether that’s online groups, in-person events, or close-knit circles. Repetition Builds Recognition: Your dream clients spend most of their time not thinking about you—so repeat your core message until it becomes second nature (to you and to them). Self-Belief is Magnetic: When you believe in your offer and show up with genuine intent, clients sense that energy—and are far more likely to say yes. Introverts: Play to Your Strengths: Listening, thoughtful questions, and structure are secret sales superpowers. DM Done Right: Reach out with genuine curiosity, not a pitch. Seek connection, not conversion. Final Thought to Reflect On? What would change for you if you saw sales as an act of service, not a performance? How might your business grow if you led with more heart and less hustle, and let your authentic voice be enough? Want to explore what this could look like for you?Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. About Suman Suman helps founders sell with confidence by refining their sales approach and messaging, so they attract and convert more of the right clients—without feeling salesy. Founded in December 2021, her business was created to help impact-driven entrepreneurs grow sustainably by selling in a way that feels natural and aligned. With a background in high-level sales leadership, Suman has helped hundreds of founders increase their revenue with more heart and less hustle. Notable achievements include being an author and winning Businesswoman of the Year within two years of launching, speaking on major industry stages and podcasts, and most recently joining Atomic as CCO. Read Suman’s Book: Connect with Suman About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , author of and founder of the . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. You May Also Enjoy...
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#266: The Common Path To Uncommon Success.
07/30/2025
#266: The Common Path To Uncommon Success.
Welcome to the Art of Value Whispering podcast How to Succeed in Business by Being the #1 Solution Ever wonder what separates struggling entrepreneurs from those who rise to the top of their game? In this episode of the Brilliant Book Festival, I’m joined by John Lee Dumas, host of the award-winning podcast Entrepreneurs on Fire, and author of The Common Path To Uncommon Success. John shares what he’s learned from interviewing thousands of successful founders. We go deep into how discipline, focus, and consistency helped him grow a 7-figure business, and why success comes from doing the uncommon work most people avoid. If you’re tired of spinning in circles and want clarity on what actually moves the needle in business, this conversation will reignite your drive and give you a path forward that’s simple, repeatable, and aligned with real results. Prefer to WATCH instead of read? “If you become the #1 solution to a real problem in a growing industry, you’ll win every time." - John Lee Duma About John Lee Dumas John Lee Dumas is the founder and host of Entrepreneurs on Fire, an award-winning daily podcast where he’s interviewed over 3,000 successful entrepreneurs. With more than 100 million downloads, his show has become a go-to resource for business-minded creators worldwide. A former Army officer turned media entrepreneur, John built a multi-million dollar business by focusing on clarity, consistency, and adding real value. He’s the author of The Common Path to Uncommon Success and the creator of Podcasters’ Paradise. He lives in Puerto Rico and continues to inspire entrepreneurs through his content, courses, and speaking engagements. Read John’s Book: Listen to John's Podcast: Connect with John About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, , and author of . Through her , she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Loved this episode - Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. You May Also Enjoy...
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#265: The Go-Giver: Creating Value that Sells
07/23/2025
#265: The Go-Giver: Creating Value that Sells
Welcome to the Art of Value Whispering podcast In this episode of the Brilliant Business Book Festival, I’m joined by Bob Burg, co-author of the widely loved book: . Bob’s writing started with a practical sales book, Endless Referrals, but soon realized the power of storytelling. That led to The Go-Giver, a business parable built around timeless relationship-building principles. In this insightful episode, Bob shares why giving in business isn’t about self-sacrifice - it’s about building deep, trusted relationships that grow your impact and income. Through storytelling, timeless principles, and real-world experience, he reveals how shifting focus from getting to giving is the secret to sustainable business success. Join me in this episode to discover practical insights for growing a value-led business, navigating boundaries,asking boldly, and building a brand others can’t help but advocate for. “Success in business isn’t about taking, it’s about becoming the kind of person others know, like and trust.” - Bob Burg In this Week's Episode... In this episode, you will learn: Why The Go-Giver was written as a parable, and how that format transforms learning. The true difference between Go-Givers, Go-Getters, and Go-Takers. How value is perceived in the other people’s eye and how you define it . Why introverts are naturally better at sales, and how to lean into that. How to give generously without becoming a doormat or burning out. 💡 Ready to take action? Turn your insight into practical action with . Read Bob’s Book: “Being a Go-Giver means shifting your focus from getting to giving, so you consistently adding value to others.” - Bob Burg About Bob Bob is an internationally acclaimed speaker, bestselling author, and master of relationship-based business strategies. With over 30 years of experience, he’s helped individuals and organizations sharpen their influence and build referral-driven growth using his signature Endless Referrals system Read Bob’s Book: Connect with Bob About Your Host, Melitta Campbell Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host. Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning . She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy. Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle. Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about . Connect with Melitta Loved this episode - Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. You May Also Enjoy...
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#264: Get a PhD in You: A Course in Miraculous Self-Discovery
07/16/2025
#264: Get a PhD in You: A Course in Miraculous Self-Discovery
Welcome to the Art of Value Whispering podcast I’m excited to kick off our Brilliant Business Book Festival this summer with an author whose wisdom and warmth will stay with you long after the episode ends, Julie Reisler, Master Intuitive Coach, author of , Podcaster, TEDx Speaker and founder of Empowered Living Inc. In this inspiring discussion, Julie shares how her personal struggles, including addiction and emotional burnout, led to a powerful journey of healing, self-love, and purpose. Today, she helps others reconnect with their intuition and live in deep alignment with their purpose. Join me in this episode to discover how your challenges can become your calling, and how to build a business grounded in intuition, healing, and truth. “Build a business rooted in self-love, not self-judgment. When love drives your actions, clarity, confidence, and even your health begin to rise.” - Julie Reisler In this Week's Episode... In this episode, you will learn: How to start owning your true value without getting lost in the mess. How tuning into your intuition can unlock clarity, abundance, and deep alignment in both life and business What it really takes to stay consistent through the ups and downs of business. The role of daily heart-centered practices in building resilience and energy for sustainable success Why self-love, reparenting, and releasing shame are the foundations of a thriving, soul-aligned business 💡 Ready to take action? Turn your Insights into Action with Read JULIE’s Book: Join the conversation in the community (free to join). “Your mess is often your message — not something to bypass, but something to transform and share to help others.” - Julie Reisler About Julie Julie Reisler is a Master Life Coach, TEDx speaker, and the founder of the You-est You® movement. Known as a soul whisperer and intuitive guide, Julie helps people awaken to their highest self and live from deep inner wisdom. She’s the host of the You-est You® Podcast, author of Get a PhD in YOU, and creator of the Intuition School™ and the Intuitive Life Designer® Coach Academy. Julie has been featured in Forbes, MindBodyGreen, The Chopra Center and Bustle and is a faculty member at Georgetown University. Julie blends science, spirituality, and heart to support personal transformation from the inside out. Read JULIE’s Book: Connect with Julie About Melitta Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host. Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning . She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy. Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle. Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about . Connect with Melitta Download Your Introvert's Business Growth Playbook You don't have to choose between growing your business and staying true to yourself. In this free eBook, you’ll unlock the secret to smoother business growth through strategies designed for introverts and those who want to attract more clients by shouting less, and resonating more. Watch Melitta’s TEDx Talk: You May Also Enjoy...
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#263: Books, Breakthroughs & Big Savings: What’s Coming to the Podcast
07/09/2025
#263: Books, Breakthroughs & Big Savings: What’s Coming to the Podcast
Welcome to the Art of Value Whispering podcast This episode is a little different as I’m sharing three exciting updates I think you’ll love, especially if you're ready to grow your business in a way that feels aligned, easeful, and true to you. These updates include a special way to access my this week only, a powerful summer podcast series starting next week, and , who will accompany you through the Summer podcasts to turn your learning into action to grow your business smoother and faster. It's all here to support your next step. Join me in this episode to discover how you can finish the year strong with clarity, confidence, and support that actually fits the way you work best. “You don’t need more strategies - you need clarity, alignment, and your true value whispered into everything you do.” - Melitta Campbell In this Week's Episode... You will discover: Why now is the perfect time to reset your focus and grow your business with calm, clarity, and confidence. How the Value Whispering Blueprint gives you structure without the overwhelm, saving you time, money and effort. What to expect from the Brilliant Business Book Festival How Valora, my new AI podcast coach, helps you turn insight into aligned action — in just three quick questions. 💡 Ready to take action? Special Promotion: 60% Off the Value Whispering Blueprint. before 13 July to lock in your discount The Brilliant Business Book Festival — Starts Next Week! "Insight is great, but implementation is where the growth happens.” - Melitta Campbell About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning . She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. Melitta is also the best-selling author of , host of the popular: The Art of Value Whispering podcast and an , appearing on stages and screens internationally, most recently on the TEDx stage. Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about . Connect with Melitta You May Also Enjoy...
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#262: How to Create a Business that Holds You — Not Drains You
07/02/2025
#262: How to Create a Business that Holds You — Not Drains You
Welcome to the Art of Value Whispering podcast Today, I’m joined by Cristina Pop, an expert in feminine empowerment and feminine business, and founder of THRIVE Cristina Pop Coaching. Cristina, originally from Romania, began her career in the corporate world in Paris, before following her intuition and moving into coaching—long before it was widely understood. She launched her first business in 2012 and later rebuilt it in Switzerland in 2022. Today, Cristina helps women stop running their businesses like men by embracing a more feminine, intuitive, and sustainable approach to success. Join me in this episode to discover how embracing your natural rhythms and feminine energy can help you build a business that doesn’t just grow—but feels aligned, sustainable, and deeply supportive. “Success doesn’t require you to push harder. It asks you to listen deeper.” – Cristina Pop In this Week's Episode... In this episode, you will learn: Why many women feel drained in business—and how misaligned energy plays a role. How balancing masculine and feminine energy supports sustainable success. Linear growth vs. cyclical flow approach—and why your rhythm matters. Cristina’s Feminine Creative Cycle Checklist and how to use it for aligned action. An inside look at Cristina’s THRIVE framework and how it helps you build a business that holds and nourishes you. Why rest is a starting point, not a reward. “Running your business like a woman means blending strategy with intuition—structure with flow. That’s where the magic happens.” - Cristina Pop 💡 Ready to take action? Join the conversation in the community (free to join). Download Cristina's Download Your About Cristina Cristina Pop is an expert in feminine empowerment and feminine business, a coach and mentor for women and speaker. Cristina is also the host of the podcast Stop Running Your Business Like a Man™. With a deep understanding of the challenges faced by women in life and business, Cristina Pop has crafted the THRIVE Formula™, a methodology that has empowered hundreds of women to achieve outstanding outcomes. Cristina Pop is renowned for her exceptional ability to transform women’s lives and businesses. Her dedication to supporting women to align their lives and businesses with their inner knowing and their energetic cycles is at the heart of everything she does. Connect with Cristina > Download Cristina's About Melitta Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host. Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning . She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy. Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle. Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about . Connect with Melitta Download Your Introvert's Business Growth Playbook You don't have to choose between growing your business and staying true to yourself. In this free eBook, you’ll unlock the secret to smoother business growth through strategies designed for introverts and those who want to attract more clients by shouting less, and resonating more. You May Also Enjoy... Watch Melitta’s TEDx Talk:
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#261: The Message that Grows Your Business (without being loud or pushy)
06/25/2025
#261: The Message that Grows Your Business (without being loud or pushy)
Welcome to the Art of Value Whispering podcast Today, I’m diving into something I believe lies at the very heart of sustainable business growth—but that so often gets overlooked or oversimplified: your message. And more specifically, how the right message can quietly do the heavy lifting for you—helping you get noticed, attract aligned clients, and grow your business without the constant push, hustle, or getting stuck over-explaining yourself. Last week, I ran a poll on LinkedIn asking what people find hardest about attracting clients. The top answers? Getting noticed and explaining what I do. I hear this a lot—and I’ve been there myself. So today on the podcast, I’m sharing how to stop feeling stuck, and start shaping a message that reflects your true value—so that every time someone experiences you, they feel something meaningful. Join me in this episode to discover how to craft a message that doesn’t just get attention, but builds trust, connection, and sustainable momentum in your business. “You don’t have to change who you are to grow - you just need a message that reflects your true value and resonates with your dream clients.” - Melitta Campbell In this Week's Episode... You will discover: Why getting noticed isn't your real goal—and what to aim for instead How to identify your value sweet spot and use it to attract your dream clients The reason messaging struggles often stem from having too much expertise, not too little A simple mindset shift that helps you show up with more confidence, consistency, and ease What to expect in the upcoming Magnetic Messages Challenge 💡 Ready to take action? Join the conversation in the community (free to join). Download Your “Sustainable growth starts with a message that’s rooted in who you really are and what your clients really need.” - Melitta Campbell About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning . She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. Melitta is also the best-selling author of , host of the popular: The Art of Value Whispering podcast and an , appearing on stages and screens internationally, most recently on the TEDx stage. Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about . Connect with Melitta Join the Magnetic Messages Challenge If you are exhausted trying to create content that attracts your dream clients and results in sales - this challenge was designed for you! I'll show you how to confidently create client-attracting content - without being loud, feeling pushy or burning out! You May Also Enjoy...
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#260: Blogging for Business Growth (the introvert way)
06/18/2025
#260: Blogging for Business Growth (the introvert way)
Welcome to the Art of Value Whispering podcast Today, I’m joined by Jane Travis, an ex therapist, blogger, and author of Grow Your Private Practice. Jane began her career as a therapist, but over time discovered a love for blogging and online marketing - especially as a way for introverts to express themselves authentically, without having to be salesy. She gradually shifted focus, helping fellow therapists market their services ethically and confidently. Today, she runs a membership community dedicated to blogging and content creation, supporting therapists in defining their niche and building a meaningful online presence. Now in its seventh year, her membership and podcast continue to help others share their voice in a way that feels true to them. Join me in this episode to learn why blogging is an effective strategy to growing your business. “Your expertise and experience are your greatest assets—blogging allows you to showcase them and grow your business with clarity and confidence.” - Jane Travis In this Week's Episode... In this episode, you will learn: How to transform fear into fuel and show up with quiet strength as an introvert. How to turn blogging into a powerful strategy to market and grow your business How to identify and articulate posts that respond to your clients’ needs and questions How to discover and refine your unique voice to elevate your business blog Practical strategies for building and maintaining consistency in blogging and business The anatomy of a successful blog post 💡 Ready to take action? Join the conversation in the community (free to join). Download Your “Keeping your blog conversational rather than formal helps you stand out, build trust, and create a stronger connection with your audience.” - Jane Travis About Jane Jane Travis is an ex counsellor with 14 years experience. Now she helps therapists with their marketing. She’s written the Grow Your Private Practice book, produces The Grow Your Private Practice Show podcast and blog, runs the Grow Your Private Practice membership. She also coaches therapists on growing their private practices. Connect with Jane About Melitta Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host. Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning . She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy. Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle. Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about . Connect with Melitta Download Your Introvert's Business Growth Playbook You don't have to choose between growing your business and staying true to yourself. In this free eBook, you’ll unlock the secret to smoother business growth through strategies designed for introverts and those who want to attract more clients by shouting less, and resonating more. Watch Melitta’s TEDx Talk: You May Also Enjoy...
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#259: How to Create Your SOS Plan – Your Personal Toolkit for Getting Back on Track
06/11/2025
#259: How to Create Your SOS Plan – Your Personal Toolkit for Getting Back on Track
Welcome to the Art of Value Whispering podcast Lately, I’ve noticed a pattern. Not just in my clients and community, but in myself too. It’s that creeping sense of overwhelm or loss of focus that shows up when you're trying to wrap things up, especially during seasonal transitions. Or when you're coming back from a break. Or when you’ve had ‘one of those days’ where nothing quite seems to work as you’d like. It can be a productivity killer! In those moments, it’s common to feel a bit off and you’re struggling to focus and regain your sense of flow. If you can relate, this episode is for you! A few years ago I created the idea of an SOS Plan to help me and my clients in just these moments. It has since become an essential tool for me and for the women I work with, helping us to quickly get back on track, feeling good and enjoying focus and flow. An SOS Plan is a simple but powerful personal reset kit - something you can reach for when life throws you off balance, your energy is low, or your motivation feels stuck in first gear. I know that for us introverts, the overwhelm doesn’t always show up loud and messy. Sometimes it’s just fog in the background. A heaviness. A moment of self-doubt that spirals. That’s exactly why having a personal go-to plan - something that takes the guesswork out of “What now?” - can be a game-changer. In this episode, I walk you through how to create your own SOS plan, so you have a ready-made toolkit for getting back into flow, recharging your mindset, and reclaiming your energy when it matters most. Listen now to learn how to get back on track and feel productive again, without guilt, pressure, or overwhelm. “You don’t need motivation to start, you just need your next small step.” - Melitta Campbell In this Week's Episode... You will discover: How to create a personal SOS plan that quickly brings you back to focus and flow (when life gets messy) Essential items to include in your SOS plan The power of using music, quotes, and rituals to shift your energy instantly Why introverts especially benefit from having a reset system The simple mindset tools that actually work How to build resilience without pushing harder, but by leaning into self-leadership SOS Plan Ideas: Here are some ideas of things you might like to include in your personal SOS Plan: A favourite song that gets you dancing My favourites are , and A quote that inspires, grounds or uplifts you A simple feel-good ritual A centering practice A way to quickly reassess or reprioritise A grounding mantra or affirmation A recorded voice memo or journal entry from a stronger moment A comforting photo or visual cue A ‘low-effort, high-comfort’ action list A check-in buddy A micro-goal checklist 💡 Ready to take action? Join the conversation in the community (free to join). Download Your “One small step is all it takes to restart momentum. Take action, let it build, and suddenly, you're back in business.” - Melitta Campbell About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning . She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. Melitta is also the best-selling author of , host of the popular: The Art of Value Whispering podcast and an , appearing on stages and screens internationally, most recently on the TEDx stage. Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about . Connect with Melitta Download Your Introvert's Business Growth Playbook You don't have to choose between growing your business and staying true to yourself. In this free eBook, you’ll unlock the secret to smoother business growth through strategies designed for introverts and those who want to attract more clients by shouting less, and resonating more. Watch my TEDx Talk: Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: Join the Dream Clients Club Grow your business (without shouting) and join like-minded women in the FREE online community for Female Entrepreneurs, led by award-winning business coach, Melitta Campbell. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! You May Also Enjoy...
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#258: Could a Book Grow Your Business?
06/04/2025
#258: Could a Book Grow Your Business?
Welcome to the Art of Value Whispering podcast Today, I’m joined by Lucy McCarraher, Founder and CEO of Book Magic AI, and Founder of Rethink Press. Lucy’s journey began at university in Australia, where she launched a theatre magazine and became a TV presenter. Back in the UK, she moved into scriptwriting and video production before becoming a work-life balance consultant. Her path led back to publishing, where she co-founded Rethink Press, now the UK’s leading hybrid publisher of business books. Today, Lucy helps entrepreneurs, experts, and coaches publish books that build their brands and grow their businesses. She focuses on turning their knowledge into powerful tools for credibility and impact. And in this episode, she’ll explain how you can use a book to grow your business. Join me in this episode to learn how writing your own book can elevate your brand and grow your business. “The book that will build your business isn’t about you—it’s about the journey you take your clients on. It’s your client transformation, in book form.” - Lucy McCarraher In this Week's Episode... In this episode, you will learn: What it takes to write a compelling business book that not only sells—but positions you as the expert. Key insights to know before writing a book, so that it captivates your ideal reader. How to structure your story to highlight both strengths and vulnerabilities in a balanced, powerful way. The real reasons women hold back from writing books—and how to overcome guilt and self-doubt. How to use AI in your writing process while keeping your voice authentic. Finding the right partnerships to amplify your message and grow your business through your book. 💡 Ready to take action? Join the conversation in the community (free to join). Download Your “The book that changes your life is the one you have the courage to write.” - Lucy McCarraher About Lucy Lucy is the Founder and CEO of the unique business book-writing app, Book Magic AI, the founder of Rethink Press and author of 14 books, including her latest - Book Magic - how to become an author faster and transform your expertise into business gold. She founded the Business Book Awards and is the UK's most experienced business book mentor, having taken over a thousand experts and entrepreneurs through their book-writing journey. Connect with Lucy About Melitta Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host. Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning . She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy. Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle. Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about . Connect with Melitta Download Your Introvert's Business Growth Playbook You don't have to choose between growing your business and staying true to yourself. In this free eBook, you’ll unlock the secret to smoother business growth through strategies designed for introverts and those who want to attract more clients by shouting less, and resonating more. Watch Melitta’s TEDx Talk: Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complimentary call with Melitta here: Join the Dream Clients Club Grow your business (without shouting) and join like-minded women in the FREE online community for Female Entrepreneurs, led by award-winning business coach, Melitta Campbell. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! You May Also Enjoy...
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